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Window Shades and Blinds, and Drapery Hardware in the U.S.

Window Shades and Blinds, and Drapery Hardware in the U.S., a new report from SBI, contains comprehensive data on the U.S. market supply of window shades and blinds, and drapery hardware. It identifies key trends affecting the marketplace, profiles major marketers and their strategies used to maximize growth and profitability, and contains a chapter discussing end users.

The U.S. market supply of window shades and blinds, and drapery hardware is defined by the Department of Commerce as comprising four main product groupings designated as categories by SBI:

  • Venetian blinds, including components and parts
  • Window shade and window shade accessories, and rollers
  • Other blinds and shades, including curtain and drapery fixtures
  • Blind and shade manufacturing

Scope and Methodology
The report data were obtained from government sources, trade associations, publications, business journals, company literature, and investment reports.

Shipments statistics are derived from the U.S. Census of Manufacturers and the Annual Survey of Manufacturers, and is estimated and forecasted by SBI. Import and export data by major country of origin is derived from the U.S. Department of Commerce and the U.S. International Trade Commission. Historical data are provided for 2001 through 2005, with forecast data from 2006 to 2010. The market size (market supply) of window shades and blinds, and drapery hardware is defined as the value of window shades and blinds, and drapery hardware products supplied to the total U.S. marketplace, in a particular period. Therefore, market size is determined by supply rather than demand. The U.S. window shades and blinds, and drapery hardware market supply was calculated from Department of Commerce statistics by collecting data from domestic plant shipments, adding imports, and subtracting exports. As such, the formula for determining the market size will be production in the United States + Balance of Trade [i.e. Shipments + (Imports - Exports)]. Note that the values are in net selling values, i.e., free on board (f.o.b.) from the manufacturing plant, and not the retail/wholesale price sold to the end consumer.

