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Writing Instruments

Section 1: U.S. Writing Instrument Market Sales
Executive Summary
Scope and Methodology

  • Table 1-1 U.S. Writing Instrument Supply, 1982-2001 (Dollars)
  • Table 1-2 U.S. Writing Instrument Supply by Major Market Sector, 1982-2001 (Dollars): Pens, Mechanical Pencils, and Parts; Markers; and Nonmechanical Pencils, Crayons, and Chalk
  • Table 1-3 Distribution of U.S. Writing Instrument Supply by Major Market Sector, 1982-2001 (Percent): Pens, Mechanical Pencils, and Parts; Markers; and Non- mechanical Pencils, Crayons, and Chalk
  • Table 1-4 Real U.S. Writing Instrument Supply and by Major Market Sector, 1987-2001 (Dollars): Pens, Markers, and Mechanical Pencils; and Nonmechanical Pencils, Crayons, and Chalk
  • Table 1-5 U.S. Wholesale Price Trends for Pens, Markers, Mechanical Pencils; and Pencils and Crayons, 1987-2001 (Index)

Section 2: U.S. Writing Instrument Shipments
Summary of Major Findings

  • Table 2-1 U.S. Writing Instrument Shipments, 1982-2001 (Dollars)
  • Table 2-2 U.S. Writing Instrument Shipments by Major Market Sector, 1982-2001 (Dollars): Ball and Roller Pens; Markers; Other Pens, Mechanical Pencils, and Parts; Nonmechanical Pencils, Crayons, and Chalk
  • Table 2-3 Distribution of U.S. Writing Instrument Shipments by Major Market Sector, 1982-2001 (Percent): Ball and Roller Pens; Markers; Other Pens, Mechanical Pencils, and Parts; Nonmechanical Pencils, Crayons, and Chalk
  • Table 2-4 U.S. Ball and Roller Pen Shipments, 1982-2001 (Dollars)
  • Table 2-5 U.S. Refillable and Nonrefillable Ball Point Pen Shipments, 1982-2001 (Dollars)
  • Table 2-6 U.S. Fine Point and Broad Tipped Marker Shipments, 1982-2001 (Dollars)
  • Table 2-7 U.S. Refill Cartridge Shipments by Type, 1982-2001 (Dollars): Ball Point Pen and All Other
  • Table 2-8 U.S. Mechanical and Nonmechanical Pencil Shipments, 1982-2001 (Dollars)
  • Table 2-9 U.S. Crayon and Chalk Shipments, 1982-2001 (Dollars)
  • Table 2-10 U.S. Wholesale Price Trends for Select Writing Instrument Product Lines, 1987-1996 (Index): Refillable and Non-Refillable Pens, Markers, Parts for Pens and Mechanical Pencils, Pencils, and Crayons and Chalk

Section 3: U.S. Writing Instrument Imports
Summary of Major Findings

  • Table 3-1 U.S. Imports of Writing Instruments, 1982-2001 (Dollars)
  • Table 3-2 U.S. Writing Instrument Imports by Major Market Sector, 1982-2001 (Dollars): Pens, Mechanical Pencils, and Parts; Markers; and Nonmechanical Pencils, Crayons, and Chalk
  • Table 3-3 U.S. Imports of Writing Instruments by the Top Twelve Countries of origin, 1990-1996 (Dollars)
  • Table 3-4 U.S. Imports of Pens, Markers, and Mechanical Pencils by Product Type, 1990-1996 (Number and Dollars): Ball Point Pens, Felt-Tipped and Other Porous-Tipped Pens and Markers, India Ink Drawing Pens, Fountain and Other Pens, Propelling or Sliding Pencils, and Pen and Mechanical Pencil Sets
  • Table 3-5 U.S. Imports of Pens, Markers, and Mechanical Pencils by Product Type and by Major Country of origin, 1990-1995 (Number and Dollars): Ball Point Pens, Felt-Tipped and Other Porous-Tipped Pens and Markers, India Ink Drawing Pens, Fountain and Other Pens, Propelling or Sliding Pencils, and Pen and Mechanical Pencil Sets
  • Table 3-6 Average Value Per Pen, Marker, or Mechanical Pencil Imported by Major Country of origin, 1995 (Dollars): Ball Point Pens, Markers, Other Pens, and Mechanical Pencils
  • Table 3-7 U.S. Imports of Pen Parts by Product Type, 1990-1996 (Number and Dollars): Refills for Ball Point Pens, Pen Nibs and Pen Points, Refill Cartridges, Balls for Ball Point Pens, and Other Pen Parts
  • Table 3-8 U.S. Imports of Pen Parts by Product Type and by Major Country of origin, 1990-1995 (Number and Dollars): Refills for Ball Point Pens, Pen Nibs and Pen Points, Refill Cartridges, Balls for Ball Point Pens, and Other Pen Parts
  • Table 3-9 U.S. Imports of Pencils and Crayons by Product Type, 1990-1996 (Number and Dollars): Pencils and Crayons, Pencil Leads, and Tailors’ Chalk
  • Table 3-10 U.S. Imports of Pencils and Crayons by Product Type and by Major Country of origin, 1990-1995 (Number and Dollars): Pencils and Crayons, Pencil Leads, and Tailors’ Chalk

