Conference Documentation: Social Media in the Pharmaceutical Industry
SMi present their 6th Social Media in the Pharmaceutical Industry conference. As social media becomes increasingly integrated into society, so does the ability to network with one another. Corporate marketing has become a discussion, with two way channels of communication. Companies are accurately targeting specific products at the most relevant markets, consumers are able to share experiences and discuss ideas, and the industry-consumer relationship is extended well beyond the point of sale.
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