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Roofing Materials in the U.S., 2nd Edition

This new SBI report reveals astonishingly that roofing product manufacturing managed to grow modestly from $10.6 billion in 2007 to $10.9 billion in 2008, a gain of three percent. This is credited to increased asphalt pricing in 2008 and a slowdown is on the way. SBI forecasts a significant contraction in 2009 of about 16% caused by declines in average selling prices and soft end-user demand before a slow recovery begins.

The report contains detailed data and analysis describing the U.S. market for roofing product manufacturing. The report examines the value of the market, various components of trade, an analysis of economic factors affecting the industry, and end-user market analysis.

This report further explores housing related indicators, product and market trends with expanded coverage of green product trends, and competitive issues affecting roofing manufacturing. The report also profiles major marketers, along with manufacturer strategies used to maximize growth and profitability.

Markets included are:

  • Asphalt Shingle & Coating Materials

  • Sheet Metal Roofing (figures also include metal roof drainage equipment)

  • Precast Concrete Roof Units (figures also include concrete joists and beams, and floor units)

  • Single-Ply Rubber Membrane Roofing

  • Ceramic/Clay & Slate Roofing Tile (figures also architectural terra cotta, drain tile, flue tile, conduit, but does not include clay refractories)

  • Wood Shingles & Shakes

Roofing Market Nears $10.9 Billion

Despite the unraveling of the U.S. economy in 2008, SBI estimates the U.S. market for roofing products grew modestly from $10.6 billion in 2007 to $10.9 billion in 2008, a gain of three percent. However, the gain comes after a 13% decline in 2007 and leaves the market well below its 2006 peak of $12.1 billion.

Green Roofing Products Market Growing, Influencing Innovation

The $789 billion American Recovery and Reinvestment Bill of 2009 includes serious government investment in energy efficiency building efforts, such as $16 billion to repair and make energy-efficient retrofits for public housing; $6.7 billion for renovations and repairs to federal buildings; and $6.9 billion for local and state governments to become more energy efficient.

Asphalt-shingles, which are petroleum-based, are giving way to old-school materials such as slate, clay, or wood shake, which are beautiful and being repositioned as environmentally friendly and to newer materials and innovations such as metal, green roofs, and solar shingles.

Cool roofs are a fast-growing sector of the roofing industry now getting attention across the country. The terminology covers several roof types, including cool roof coatings or paints which can be applied to existing roofs; green roofs, which are more garden than roof; and inherently reflective roofs such as those made of thermoplastic white vinyl which can reflect 80% or more of the sun’s rays (versus an asphalt roof which only reflects between six and 26%).

Metal roofing, although pricier than many other types of roofing, is an exciting option as it brings together so many meaningful end-user benefits. Metal roofing materials are often recycled products and in turn can be recycled at the end of the usage lifespan.

Unlike the large and unattractive panels solar roofing systems of the past, newer solar technology is now embedded into the roof tile. They’re not only dual function, but design and technology have converged with photovoltaic-coated metal-roofing materials in custom styles and colors. The industry is optimistic about opportunities in this arena.


Market Insights: A Selection From The Report


Asphalt, Metal Make up 91% of U.S. Roofing Products Market
Accounting for 70% of the U.S. market in 2008, SBI estimates asphalt shingle and coating materials grew at a CAGR of two percent during the 2004-2005 period to reach $7.6 billion though it remained below its 2006 peak of $8.3 billion. Sheet metal roofing, which includes drainage equipment, also posted a two percent CAGR for the five-year period, but was also below its 2006 peak of $2.6 billion. Sheet metal roofing accounted for approximately 21% of the U.S. market.

Green Influencing Innovation
Organizations and programs such as the U.S. Green Building Council (USGBC), the ENERGY STAR program of the U.S. Environmental Protection Agency and the U.S. Department of Energy are organizing the concepts of green building and materials in ways that will allow this emerging market to move forward in a coherent fashion. The proposed $789 billion American Recovery and Reinvestment Bill of 2009 includes serious government investment in energy efficiency building efforts, such as $16 billion to repair and make energy-efficient retrofits for public housing; $6.7 billion for renovations and repairs to federal buildings; and $6.9 billion for local and state governments to become more energy efficient.

In the News


U.S. Roofing Market Weathers Economic Storm with Steady Projected Progress through 2013

New York, March 3, 2009 - The unraveling of the American economy wasn’t enough to prevent the U.S. market for roofing products from growing modestly with a gain of 3% from roughly $10 billion in 2007 to almost $11 billion in 2008, notes industrial market research publisher SBI in the all-new report, Roofing Materials in the U.S., 2nd Edition. Growth was primarily attributed to sharp increases in average selling prices of asphalt shingle and coating materials, which accounted for 70% of the U.S. roofing market in 2008 and consequently lessened any volume declines in other roofing categories.

