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Laminate and Vinyl Flooring in the U.S.

The flooring industry in the United States stood at approximately $25 billion, or approximately 28% of the global market. Further, the market has witnessed growth due to a number of factors.

Flooring demand is somewhat dependent on the level of new construction activities. Construction activities are in turn closely related to a number of macroeconomic factors such as consumer spending, population growth, manufacturing sector growth, inflation rates, government spending, and the Federal Reserve’s monetary policy.

Vinyl and Laminate Flooring in the U.S., a new report from SBI, examines the macroeconomic factors that are influencing market demand and trends for these products in the U.S. The report offers a comprehensive examination of import/export data, competitive profiles, mergers and acquisitions within the industry, and construction and housing market trends that affect the demand and production of vinyl and laminate flooring.

Scope and Methodology The report primarily includes secondary research data. A few primary research insights have also been taken into consideration. Data have been provided for 2001 through 2005, with forecasts from 2006 to 2010. Shipment data for vinyl flooring were compiled from U.S. Department of Commerce surveys and other data sources. Import data by major country of origin is derived from the United States International Trade Commission (U.S.ITC). Secondary research data were obtained from government sources, trade association publications, business journals, company literature, and investment reports.

The market supply of laminate flooring has been calculated by SBI using data provided by industry sources. The future market estimates are calculated by taking various market trends and the current market growth into consideration.

The market size of the vinyl category is defined as the amount of vinyl flooring products supplied to the total U.S. marketplace, in a particular period. Therefore, market size is determined by supply rather than demand. The U.S. vinyl flooring market supply was calculated from Department of Commerce statistics by collecting data from domestic plant shipments, adding imports, and extracting exports. As such, the formula for determining the market size will be Production in the U.S. + Balance of Trade [i.e. Shipments + (Imports - Exports)].

Note that the values are in net selling values, i.e., free on board (f.o.b.) from the manufacturing plant, and not the retail/wholesale price sold to the end consumer.

What You’ll Get in this Report Laminate and Vinyl Flooring in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Laminate and Vinyl Flooring in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • Market Dynamics
  • End-Users
  • The Products

