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The U.S. Market for Titanium Dioxide (TiO2)

With the decline of the U.S. housing and construction market and the slowing U.S. economy, domestic consumption of titanium dioxide (TiO2) has hit recessionary—even depressionary levels. SBI estimates the total value of the U.S. market declined 18% percent alone in 2007. And since 2003, U.S. consumption in volume terms has declined 23%. But the decline of the U.S. dollar has made domestically produced TiO2 more attractive to overseas customers, pushing exports up 19%. So what’s in store for producers of a commodity that is used in everything from paints to toothpaste?

This all-new SBI report contains data and analysis describing the U.S. market for TiO2. Because the supply and demand of TiO2 is so expansive, the U.S. market is also looked at in the context of the global marketplace. The report examines both the value of the market, the size of the market in terms of quantities produced and consumed, the average selling prices for various components of trade and the competitive landscape with profiles of major TiO2 producers.

The report includes an analysis of economic factors affecting the industry, the factors affecting growth and innovation. In addition, major end-user markets are analyzed for potential opportunities.

Report Methodology
Report data were obtained primarily from government sources and the major manufacturers. Other sources included trade associations and publications, business journals and interviews with industry professionals.


  • Executive Summary
    • Scope of the Report
      • Methodology
      • Overview
    • Market Size and Growth
      • U.S. Market Value Declines 18%, Volume at 10-Year Low
        • Table U.S. Titanium Dioxide Market Value, 1998-2007 (in million $)
        • Table U.S. Titanium Dioxide Market Volume, 1998-2007 (in thousands of metric tons)
        • Table Components of U.S. Titanium Dioxide Market Value: Shipments, Imports and Exports, 1998-2007 (in billion $)
        • Table Components of U.S. Titanium Dioxide Market Volume: Shipments, Imports and Exports, 1998-2007 (in millions of metric tons)
    • Market Forecast
      • TiO2 Market to Top $2.3 Billion by 2012
        • Table U.S. Titanium Dioxide Market Forecast by Shipments, Imports and Exports, 2007-2012 (in million $)
    • Competitive Overview
      • Competition
        • Table Global Market Share by Metric Ton Production Capacity, 2007 (percent)
      • Mergers & Acquisitions
    • Macro Trends
      • 2008 Real GDP Growth Forecasted at a Meager 0.9%
        • Table Percentage Changes in U.S. Current-Dollar GDP, Real GDP and the GDP Price Index, 2002-2008 (%)
      • Personal Consumption Slows
        • Table Percentage Changes in U.S. Current-Dollar vs. Real Personal Consumption Expenditures and Inflation, 2001-2008 (%)
      • TiO2 and the Economy
      • U.S. Dollar Decline
      • Commodity Prices
        • Table Percentage Changes in the U.S. Titanium Dioxide Commodity Price Index, 1991-1st Qtr 2008 (%)
      • Input Costs
    • Market Landscape
      • Slow and Constricted Capacity Growth
      • New Production Technologies
      • Nanotechnology
      • New Applications
      • Research Developments
    • End-Use Markets
      • Paints & Coatings Has Highest Consumption
      • Plastics Account for ¼ of Consumption
      • Paper et al.