What You’ll Get in this Report
Window Shades and Blinds, and Drapery Hardware in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Window Shade and Blinds, and Drapery Hardware in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • End-Users
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the window treatment market, or uses these products, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for window shades, blinds and drapery hardware, as well as projected market value and trends through 2010.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for window shades, blinds and drapery hardware.
  • Research and development professionals stay on top of competitor initiatives and explore demand for window shades, blinds and drapery hardware.
  • Advertising agencies working with clients in the window treatments market understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • Scope of the Report
      • Methodology
    • Market
      • Market Overview
        • Table U.S. Supply of Window Shades and Blinds, and Drapery Hardware, 2001-2005 (in billion $)
      • Analysis by Category
      • Trade Statistics
        • Table Market Share of Top Exporters to the U.S., 2005 (%)
        • Table Market Share of Top Importers from the U.S., 2005 (%)
      • Factors Affecting the Market
      • Market Projections
        • Table U.S. Projections for Window Shades and Blinds, and Drapery Hardware, 2006-2010 (in billion $)
    • Product Trends
      • Industry Trends
      • New Product Introductions
      • Marketing Dynamics
      • Trade Shows and Exhibitions
    • End Uses of Various Types of Blinds and Shades
      • The Construction Market
      • The Consumer Expenditure Survey
        • Table Average Annual Expenditures, 2000-2004 (in $)
      • 12% of Households Annually Buy Window Shades/Blinds
  • Market
    • Scope of the Report
      • Methodology
    • Product Definitions
      • Window Blinds
      • Window Shades
      • Blind and Drapery Hardware
    • The Market
      • Market Overview
        • Table U.S. Market for Window Shades and Blinds, and Drapery Hardware, 2001-2005 (in million $)
      • Market Composition
        • Table U.S. Shipments of Window Shades and Blinds, and Drapery Hardware by Category, 2001-2005 (in million $)
        • Table Share of the U.S. Shipments of Window Shades, Blinds, and Drapery Hardware by Category, 2005(%)
      • Analysis by Category
        • Table U.S. Shipments of Other Blinds and Shades, Including Curtain and Drapery Fixtures, 2001-2005 (in million $)
        • Table U.S. Shipments of Venetian Blinds, Including Components and Parts, 2001-2005 (in million $)
        • Table U.S. Shipments of Window Shade and Window Shade Accessories and Rollers, 2001-2005 (in million $)
        • Table U.S. Shipments of Blind and Shade Manufacturing, nsk, Total, 2001-2005 (in million $)
    • Imports
      • Table U.S. Imports of Window Shades and Blinds, and Drapery Hardware by Top 15 Countries, 2001-2005 (in thousand $)
      • Table Market Share of Top Exporters to the U.S., 2005 (%)
      • Table U.S. Imports of Blinds (Including Venetian Blinds) Of Plastic by Top 15 Countries, 2001-2005 (in thousand $)
      • Table U.S. Imports of Mountings/Fittings for Curtains, Draperies & Shades; Iron / Steel, Aluminum, Zinc by Top 15 Countries, 2001-2005 (in thousand $)
      • Table U.S. Imports of Wood Blinds, Shutters, Screens and Shades, with or without their Hardware, nesoi, by Top 15 Countries, 2001-2005 (in thousand $)
      • Table U.S. Imports of Aluminum Venetian Blinds and Parts Thereof by Top 15 Countries, 2001-2005 (in thousand $)
      • Table U.S. Imports of Other Mountings /Fittings for Curtains, Draperies, and Window Shades, Other Base Metal, by Top 15 Countries, 2001-2005 (in thousand $)
    • Exports
      • Table U.S. Exports of Window Shades and Blinds, and Drapery Hardware, by Top 15 Countries, 2001-2005 (in thousand $)
      • Table Market Share of Top Importers from the U.S., 2005 (%)
      • Table U.S. Exports of Aluminum Venetian Blinds and Parts Thereof, by Top 15 Countries, 2001-2005 (in thousand $)
      • Table U.S. Exports of Blinds (Including Venetian Blinds) of Plastic, by Top 15 Countries, 2001-2005 (in thousand $)
      • Table U.S. Exports Of Other Base Metal Mountings, Fittings and Similar Articles for Curtains, Draperies, and Window Shades, by Top 15 Countries, 2001-2005 (in thousand $)
    • Factors Affecting the Market
      • Growth in the Construction Market
        • Table U.S. Monthly Total Value of Construction, 2006 (in billion $)
      • Rise in Home Furnishing Spends
        • Table U.S. Population's Personal Income and Its Disposition, January-August 2006
      • Energy Efficiency Drives the Market
      • Natural Blinds and Shades Become More Popular
    • Market Projections
      • Window Shades and Blinds, and Drapery Hardware Market Set to Grow
        • Table U.S. Projections for Window Shades and Blinds, and Drapery Hardware, 2006-2010 (in billion $)
  • Competitive Profiles
    • Hunter Douglas, Inc.
      • Overview
      • Brand and Product Portfolio
        • Table Product / Brand Portfolio of Hunter Douglas, Inc. for Window Shades, Blinds, and Drapery Hardware
      • Performance
        • Table Annual Worldwide Revenues of Hunter Douglas N.V., 2001-2005 (in billion $)
        • Table Annual Window Covering Sales of Hunter Douglas, Inc., 2001-2005 (in million $)
      • Company Snapshot
      • Hunter Douglas Subsidiaries of Note
        • Table Product / Brand Portfolio of Comfortex Window Fashions for Window Shades, Blinds, and Drapery Hardware
      • Company Snapshot
      • Elmar Window Fashions
      • Aveno Window Fashions, Inc.
    • Springs Window Fashions
      • Overview
      • Brand and Product Portfolio
        • Table Product / Brand Portfolio of Springs Window Fashions for Window Shades, Blinds, and Drapery Hardware
      • Company Snapshot
    • Newell Rubbermaid, Inc.
      • Overview
        • Table Product / Brand Portfolio of Newell Rubbermaid, Inc. for Window Shades, Blinds, and Drapery Hardware
      • Performance
        • Table Revenue Share of Newell Rubbermaid, Inc., by Segment, 2005 (%)
        • Table Annual Revenue of Newell Rubbermaid, Inc., 2002-2005 (in billion $)