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the vinyl or laminate flooring industry, or uses these products, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for vinyl and laminate flooring, as well as projected market demand and trends through 2010.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for vinyl and laminate flooring.
  • Research and development professionals stay on top of competitor initiatives and explore demand for vinyl and laminate flooring.
  • Advertising agencies working with clients in the vinyl and laminate flooring industries understand the product buyer to develop messages and images that compel purchases of these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • Scope
      • Methodology
    • Market Definition
      • Laminate Flooring
      • Vinyl Flooring
    • Market Supply Size
      • Global Laminate and Vinyl Flooring Supply
        • Table World Supply of Laminate and Vinyl Flooring, 2004 (in million square meters)
      • Laminate Flooring
        • Table U.S. Supply of Laminate Flooring - 2001-2005 (in million $)
      • Vinyl Flooring
        • Table U.S. Market for Vinyl Flooring by Shipment and Import-Export Values - 2001-2005 (in million $)
    • Future Outlook
      • $1.9 Billion Laminate Flooring Market in 2010
        • Table Projections for Laminate Flooring Supply - 2006-2010 (in billion $)
      • Slow Growth in Vinyl Flooring
        • Table Projections for Vinyl Flooring Supply - 2006-2010 (in billion $)
    • Market Dynamics
      • Factors Affecting the U.S. Flooring Industry
        • Table U.S. Quarterly GDP Trend (in billion $), 2001-2006
        • Table U.S. Quarterly Economic Indicators, as Percentages from Previous Period, 2003-2006
      • Factors Negatively Affecting Housing Demand in 2006
      • Personal Disposable Income Drives Remodeling
      • China - an Important Player in Laminate Flooring
    • Mergers, Acquisitions and Expansions in the Market
    • Key Factors Affecting the Laminate and Vinyl Flooring Market
      • Laminate Flooring
      • Vinyl Flooring
    • Challenges for Laminate Flooring Manufacturers
    • Comparison of Flooring Options
      • Table Comparison of Flooring Alternatives in the United States
    • Market Trends
      • Do-it-Yourself Glueless Flooring
      • New Designs of Laminate Flooring
      • Flooring with Unique Functionality
    • Marketing Dynamics
      • Website Promotions
      • Certifications
      • Training Events by Flooring Marketers
      • Trade Shows
    • The Customer
      • Table U.S. Comparison of Flooring End Users, 2005 (%)
      • Demographic Profiles
        • Table Demographic Profile of Vinyl Flooring Consumers, 2005-2006
    • Regulatory Environment
      • Table Laminate and Vinyl Flooring Standards and Standardizing Bodies
    • Key Market Players
      • Table Selected Company Comparison Matrix - Fundamentals, Growth, Margins and Key Ratios
  • Laminate and Vinyl Flooring Market
    • Scope of the Report
      • Product Definition
        • Table Typical Layers of Laminate Flooring
      • Methodology for Calculating Market Size
    • Global Flooring
      • Global Supply of Vinyl and Laminate Flooring
        • Table World Market Supply for Laminate and Vinyl Flooring, 2004 (in million square meters)
        • Table EU Flooring Market, Percentage of Flooring Segments (%)
        • Table U.S. Flooring Market, Percentage Break-out of Flooring Segments (%)
    • Laminate Flooring Supply in the United States
      • Overview
      • U.S. Laminate Flooring Size, 2001-2005
        • Table U.S. Supply of Laminate Flooring, by Value - 2001-2005 (in million $)
        • Table U.S. Supply of Laminate Flooring, by Volume - 2001-2005 (in million square feet)
    • Vinyl Flooring Supply in the United States
      • Overview
      • U.S. Vinyl Flooring Market Size, 2001-2005
        • Table U.S. Market for Vinyl Flooring by Shipment and Import-Export Values - 2001-2005 (in million $)
      • Total Imports
        • Table U.S. Vinyl Flooring Total Imports, by Value - 2001-2005 (in million $)
        • Table Market Shares of Top Exporters to the United States, 2005 (%)
      • Key Trends
        • Table U.S. Imports of Vinyl Tile Floor Coverings, Value Break-out by Country - 2000-2005 (in thousand $)
        • Table U.S. Imports of Vinyl Tile Floor Coverings, Volume Break-out by Country - 2000-2005 (in thousand Square Meters)
        • Table U.S. Imports of Vinyl Tile Floor Coverings, Price Per Unit Break-out for the Top 10 Countries - 2000-2005 (in $/Square Meter)
