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The Global Market for Commercial Generators

Commercial generators, also referred to as gensets, are used to supply full power, temporary power, supplemental power or emergency back-up power to retail businesses, industrial manufacturers, construction outfits, municipalities, telecommunication centers and institutional operations. Generators may be relied on in times of power interruptions or blackouts, although are also used on a regular basis – especially in regions where power supplies may be inconsistent. The main types of commercial generators include diesel and spark ignited varieties and are available with capacities all the way up to more than two megawatts.

In 2012, SBI Energy estimates the global market value for commercial generators totaled approximately $8.61 billion, reflecting slight growth from 2008. By 2023, the market is expected to see significantly higher gains, with a handful of factors spurring growth in specific market segments and regions.

Around the world, commercial generator markets are benefiting as concerns over energy security escalate and prospective commercial generator purchasers look for ways to operate more safely and efficiently. In many regions, such as in India, China and other developing areas, regular power outages may greatly hinder smooth business practices. Implementing generators allows these entities to function throughout a power outage, thereby helping to save on energy and operating costs.

In the aftermath of natural disasters, those with commercial generators will have a competitive edge over those that rely solely on the grid. This was apparent after Hurricane Sandy hit the eastern U.S. coast in October, 2012. Retail stores with generators were able to stay open, continue selling products and reel in new customers, while other less-equipped businesses were forced to close their doors.

There are a handful of setbacks to market growth, some affecting only specific market segments. One of the most pertinent is new and increased regulations surrounding the use of diesel generators. With all the hype to go green and reduce GHG emissions, diesel-powered equipment often receives a bad rap. It did not help matters when, in June 2012, the International Agency for Research on Cancer, classified diesel engine exhaust as “probably carcinogenic to humans.”

The Global Market for Commercial Generators contains comprehensive historical data (2008-2012) and forecast data (2013-2023) for the global commercial generator market, including the industry’s key sub-segments. This report identifies significant trends and factors (such as new technologies, the regulatory scene, employment opportunities and economic drivers and challenges), which affect the size and direction of market growth around the world. Profiles of more than 15 major – or particularly interesting – companies involved in the industry are also included in this report.

Report Methodology

The information contained in The Global Market for Commercial Generators has been gathered from trade associations; news media; business, science and law journals; company literature and websites; interviews with at least ten key individuals, research services and institutes around the world; and is based on data from government agencies, trade associations and other industry sources, including the U.S. Census Bureau and India Customs.

How You Will Benefit From This Report

The Global Market for Commercial Generators details significant trends, schemes and market numbers for a clear overview of the commercial generator market around the globe.

This report will help:

  • Managers identify market opportunities and develop new designs for their products and services related to commercial generators.
  • Research and development professionals stay on top of competitor initiatives and understand the developments and obstacles within the market.
  • Business development executives work within the dynamics of the market and identify possible partnerships.
  • Information and research center librarians access vital information.
  • Policy makers and government officials understand the dynamics and scope of the market they may be affecting.
  • Advertising agencies working with clients involved in various segments of the commercial generator market to help design appropriate messages and images.
  • Investors and stakeholders gain a well-rounded view of the global commercial generator market, including its strengths, weaknesses and likely future direction of growth.