      • Specialty Markets
        • Table Estimated Share of U.S. Titanium Dioxide Market Value by Major End-Use, 2007 (percent)
  • The Market
    • Scope of the Report
      • Methodology
      • Overview
    • Market Size and Growth
      • Worldwide Market
      • U.S. Market Value Declines 18%
        • Table U.S. Titanium Dioxide Market Value, 1998-2007 (in million $)
        • Table Components of U.S. Titanium Dioxide Market Value: Shipments, Imports and Exports, 1998-2007 (in billion $)
        • Table Components of U.S. Titanium Dioxide Market Value: Shipments, Imports and Exports, 1998-2007 (in million $)
        • Table Net Shipments vs. Imports as a Share of U.S. Titanium Dioxide Market Value, 1998-2007 (in billion $)
        • Table Exports as a Share of U.S. Titanium Dioxide Shipment Value, 1998-2007 (in billion $)
      • U.S. Market Volume Down 28%
        • Table U.S. Titanium Dioxide Market Volume, 1998-2007 (in thousands of metric tons)
        • Table Components of U.S. Titanium Dioxide Market Volume: Shipments, Imports and Exports, 1998-2007 (in millions of metric tons)
        • Table Components of U.S. Titanium Dioxide Market Volume: Shipments, Imports and Exports, 1998-2007 (in thousands of metric tons)
        • Table Net Shipments vs. Imports as a Share of U.S. Titanium Dioxide Market Volume, 1998-2007 (in millions of metric tons)
        • Table Exports as a Share of U.S. Titanium Dioxide Shipment Volume, 1998-2007 (in millions of metric tons)
      • Average Market Prices Rise
        • Table Average Price of Titanium Dioxide per Metric Ton in the United States, 1998-2007
        • Table Average Price of Titanium Dioxide per Metric Ton of U.S. Shipments, Imports and Exports, 1998-2007 (in U.S. $)
      • Canada, China Top Countries for Imports
        • Table U.S. Titanium Dioxide Imports by Country of Origin, 1998 and 2003-2007 (in million $)
        • Table Share of U.S. Titanium Dioxide Import Value by Top 10 Countries, 2007 (percent)
        • Table U.S. Titanium Dioxide Imports by Country of Origin, 1998-2007 (in thousands of metric tons)
        • Table Share of U.S. Titanium Dioxide Import Volume by Top 10 Countries, 2007 (percent)
      • Belgium, Canada, Mexico Top Countries for Exports
        • Table U.S. Titanium Dioxide Exports by Country of Destination, 1998 and 2003-2007 (in million $)
        • Table Share of U.S. Titanium Dioxide Export Value by Top 10 Countries, 2007 (%)
        • Table U.S. Titanium Dioxide Exports by Country of Destination, 1998-2007 (in thousands of metric tons)
        • Table Share of U.S. Titanium Dioxide Export Volume by Top 10 Countries, 2007 (%)
    • Market Forecast
      • TiO2 Market to Top $2.3 Billion by 2012
      • Exports to Drive Growth
        • Table U.S. Titanium Dioxide Market Forecast by Shipments, Imports and Exports, 2007-2012 (in million $)
      • U.S Quantity Consumption to Decline
        • Table U.S. Titanium Dioxide Market Forecast by Shipments, Imports and Exports, 2007-2012 (in thousands of metric tons)
  • Competitor Profiles
    • Overview
      • Competition
        • Table Global Market Share by Metric Ton Production Capacity, 2007 (percent)
        • Table Global Market Share by Net U.S. Dollar Sales, 2007 (percent)
    • DuPont
      • Table DuPont
      • Overview
      • Performance
        • Table Estimated Titanium Dioxide Net Sales for DuPont: Total and International vs. North America, 2003-2007 (in million $)
        • Table Worldwide Net Sales for DuPont Coatings & Color Technologies by Region, 2007 (%)
        • Table Worldwide Net Sales for DuPont Coatings & Color Technologies by End-Use, 2007 (%)
      • Products
        • Table DuPont Titanium Technologies Selected Product Portfolio by End-Use
    • Huntsman Corp.
      • Table Huntsman Corp.