        • Table U.S. Imports of Vinyl Flooring, Excluding Tile Floor Coverings, Value Break-out by Country - 2000-2005 (in thousand $)
        • Table U.S. Imports of Vinyl Flooring, Excluding Tile Floor Coverings, Volume Break-out by Country - 2000-2005 (in thousand square meters of quantity)
        • Table U.S. Imports of Vinyl Flooring, Excluding Tile Floor Coverings, Price Per Unit Break-out by Country - 2000-2005 (in $/square meter)
      • Total Exports
        • Table U.S. Exports of Vinyl Flooring by Value - 2001-2005 (in million $)
        • Table Market Shares of Top Importers of floor coverings and wall or ceiling coverings of vinyl chloride polymers from the United States, 2005 (%)
      • Key Trends
        • Table U.S. Exports of Floor Coverings and Wall or Ceiling Coverings of Vinyl Chloride Polymers, Value Break-out by Country - 2000-2005 (in thousand $)
        • Table U.S. Exports of Floor Coverings and Wall or Ceiling Coverings of Vinyl Chloride Polymers, Volume Break-out by Country - 2000-2005 (in thousand square meters of quantity)
        • Table U.S. Exports of Floor Coverings and Wall or Ceiling Coverings of Vinyl Chloride Polymers, Price Per Unit Break-out by Country - 2000-2005 (in $/square meter)
    • Outlook
      • Laminate Flooring
        • Table Projection for Laminate Flooring Supply, 2006-10 (in billion $)
      • Vinyl Flooring
        • Table Projections of Vinyl Flooring Supply, 2006-10 (in billion $)
  • Factors Affecting the Market
    • Market Drivers
      • Construction Industry's Strong Growth Continued in 2005
      • Construction Industry Growth Slows in 2006
        • Table U.S. Value of Total Construction by Sectors, 2005-2006 (in billion $)
        • Table U.S. Value of Total Private Construction by Sectors, 2005-2006 (in billion $)
      • NAR's Projection on Different Non-residential Segments for 2006
        • Table U.S. Value of Total Public Construction by Sectors, 2005-2006 (in billion $)
      • Home Maintenance and Improvements Gains Momentum in 2006
      • Macroeconomic Trends Governing the Flooring Market
        • Table U.S. Quarterly GDP Trend (in billion $), 2001-2006
        • Table U.S. Quarterly Economic Indicators, as Percentages from Previous Period, 2003-2006
      • Factors Negatively Affecting Housing Demand in 2006
      • Personal Disposable Income Drives Remodeling
      • China - an Important Player in Laminate Flooring Market
    • Supply Side Analysis
      • Comparison of Flooring Options Available in the U.S. Flooring Market
        • Table Comparison of Flooring Alternatives in the United States
      • Factors Affecting the Laminate and Vinyl Flooring Market in the United States
      • Challenges for Laminate Flooring Manufacturers
      • Company Strategies
      • Expanding Product Lines
      • Inorganic Expansion
      • Brand Awareness
    • Demand Side Analysis
      • Demographic Characteristics
        • Table U.S. Home Improvement - Total Expenditures
        • Table Demographic Profiles of Flooring Consumers, by Product Type, 2005-2006
        • Table Cost-Demand Analysis of Flooring Categories in the United States
      • Cost Comparison of Flooring Categories by Age Segments
        • Table U.S. Cost-Demand Analysis of Flooring Categories by Age Group
      • Cost Comparison of Flooring Categories by Ethnicity
        • Table U.S. Cost-Demand Analysis of Flooring Categories by Ethnicity
      • Cost Comparison of Flooring Categories by Location of Residence
        • Table U.S. Cost-Demand Analysis of Flooring Categories by Ethnicity
      • Cost Comparison of Flooring Categories by Household Income
        • Table U.S. Cost-Demand Analysis of Flooring Categories by Household Income
    • Market Trends
      • Do-It-Yourself Trend
      • Increasing Consumer Preference for New Designs in Laminate Flooring
      • Increasing Popularity of Flooring Designs with Unique Functionality
    • Mergers, Acquisitions and Expansion
      • Joint Ventures
      • Acquisitions
      • Facility Expansions
    • New Product Introductions
      • Vinyl Flooring
      • Laminate Flooring
  • Marketing Dynamics
    • Marketing Initiatives
      • Website Promotions
      • Certifications
      • Training Events by Flooring Marketers
      • Trade Shows
      • Other Initiatives
  • End Users
    • Demographic Profile
      • Simmons Survey Overview
      • Vinyl Flooring - Demographic Profile
        • Table Percentage of U.S. Consumers Installing Different Types of Floorings, 2004-2006 (%)
      • Vinyl Tile Consumers
      • Vinyl Sheet Consumers
        • Table Demographic Characteristics of Customers Buying Vinyl Flooring, 2006 (index values65)
