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Garage and Storage Shed Trends in the U.S., 3rd Edition

The third edition of Garage and Storage Shed Trends in the U.S. examines how the market for garage organization products and storage sheds in the United States had been growing at a rapid pace until the housing crisis and recession impacted sales. It also analyzes consumers’ continued desire and need to organize their homes, and examines reasons why this need will drive demand as the economy recovers.

The report contains updated data on the U.S. market for garage organization products and storage sheds, including historical (2004-2008) and forecast (2008-2013) retail sales data. In addition to sales updates, the report updates factors and trends impacting growth, the impact of dynamic raw material prices, market and products trends, distribution and retail trends, and consumer usage information. The report also updates profiles of key marketers including Whirlpool, Stack On, Rubbermaid, Elfa International, Sauder Woodworking, Schulte, Slide-Lok, Premier Garage, GarageTek, Arrow Group Industries, and Tuff Shed.

New in the report are new product trends, key products launched in 2007 and 2008, new marketing initiatives and trends, eco-friendly initiatives, and consumer lifestyle trends. Also included are profiles of new marketers and ones not covered in the previous report, such as GarageMaid, FoldAway Storage Systems, Windquest, Storage Squared, Hercke International, RedLine Garage Gear, Tote Trac Corporation, Barrette, Reynolds Building Systems, and Little Cottage Co.

Report Methodology

The information contained in this report was obtained from both primary and secondary research. Primary research included consultation with executives from a variety of industry players such as Whirlpool, Slide-Lok, Hyloft, HandiSolutions, Hafele, BH North America, and Triton Garage. Primary research also included on-site examination of retailers. Secondary research entailed data-gathering from myriad business sources, including trade publications and newsletters; articles in consumer business newspapers and magazines; government data; information from industry and non-governmental associations, annual reports, 10Ks, and other financial releases from public companies; and other reports by SBI. Information on new product introductions was derived primarily from reports in the trade press and online. Analysis of consumer attitudes and demographics primarily derives from secondary research and the Simmons Market Research Bureau.

How You Will Benefit from this Report

If you are in the garage organization products or storage sheds markets or looking to enter, or if you’re a supplier, retailer, or analyst this report is invaluable as it provides a comprehensive package of information and insight about market, product, consumer, and retail trends. You will gain a thorough understanding of the current market, as well as projected markets and trends through 2013.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans.

  • Research and development professionals stay on top of competitor initiatives and explore demand for garage organization products and storage sheds.

  • Advertising agencies to develop messages and images that compel consumers to purchase garage organization products and storage sheds

  • Business development executives understand the dynamics of the market and identify possible partnerships.

  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


Market Insights: A Selection From The Report


A Robust Market Slows Down
Retail sales of garage and shed storage products in the United States are estimated at about $1.8 billion in 2008.   The market has grown at an estimated 10% CAGR since 2004.  Sales of garage storage products are estimated at about $1.26 billion and sheds at $570 million in 2008.   Garage storage continued to outpace sheds over the period as consumer demand, and marketer and retailer focus on the segment drove sales through 2007.  In 2008, the market for garage organization and sheds was hurt significantly by the financial meltdown and housing crash.     Consumers’ fear of spending more than lack of demand or desire for these products is cause for the sales slowdown.  The high end and value sides of the business are estimated to have held up better than the mid market.

U.S. is Global Garage Organization and Shed Leader
Global sales of garage organization and shed products are difficult to estimate because sales for these products are unaudited.   However, the United States is estimated to be the leading market by far because of higher demand driven by Americans’ high level of spending and consumption, and large number of cars and garages, including multiple garages in homes.  Canada has been developed along with the U.S., but markets in the rest of the world are lagging, and just beginning to open up for garage products in particular.  Europe and Australia are developing markets, and there is activity in some Asian markets.