      • Overview
        • Table Huntsman's Titanium Dioxide Production Capacity by Process Type, 2007 (percent)
      • Performance
        • Table Huntsman's Pigment Net Sales, 2003-2007 (in million $)
      • Top End-User: Coatings
        • Table Estimated Share of Huntsman Titanium Dioxide Net Sales by End-Use, 2007 (%)
      • 2008 Price Increase
      • Products
        • Table Huntsman Selected Product Portfolio by End-Use
    • Kemira Oyj
      • Table Kemira Oyj
      • Overview
      • Performance
        • Table Kemira Specialty and Titanium Dioxide Net Sales, 2003-2007 (in million $)
      • Top End-User: Coatings
      • 2008 Price Increase
      • Products
        • Table Kemira Oyj Selected Product Portfolio by End-Use
    • Kronos Worldwide
      • Table Kronos Worldwide
      • Overview
      • Performance
        • Table Kronos Worldwide Production Capacity and Sales Volume, 2003-2007 (in thousands of metric tons)
        • Table Kronos Worldwide Net Sales to North America vs. Rest of World, 2003-2007 (in million $)
        • Table Kronos Worldwide Titanium Dioxide Net Sales by Region, 2007 (%)
      • Top End-User: Coatings
      • 2008 Price Increase
      • Products
        • Table Kronos Worldwide Selected Product Portfolio by End-Use
    • Millennium Inorganic Chemicals (Cristal Global)
      • Table Millennium Inorganic Chemicals (Cristal Global)
      • Overview
      • Performance
        • Table Net Sales for Millennium Inorganic Chemicals, Cristal Global and Cristal Titanium Dioxide, 2003-2007 (in million $)
        • Table Millennium Inorganic Chemicals' Titanium Dioxide Production Capacity by Process Type, 2007 (%)
      • Top End-User: Coatings
        • Table Millennium Inorganic Chemicals' Titanium Dioxide Net Sales by End-Use, 2007 (%)
      • 2008 Price Increase
      • Products
        • Table Millennium Inorganic Chemicals Selected Product Portfolio by End-Use
    • Sachtleben (Rockwood Holdings, Inc.)
      • Table Sachtleben (Rockwood Holdings, Inc.)
      • Overview
      • Performance
        • Table Sachtleben's Titanium Dioxide Pigment Net Sales to the U.S. vs. Rest of World, 2003-2007 (in million $)
      • Top End Users
      • Products
        • Table Sachtleben (Rockwood Holdings) Selected Product Portfolio by End-Use
    • Tronox, Inc.
      • Table Tronox, Inc.
      • Overview
        • Table Tronox's Titanium Dioxide Production Capacity by Process Type, 2007 (%)
      • Performance
        • Table Tronox Titanium Dioxide Net Sales to the U.S. vs. Rest of World, 2003-2007 (in million $)
        • Table Tronox Titanium Dioxide Net Sales by Region, 2007 (%)
      • Top End User: Coatings
        • Table Tronox Titanium Dioxide Net Sales by End-Use, 2007 (%)
      • 2008 Price Increase
      • Products
        • Table Tronox Selected Product Portfolio by End-Use
  • Macro Trends
    • 2008 Real GDP Growth Forecasted at a Meager 0.9%
      • Table U.S. Current-Dollar GDP vs. Real GDP, 2000-2008 (in trillion $)
      • Table Percentage Changes in U.S. Current-Dollar GDP, Real GDP and the GDP Price Index, 2002-2008 (%)
      • Economic Future Uncertain
      • Personal Consumption Slows
        • Table U.S. Current-Dollar vs. Real Personal Consumption Expenditures, 2000-2007 (in billion $)
        • Table Percentage Changes in U.S. Current-Dollar vs. Real Personal Consumption Expenditures and Inflation, 2001-2008 (%)
      • TiO2 and the Economy
      • U.S. Dollar Decline
      • Commodity Prices
        • Table Percentage Changes in the U.S. Titanium Dioxide Commodity Price Index, 1991-1st Qtr 2008 (%)
        • Table Percentage Changes in the Average Selling Price of U.S. Titanium Dioxide Shipments, 1993-2008 (%)
      • Input Costs