Long-term expectation for the roofing industry is sunny as the market’s growth is projected to correlate with the inevitable recovery of the economy as a whole. SBI ultimately forecasts that the U.S. roofing market will grow at an unsteady compound annual growth rate (CAGR) of 2% through 2013 to reach almost $12 billion.

“Moderate recovery is expected to begin in 2010, and then accelerate in 2011 and beyond as demand picks up, prices increase, and production and supply is constrained. By 2013, totals should approach the market’s 2006 peak of $12.1 billion, which was achieved shortly before the housing market declined and the economy first showed signs of slowing,” says Shelley Carr, associate publisher of SBI.

Expectations for 2009 are not as promising. SBI forecasts a contraction of approximately 16% with market totals slightly above $9 billion for the year due to anticipated declines in average selling prices and soft end-user demand.

Roofing Materials in the U.S., 2nd Edition features detailed data and analysis describing the U.S. market for roofing product manufacturing. The report examines the value of the market, various components of trade, end-user markets, and economic factors affecting the industry. This edition also explores housing related indicators, product and market trends with expanded coverage of green product trends, and competitive issues that impact roofing manufacturing.

About SBI
SBI (Specialists in Business Information) publishes research reports in the industrial, energy, building/construction, automotive/transportation and packaging markets. SBI also offers a full range of custom research services.

 

