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Social Media in the Defence & Military

Social Media in the Defence & Military

Social Media has become an increasingly vital tool for the Armed Forces in the 21st Century. Not only in order to reach out to a wider and younger audience globally for recruitment and information purposes but as a new front in warfare. What soldiers, airmen and sailors post online can be crucial to winning the hearts and minds of local populations, weakening the enemy’s narrative and as an instrument in the proliferation of cyber warfare. Therefore today’s warriors must be competent in all social media channels as well as aware of the inherent dangers they might be put in at home and on operations when posting online.

SMi group is proud to announce its 6th Annual Social Media Within The Defence and Military Sector. The event will be held in London on the 14th and 15th November to discuss the latest concepts and ideas on how to enhance the outreach of the military in the digital sphere, as well as the integration of social media activities within the whole spectrum of operations conducted by the military both at home and abroad.


Day 1
8:30
Morning Registration and Informal Introductions
9:00
Chairman's Opening Address
Steven Mehringer, Head of Communications Services, NATO Headquarters
9:00
Chairman's Opening Address
Andrew Morton, Director of Social Engagement, SHRM
9:10
Maximising Media Support to Armed Forces Activities Within the UK
Cassandra St Louis, Head of Digital , British Army
9:10
Maximising Media Support to Armed Forces Activities Within the UK
Helen Craven, Head of Digital, Royal Navy
9:10
Maximising Media Support to Armed Forces Activities Within the UK
Squadron Leader Kevin Place, Head of Digital Communications, Royal Air Force
10:00
How the US Department of Defence is Strengthening Social Media Security Through Training and Awareness
Brad Kimberly, Director of DoD Social Media, Defense Media Activity, US Department of Defence
10:40
Session Reserved for Facebook
Sean Evins, Government and Politics Outreach Manager, Facebook
11:20
Morning Coffee and Networking in the Exhibition Area
11:40
The Power of Social Media During Military Exercises: A Case Study of Media in Exercise Cold Response 2016
George Austad, Head of Social Media, Norwegian Armed Forces Media Centre
11:40
The Power of Social Media During Military Exercises: A Case Study of Media in Exercise Cold Response 2016
Harald Nygaard Kvam, Digital Editor, Norwegian Armed Forces Media Centre
12:20
Social Media in Allied Command Operations: Presenting NATO in Action
Colonel Eric Bloom, Chief of SHAPE Public Affairs Office, SHAPE NATO
13:00
Networking Lunch in the Exhibition Area
14:00
The Bundeswehr’s Approach to Social Media
Kristin Schunemann, Head of Social Media, Bundeswehr
14:40
NATO’s Digital Outreach: Creating A Global Conversation
Steven Mehringer, Head of Communications Services, NATO Headquarters
15:20
Afternoon Tea and Networking in the Exhibition Area
15:50
Panel Discussion: Using Social Media in Conjunction With Other Information Warfare Systems To Deliver Desired Effects
Steven Mehringer, Head of Communications Services, NATO Headquarters
15:50
Panel Discussion: Using Social Media in Conjunction With Other Information Warfare Systems To Deliver Desired Effects
Ben Heap, Senior Expert, NATO STRATCOM Centre of Excellence
15:50
Panel Discussion: Using Social Media in Conjunction With Other Information Warfare Systems To Deliver Desired Effects
Brad Kimberly, Director of DoD Social Media, Defense Media Activity, US Department of Defence
16:30
Using Social Media to reach diverse audiences: U.S. Africa Command's
Nathan Herring, Social Media Manager and Staff Writer, US AFRICOM
17:10
Chairman’s Closing Remarks and Close of Day One
Day 2
8:30
Morning Registration and Coffee
9:00
Chairman's Opening Remarks
Steven Mehringer, Head of Communications Services, NATO Headquarters
9:00
Chairman's Opening Remarks
Andrew Morton, Director of Social Engagement, SHRM
9:10
How the Irish Defence Forces is Successfully Utilising Social Media in Recruitment
Commandant Pat O'Connor, Press Officer, Irish Defence Forces
9:50
Recent Social Media Projects and Experiments Within the Canadian Forces for Better Engagement in Society
Alex Stanford, Director of E-Communications , DND - Public Affairs - Director General of Marketing and Web
10:30
Morning Coffee and Networking in the Exhibition Area
11:00
Social Media in Saab: How They Have Manages to Successfully Establish a Loyal Target Audience
Sofia Thulin, Communication Manager Social Media and Editorial, Corporate Communication, SAAB AB
11:40
Creating the Right Mind Set for NATO Public Affairs Soldiers Working in Social Media
Ben Heap, Senior Expert, NATO STRATCOM Centre of Excellence
12:20
Networking Lunch in the Exhibition Area
13:20
Optimising Social Media Use in the Czech Ministry of Defence
Viktor Meca, Social Media Manager, Communication Department, Ministry of Defence of the Czech Republic
14:00
Panel Discussion: Overcoming the Challenge of Generating Skilled Personnel Ready To Engage in Media Operations
Andrew Morton, Director of Social Engagement, SHRM
14:00
Panel Discussion: Overcoming the Challenge of Generating Skilled Personnel Ready To Engage in Media Operations
Brenna Maher, Web and Social Media Manager, Assistant Deputy Minister (Public Affairs)
14:00
Panel Discussion: Overcoming the Challenge of Generating Skilled Personnel Ready To Engage in Media Operations
Ben Heap, Senior Expert, NATO STRATCOM Centre of Excellence
14:40
Afternoon Tea and Networking in the Exhibition Area
15:10
Social Media in Peacekeeping Operations: The Unique Approach of UNIFIL
Andrea Tenenti, Spokesperson and OIC Public Information Office, United Nations Interim Force in Lebanon
15:50
Chairman’s Closing Remarks and Close of Day Two

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