      • Key Vinyl Flooring Categories, Based on Demographic Findings
        • Table Percentage of Consumers Using Vinyl Flooring under $1,000, 2004-2006 (%)
        • Table Demographic Characteristics of Customers Favoring Use of Vinyl Flooring Under $1000, 2006 (index values)
      • DIY Vinyl Floor Tiles
        • Table Percentage of Consumers (Self/Other Household Member) Doing Home Improvement using Vinyl Floor Tiles, 2004-2006 (%)
        • Table Demographic Characteristics of Consumers (Self/Other Household Member) Doing Home Improvement using Vinyl Floor Tiles, 2006 (index values)
      • The Benefits of Home Improvement
        • Table Expenditures for Residential Improvements and Repairs of Rental Properties 2000-2005 (in million $)
        • Table Demographic Characteristics of Home Owners Remodeling Home Interiors and Exteriors, 2006 (index values)
  • Regulatory Environment
    • Introduction
    • Performance and Testing Standards
      • Laminate Flooring
        • Table NALFA Performance Properties and Values
        • Table NALFA Test Methods and Scope
    • Vinyl Flooring
      • ASTM International
        • Table ASTM Test Methods and Scope for Laminate and Vinyl Flooring
    • Other Standards
      • ISO
        • Table ISO Test Methods and Details for Laminate and Resilient Flooring
    • Environmental Standards and Certifications
      • GREENGUARD
        • Table Laminate Flooring Products Having GREENGUARD Certification
      • FloorScore
        • Table Companies Having FloorScore Certification
  • Company Profiles
    • Introduction
      • Table Top Laminate Flooring Brands in the United States, Percentage of Respondents73 (%)
      • Table Top Six Resilient Flooring in the United States (Percentage of Respondents)
      • Table Top Six Luxury Vinyl Tile Brands in the United States (Percentage of Respondents)
      • Key Players in the U.S. Flooring Industry
        • Table Company Comparison Matrix - Fundamentals, Growth, Margins and Key Ratios, 2005
    • Armstrong World Industries, Inc.
      • Key Facts
        • Table Corporate Details of Armstrong World Industries, Inc.
      • Company Overview
        • Table Revenue Contribution by Business Lines of Armstrong World Industries, Inc., Q2 2006 (%)
      • Resilient Flooring
      • Wood Flooring
      • Textiles and Sports Flooring (TSF)
      • Building Products
      • Cabinets
        • Table Locations of Subsidiaries of Armstrong World Industries, Inc.
      • Performance Review
        • Table Total Annual Revenues and Net Profit of Armstrong World Industries, Inc., 2001-2005 (in $ billion)
        • Table Product Portfolio of Armstrong World Industries, Inc. for Residential Laminate and Vinyl Flooring
        • Table Product Portfolio of Armstrong World Industries Inc. for Commercial Solid Vinyl Flooring
        • Table Product Portfolio of Armstrong World Industries Inc. for Commercial Vinyl Sheet Flooring
        • Table Product Portfolio of Armstrong World Industries Inc. for Commercial Vinyl Composite Tile Flooring
      • Company Strategy
        • Table Sales and Distribution Model for Armstrong World Industries, Inc. across segments
    • Mohawk Industries, Inc.
      • Key Facts
        • Table Corporate Details of Mohawk Industries
      • Company Overview
        • Table Revenue Share by Business Lines of Mohawk Industries, Q2 2006 (%)
      • Mohawk Segment
      • Dal-Tile Segment
      • Unilin Segment
        • Table Locations and Subsidiaries of Mohawk Industries
      • Performance Review
        • Table Annual Revenues and Profit of Mohawk Industries, 2001-2005 ($)
        • Table Product Portfolio of Mohawk Industries for Laminate and Vinyl Flooring
      • Company Strategy
      • Programs to Leverage Infrastructure and Retail Support
      • Strategic Mergers and Acquisitions
      • Improving Brand Image
    • Tarkett AG
      • Key Facts
        • Table Corporate Details of Tarkett AG
      • Company Overview
      • Revenue Share of Business Lines
        • Table Revenue Share of Business Lines of Tarkett AG, 2004 (%)
      • Revenue Shares of Business Segments - 2004
        • Table Revenue Share of Business Segments of Tarkett AG, 2004 (%)
        • Table Locations and Subsidiaries of Tarkett AG
      • Revenue Shares of Regions - 2004
        • Table Percent Share of Business Regions in 2004 - Tarkett AG (%)
      • Performance Review
        • Table Annual Sales and Y-o-Y Growth of Tarkett AG, 2000-2004 (in $ billion)
        • Table Product Portfolio of Tarkett AG for Residential Laminate Flooring