  • Executive Summary
    • Scope of the Report
      • Methodology
    • Roofing Products Market Size and Growth
      • Roofing Market Nears $10.9 Billion
      • U.S. Roofing Products Market Size and Growth by Category
        • Table U.S. Roofing Products' Value of Apparent Consumption by Category, 1999-2008 (in millions of dollars)
    • Forecast
      • Market to Reach $11.8 Billion by 2013
    • Economic, Price Index and Housing Trends
      • Real GDP Growth Projected at Negative 1.0% for 2009
      • The Economy and Roofing Products
      • The Increased Cost of Asphalt in 2008
      • Metal & Wood Price Increases More Modest
      • Clay & Concrete
      • Total Residential Investment and Rates
      • Building Permits by Region Drop Off
      • Residential Markets Head South
    • Style, Efficiency and Endurance Product Trends
      • Green Influencing Innovation
      • Will Green Survive a Slowdown?
      • Design and Efficiency Drive Product Development
      • Photovoltaic/Solar Technologies Heat Up
      • Green Roof Systems-A Dramatic Alternative
    • Market Outreach
      • Overview: Diverse and Fragmented Marketplace
      • Internet Becomes More Important in Recession
      • Enabling Design Technology
      • Trade Shows
      • Product Placement Works in Reality
      • Warranties
      • Company Ethics Important to Customers
      • Partnering To Grow Business
    • End User Market Trends
      • Non-Residential Spending
      • Residential Spending
      • Roofing Replacement, Maintenance & Repair Spending
      • Roofing Contractor Revenue
      • A Look at Consumer Roofing Activity
        • Table Household Penetration Rates for Selected Home Improvement Activity, 2004-2008 (percent)
      • Demographic Characteristics of Roofing Purchasers
  • The Market
    • Scope of the Report
      • Methodology
      • Product Definitions
      • Types Of Roofing Products
        • Table Comparison of Steep Slope Roofing by Material
    • Roofing Products Market Size and Growth
      • Roofing Market Nears $10.9 Billion
        • Table U.S. Roofing Products' Value of Apparent Consumption and Year-over-Year Percentage Change, 1999-2008 (in millions of dollars)
      • U.S. Roofing Products Market Size and Growth by Category
        • Table U.S. Roofing Products' Value of Apparent Consumption by Category, 1999-2008 (in millions of dollars)
    • Asphalt Roofing Products Category Focus
      • Asphalt Roofing Market Grows
        • Table U.S. Asphalt Shingle and Coating Materials Apparent Consumption and Year-over-Year Percentage Changes, 1999-2008 (in billions of dollars)
        • Table Estimated U.S. Asphalt Shingle and Coating Materials Apparent Consumption by Quantity and Average Price per Metric Ton, and Year-over-Year Percentage Changes, 1999-2008 (in thousand metric tons)
        • Table U.S. Asphalt Shingle & Coating Materials Shipments by Segment, 1999-2008 (in millions of dollars)
        • Table U.S. Asphalt Shingle & Coating Materials Value of Components of Trade, 1999-2008 (in millions of dollars)
        • Table U.S. Asphalt Shingle & Coating Materials Net Shipment Value (Shipments Less Exports) and Year-over-Year Percentage Changes, 1999-2008 (in billions of dollars)
        • Table U.S. Asphalt Paving Mixtures Net Shipments (Shipments Less Exports) by Quantity, Average Net Shipment Prices per Metric Ton, and Year-over-Year Percentage Changes, 1999-2008 (in millions metric tons)
        • Table U.S. Asphalt Shingle & Coating Materials Imports Value and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)
        • Table U.S. Asphalt Shingle & Coating Materials Imports by Quantity, Average Import Prices per Metric Ton, and Year-over-Year Percentage Changes, 1999-2008 (in thousand metric tons)
        • Table U.S. Asphalt Shingle & Coating Materials Exports and Year-over-Year percentage Changes, 1999-2008 (in millions of dollars)
        • Table U.S. Asphalt Shingle & Coating Materials Exports by Quantity, Average Export Prices per Metric Ton, and Year-over-Year Percentage Changes, 1999-2008 (in thousand metric tons)
    • Metal Roofing Products Category Focus
      • Metal Roofing Products Hold Steady
        • Table U.S. Sheet Metal Roofing Apparent Consumption and Year-over-Year Percentage Changes, 1999-2008 (in billions of dollars)
        • Table Estimated U.S. Sheet Metal Roofing Apparent Consumption by Quantity and Average Price per Kilogram, and Year-over-Year Percentage Changes, 1999-2008 (in millions kilograms)
      • Components of Trade
        • Table U.S. Asphalt Shingle & Coating Materials Value of Components of Trade, 1999-2008 (in millions of dollars)
        • Table U.S. Sheet Metal Roofing Net Shipment Value (Shipments Less Exports) and Year-over-Year Percentage Changes, 1999-2008 (in billions of dollars)
        • Table U.S. Sheet Metal Roofing Net Shipments (Shipments Less Exports) by Quantity, Average Net Shipment Prices per Kilogram, and Year-over-Year Percentage Changes, 1999-2008 (in millions Kilograms)
        • Table U.S. Sheet Metal Roofing Imports Value and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)
        • Table U.S. Sheet Metal Roofing Imports by Quantity, Average Import Prices per Kilogram, and Year-over-Year Percentage Changes, 1999-2008 (in million kilograms)
        • Table U.S. Sheet Metal Roofing Exports and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)
        • Table U.S. Sheet Metal Roofing Exports by Quantity, Average Export Prices per Kilogram, and Year-over-Year Percentage Changes, 1999-2008 (in million kilograms)
    • Other Roofing Categories: Selected Data
      • Concrete Roofing Units Down Sharply
        • Table U.S. Precast Concrete Roof Units' Apparent Consumption and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)
        • Table U.S. Precast Concrete Roof Units' Value of Components of Trade, 1999-2008 (in millions of dollars)
      • Ceramic/Clay Tile Skids
        • Table U.S. Ceramic/Clay Tile Roofing Products' Apparent Consumption and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)
        • Table U.S. Ceramic/Clay Tile Roofing Products' Value of Components of Trade, 1999-2008 (in millions of dollars)
      • Slate Tile
        • Table U.S. Slate Roofing Tile Value of Imports and Exports and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)
