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Social Media In The Pharmaceutical Industry

SMi is proud to present the return of their 9th annual Social Media in the Pharmaceutical Industry conference.

Communications is advancing and social media is the digital platform where global conversations are taking place. mHealth revenue is expected to reach $26 billion by 2017* and the number of health apps have increased exponentially, enabling consumer engagement and empowerment. Social media is not only being used to communicate, It is playing an important role in identifying trends, challenges and listening to what patients are talking about.

SMi’s 9th annual Social Media in the Pharmaceutical Industry conference will bring together industry experts, regulatory bodies and leading pharma companies to discuss the latest trends like identifying influencers and monitoring data on a global scale.

Hear from key opinion leaders on how best to harness new technology and invaluable case studies teaching you how to develop a robust digital strategy.


Day 1
8:30
Registration & Coffee
9:00
Chairman's Opening Remarks
Daniel Ghinn, CEO, CREATION
9:10
Using social media to predict the future of healthcare
Daniel Ghinn, CEO, CREATION
9:10
Using social media to predict the future of healthcare
Daniel Ghinn, CEO, CREATION
9:50
From Talking Fish to Talking Parrots: the zany world of pharma social media
John Pugh, Life Science innovation lead, Accenture
10:30
Morning Coffee
10:50
Hard lessons: Embedding social Media into multi-channel Customer Journey in the UK Market.
Piotr Wrzosinski, Digital & Multichannel Marketing Manager, Janssen Pharmaceuticals
11:30
Setting the Benchmark for Pharma Social Listening
Jackie Cuyvers, Co- Founder, Digital Strategist, The conversationalist
12:10
Networking Lunch
13:30
Social networks for HCPs
Thibaud Guymard, Head of Digital Services, Merck SA
14:10
Establishing digital services within a leading Pharma organisation
Scott Gavin, Digital Centre of Excellence Europe, Pfizer
14:50
Afternoon Tea
15:10
Shaping the pharma landscape through a re-branding process
Doris Casares, Communications Director , Medicines for Europe
15:50
Why your social media content should be less promotional and more about storytelling
Stine Mølgaard Sorensen, Global Independent Digital Strategist, Former Digital Interaction Business Partner, Stinesorensen, Lundbeck
16:30
Chairman’s Closing Remarks and Close of Day One
Daniel Ghinn, CEO, CREATION
Day 2
8:30
Registration & Coffee
9:00
Chairman's Opening Remarks
Daniel Ghinn, CEO, CREATION
9:10
Unearthing new opportunities in social media for your brand or target audience
Julie O'Donnell, Senior Director Head of Global Customer Interaction Management , Lundbeck
9:50
WEB-RADR: Mobile Technologies in Pharmacovigilance
Phil Tregunno, Signal Management Unit Manager, WEB-RADR project lead, MHRA
10:30
Morning Coffee
10:50
Attracting our customers through social media: building customer engagement and corporate confidence through a test and evolve approach.
Sarah Sunderland, Regional Digital Marketing Manager, Pfizer
11:30
Social media as a resource for clinical trial engagement and recruitment
Penny Goddard, Senior Manager Patient Recruitment and Retention, AbbVie Ltd
12:10
Networking Lunch
13:30
Social networking: you, me & the company
Dimithri Wignarajah, Head of Content and Social Media, GE Healthcare
14:10
The regulation & assessment of medical apps
Charles Lowe, President, Telemedicine & eHealth Section, Digital Health and Care Alliance
14:50
Afternoon Tea
15:10
Engaging and empowering consumers through social platforms
Jakob Hansen, Digital Patient Engagement Manager , LEO Pharma A/S
15:50
What do doctors talk about online?
James Quekett, Director for Primary Care, M3,Doctors.net.uk
16:30
Chairman’s Closing Remarks and Close of Day Two
Daniel Ghinn, CEO, CREATION

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