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Academic Testing 2003


Attention: There is an updated edition available for this report.

No Child Left Behind jumpstarted the U.S. K-12 testing market. Simba Information’s new report, Academic Testing 2003 developed from extensive new research, examines:

- Which tests dominate the statewide standardized testing market

- Changing nature of statewide standardized testing programs and which publishers stand to benefit the most

- Increased school demand for formative assessments to drive instruction,and the opportunities for online delivery in this sector

- Where the largest opportunities are and prospects for growth in the next five years

- Prospects for test preparation products

- Trends influencing market growth and challenges schools and publishers face

- Detailed profiles of the leading players in the testing market


Chapter 1: K-12 Testing Market

  • Introduction
  • K-12 Testing Market Size and Structure
  • Size of the K-12 Testing Market
  • Leading K-12 Test Publishers
  • Harcourt Educational Measurement
  • CTB/McGraw-Hill
  • Riverside Publishing
  • Educational Testing Service (ETS)
  • NCS Pearson
  • Impact of Federal Testing Mandates
  • Scoring, Test Prep Niche Markets Continue to Grow
  • State Interest in Online Testing Blossoms
  • Plusses and Minuses of E-Testing
  • Data Collection and Assessment Systems

Chapter 2: Marketing Opportunities and Challenges

  • Impact of “No Child Left Behind” Legislation
  • Standards, Enrollment, Technology Drive Testing Growth
  • Standards
  • Enrollment
  • Technology
  • Testing Stakes Higher as Schools are Held Accountable
  • Technology in Schools Continues to Improve
  • State Budget Cutbacks Impact School Spending
  • Testing Backlash Intensifies as Student Anxiety Grows
  • Scoring Problems Raise Additional Questions About Testing
  • New Testing Targets Teachers, Not Students

Chapter 3: Trends in the Standardized Test Market

  • Trends
  • School Publishers Jockey for Position.
  • More Than 12 States Exploring Online Testing
  • New Competitors Emerge
  • Test Preparation Tools Rise as Standards Stressed
  • Plato Acquires NetSchools
  • CTB/McGraw-Hill Helps Schools Meet New
  • Requirements
  • Outlook
  • Testing Market Will Grow Electronically
  • Impact of Waivers
  • Science Testing Expected to Climb by End of the Decade

Chapter 4: Who’s Who in the K-12 Testing Market

  • American College Testing Inc.
  • CTB/McGraw-Hill
  • Educational Testing Service
  • Haights Cross Communications
  • Harcourt Educational Measuremen
  • Kaplan
  • LeapFrog Inc.
  • Lightspan
  • NCS Pearson
  • Plato Learning
  • The Princeton Review
  • Renaissance Learning
  • Riverside Publishing
  • Scantron
  • TestU
  • Vantage Learning

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