      • Wood Shingles & Shakes
        • Table U.S. Wood Shingle & Shake Value of Imports and Exports and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)
    • Forecast
      • Market to Reach $11.8 Billion by 2013
        • Table U.S. Roofing Products' Value of Apparent Consumption Forecast by Category, 2008-2013 (in millions of dollars)
  • Competitive Overview
    • Competitors
    • CertainTeed
      • Table CertainTeed
      • Overview
      • Performance
        • Table Total CertainTeed North America Net Sales and Year-over-Year Percentage Changes, 2004-2008 (in billions of dollars)
      • Product Portfolio
    • Firestone Building Products, Bridgestone Corporation
      • Table Firestone Building Products, Bridgestone Corporation
      • Overview
      • Performance
        • Table Total Bridgestone Diversified Products Net Sales and Year-over-Year Percentage Changes, 2004-2008 (in billions of dollars)
      • Product Portfolio
    • GAF Materials
      • Table GAF Materials
    • Overview
      • Performance
        • Table Total GAF Materials Net Sales and Year-over-Year Percentage Changes, 2004-2008 (in billion of dollars)
        • Table Total GAF Materials Net Sales and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars)
      • Product Portfolio
    • Johns Manville Corporation
      • Table Johns Manville Corporation
      • Overview
      • Performance
      • Product Portfolio
    • Metals USA Holdings Corp.
      • Table Metals USA Holdings Corp.
      • Overview
      • Performance
        • Table Total Metals USA Net Sales by Segment and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars)
      • Product Portfolio
    • Owens Corning
      • Table Owens Corning
      • Overview
      • Performance
        • Table Total Owens Corning Net Sales by Segment and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars)
      • Product Portfolio
    • TAMKO Building Products, Inc.
      • Table TAMKO Building Products, Inc.
      • Overview
      • Performance
      • Product Portfolio
    • U.S. Tile and MonierLifetile (Boral USA)
      • Table U.S. Tile and MonierLifetile (Boral USA)
      • Overview
      • Performance
        • Table Total Boral USA Net Sales by Segment and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars)
        • Table Total Boral USA Roofing Product Net Sales by Material: Concrete and Clay, and Yearover-Year Percentage Changes, 2004-2008 (in millions of dollars)
      • Product Portfolio
  • Economic, Price Index and Housing Trends
    • Economic Crisis Peaks
      • Real GDP Growth Projected at Negative 1.0% for 2009
      • Economic Future Uncertain
      • The Economy and Roofing Products
      • The Increased Cost of Asphalt in 2008
      • What's Behind Asphalt Price Spikes: Crude Up 43%
      • Metal & Wood Price Increases More Modest
      • Clay & Concrete
    • Housing Market Trends
      • Total Residential Investment and Rates
      • Building Permits by Region Drop Off
      • Residential Markets Head South
  • Style, Efficiency and Endurance Product Trends
    • Greener Design Options to Fit Every Need
      • Green Influencing Innovation
        • Table U.S. Residential and Commercial Buildings Total Primary Energy Consumption (Quadrillion BTU and Percent of Total), 1980-2030
      • Will Green Survive a Slowdown?
      • Design and Efficiency Drive Product Development
      • A Move to Cool Roofs
      • Metal: Points for Eco-Friendly, Endurance, Efficiency and Style
      • Photovoltaic/Solar Technologies Heat Up
      • Green Roof Systems-A Dramatic Alternative
        • Table Top Ten Green Roof Cities in the U.S., Square Footage Implemented, 2007
      • USGBC and the LEED Green Ratings
        • Table LEED for New Construction - Credits by Category
      • As Maintenance Industry Develops, Adoption of New Products Will Increase
      • Weather Anomalies Mean Opportunity
      • Roof Performance Standards More Important Than Ever
  • Market Outreach
    • Overview: Diverse and Fragmented Marketplace
      • Magazines and Websites Still More Effective Than TV
      • Targeted End-User Marketing
      • Enabling Design Technology
      • Trade Shows
      • Product Placement Works in Reality
      • Warranties
      • Already Doing the Green Thing
      • Company Ethics Important to Customers
      • Partnering To Grow Business
      • Building Relationships With Contractors
  • End User Markets
    • Total Construction Spending Declines
      • Table Total U.S. Construction Spending and Year-over-Year Percent Change, 2002-2008 (in billions of dollars)
      • Non-Residential Spending
        • Table Total U.S. Non-Residential Construction Spending and Year-over-Year Percent Change, 2002-2008 (in billions of dollars)
      • Residential Spending
        • Table Total U.S. Residential Construction Spending and Year-over-Year Percent Change, 2002-2008 (in billions of dollars)
      • Residential Improvements
        • Table Total U.S. Private Residential Improvement Spending and Year-over-Year Percent Change, 2002-2008 (in billions of dollars)
      • Roofing Replacement, Maintenance & Repair Spending
        • Table Total U.S. Roofing Replacement, Maintenance & Repair Spending and Year-over-Year Percent Change, 2002-2008 (in billions of dollars)
      • Roofing Contractor Revenue
        • Table Total Roofing Contractor Revenues and Year-over-Year Percent Change, 2002-2008 (in billions of dollars)
    • A Look at Consumer Roofing Activity
      • Note on Simmons Market Research Bureau Consumer Data
      • Home Improvements Penetration by Category
        • Table Household Penetration Rates for Selected Home Improvement Activity, 2004-2008 (percent)
      • Demographic Characteristics of Roofing Purchasers
      • Baby Boomers Age in Place
        • Table Demographic Indicators for Households Who Bought Roofing in the Last 12 Months, Spring 2008 (index)
      • Household Expenditure on Roofing
        • Table Percentage of Households Who Spent on Roofing, by Spending Range, 2004-2008 (percent)
      • DIY vs. Service-Supplied Roofing Work
        • Table Percentage of Households Who Installed Roof Themselves versus Hired an Outside Service, 2004-2008 (percent)
      • Will DIY Roofing Surge in Down Economy?
  • Selected Manufacturer Address

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