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Small Kitchen Appliances in the U.S.

Increasing home sales and growing remodeling activities in the United States had a positive bearing on the market for small kitchen appliances. In addition, innovative U.S.-produced products coupled with lower-priced imports are luring customers to purchase small kitchen appliances. To maintain sales in an extremely competitive market, manufacturers are upgrading their offerings by incorporating new technologies and enhancing the aesthetic appeal of their products.

Small Kitchen Appliances in the U.S. analyzes small kitchen appliances that are used for domestic purposes only in food preparation. All major appliances used in kitchens, for instance, microwave ovens, refrigerators, and stovetops are out of the scope of the report. Moreover, kitchen appliances used in professional kitchens, i.e., in the hotel and restaurant industries, have not been covered in the report.

SBI classifies the small kitchen appliances into the two categories:

  • Electrothermal Appliances
  • Electromechanical Appliances

Electrothermal appliances are classified as appliances that produce heat by using electricity as the source of power. The various small kitchen appliances that fall under this category include: coffee makers, espresso makers, toasters, toaster ovens, corn poppers, slow cookers (crock pots), deep fat fryers, rice cookers, egg cookers, steam cookers, bacon fryers, griddles, grills, hot plates, tea makers, electric kettles, panini makers, and pizza makers.

Electromechanical appliances are defined as appliances that generate motion to run parts such as motors and blades by using electricity. The various small kitchen appliances that fall under this category include: blenders, mixers, grinders, shredders, slicers, food processors, ice crushers, juice extractors, food choppers, etc.

In addition to presenting industry statistics, this report identifies key trends affecting the marketplace and profiles major manufacturers and end users.

Scope and Methodology
Data for Small Kitchen Appliances in the U.S. were obtained from government sources, trade associations, publications, business journals, company literature, and investment reports.

Shipment statistics were derived from the U.S. Census Bureau’s Current Industrial Reports and estimated and forecasted by SBI. Import and export data were obtained from the U.S. Department of Commerce and the U.S. International Trade Commission.

The market size is defined as the amount of small kitchen appliance products supplied to the total U.S. marketplace, in a particular period. Therefore, market size is determined by supply rather than demand. The U.S. market size for small kitchen appliances was calculated from Department of Commerce statistics by collecting data on domestic plant shipments, adding imports, and extracting exports. As such, the formula for determining the market size for small kitchen appliances will be Production in the U.S. + Balance of Trade [i.e. Shipments + (Imports - Exports)].

Note that the values are in net selling values, i.e., free on board (f.o.b.) from the manufacturing plant, and not the retail / wholesale price sold to the end consumer.

What You’ll Get in this Report
Small Kitchen Appliances in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Small Kitchen Appliances in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market valuation growth)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • End-Users
  • Marketing Trends