        • Table Percentage Changes in U.S. Refined Petroleum Products Commodity Price Index, 1991-2008 (%)
        • Table Percentage Changes in the U.S. Sulfuric Acid and Chlorine, Sodium Hydroxide & Other Alkalies Commodity Price Indexes, 1991–2008 (%)
      • Demand Factors
      • Home Maintenance and Improvements Lose Some Steam
      • Auto Sales Heading Lower
        • Table Value of U.S. Automobile Shipments, April 1998-April 2008 (in million $)
  • Market Landscape
    • Slow and Constricted Capacity Growth
      • Table Estimated Share of U.S. Capacity by Company, 2007 (percent)
      • New Production Technologies
      • Nanotechnology
      • TiO2 Keeps It Clean Across Product Markets
      • New Applications
      • Research Developments
  • End-Use Markets
    • Table Estimated Share of U.S. Titanium Dioxide Market Value by Major End-Use, 2007 (percent)
    • Table Estimated Share of U.S. Titanium Dioxide Market Value by Major End-Use, 1998-2007 (percent)
    • Paints & Coatings End-Use Market
      • Table U.S. Paints & Coatings Market, 1998-2007 (in billion $)
      • Market Components
        • Table U.S. Paints & Coatings Market by Shipments, Imports and Exports, 2003-2007 (in billion $)
      • Price Increases Driving Much of Growth
        • Table Percentage Changes in Paint & Coatings Commodity Price Index vs. Shipment Volume, 1998-2007 (%)
      • Consumption of TiO2 by Paints & Coatings Industry
        • Table U.S. Paints & Coatings Shipments and U.S. Titanium Dioxide Market as a Percentage, 1998-2007 (in billion $)
        • Table Value and Volume of U.S. Titanium Dioxide Market Consumed by Paints & Coatings Industry, 1998-2007 (in million $ and thousands of metric tons)
      • Paints & Coatings Outlook
        • Table U.S. Paints & Coatings Market Forecast by Shipments, Imports and Exports, 2007-2012 (in billion $)
    • Plastics & Rubber End-Use Market
      • Table U.S. Plastics & Rubber Market, 1998-2007 (in billion $)
      • Market Components
        • Table U.S. Plastics & Rubber Market by Shipments, Imports and Exports, 2003-2007 (in billion $)
      • Prices Up, Volume Down
        • Table Percentage Changes in Plastics & Rubber Commodity Price Index vs. Shipment Volume, 1998-2007 (%)
      • TiO2 Consumption by Plastics & Rubber Industry
        • Table U.S. Plastics & Rubber Shipments and U.S. Titanium Dioxide Market as a Percentage, 1998-2007 (in billion $)
        • Table Value and Volume of U.S. Titanium Dioxide Market Consumed by Plastics & Rubber Industry, 1998-2007 (in million $ and thousands of metric tons)
      • Plastics & Rubber Outlook
        • Table U.S. Plastics & Rubber Market Forecast by Shipments, Imports and Exports, 2007-2012 (in billion $)
    • Paper End-Use Market
      • Table U.S. Paper Market, 1998–2007 (in billion $)
      • Market Components
        • Table U.S. Paper Market by Shipments, Imports and Exports, 2003-2007 (in billion $)
      • Volume Suffers, Prices Beat Overall Inflation
      • TiO2 Consumption by Paper Industry
        • Table U.S. Paper Shipments and U.S. Titanium Dioxide Market as a Percentage, 1998-2007 (in billion $)
        • Table Value and Volume of U.S. Titanium Dioxide Market Consumed by Paper Industry, 1998-2007 (in million $ and thousands of metric tons)
      • Paper Outlook
        • Table U.S. Paper Market Forecast, 2007-2012 (in billion $)
        • Table U.S. Paper Market Forecast by Shipments, Imports and Exports 2007-2012 (in billion $)
    • A Look at Specialty End-Use Markets
      • Table Total U.S. Shipments for Titanium Dioxide Specialty End-Use Markets, 1998-2007 (in million $ and thousands of metric tons)
  • Appendix

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