        • Table Product Portfolio of Tarkett AG for Residential Luxury Vinyl Tile and Vinyl Sheet
        • Table Product Portfolio of Tarkett AG for Commercial Floorings - Azrock Line
        • Table Product Portfolio of Tarkett AG for Commercial Floorings - Tarkett Specialty Line
      • Company Strategy
      • Joint Venture with ATC
      • Acquisition of Johnsonite
      • New Product Launch
      • Innovative Products
      • Shutdown of Vinyl Flooring Plant
      • Focus on Growth Markets
      • Continuous Productivity Improvement
    • Pergo AB
      • Key Facts
        • Table Corporate Details of Pergo AB
        • Table Shareholders in Pergo AB
      • Company Overview
        • Table Locations and Subsidiaries of Pergo AB
        • Table Revenue Contribution of Pergo AB, by Geographical Segments, 2005
      • Performance Review
        • Table Annual Revenues and Profit of Pergo AB, 2001-2005 (in $ billion)
      • Product Portfolio
        • Table Product Portfolio of Pergo AB for Residential Laminate Flooring
      • Company Strategy
      • New Product Launches
    • Shaw Industries, Inc.
      • Key Facts
        • Table Corporate Details of Shaw Industries Inc.
      • Company Overview
      • Brand Names
        • Table Key Brands Names of Shaw Industries, Inc.
      • Performance Review
        • Table Annual Revenues and Pre-Tax Earnings of Shaw Industries, Inc., 2001-2005 (in $ billion)
        • Table Product Portfolio of Shaw Industries, Inc.
      • Company Strategy
    • Columbia Forest Products, Inc.
      • Key Facts
        • Table Corporate Details of Columbia Forest Products, Inc.
      • Company Overview
      • Brands Names
        • Table Key Brands of Columbia Forests Products, Inc.
        • Table Plant Locations of Columbia Forests Products, Inc.
        • Table Subsidiaries of Columbia Forests Products, Inc.
      • Performance Review
        • Table Net Sales of Columbia Forest Products, Inc., 2000-2004 (in $ million)
        • Table Product Portfolio of Columbia Forests Products, Inc.
      • Company Strategy
    • Mannington Mills
      • Key Facts
        • Table Corporate Details of Mannington Mills
      • Company Overview
        • Table Locations and Subsidiaries of Mannington Mills
        • Table Product Portfolio of Mannington Mills for Residential Laminate and Vinyl Flooring
        • Table Product Portfolio of Mannington Mills for Commercial Vinyl Flooring
      • Company Strategy
      • Shift in Distributor Relationship
    • Alloc AS
      • Key Facts
        • Table Corporate Details of Alloc AS
      • Company Overview
      • Performance Review
        • Table Annual Revenues and Profit of Alloc AS, 2003-2005 (in million $)
      • Product Portfolio
        • Table Product Portfolio of Alloc AS
    • Congoleum Corporation
      • Key Facts
        • Table Corporate Details of Congoleum Corporation
      • Company Overview
      • Residential Flooring
      • Commercial Flooring
        • Table Locations and Subsidiaries of Congoleum Corporation
        • Table Revenue Contribution by Geographical Sales of Congoleum Corporation, 2005 (%)
      • Performance Analysis
        • Table U.S. Sales of Congoleum Corporation, 2001-2005 (in million $)
      • Product Portfolio
        • Table Product Portfolio of Congoleum Corporation
    • Forbo International SA
      • Key Facts
        • Table Corporate Details of Forbo International SA
      • Company Overview
        • Table Revenue Contribution by Business Line of Forbo International SA, 2005
      • Flooring
      • Adhesives
      • Belting
        • Table Locations and Subsidiaries of Forbo International SA
        • Table Revenue Contribution by Geographical Segment of Forbo International SA, 2005
      • Performance Review
        • Table Annual Revenues and Profit of Forbo International SA, 2001-2005 (in $million)
        • Table Product Portfolio Commercial Vinyl Flooring of Forbo International SA
    • Faus Group, Inc.
      • Key Facts
        • Table Corporate Details of Faus Group, Inc.
      • Company Overview
        • Table Product Portfolio of Faus Group, Inc.
      • Company Strategy
      • Awards and Certifications
    • Witex Flooring, Inc.
      • Key Facts
        • Table Corporate Details of Witex Flooring, Inc.
      • Company Overview
        • Table Product Portfolio of Witex Flooring, Inc.
    • Wilsonart International
      • Table Corporate Details of Wilsonart International
      • Company Overview
        • Table Product Portfolio of Wilsonart International

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