Market Research Logo

Kitchen Cabinets in the U.S.

The kitchen is the epicenter of modern American family life and the media’s makeover darling. In spite of all this attention and excitement, the kitchen cabinet industry may very well be in for a sustained slowdown according to a new report by Specialists in Business Information (SBI).

After several years of accelerated growth, apparent consumption of kitchen cabinetry in the United States eclipsed the $14 billion mark in 2006. However, homeowners reigned in spending and homebuilders pared back on construction bringing harder times to kitchen cabinet manufacturers bringing the market down an estimated 13% in 2007. With economic uncertainty and a housing depression unfolding into 2008, it’s pretty clear that the immediate outlook for the kitchen cabinet market looks bleak. But the real questions are when will there be a bottom and how soon will growth return?

This report presents data and analysis on the U.S. market kitchen cabinet manufacturing and its prospects for growth. It explores the key economic and housing related indicators, end-user, product and market trends with expanded coverage of green factors, and competitive issues affecting the kitchen cabinet manufacturing.

Report data were obtained from government sources, trade associations and publications, business journals, company literature, and investment reports. Statistics describing the value of shipments for kitchen cabinets are derived from the U.S. Census Bureau’s Census of Manufacturers and Annual Survey of Manufacturers, and are augmented by estimates and forecasts by SBI. In most cases, historical data are provided for 1998 through 2007, with forecast data from 2008 to 2012. Because some data are taken from the Census of Manufacturers, which is generated every five years for years ending in 2 or 7 (the last census being 2002), SBI occasionally includes 1997 to show an actual base. At other times, estimates for years falling between 1997 and 2002 were used.

Statistics describing the value of imports and exports for kitchen cabinets were derived from the U.S. International Trade Commission database. SBI defines the market for kitchen cabinets as apparent consumption, which is calculated as the value shipments, plus the value imports, less the value exports.

Other data analyzed in this report include several metrics describing residential construction and housing such as home improvement spending and new home sales.

Simmons Market Research Bureau’s winter 2008 survey, based on a sample of over 20,000 respondents, provides the primary research data on consumer remodeling habits and kitchen cabinet expenditures.