Section 4: U.S. Writing Instrument Sales and Factors Affecting Demand
Summary of Major Findings

  • Table 4-1 U.S. Pen Sales by Product Type, 1987-1996 (Number and Dollars): Fountain, Refillable and Non-Refillable Ball Point, and Roller
  • Table 4-2 U.S. Marker Sales by Product Type, 1987-1996 (Number and Dollars): Porous Point, Highlighters, and Coloring
  • Table 4-3 U.S. Mechanical Pencil Sales, 1987-1996 (Number and Dollars)
  • Table 4-4 U.S. Writing Instrument Purchases by Major End-User Market, 1982-1996 (Dollars): Consumer Purchases, Legal Services, Business Services, Education Services, Government, Financial Services, Health Services, and Others
  • Table 4-5 Distribution of U.S. Writing Instrument Purchases by Major End-User Market, 1982-1996 (Percent): Consumer Purchases, Legal Services, Business Services, Education Services, Government, Financial Services, Health Services, and Others
  • Table 4-6 U.S. Employment Trends of Major End-Use Markets, 1982-1996 (Number): Legal Services, Business Services, Educational Services, Government, Financial Services, Health Services, and Others
  • Table 4-7 Writing Instrument Purchases Per Employee At Major U.S. End-User Markets, 1982-1996 (Dollars): Legal Services, Business Services, Educational Services, Government, Financial Services, Health Services, and Others
  • Table 4-8 U.S. Household Spending on Stationery Products by Demographic Characteristic, 1992 and 1994 (Dollars): Household Income, Age of Household Head, Size of Household, and Region
  • Table 4-9 Average U.S. Household Spending on Stationery Products and Percent Spent on Gifts by Demographic Characteristic, 1992 and 1994 (Dollars): Household Income, Age of Household Head, Size of Household, and Region
  • Table 4-10 Average U.S. Household Spending on Stationery Products for Own Use and for Gifts by Demographic Characteristic, 1992 and 1994 (Dollars): Household Income, Age of Household Head, Size of Household, and Region
  • Table 4-11 Distribution of U.S. Households by Select Demographic Characteristic, 1975-1994 (Number and Percent): Household Income, Household Size, Age of Household Head, Region, and Total Households
  • Table 4-12 U.S. Real Disposable Personal Income Trends, 1980-1996 (Dollars)
  • Table 4-13 U.S. Supermarket Writing Instrument Sales, 1993-1995 (Dollars): Pens and Pencils; and Crayons, Chalk, and Markers
  • Table 4-14 U.S. School Enrollment Trends by Educational Level, 1982-2006 (Number): All Levels, K-8, 9-12, and Higher Education
  • Table 4-15 Number of U.S. Teachers by Educational Level, 1982-2001 (Number): All Levels, Elementary, Secondary, and College
  • Table 4-16 U.S. Estimated Population Under Age 18 by Region and State, 1995 and 2000 (Number)

Section 5: U.S. Writing Instrument Exports and World Markets
Summary of Major Findings

  • Table 5-1 U.S. Exports of Writing Instruments, 1982-2001 (Dollars)
  • Table 5-2 U.S. Writing Instrument Exports by Major Market Sector, 1982-2001 (Dollars): Pens, Mechanical Pencils, and Parts; Markers; and Nonmechanical Pencils, Crayons, and Chalk
  • Table 5-3 U.S. Exports of Writing Instruments for the Top Fifteen Countries of Destination, 1990-1996 (Dollars)
  • Table 5-4 U.S. Exports of Pens, Markers, and Mechanical Pencils by Product Type, 1990-1996 (Number and Dollars): Ball Point Pens, Felt-Tipped and Other Porous-Tipped Pens and Markers, India Ink Drawing Pens, Fountain and Other Pens, Propelling or Sliding Pencils, and Pen and Mechanical Pencil Sets
  • Table 5-5 U.S. Exports of Pens, Markers, and Mechanical Pencils by Product Type and and by Major Country of Destination, 1990-1995 (Number and Dollars): Ball Point Pens, Felt-Tipped and Other Porous-Tipped Pens and Markers, India Ink Drawing Pens, Fountain and Other Pens, Propelling or Sliding Pencils, and Pen and Mechanical Pencil Sets
  • Table 5-6 U.S. Exports of Pen Parts by Product Type, 1990-1996 (Number and Dollars): Refills for Ball Point Pens, Pen Nibs and Pen Points, and Other Pen Parts
  • Table 5-7 U.S. Exports of Pen Parts by Product Type by Major Country of Destination, 1990-1995 (Number and Dollars): Refills for Ball Point Pens, Pen Nibs and Pen Points, and Other Pen Parts
  • Table 5-8 U.S. Exports of Pencils and Crayons by Product Type, 1990-1996 (Number and Dollars): Pencils and Crayons, Pencil Leads, and Other Products
  • Table 5-9 U.S. Exports of Pencils and Crayons by Product Type and by Major Country of Destination, 1990-1995 (Number and Dollars): Pencils and Crayons, Pencil Leads, and Other Products
  • Table 5-10 World Writing Instrument Production by Major Market Sector and Producing Area, 1985-1993 (Number): Pens and Mechanical Pencils, Pencils and Crayons; North America, South America, Asia, Western Europe, Eastern Europe and Russia, Oceania, and Total World
  • Table 5-11 Writing Instrument Production for Select Countries, 1985-1993 (Number): Mexico, Japan, South Korea, Indonesia, China, Germany, Spain, Hungary, Russia, and Ukraine
  • Table 5-12 World Writing Instrument Exports, 1987-1996 (Dollars)
  • Table 5-13 World Writing Instrument Exports for Twenty-Five Countries of origin, 1990-1993 (Dollars)
  • Table 5-14 World Writing Instrument Imports for Thirty Major Countries of Destination, 1990-1993 (Dollars)
  • Table 5-15 Canadian Imports of Writing Instruments by Product Type, 1991-1995 (Number and Canadian Dollars): Ball Point Pens, Markers, Other Pens, Mechanical Pencils, Sets, Refills for Ball Point Pens, Other Pen Parts, Nonmechanical Pencils and Crayons, Pencil Leads, and Chalk-Related Products
  • Table 5-16 Canadian Imports of Writing Instruments by Product Type and by Major Country of origin, 1992-1995 (Number and Canadian Dollars): Ball Point Pens, Markers, Other Pens, Mechanical Pencils, Sets, Refills for Ball Point Pens, Other Pen Parts, Nonmechanical Pencils and Crayons, Pencil Leads, and Chalk-Related Products
  • Table 5-17 Canadian Exports of Writing Instruments by Product Type, 1991-1995 (Canadian Dollars): Ball Point Pens, Markers, Other Pens, Mechanical Pencils, Refills for Ball Point Pens, Other Pen Parts, Pencils and Crayons, Pencil Leads, and Chalk and Related Products
  • Table 5-18 Total Company Sales and Profitability Trends for Select Japanese Writing Instrument Manufacturers, 1993-1995 (Yen): Mitsubishi Pencil, Pilot, Sailor Pen

Section 6: Industry Cost Structure and the Competitive Environment
Summary of Major Findings