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the small kitchen appliance industry, or uses these products, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for small kitchen appliances, as well as projected market demand and trends through 2010.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotions plans for small kitchen appliances.
  • Research and development professionals stay on top of competitor initiatives and explore demand for small kitchen appliances.
  • Advertising agencies working with clients in the appliance industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • Scope of the Report
      • Methodology
    • The Market
      • Table U.S. Supply of Small Kitchen Appliances, 2001-2005 (in billion $)
      • Trade Scenario
        • Table U.S. Supply of Small Kitchen Appliances, by Imports / Exports, 2001-2005 (in million $)
      • Factors Affecting Growth
      • Market Projections
        • Table Projected U.S. Supply of Small Kitchen Appliances, 2001-2005 (in billion $)
    • Trends
      • Consolidation in the Industry
      • Partnerships Enhance Strength
      • Rising Interest in the Kitchen
        • Table Kitchen Remodeling Expenditures for Owner Occupied Properties, 2001-2006 (in billion $)
        • Table Kitchen Remodeling Expenditures for Rental Properties, 2001-2006 (in billion $)
      • Products Enhancing Functionality in Demand
      • Popularity of Coffee and Tea Makers
    • Competitive Landscape
      • Marketing Dynamics
    • End User
      • Reduction in Cooking Affects Purchase of Small Kitchen Appliances
      • 20% of Households Annually Purchase Kitchen Appliances
      • Slow Cookers Show Most Significant Gains in Ownership Rates
      • Teen Households, Hispanics, and Affluent Are Prime Purchasers
      • The Newlyweds Have It
      • Epicureans, Experimenters Also Are Key to Market
      • Small Kitchen Appliances Purchased As Gifts
      • Baby Boomers Spend More on Small Kitchen Appliances
  • The Market
    • Scope of the Report
      • Methodology
      • Product Classification
    • Market Size and Growth
      • Market Remains Stable
        • Table U.S. Supply of Small Kitchen Appliances, 2001-2005 (in million $)
    • Trade Scenario
      • Table U.S. Supply of Small Kitchen Appliances, by Imports / Exports, 2001-2005 (in million $)
      • Imports
        • Table U.S. Imports of Small Kitchen Appliances, by Type, 2001-2005 (in million $)
      • Imports of Electromechanical Appliances
        • Table U.S. Imports of Electromechanical Appliances, by Segment, 2001-2005 (in million $)
        • Table U.S. Imports of Automatic Drip and Pump Electric Coffee Makers, by Top 10 Countries, 2001-2005
        • Table U.S. Imports of Food Blenders, by Top 10 Countries, 2001-2005
        • Table U.S. Imports of Electric Food Grinders and Processors, by Top 10 Countries, 2001-2005
        • Table U.S. Imports of Electric Food Mixers (except Blenders), by Top 10 Countries, 2001-2005
        • Table U.S. Imports of Electric Juice Extractors, by Top 10 Countries, 2001-2005
      • Imports of Electrothermal Appliances
        • Table U.S. Imports of Electrothermal Appliances, by Segment, 2001-2005 (in million $)
        • Table U.S. Imports of Cooking Apparatuses: Hot Plates, Grillers, Roasters, and Boiling Rings, by Top 10 Countries, 2001-2005
        • Table U.S. Imports of Electric Toasters, by Top 10 Countries, 2001-2005
        • Table U.S. Imports of Electric Coffee Makers (except Percolator, Automatic Drip, and Pump), by Top 10 Countries, 2001-2005
        • Table U.S. Imports of Electric Tea Makers, by Top 10 Countries, 2001-2005
        • Table U.S. Imports of Percolator Coffee Makers, by Top 10 Countries, 2001-2005
      • Exports
        • Table U.S. Exports of Small Kitchen Appliances, by Category, 2001-2005 (in million $)
      • Exports for Electromechanical Appliances
        • Table U.S. Exports of Electromechanical Appliances, by Segment, 2001-2005 (in million $)
        • Table U.S. Exports of Coffee or Tea Makers, by Top 10 Countries, 2001-2005
        • Table U.S. Exports of Electric Food Grinders and Processors, by Top 10 Countries, 2001-2005
        • Table U.S. Exports of Electric Juice Extractors, by Top 10 Countries, 2001-2005
