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Conference Documentation: Social Media within the Defence and Military Sector

Conference Documentation: Social Media within the Defence and Military Sector

Social media has revolutionised our means of communication intercepting every region, sector and facet on an internal scale. Industries have been forced to not only acknowledge its existence but must embrace and evolve in order to survive in this new age of digitisation. The Military and Defence industry are no exception to this rule; for in recent years we have seen the utilisation of social media in order to accomplish many applications. However, we have also observed the use of social media for much darker intentions, with extremist groups using it as medium to spread their image and brand at an alarming rate on a global scale. We are entering into a new age whereby the security is not only determined by physical warfare and diplomatic reasoning but increasingly dependent on our digital capabilities as well. The question is, who is winning?

Following the phenomenal success of last year, SMi are pleased to announce the re-introduction of SMi's 5th Annual Social Media In The Defence & Military conference taking place in London on the 19th and 20th of November, 2015. This conference shall explore the developments within the social media space in a manner which is directly applicable to those who operate within the Defence and Military industry.

The conference shall cover all aspects of social media use from:

Recruitment and Propaganda
Strategy communication
Public
Cyber security
Intelligence
Extremist and cybercriminal threats
Creating effective content
Ethics
Data sensitivity and management

“Very interesting array of speakers – love how international the audience is as well.” - Delegate 2014

“Best conference in terms of quality and people present” - Delegate 2014

“Smaller audience allowed for easier networking” - Delegate 2014


Day 1
8:30
Registration & Coffee
9:00
Chairman's Opening Remarks
Andrew Morton, Director of Social Engagement, SHRM
9:10
KEYNOTE ADDRESS: Social Media – The Question of Audience versus Influence?
Mick Latter, Digital Recruiting and Digital Content Manager, 77 Brigade British Army
9:50
SPECIAL GUEST ADDRESS: Communicating Conflict – Social Media Challenges On The Battlefield
Israeli Defense Official, IDF Spokesman, Israel Defense Forces (IDF)
10:30
The Value of Social Data on the Ground
Karl Swannie, CEO, EchoSec
11:00
Morning Coffee
11:30
Protecting Democracy: Using Social Media to Combat Radicalisation and Recruitment on Social Media!
Mark Goldblatt (Brigadier General ret'd), Founder and CEO , Cycurity Vision
12:00
Rise of Visual - Impact of Visual Content Creation
Nathan Tyler, Head of Digital, British Forces Broadcasting Service
12:30
SPECIAL ADDRESS: Measuring your social media strategy and activities
Zoe Cairns, Partner, Social Media Trainer and Consultant, ZC Social Media
13:00
Networking Lunch
14:00
Countering Social Media Terrorism: A US Defense Department Perspective
Cathy Milhoan, Director, DoD Production, Defence Media Activity
14:30
A Year of Lesson Learned Social Media Coordination, Department of National Defence, Government of Canada
Director General Janice Keenan, Marketing & E-Communication, Department of National Defence
15:00
Social media and the Royal Netherlands Army
Hans Damen, Brigadier General, Royal Netherlands Army
15:30
Afternoon Tea
16:00
The Power of the Social Media Generation – Sustained and Effective Engagement
Giovanni Galoforo, Strategic Communication Instructor, Italian Navy Staff College – Intituto Studi
16:30
Real, Relevant and Responsive Creating Meaningful Content and Managing Engaged Communities
Andrew Morton, Director of Social Engagement, SHRM
17:00
Roundtable Discussion - Social Media’s Impact on Military Operations: Awareness versus Security?
Mick Latter, Digital Recruiting and Digital Content Manager, 77 Brigade British Army
17:00
Roundtable Discussion - Social Media’s Impact on Military Operations: Awareness versus Security?
Hans Damen, Brigadier General, Royal Netherlands Army
17:00
Roundtable Discussion - Social Media’s Impact on Military Operations: Awareness versus Security?
Cathy Milhoan, Director, DoD Production, Defence Media Activity
17:00
Roundtable Discussion - Social Media’s Impact on Military Operations: Awareness versus Security?
Andrew Morton, Director of Social Engagement, SHRM
17:00
Roundtable Discussion - Social Media’s Impact on Military Operations: Awareness versus Security?
Fredrik Johnsen, Communications Advisor, Norwegian National Security Authority
17:45
Chairman’s Closing Remarks and Close of Day One
Andrew Morton, Director of Social Engagement, SHRM
Day 2
8:30
Registration & Coffee
9:00
Chairman's Opening Remarks
Andrew Morton, Director of Social Engagement, SHRM
9:10
KEYNOTE ADDRESS: NATO’s Digital Outreach: Creating a Global Conversation
Steven Mehringer, Head of Communication Services, Public Diplomacy Division, NATO HQ
9:50
An Update from the EEAS
David Tunney, Head of Social Media, European External Action Service
10:20
Social Media in Action
Commander Royal Netherlands Navy Peet Rood, Section Head Social Media and Productions, Allied Command Operations/Supreme Headquarters Allied Powers Europe
10:50
Morning Coffee
11:20
Policing capabilities for a Digital Age
Giles Herdale, Head of Digital Intelligence & Investigation strategy lead, National Police Chiefs Council, College of Policing, Home Office
11:50
The secret to effective target group engagement - who, how and why?
Caitriona O'Connor, Global Communications Manager Social Media & Content, Saab
12:20
5 Considerations for deploying social media effectively across defence
Merinda Peppard, Marketing Director, EMEA, HootSuite
12:50
Networking Lunch
13:50
KEYNOTE ADDRESS: Taking a Strategic Approach to Social Media
Lieutenant Colonel Juanita Chang, Masters Student, National War College, United States Army
14:30
Activism and Hacktivism: Managing Both Sides of Every Social Media Strategy
Nigel Jones, Freelance Consultant & Researcher,
15:00
Afternoon Tea
15:30
10 Reasons Why Social Media Might Be Dead, and Why It Is Not Too Late To Engage
Fredrik Johnsen, Communications Advisor, Norwegian National Security Authority
16:00
Social Media Effect on Reporting the Media Picture and Soft Powers
Lorna Ward, Strategic Communication Consultant, International Consultancies
16:30
Panel Debate - The impact of social media on open source intelligence – can it impinge on human rights?
David Tunney, Head of Social Media, European External Action Service
16:30
Panel Debate - The impact of social media on open source intelligence – can it impinge on human rights?
Nigel Jones, Freelance Consultant & Researcher,
16:30
Panel Debate - The impact of social media on open source intelligence – can it impinge on human rights?
Giles Herdale, Head of Digital Intelligence & Investigation strategy lead, National Police Chiefs Council, College of Policing, Home Office
16:30
Panel Debate - The impact of social media on open source intelligence – can it impinge on human rights?
Caitriona O'Connor, Global Communications Manager Social Media & Content, Saab
17:10
Chairman’s Closing Remarks and Close of Day Two
Andrew Morton, Director of Social Engagement, SHRM

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