  • Executive Summary
    • Scope of the Report
      • Methodology
    • Market Size and Growth
      • Market Drops 13% to $12.4 Billion
        • Table U.S. Kitchen Cabinet Value of Apparent Consumption 1998-2007 (in billions $)
      • New Home Market Drags Down Remodel Market
        • Table Total New and Remodeled Kitchens and Share of Total Kitchens 1998-2007 (millions units, percent)
        • Table U.S. Kitchen Cabinet Value of Apparent Consumption 1998-2007 (in billions $)
    • Market Forecast
      • Kitchen Cabinet Market to Reach $12.9 Billion
        • Table Projected U.S. Kitchen Cabinet Value of Apparent Consumption 2007-2012 (in billions $)
      • Economic Issues
      • Producer Prices
      • Lumber Prices Plummet, Provide Relief in Tough Times
      • Total Residential Investment and Rates
      • Building Permits by Region
      • Residential Markets Head South
      • Home Maintenance and Improvements Lose Some Steam
    • Trends and Growth Factors
      • The Multi-Faceted Kitchen
      • My Lifestyle, My Ego, My Kitchen
      • The Outdoor Lifestyle
      • Design With Single Women In Mind
      • Baby Boomers Aging in Place
      • Universal Design
      • Remodeling Opportunities
      • DIY Home Improvement
      • Form Gets More Function
      • Consumers Comfortable With Color
      • Aesthetic Focus on Natural, Reusable and Sustainable
      • Clutter Leads to Increased Storage Needs
      • Mainstreaming Green
    • Market Outreach
      • Changing Distribution Landscape
      • Big Box Affecting Distribution and Manufacturing
      • Consolidation Affects Marketplace
      • Marketing and Promotion
      • Magazines and Websites
      • Trade Shows
      • Word of Mouth Goes Hi-Tech
      • Targeted End-User Marketing
      • Strange Cabinet Partners
      • Reality TV: A Product Placement Haven
      • Importance of Company Ethics
    • Consumer Home Improvement Activity
      • Household Remodeling Activity and Intent Stable
      • Bathroom Most Popular Improvement Area
      • Kitchen Cabinet Purchase Steady
      • Demographic Characteristics of Recent Kitchen Cabinet Purchasers
      • Household Expenditure on Kitchen Cabinets
      • DIY vs. Service-Supplied Kitchen Cabinet Work
      • Retail Preferences
        • Table Percentage of Kitchen Remodelers, Planners and Cabinet Purchasers Who Shopped in the Last Three Months, by Store, 2008
  • Market Size and Growth
    • Scope of the Report
      • Methodology
      • Market Drops 13% to $12.4 Billion
        • Table U.S. Kitchen Cabinet Value of Apparent Consumption 1998-2007 (in billions $)
        • Table U.S. Kitchen Cabinetry Value of Shipments, Imports, Exports and Apparent Consumption, 1998-2007 (in millions $)
        • Table Kitchen Cabinet Net Shipments (Shipments minus Exports), by Value and Percent of U.S. Apparent Consumption 1998-2007 (percent)
        • Table Kitchen Cabinet Imports, by Value and Percent of U.S. Apparent Consumption 1998-2007 (percent)
        • Table U.S. Kitchen Cabinetry Value of Imports by Country of Origin 1998-2007 (in U.S. $)
        • Table Top Ten Kitchen Cabinet Value of Imports by Country of Origin 2007 (percent)
        • Table U.S. Kitchen Cabinets Value of Shipments and Exports, and Exports as a Percentage of Total Shipments, 1998-2007 (percent)
        • Table U.S. Kitchen Cabinetry Value of Imports by Country of Origin 1998-2007 (in U.S. $)
        • Table Top Ten Kitchen Cabinetry Value of Imports by Country of Origin 2007 (percent)
      • New Home Market Drags Down Remodel Market
        • Table Total New and Remodeled Kitchens and Share of Total Kitchens 1998-2007 (millions units, percent)
        • Table U.S. Kitchen Home Improvement Spending 1998-2007 (in billions $)
    • Market Forecast
      • Kitchen Cabinet Market to Reach $12.9 Billion
        • Table U.S. Kitchen Cabinet Value of Apparent Consumption 2007 to 2012 (in billions $)
  • Competitor Profiles
    • Overview
      • Table Share of U.S. Kitchen Cabinet Sales 2007 (percent)
    • American Woodmark Corporation
      • Table American Woodmark Corporation
      • Overview
      • Performance
        • Table American Woodmark Net Sales Fiscal Year-End April 2004-2008 (in millions $)
        • Table Percent Change in American Woodmark Kitchen Cabinet Unit Volume and Price per Unit , Fiscal Year End April 2003-2008 (percent)
        • Table Share of American Woodmark Kitchen and Other Cabinet Sales by End Market: New Home Building versus Kitchen Remodeling Fiscal Year End April 2004-2008 (percent)
        • Table American Woodmark Customer Mix Fiscal Year End April 2008 (percent)
      • Product Highlights
    • Masco Corporation
      • Table Masco Corporation
      • Overview
      • Product Highlights
      • Performance
        • Table Masco Corporation Net Sales 2003-2007 (in billions $)
        • Table Masco Corporation Customer Mix 2007 (percent)
        • Table Estimated Masco Corporation U.S. Kitchen Cabinet Net Sales 2003-2007 (in millions $)
    • MasterBrand Cabinets, Inc. (Fortune Brands, Inc.)
      • Table MasterBrand Cabinets, Inc. (Fortune Brands, Inc.)
      • Overview
      • Product Highlights
      • Performance
        • Table Fortune Brands, Inc. Home & Hardware Net Sales 2003-2007 (in billions $)
        • Table Estimated MasterBrand Cabinets U.S. Sales 2003-2007 (in millions $)
    • Norcraft Companies L.P.
      • Table Norcraft Companies L.P.
      • Overview
      • Product Highlights
        • Table Share of Norcraft Sales by Brand 2007 (percent)
      • Performance
        • Table Norcraft Companies Net Sales 2003-2007 (in millions $)