      • Exports of Electrothermal Appliances
        • Table U.S. Exports of Electrothermal Appliances, by Segment 2001-2005 (in million $)
        • Table U.S. Exports of Cooking Plates, Grillers, Roasters, Boiling Rings, by Top 10 Countries, 2001-2005
        • Table U.S. Exports of Electric Toasters, by Top 10 Countries, 2001-2005
    • Factors Affecting Growth
      • Rising Home Ownership Fuels Sales
        • Table U.S. Annual Existing Home Sales by Region, 2003-2005
        • Table U.S. New Houses Sold and For Sale, 2004-2005 (in thousands)
        • Table U.S. New Houses Sold and For Sale, 2006 (in thousands)
      • Remodeling Activity Drives Growth
        • Table U.S. Quarterly Expenditures for Maintenance and Repairs and Improvements, 2004-2006 (in billion $)
      • Popularity of Caffeine Beverages Increases Demand for Coffee Makers
      • Convenience Drives Purchase Decisions
        • Table Selected List of New Small Kitchen Appliances
    • Market Projections
      • Promising Future for the Small Kitchen Appliance Market
        • Table Projected U.S. Supply of Small Kitchen Appliances, 2001-2005 (in billion $)
        • Table Projected U.S. Supply of Small Kitchen Appliances, 2006-2010 (in million $)
  • Competitive Profiles
    • Overview
    • Jarden Corporation
      • Overview
        • Table Small Kitchen Appliances Brand Portfolio of Jarden Corporation
      • Performance
        • Table Annual Revenues of Jarden Corporation, 2001-2005 (in million $)
        • Table Revenues of Jarden Corporation by Share of Business Segment, 2005 (in million $)
      • Company Snapshot
    • NACCO Industries, Inc.
      • Overview
        • Table NACCO Industries Small Kitchen Appliances Brand Portfolio
      • Performance
        • Table Annual Revenues of the Business Division, NACCO Housewares Group, 2001-2005 (in million $)
        • Table Revenues of NACCO Housewares Group by Share of Subsidiaries, 2005 (%)
      • Company Snapshot
    • Salton, Inc.
      • Overview
        • Table Salton Small Kitchen Appliances Brand Portfolio
      • Performance
        • Table Annual Revenues of Salton, Inc., 2001-2005 (in million $)
        • Table Revenues of Salton, Inc. by Region, 2005 (%)
        • Table Revenues of Salton, Inc. by Share of Business Segments, 2005 (%)
      • Company Snapshot
    • De'Longhi S.p.A.
      • Overview
        • Table Small Kitchen Appliances Brand Portfolio of De'Longhi S.p.A
      • Performance
        • Table Annual Revenues of De' Longhi S.p.A, 2001-2005 (in billion $)
        • Table Revenues of De'Longhi S.p.A by Region, 2005 (%)
        • Table Revenues of De'Longhi S.p.A by Share of Business Divisions, 2005 (%)
      • Company Snapshot
    • Groupe SEB
      • Overview
        • Table Groupe SEB Small Kitchen Appliances Brand Portfolio
      • Performance
        • Table Annual Revenues of Groupe SEB, 2001-2005 (in billion $)
        • Table Revenues of Groupe SEB, by Region, 2005 (%)
      • Company Snapshot
    • Whirlpool Corporation
      • Overview
        • Table Whirlpool Corporation Small Kitchen Appliances Brand Portfolio
      • Performance
        • Table Annual Revenues of Whirlpool Corporation, 2001-2005 (in billion $)
        • Table Revenues of Whirlpool Corporation, by Region, 2005 (%)
        • Table Revenues of Whirlpool Corporation Share by Business Segments, 2005 (%)
      • Company Snapshot
    • National Presto Industries, Inc.
      • Overview
        • Table National Presto Industries Small Kitchen Appliances Brand Portfolio
      • Performance
        • Table Annual Revenues of National Presto Industries, Inc., 2001-2005 (in million $)
        • Table Revenues of National Presto Industries, Inc. by Share of Business Segments, 2005 (%)
    • Applica Incorporated
      • Overview
      • Acquisition of Applica Incorporated
        • Table Applica Incorporated Small Kitchen Appliances Brand Portfolioy
      • Performance
        • Table Annual Revenues of Applica Incorporated, 2001-2005 (in million $)
        • Table Revenues of Applica Incorporated by Share of Businesses, 2005 (in million $)
        • Table Revenues of Applica Incorporated by Region, 2005 (in million $)
      • Company Snapshot
    • Conair Corporation
      • Overview
        • Table Conair Small Kitchen Appliances Brand Portfolio