  • Table 6-1 Cost Structure of U.S. Writing Instrument Plants, 1977-1996 (Number, Dollars, and Percent): Number of Plants, Revenues, Payroll and Material Costs Percent Plant Revenues, Gross Profit Margin, Number of Employees, Shipments Per Employee, Average Hourly Wages, Average Weekly Hours, and Capital Expenditures
  • Table 6-2 Number and Revenues of U.S. Writing Instrument Plants by Product Sector, 1982-1996 (Number and Dollars): Ball Point and Roller Pens; Markers; Other Pens, Mechanical Pencils, and Parts; and Non- mechanical Pencils, Crayons and Chalk
  • Table 6-3 Operating Ratios and Profit Margins for U.S. Writing Instrument Plants by Product Sector, 1982-1996 (Percent): Ball Point and Roller Pens; Markers; Other Pens, Mechanical Pencils, and Parts; and Non- mechanical Pencils, Crayons, and Chalk; Payroll, Material Costs, and Gross Profit Margins
  • Table 6-4 U.S. Wholesale Price Trends for Major Material Inputs, 1992-1996 (Index): Plastic Resins and Materials, Paints and Allied Products, Inorganic Pigments, Paper Boxes and Containers, and Fabricated Metal Products
  • Table 6-5 Labor Situation for U.S. Writing Instrument Plants by Product Sector, 1982-1996 (Number, Dollars, and Percent): Ball Point and Roller Pens; Markers; Other Pens, Mechanical Pencils and Parts; and Non- mechanical Pencils, Crayons, and Chalk; Number of Employees, Shipments Per Employee, Average Hourly Wages, and Average Weekly Hours
  • Table 6-6 Capital Expenditure Trends for U.S. Writing Instrument Plants by Product Sector, 1982-1992 (Dollars and Percent): Ball Point and Roller Pens; Markers; Other Pens, Mechanical Pencils and Parts; and Non- mechanical Pencils, Crayons, and Chalk; Capital Expenditures, and Percent Value Added
  • Table 6-7 Number of U.S. Writing Instrument Plants by State and by Number of Employees, 1993 (Number): Pens and Mechanical Pencils and Lead Pencils and Art Goods; Total Plants, and 1-19, 20-99, and 100 or More Employees
  • Table 6-8 Number of U.S. Writing Instrument Companies and Percent of Plant Shipments by Company Group Category, 1977-1996 (Percent): Pens and Mechanical Pencils, and Lead Pencils and Art Goods; Top 4, 8, 20, and 50 Largest Manufacturers
  • Table 6-9 Number of U.S. Writing Instrument Manufacturers by Product Line and Average Shipments Per Company, 1992 (Number and Dollars): Ball Point Pens, Roller Pens, Markers, Mechanical Pencils, Refills, All Other Pens and Mechanical Pencil Parts, Pencils, and Crayons and Chalk
  • Table 6-10 Distribution of U.S. Writing Instrument Plants, Plant Shipments, and Operating Ratios by Number of Employees, 1987, 1992, and 1993 (Number, Dollars, and Percent): Pens and Mechanical Pencils and Lead Pencils and Art Goods; 1-19, 20-99, 100-499, and 500 or More Employees
  • Table 6-11 Writing Instrument Sales for Fifteen U.S. Manufacturers and Marketers, 1994 (Dollars)
  • Table 6-12 Sales and Profit Trends for Six Publicly Listed Writing Instrument Manufacturers, 1993-1996 (Dollars and Percent): American Filtrona, A.T. Cross, Dixon Ticonderoga, Gillette, Newell, and Pentech

Section 7: Company Profiles and Recent Developments
Summary of Major Findings
Methodology, Sources, and Objectives
American Filtrona Corp.
Avery Dennison Corp.
Bemrose Corp. Plc
Bic Corp.
China First Pencil Co. Ltd.
A.T. Cross Co.
Dixon Ticonderoga Co.
Filofax Group Plc
The Gillette Co.
Herlitz Ag
Hunt Manufacturing Co.
ITC Co.
Mitsubishi Pencil Co.
Newell Co.
Norwood Promotional Products, Inc.
Pentech International, Inc.
Pilot Corp.
Sailor Pen Co.
Shanghai Wingsung Stationery Co. Ltd.
Société Bic
Vendome Luxury Group Plc
World Trend, Inc.

This market profile analyzes the sales and profit potential of pens and mechanical pencils, markers, and pencils, crayons, and chalk. Analyzes data on the U.S. supply, factory shipments, imports, end-use markets, factors affecting demand, exports and world markets, and the cost structure of writing instrument plants. The growth strategies of significant manufacturers and marketers are featured.


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