Advertising Ratios & Budgets
The detailed annual report by Schonfeld & Associates, Inc. covers over 4,300 companies and 310 industries with information on past year advertising budgets, current year ad-to-sales ratios and ad-to-gross margin ratios, as well as current year and next year budgets and growth rate forecasts. Use it to track competition, win new ad agency clients, set and justify ad budgets, sell space and time or plan new media ventures and new products. Includes industry and advertiser ad spending rankings.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook