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Conference Documentation: Social Media in the Utilities Sector

Conference Documentation: Social Media in the Utilities Sector

As social media continues to grow rapidly every year within the utility sector, companies need to identify the best approach and interaction techniques with the consumer in order to protect their brand and reputation. Engaging with the public via social media is no longer a choice, in fact by 2020 about 95 percent of a utility’s bill paying customers will have either grown up during the age of digital technology or will be “digital converts” and fully digital savvy. This form of communication is now expected by the consumer, and the landscape of social media continues to change as the conference approaches in 2015.

Consistency and regaining customer trust is most crucial, so this conference will focus on injecting personality into communications, formulating imaginative strategies to appeal for the consumer and examine how to be a positive influence within the industry. We will discuss investment in to social media and how businesses should shape their online presence and develop strategies to harness social media.

Returning for the 4th year, SMi are delighted to invite you to the Social Media in the Utilities Sector Conference on 16th and 17th April, 2015, London.

As a business you do not want to waste time focussing on social media which is not providing you with the expected results. This event will also focus on new platforms for social media and how far utility companies can go whilst still maintaining relevance. Delegates will benefit from a range of presentations and round table discussions.

Some of the key topics will include:

Discussing new Social Media platforms for 2015
Look into the importance of evaluating social media activity
Crisis Management – Being prepared and protecting your reputation
Getting it right internally to support social media offerings
Using social media to change consumer behaviour


Day 1
8:30
Registration & Coffee
9:00
Chairman's Opening Remarks
Rachel Hawkes, Director of Social & Content, OMD International
9:10
Making Regulation More Sociable
Angela Maher, Senior Associate, Ofwat Uk
9:50
7 Top Tip for Social media Success
Lindsey McInerney , Head of Enterprise Strategy, EMEA, HootSuite
10:30
Morning Coffee
11:00
‘Follow’ and ‘like’ your energy company? Why would you?
Wendy Eyre, Social Media Manager , E.ON
11:40
A Journey to fans: the breakthrough for DSO's
Marko Kruithof, Manager Sustainability & Renewal , Stedin
11:40
A Journey to fans: the breakthrough for DSO's
Harald Hanemaaijer, Spokesperson & media/reputation advisor to the executive, Stedin
12:20
Networking Lunch
13:30
Panel Discussion
Chris Pratt, Senior Associate Director, Energy & Industrials, Hill & Knowlton
13:30
Panel Discussion
Frederique Henrottin, Conversation Manager, Elia System Operator
13:30
Panel Discussion
Rachel Hawkes, Director of Social & Content, OMD International
13:30
Panel Discussion
Wendy Eyre, Social Media Manager , E.ON
13:30
Panel Discussion
Tim Gibbon, Cofounder and Editor, Social Media Portal
13:30
Panel Discussion
Bennett Golder, Digital Account Director, Weber Shandwick
14:10
Stress Testing Social Media Teams for Storm Readiness
Emma Cottle, Digital Services Manager, Northern Powergrid
14:10
Stress Testing Social Media Teams for Storm Readiness
Chris Pratt, Senior Associate Director, Energy & Industrials, Hill & Knowlton
14:50
OFF and we stay ON: how Belgium used Social Media to reduce peak consumption
Ingvild Van Lysebetten, Head of Communication, Elia System Operator
14:50
OFF and we stay ON: how Belgium used Social Media to reduce peak consumption
Frederique Henrottin, Conversation Manager, Elia System Operator
15:30
Afternoon Tea
15:50
Getting it Right on the Inside to give the Best Outside
Lucy Whitehead, Head of Digital and Social, First Group
16:30
Social Media Crisis – Be Prepared and Protect Your Reputation
Rod Clayton, Executive VP/Head of Crisis & Issues, Weber Shandwick
16:30
Social Media Crisis – Be Prepared and Protect Your Reputation
Bennett Golder, Digital Account Director, Weber Shandwick
17:10
Greater customer centricity requires internal agility - a key goal for Digital Transformation in Utilities
Lee Bryant, Founder, postshift
17:50
Chairman’s Closing Remarks and Close of Day One
Rachel Hawkes, Director of Social & Content, OMD International
Day 2
8:30
Registration & Coffee
9:00
Chairman's Opening Remarks
Rachel Hawkes, Director of Social & Content, OMD International
9:10
Regaining Customer Trust
Beverley Harrington, Brand Reputation and Social Media PR Manager, Npower
9:50
Delivering Excellent Customer Service in 140 Characters
Cara Charlton, Assistant PR and Media Manager, Northumbrian Water Ltd
9:50
Delivering Excellent Customer Service in 140 Characters
James Muir, Lead Customer Excellence Trainer and Coach, Northumbrian Water Ltd
10:30
Morning Coffee
11:00
Consumer Engagement: How Utilities are changing the way they approach and understand consumers
Vassilis Nikolopoulos, Entrepreneur Intelen, Intelen
11:40
Understanding Your Audience and Adapting Your Strategy
Rachel Hawkes, Director of Social & Content, OMD International
12:20
Networking Lunch
13:40
Social Media in the Workplace and Beyond: How to deal with Tweeting Twits
Michael McNally, Senior Associate, Hill Dickinson L L P
14:20
A Well Rounded Digital Strategy Has To Include Social Media
Toni Kinslow, Marketing & Brand Manager, Uk Power Networks
15:00
Afternoon Tea
15:30
ESB case study: Storm Response
Bernardine Maloney, Manager, ESB International
16:10
Is Your Digital Content Strategy Compliant? A Legal and Platform Policy Checklist for Content Publishers
Heleana Quartey, Digital Strategist , Euology! & Onlinefire
16:50
Chairman’s Closing Remarks and Close of Day Two

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