        • Table Annual Sales of Newell Rubbermaid, Inc.'s Home Fashions Segment, 2002-2005 (in million $)
      • Company Snapshot
    • Royal Window Coverings
      • Overview
      • Brand and Product Portfolio
        • Table Product / Brand Portfolio of Royal Window Coverings for Window Shades, Blinds, and Drapery Hardware
      • Performance
        • Table Annual Revenue of Royal Group Technologies Limited, 2001-2005 (in billion $)
        • Table Annual Sales of Window Covering Products of Royal Group Technologies Limited, 2001-2005 (in million $)
      • Company Snapshot
    • Lafayette Venetian Blind, Inc.
      • Overview
      • Brand and Product Portfolio
        • Table Product / Brand Portfolio of Lafayette Venetian Blind, Inc. for Window Shades, Blinds, and Drapery Hardware
    • 3 Day Blinds, Inc.
      • Overview
        • Table Product / Brand Portfolio of 3 Day Blinds, Inc. for Window Shades, Blinds, and Drapery Hardware
    • Vertilux Limited
      • Overview
        • Table Product / Brand Portfolio of Vertilux Limited for Window Shades, Blinds, and Drapery Hardware
    • Mariak Industries, Inc.
      • Overview
        • Table Product / Brand Portfolio of Mariak Window Shades, Blinds, and Drapery Hardware
    • Tentina Window Fashions
      • Overview
      • Brand and Product Portfolio
    • MechoShade Systems, Inc.
      • Overview
        • Table Product / Brand Portfolio of MechoShade Window Shades, Blinds, and Drapery Hardware
  • Trends
    • Product Trends
      • Natural Blinds and Shades
      • `Green Buildings' Set to Flourish
      • Decorative Hardware Trends
      • Design Trends
      • Panel Track Shades Popular
      • Hi-Tech Blinds and Shades
      • Energy-Efficient Window Coverings
        • Table U.S. Electricity Prices, 2004-2006 (cents/KWh)
      • Cellular Shades Save Energy
      • Enhanced Child Safety Features
    • Industry Trends
      • Home Furnishing Expenditures Spur Growth
        • Table U.S. Personal Income and Its Disposition, 2004-2006
      • The Construction Market
        • Table Annual Value of Constructions in the U.S., 2004-2005 (in billion $)
        • Table U.S. New Houses Sold, and For Sale, 2006 (in Thousands)
        • Table Annual Value of Construction in the U.S., January 2006 to August 2006 (in billion $)
      • Quota Restrictions on Chinese Imports
        • Table U.S. Imports of Window Shades and Blinds, and Drapery Hardware, 2001-2006 (in thousand $)
      • Raw Material Prices Rise
        • Table Producer Price Index for Venetian Blinds, March 2005 - September 2006 (Quarterly)
        • Table Producer Price Index for Thermoplastic Resins and Plastic Materials, March 2005 - September 2006 (Quarterly)
        • Table Producer Price Index for Extruded Aluminum Rod, Bar, and Other Shapes, March 2005- September 2006 (Quarterly)
        • Table Producer Price Index for Hardwood Lumber, March 2005 - September 2006 (Quarterly)
        • Table Producer Price Index for Window Shades Made from Textile Fabric and Accessories, March 2005 - September 2006 (Quarterly)
    • New Product Introductions
      • ITA Creates Natural Shades
      • New Launches from Comfortex
      • DSC Window Fashions' Variett Roman Shades
      • Eco-friendly Shades From Hartmann & Forbes
      • Superior Roman Shades Launches Natural Woven Shades
    • Marketing Dynamics
      • Comfortex Campaign Promotes Energy Saving
      • Easy Finance with BlindCrafter Credit Cards
      • $10 Savings on Purchase of Child Safe Shades
      • Hunter Douglas High on Promotion
        • Table Total Ad Spends by Hunter Douglas N.V. on Blinds, Shades, and Drapery Hardware, 2005 (in thousand $)
      • Levolor Launches Consumer Interactive Website
      • Kirsch Introduces Sweepstakes Offer
        • Table Total Ad Spends by Newell Rubbermaid, Inc. on Blinds, Shades, and Drapery Hardware, 2005 (in thousand $)
      • Hartmann & Forbes Initiates `Project-Green'
      • Trade Shows and Exhibitions
  • End User
    • End Uses of Various Types of Blinds and Shades
      • Table End Uses and Characteristics of Various Types of Blinds and Shades
      • The Construction Market
        • Table Annual Value of Constructions in U.S., 2002-2005 (in million $)
        • Table Annual Value of Constructions in U.S., January 2006-August 2006 (in billion $)
      • Consumers Move to Bigger Houses
        • Table Number of Rooms in Housing Units in the U.S., 1999-2005 (in thousand)
        • Table Number of Bedrooms in Housing Units in the U.S., 1999-2005 (in thousand)
      • The Consumer Expenditure Survey
      • Consumer Expenditures
        • Table Average Annual Expenditures, 2000-2004 (in $)
        • Table Average Annual U.S. Household Furnishings and Equipment Expenditures based on Age Groups, 2000-2004 (in $)
        • Table Average Annual U.S. Household Furnishings and Equipment Expenditures based on Size of Households, 2000-2004 (in $)
        • Table Average Annual U.S. Household Furnishings and Equipment Expenditures based on Composition of Consumer Unit, 2000-2004 (in $)
        • Table Average Annual U.S. Household Furnishings and Equipment Expenditures based on Number of Earners in Consumer Unit, 2000-2004 (in $)
        • Table Average Annual U.S. Household Furnishings and Equipment Expenditures based on Region, 2000-2004 (in $)
        • Table Average Annual U.S. Household Furnishings and Equipment Expenditures based on Housing Tenure, 2000-2004 (in $)
        • Table Average Annual U.S. Household Furnishings and Equipment Expenditures based on Occupation of Reference Person, 2000-2004 (in $)
        • Table Average Annual U.S. Household Furnishings and Equipment Expenditures based on Type of Area, 2000-2004 (in $)
        • Table U.S. Household Furnishings and Equipment Expenditures based on Education of Reference Person, 2000-2004 (in $)
      • 12% of Households Annually Buy Window Shades/Blinds
        • Table Household Purchasing of Window Shades/Blinds in Last 12 Months, 2006 (U.S. households)
        • Table Purchasing of Window Shades/Blinds in Last 12 Months: By Selected Psychographics and Life Experiences, 2006 (U.S. adults)
  • Addresses of Select Marketers

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