    • RSI Holding Corporation
      • Table RSI Holding Corporation
      • Overview
      • Product Highlights
      • Performance
        • Table RSI Holding Corp Net Sales 2002-2006 (in millions $)
  • Economic Factors
    • Overview
      • 2008 Real GDP Growth Forecasted at a Meager 1.1%
        • Table U.S. Current-Dollar GDP vs. Real GDP, 2000-2008 (in trillion $)
        • Table Percentage Changes in U.S. Current-Dollar GDP, Real GDP and the GDP Price Index, 2002-2008 (%)
      • Personal Consumption Slows
        • Table U.S. Current-Dollar vs. Real Personal Consumption Expenditures, 2000-2007 (in billion $)
        • Table Percentage Changes in U.S. Current-Dollar vs. Real Personal Consumption Expenditures and Inflation, 2001-2008 (%)
      • Kitchen Cabinets and the Economy
      • U.S. Dollar Decline
      • Producer Prices
        • Table Wood Kitchen Cabinet and Countertop Manufacturing Producer Price Index and the Wood Kitchen Cabinets and Cabinet Work Commodity Index 1998-2008 (index)
        • Table Percentage Changes in the Wood Kitchen Cabinet and Countertop Manufacturing Producer Price Index and the Wood Kitchen Cabinets and Cabinet Work Commodity Index, 1998-2008 (%)
      • Lumber Prices Plummet, Provide Relief in Tough Times
        • Table Hardwood and Softwood Lumber Commodity Price Index 1998-2008 (index)
        • Table Percentage Changes in the U.S. Hardwood Lumber and Softwood Lumber Commodity Price Index, 1998-2008 (%)
    • Housing Market Trends
      • Total Residential Investment and Rates
      • Building Permits by Region
      • Residential Markets Head South
      • Home Maintenance and Improvements Lose Some Steam
  • Trends and Growth Factors
    • The Multi-Faceted Kitchen
      • My Lifestyle, My Ego, My Kitchen
      • The Outdoor Lifestyle
      • Design With Women In Mind
      • Baby Boomers Age In Place
      • Universal Design
      • Remodeling Versus Refacing
      • DIY Home Improvement
      • Form Gets More Function
      • Consumers Comfortable With Color
      • Aesthetic Focus on Natural, Reusable and Sustainable
      • Clutter Leads to Increased Storage Needs
      • Getting Green
      • New Infrastructure for a Green Market
      • The Consumer Has Spoken…a Little
      • Differentiating What is "Green"
      • The Coming Residential Wave
      • Manufacturers Pour on the Green
      • Can Green Boost Kitchen Cabinet Industry?
      • Green Opportunity For Small Businesses
  • Market Outreach
    • Changing Distribution Landscape
      • Big Box Affecting Distribution and Manufacturing
      • Consolidation Affects Marketplace
      • Marketing and Promotion
      • Magazines and Websites
      • Trade Shows
      • Word of Mouth Goes Hi-Tech
      • Targeted End-User Marketing
      • Strange Cabinet Partners
      • Reality TV: A Product Placement Haven
      • Importance of Added Values
      • KCMA Making Green Inroads
      • Importance of Company Ethics
  • Consumer Home Improvement Activity
    • Note on Simmons Market Research Bureau Consumer Data
      • Household Remodeling Activity and Intent
        • Table Percentage of Households Who Did or Plan to Do Remodeling, 2004-2008
      • DIY vs. Service-Supplied Home Improvement Work
        • Table Percentage of Households Who Did Work Themselves or Hired a Professional, 2004-2008
      • Demographic Characteristics of Recent Remodelers
        • Table Demographic Indicators for Households Who Have Remodeled in the Last 12 Months, 2008 (index)
      • Demographic Characteristics of Future Remodelers
        • Table Demographic Indicators for Homeowners Who Plan to Remodel in the Next 12 Months, 2008 (index)
      • Home Improvement Expenditures
        • Table Percentage of Homeowners Spending on Home Improvements in Last 12 Months, by Spending Range, 2004-2008
      • Home Improvement Activity By Room and Intent
        • Table Percentage of Homeowners Who Remodeled in Last 12 Months, by Room, 2004-2008
        • Table Percentage of Homeowners With Plans to Remodeled in Next 12 Months, by Room, 2004-2008
      • Demographic Characteristics of Recent Kitchen Remodelers
        • Table Demographic Indicators for Households Who Have Remodeled Kitchen in the Last 12 Months, 2008
      • Demographic Characteristics of Future Kitchen Remodelers
        • Table Demographic Indicators for Households Who Plan to Remodeled Kitchen in the Next 12 Months, 2008
      • Other Kitchen Improvement Specific Product Activity
        • Table Percentage of Total Population Who Purchased Kitchen Products in Last 12 Months, 2004-2008
        • Table Percentage of Kitchen Remodelers and Cabinet Purchasers Who Purchased Kitchen Products in Last 12 Months, 2008
      • Demographic Characteristics of Recent Kitchen Cabinet Purchasers
        • Table Demographic Indicators for Households Who Bought Kitchen Cabinets in the Last 12 Months, 2008
      • Household Expenditure on Kitchen Cabinets
        • Table Percentage of Kitchen Remodelers and Cabinet Purchasers Spending on Kitchen Cabinets in Last 12 Months, by Spending Range, 2008
      • DIY vs. Service-Supplied Kitchen Cabinet Work
        • Table Percentage of Kitchen Remodelers and Cabinet Purchasers Who Did Kitchen Cabinet Work Themselves or Hired a Professional, 2008
      • Retail Preferences
        • Table Percentage of Kitchen Remodelers, Planners and Cabinet Purchasers Who Shopped in the Last Three Months, by Store, 2008
        • Table Percentage of Kitchen Remodelers, Planners and Cabinet Purchasers Who Purchased in the Last Four Weeks, by Store, 2008
  • Selected Addresses

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report