      • Company Snapshot
    • Back to Basics Products, Inc.
      • Overview
        • Table Back to Basics Products Small Kitchen Appliances Brand Portfolio
      • Company Snapshot
    • General Electric
      • Overview
        • Table GE Small Kitchen Appliances Brand Portfolio
      • Performance
        • Table Annual Revenues of General Electric, 2001-2005 (in billion $)
        • Table Revenues of General Electric by Share of Business Segment, 2005 (in million $)
        • Table Revenues of General Electric by Region, 2005 (%)
    • Procter & Gamble
      • Overview
        • Table Procter & Gamble Small Kitchen Appliances Brand Portfolio
      • Performance
        • Table Annual Sales of Procter & Gamble, 2001-2006 (in billion $)
        • Table Percentage Share of P&G by Business Segments, 2005 (%)
        • Table Percentage Share of P&G's Sales by Region, 2006 (%)
  • Trends
    • Consolidation in the Industry
      • Partnerships in the Small Kitchen Appliances Market
      • Kitchens Gain Attention
      • Innovative Design Spurs Sales
      • Manufacturers Capitalize on the Kitchen Remodeling Trend
        • Table Annual Remodeling Expenditures for all Residential Properties: Improvement and Maintenance, 2001-2005 (in billion $)
        • Table Quarterly Remodeling Expenditures for all Residential Properties: Improvement and Maintenance, 2001-2006 (in billion $)
        • Table Kitchen Remodeling Expenditures for Owner Occupied Properties, 2001-2006 (in billion $)
        • Table Kitchen Remodeling Expenditures for Rental Properties, 2001-2006 (in billion $)
      • New Products Aim to Enhance Functionality
      • Numerous Coffee Makers Launched
      • Tea Makers Gain Recognition
        • Table Value of Tea and Coffee Shipments in the U.S., 2002-2005 (in million $)
      • Slow Cookers All the Rage
  • Marketing Dynamics
    • Advertising Expenditures and Promotions
      • Major Marketers by Ad Spends
        • Table Major Marketers by Ad Spends, January-December 2005 (in thousand $)
      • Major Brands by Ad Spends
        • Table Major Brands by Ad Spends, January-December 2005 (in thousand $)
    • Marketing Initiatives
      • Promotion Efforts by Jarden Corporation
      • Conair Corporation's Cuisinart Gains Prominence
      • T-Fal Teams up with Emeril Lagasse
      • NACCO Industries, Inc. Supports the Go Red for Women Movement
      • De'longhi Products Featured at Starbucks' Annual Brewing Event
      • Back to Basics Ropes Fitness Expert to Endorse Products
      • Whirlpool and the Susan G. Komen Breast Cancer Foundation
      • Tassimo Lures Shoppers
    • Trade Shows
      • International Home and Housewares Show
      • Kitchen / Bath Industry Show & Conference
      • Gourmet Housewares Show in Las Vegas
  • End User
    • Overview
      • Reduction in Cooking Affects Purchase of Small Kitchen Appliances
        • Table Number of Home-Cooked Meals in U.S. Households, 1993 & 2001 (%)
        • Table Number of Home-Cooked Hot Meals by Type of Household, 2001 (%)
      • Home Remodeling Inspires Purchase of Small Kitchen Appliances
      • Slow Cookers Show Most Significant Gains in Ownership Rates
      • 20% of Households Annually Purchase Kitchen Appliances
      • Teen Households, Hispanics, and Affluent Are Prime Purchasers
      • Epicureans, Experimenters Also Are Key to Market
      • The Newlyweds Have It
        • Table Household Ownership Rates for Electric Small/Countertop Kitchen Appliances: Overall and by Type, 2004-2006 (U.S. households)
        • Table Annual Purchasing Rates for Electric Small/Countertop Kitchen Appliances: Overall and by Type, 2004-2006 (U.S. households)
        • Table Demographic Overview of Purchasers of Electric Small/Countertop Kitchen Appliances, 2005 (U.S. households)
        • Table Purchasing of Electric Small/Countertop Kitchen Appliances: By Psychographic Attitude/Opinion, 2006 (U.S. households)
        • Table Purchasing of Electric Small/Countertop Kitchen Appliances: By Life Events Experienced in Last 12 Months, 2006 (U.S. households)
        • Table Consumer Expenditure on Small Appliances and Miscellaneous Housewares by Age, 2004 (in $)
  • Addresses of Select Marketers

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