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Conference Documentation: Social Media in the Utilities Sector

Conference Documentation: Social Media in the Utilities Sector

SMi Group’s 5th Annual Social Media within the Utilities Sector conference returns to London next April.

In 2016, it is estimated that there will be around 2.13 billion social network users around the globe, up from 1.4 billion in 2012. As use of social media continues to grow rapidly every year amongst the utility sector's consumers, companies need to identify the best approach and interaction techniques with the consumer in order to protect their brand and reputation but most importantly, develop their business. Coupled with this is how companies can easily provide a high quality of customer service over social media more cost effectively than traditional methods such as call centres.

Engaging with the public in a digital environment is no longer a choice, in fact by 2020 about 95% of a utility company's bill paying customers will have either grown up during the age of digital technology or will be “digital converts” and fully digital savvy. Marketing strategy is has moved away from the question ‘should I be on social media?’, it’s all about how social media can transform a company’s digital presence and customer interaction.

We will discuss investment in digital marketing and explore how businesses should shape their online presence and develop strategies to harness online technologies. A key focus of this conference will be assessing how to make social media the centre of operations, not just a useful tool.

The utility sector has always been viewed as boring and cooperate by the public, however, sites like Facebook, Twitter and YouTube offer companies a chance to amend these broken bridges and repair customer relationships. Consistency, transparency, and honesty are crucial, so this conference will focus on injecting personality into communications and formulating creative strategies to regain customer trust. Finally, social media unlocks the potential of digital marketing, an essential tool to any company, as proven by the online success of the retail sector. Recent industry research confirms that digital communication can influence sales both online and in the store: 40% of all social media users have purchased items online or in-store after sharing or “favoriting” them on Facebook, Twitter or Pinterest, according to research from Vision Critical. This once more highlights how social can act as the catalyst to business development for the utilities sector, and reinforces the need for investment in this vital arm of company business.


Day 1
8:30
Registration & Coffee
9:00
Chairman's opening remarks
Giuseppe Caltabiano, Vice President Marketing Integration - Content, Social Media, PR Strategy, Schneider Electric
9:10
Social media – what’s the point?
Laura Hopperton, Digital Content Manager, South East Water Ltd
9:50
Devising an effective social media strategy
Paul Sergeant, Online Community Manager , Ecotricity
10:30
Morning Coffee
11:00
Scottish Water: Excellent content marketing and customer support
William Ancell, Web Manager, Scottish Water
11:00
Scottish Water: Excellent content marketing and customer support
Andrew Kindness, Team Manager, Scottish Water
11:40
How to measure the success of your social media campaign
Conor Barron, Digital Communications Manager , Bord Gais Energy
12:20
Networking Lunch
13:20
Customer engagement: Why social media is key
Bernard Mooney, Customer Care Manager, Gas Networks Ireland
14:00
Building customer relationships on social media
Marina Hunt, Manager Customer & Business Performance , ESB Networks
14:40
Integrating social into the wider digital customer experience
Toni Calder, Marketing & Brand Manager, UK Power Networks
15:20
Afternoon Tea
15:40
What can the utilities sector learn from the transport sector?
Phil Young, Head of Online, TfL
16:20
Social Media: Why the possibilities of data are endless : Panel Discussion
Conor Barron, Digital Communications Manager , Bord Gais Energy
17:00
Chairman’s Closing Remarks and Close of Day One
Day 2
8:30
Registration & Coffee
9:00
Chairman's Opening Remarks
Wendy Eyre, Social Media Manager , E.ON
9:10
Turn and face the changes: Regulating in the social age
Angela Maher, Senior Associate, Ofwat Uk
9:50
Why we can’t afford to sit still: What’s next for social?
Wendy Eyre, Social Media Manager , E.ON
10:30
Morning Coffee
11:00
Creating a social company from the inside out
Lee Bryant, Founder, Postshift
11:40
A social utility company
Corinna Allen, Head of Communications , Southern Water Services Ltd
12:20
Networking Lunch
13:20
B2B vs B2C – what’s the difference?
Giuseppe Caltabiano, Vice President Marketing Integration - Content, Social Media, PR Strategy, Schneider Electric
14:00
Brand management: The essential guide
Jane Goddard , Head of Marketing and Communications, Energy Saving Trust
14:40
Delivery of a successful, in-company content, social media and public relations marketing programme in the energy sector
Alex Marshall , Group Marketing & Compliance Manager, Clarke Energy Ltd
15:20
Afternoon Tea
15:50
New horizons: Utilising digital marketing to enable business development : Panel Discussion
Lee Bryant, Founder, Postshift
16:30
Social nedia in choppy waters – sink or swim
Kevin Byrne, Social Media Expert, Irish Water
16:30
Social nedia in choppy waters – sink or swim
Richard Ó hEadhra, Channel Management and Analysis Specialist, Irish Water
17:10
Chairman’s Closing Remarks and Close of Day Two

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