  • Executive Summary
    • Introduction
      • Report Scope
      • Report Methodology
      • Global Market Overview for Commercial Generators
    • Market Size and Growth
      • Historic Global Growth in the Commercial Generator Market
      • Global Market for Generators Used in Construction
      • Projected Global Growth in the Commercial Generator Market
      • Projected Global Growth of Generators Used in Construction
    • Factors in Market Size and Growth
      • Factors in Market Size and Growth
      • Global Population Always Rising
      • Natural Disasters Increase Sales - Give Businesses Upper-hand
      • Recession Dulls Commercial Generator Market
      • Diesel's `Dirty' Rap
    • Around the World
      • Electricity Consumption around the World
        • Table Electricity Consumption around the World Top Twenty Consumers (In Million Kwh)
      • Commercial Generator Use around the World
      • Energy in China
      • China Boasts High Industrial Output
    • New and Innovative Technologies
      • Innovative Technologies in the Commercial Generator Market
      • Eco-friendly Generators
      • Large Generators Pack a Punch
    • Employment Opportunities
      • Many Types of Employees in Commercial Generator Market
      • About 2.61 Million Employees in Commercial Generator Market
  • Introduction
    • Report Scope
    • Report Methodology
    • Global Market Overview for Commercial Generators
    • Commercial Generators
    • Commercial Generator End Use Applications
    • How a Generator Works
    • Generator Components
    • Generator Fuels
    • Types of Commercial Generators
      • Diesel vs. Spark Ignited
      • Stationary vs. Portable
    • Generator Type by Capacity
    • Generator Costs Vary Widely
    • Glossary of Terms
  • Market Size and Growth
    • Data Methodology
    • Historic Global Growth in the Commercial Generator Market
    • Global Market Share by Type of Commercial Generator
    • Historic Global Growth of Commercial Diesel Generator Market
    • Historic Global Growth of Spark Ignited Commercial Generators
    • Market Share of Commercial Generators by End Use Application
    • Historic Global Growth of Generators Used in Industry
    • Historic Global Growth of Generators Used in Municipalities
    • Global Growth of Generators Used in Telecommunications
    • Historic Global Growth of Generators Used in Institutions
    • Global Market for Generators Used in Retail
    • Global Market for Generators Used in Construction
    • Global Market for Generators Used in `Other' Applications
    • Global Market Share of Generators by Capacity
    • Historic Global Growth of Generators, 25 kw - 49 kw
    • Historic Global Growth of Generators, 50 kw - 99 kw
    • Historic Global Growth of Generators, 100 kw - 199 kw
    • Historic Global Growth of Generators, 200 kw - 399 kw
    • Global Market for Generators, 400 kw - 599 kw
    • Global Market of Generators, 600 kw - 799 kw
    • Global Market for Generators, 800 kw - 999 kw
    • Global Market for Generators, 1,000 kw - 1,999 kw
    • Global Market for Generators, 2,000 kw and Up
    • Projected Global Growth in the Commercial Generator Market
    • Global Market Share by Type of Generator
    • Projected Global Growth of Commercial Diesel Generator Market
    • Projected Growth of Commercial Spark Ignited Generator Market
    • Global Market Share of Generators by End Use Application
    • Projected Global Growth of Generators Used in Industry
    • Projected Global Growth of Generators Used in Municipalities
    • Projected Growth of Generators Used in Telecommunications
    • Projected Global Growth of Generators Used in Institutions
    • Projected Global Growth of Generators Used in Retail
    • Projected Global Growth of Generators Used in Construction
    • Projected Growth of Generators Used in `Other' Applications
    • Global Market Share of Generators by Capacity
    • Projected Global Growth of Generators, 25 kw - 49 kw
    • Projected Global Growth of Generators, 50 kw - 99 kw
    • Projected Global Growth of Generators, 100 kw - 199 kw
    • Projected Global Growth of Generators, 200 kw - 399 kw
    • Projected Global Growth of Generators, 400 kw - 599 kw
    • Projected Global Growth of Generators, 600 kw - 799 kw
    • Projected Global Growth of Generators, 800 kw - 999 kw
    • Projected Global Growth of Generators, 1,000 kw - 1,999 kw
    • Projected Global Growth of Generators, 2,000 kw and Up
    • Country Involvement in Commercial Generator Market
    • China, India and Russia Dominate Market Share
      • Table Commercial Generator Market Value Top Ten Countries Dollar Value, in Billions (2008-2023)
  • Factors in Market Size and Growth
    • Factors in Market Size and Growth
    • Factors Propelling Growth
    • Global Population Always Rising
    • Populations around the Globe
      • Table Populations around the Globe By Country, Top 30
      • Table Populations around the Globe By City, Top 20
    • Commercial Energy use Varies around Globe
    • Global Energy Demand Increasing
    • Aging Power Infrastructures Fertilize Generator Demand
    • Natural Disasters Increase Sales - Give Businesses Upper-hand
    • Generator Maintenance Service Market Growing
    • Growth in Renewable Energy Markets Fuels Growth
    • Greening of Generators Gently Boosts Sales
    • Some Nations Have Loose or Non-Existent Regulations
    • Generators May be Used to Feed Grid
    • Increased Military Operations Inspire Commercial Generator Use
    • Factors Hindering Growth
    • Recession Dulls Commercial Generator Market
    • Diesel's `Dirty' Rap
    • Carbon Monoxide Poisoning Tarnishes Generator Image
    • Constricting Regulations Hamper Diesel Generator Market
    • Poor Maintenance Renders Generators Useless
    • Diesel Sometimes in Short Supply When Needed Most
    • Generators Losing Ground to Cleaner Alternatives
  • Around the World
    • Electricity Consumption around the World
      • Table Electricity Consumption around the World Top Twenty Consumers (In Million Kwh)
    • Commercial Generator Use around the World
    • Regional Overviews
    • China
      • Energy in China
      • China Boasts High Industrial Output
      • China Continues to Build
      • China Greens Slower than Some
      • China's Electricity is Cheap
      • China's Industrial Sector Slows in 2012
    • India
      • Energy in India
      • India Succumbs to Weak Electricity Infrastructure
      • Strict Electricity Cutbacks Leave Businesses Hanging
      • Indian Telecom Industry Heavily Reliant on Diesel Generators
    • Russia
      • Energy in Russia
      • Russia Invests in Industry
      • Russia's Oil Industry May Slip
      • Russia's Electricity Infrastructure Aging
    • Japan
      • Energy in Japan
      • Japan Has Strong Electricity Infrastructure Based on Imports
      • Nuclear Accident Inspires Generator Use - at Least in Short Term
    • United States
      • Energy in the United States
      • EPA Updates Emission Standards to Include Generators
      • U.S. Construction Industry Revamps
      • Natural Disasters Propel U.S. Generator Industry
    • Brazil
      • Energy in Brazil
      • Generators in Brazil
      • Brazil's Economic Growth Lags behind Other BRICS Nations
      • Foreign Companies Buy into Brazilian Generator Market
    • Canada
      • Energy in Canada
      • Canadian Industry
      • Canada's Remote Villages Rely on Generators for Electricity
      • Canada's Electricity May Become More Expensive
    • Germany
      • Energy in Germany
      • Germany Shifts from Nuclear Power to Renewable Energy
      • Rapid Switch to Renewables Causes Some Problems
      • Industrial Germany May Escape Electricity Price Hike
    • France
      • Energy in France
      • France's Construction Market Showing Weak Gains
      • France's Industry Shifting Gears
      • Kohler Invests in French Generator Maintenance Market
    • United Kingdom
      • Energy in the United Kingdom
      • United Kingdom's Industry Slowing
      • U.K. Construction Market Needs Boost
  • Innovative Technologies & Schemes
    • Innovative Technologies in the Commercial Generator Market
    • Eco-friendly Generators
    • Low-Noise Generators
    • Large Generators Pack a Punch
    • Solar Powered Generators Lessen Need for Diesel
    • Select Generator Schemes around the World
    • Whole Foods Uses Generator Run off of Canola Oil
    • Eight Generators Back Up Chinese Nuclear Power Plant
    • Tognum Stakes Claim in Russian Generator Market
    • Generac Installs Modular Natural Gas Generators
    • Canadian Diamond mine Relies on Generators
    • Remote Food Service Uses Generators
  • Employment Opportunities
    • Many Types of Employees in Commercial Generator Market
    • About 2.61 Million Employees in Commercial Generator Market
    • 5.31 M Employees Projected in Commercial Generator Market
    • Wide Range of Experience and Salary in Commercial Generators
      • Table Job Earnings and Educational Requirements: For the Commercial Generator Market By Occupation
    • Generator Specific Jobs Not a Highly Sought Employment
    • Many Job Openings Posted on Company Websites
  • Company Profiles
    • Aggreko PLC
      • Table Aggreko PLC Profile
      • Corporate Overview
      • Company Financials
      • Product Portfolio
      • Aggreko Commercial Generators Everywhere
      • Aggreko Expands into the Brazilian Generator Market
    • All Points Power
      • Table All Points Power Profile
      • Corporate Overview & Company Portfolio
    • Americas Generators, Inc.
      • Table Americas Generators, Inc. Profile
      • Company Overview & Product Portfolio
    • Baldor Electric Co.
      • Table Baldor Electric Co. Profile
      • Company Overview
      • Baldor's Generator Portfolio
    • Bowers Power Systems
      • Table Bowers Power Systems Profile
      • Corporate Overview & Product Portfolio
    • Briggs & Stratton Corp.
      • Table Briggs & Stratton Corp. Profile
      • Corporate Overview
      • Company Financials
      • Briggs & Stratton Expands in Brazilian Generator Market
      • Briggs & Stratton to the Rescue
    • Caterpillar, Inc.
      • Table Caterpillar, Inc. Profile
      • Company Profile & Product Portfolio
      • Financial Profile
    • Cummins, Inc.
      • Table Cummins, Inc. Profile
      • Company Profile
      • Financial Profile
      • Cummins Product Portfolio
      • Cummins Takes Advantage of Spicy Rental Generator Market
      • Cummins Generator Powers Data Centre in Baghdad
    • Riello UPS Ltd.
      • Table Riello UPS Ltd. Profile
      • Corporate Overview
      • Product Portfolio
    • Generac Holdings, Inc.
      • Table Generac Holdings, Inc. Profile
      • Corporate Overview & Product Portfolio
      • Company Financials
      • Generac's Generator Installations
    • Glogen India, Ltd.
      • Table Glogen India, Ltd. Profile
      • Corporate Overview & Product Portfolio
    • Just Generators
      • Table Just Generators Profile
      • Corporate Overview
      • Just Generators Product Portfolio
    • Kohler Co.
      • Table Kohler Co. Profile
      • Corporate Overview & Product Portfolio
      • Kohler Introduces New Line of Generators
      • Kohler Acquires Generator Companies in France and Brazil
    • Kraft Power Corp.
      • Table Kraft Power Corp. Profile
      • Corporate Overview
      • Product Portfolio
    • Macfarlane Generators Pty Ltd.
      • Table Macfarlane Generators Pty Ltd. Profile
      • Corporate Overview & Product Portfolio
    • Malloys India
      • Table Malloys India Profile
      • Corporate Overview & Product Offering
    • Power Systems Australia Pty Ltd.
      • Table Power Systems Australia Pty Ltd. Profile
      • Corporate Overview
      • PSA's Generators
  • Adresses of Selected Marketers

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