Self Storage Decline Could Boost Home Storage  
The growth of storage facilities in the United States illustrates the volume of possessions consume and own.  The self storage industry has been one of the fastest-growing sectors of the U.S. commercial real estate industry over the last 30 years  Gross revenues for the industry were about $22 billion in 2007 according to the Self Storage Association.   The group claims that 10% of U.S. households (10.8 million) rented a self storage unit in 2007.   This represents a 65% increase since 1995.   The association further says that there were 6,601 facilities at the end of 1984 with 289.7 million square feet of rentable self storage in the United States. At year end 2007, there were 52,758 self storage facilities representing 2.21 billion square feet, an increase of more than 1.9 billion square feet.       In the News


Housing Bust Can’t Halt Steady Growth of Garage and Storage Shed Market

New York, March 12, 2009 - The brand-new third edition of Garage and Storage Shed Trends in the U.S. from industrial market research publisher SBI features critical perspective on the housing and economic downturn and the impact through early 2009. The report examines how the market for garage organization products and storage sheds in the United States has been growing at a rapid pace in spite of the financial crisis.

Even with the housing bust, this market has seen a 10% compound annual growth rate (CAGR) from 2004-2008. SBI projects a much slower CAGR of 4% for years 2009-2013, with most of the slack to occur in 2009. But any growth in this economic climate is good news.

Garage and Storage Shed Trends in the U.S., 3rd Edition also analyzes consumers’ continued desire and need to organize their homes, and examines reasons why this need will drive demand as the economy recovers. The report contains updated data on the U.S. market for garage organization products and storage sheds, including historical (2004-2008) and forecast (2008-2013) retail sales data.

In addition to sales updates, the report updates: factors and trends impacting growth, the impact of dynamic raw material prices, market and products trends, distribution and retail trends, and consumer usage information.

New in the third edition is primary research conducted with executives from a variety of industry players such as Gladiator® GarageWorks, Slide-Lok, Hyloft, HandiSolutions, Hafele, BH North America, and Triton Garage.

Also new in the third edition of Garage and Storage Shed Trends in the U.S. are emerging eco-friendly initiatives, new product trends, key products launched in 2007 and 2008, new marketing initiatives and trends, consumer lifestyle trends, updated sales, housing, spending and consumer data through early 2009, and features 48 new and updated company profiles!

“This is a win-win market right now,” says Shelley Carr, associate publisher of SBI. “The high-end of the market, particularly for installed garage systems, is holding up as high income households have been generally less affected by the recession. And, the do-it-yourself segment will do better overall in the near future as the vast majority of consumers are reluctant to spend on bigger ticket items or systems.”

Further, reports SBI, “In a difficult market for selling a home, marketers are stressing that a well organized garage can increase the selling price, and help the homeowner sell more quickly.”
“Household penetration and consumer awareness of garage organization products are still low, indicating that the market has significant growth potential.”

The United States is estimated to be the largest market for garage organization products and sheds. The primary reason is less demand for storage products in the rest of world since there is generally less consumption of goods that require storage, and far less prevalence of garages.

About SBI

SBI (Specialists in Business Information) publishes research reports in the industrial, energy, building/construction, automotive/transportation and packaging markets. SBI also offers a full range of custom research services.

 

  • Executive Summary
    • Scope of the Report
      • Methodology
    • Product Definitions
    • The Market
      • A Robust Market Slows Down
        • Table U.S. Retail Sales of Housewares 2007 (in billions of dollars)
    • Factors Affecting Growth
      • Table Type of Parking Facility of New One-Family Houses Completed (percent)
      • Lower Prices Drive Spending
      • Gardening Boosts Shed Sales
    • Market Projections
      • Slower Growth in Future
    • The Marketers
      • Mergers, Acquisitions, Divestitures
    • Market and Product Trends
      • Bigger is Better
      • Selling Value
      • Toughness to Appeal to Men
      • Aesthetics to Appeal to Women
      • Eco-friendly Initiatives Begin to Emerge
      • The Emotion of Organization
    • Market Dynamics
      • Installed Versus DIY Trends
    • The Consumer
      • Consumers Want Quality, Performance and Closet Storage
      • Consumers Do Want Large, Organized Garages
      • Listening to Women
      • Consumers Say They Want Green Products
      • Organization Calms Consumers
      • Empty Nest Not So Empty
  • The Market
    • Scope of the Report
      • Methodology
    • Product Definitions
      • A Robust Market Slows Down
        • Table U.S. Retail Sales of Housewares 2007 (in billions of dollars)
    • Factors Affecting Growth
      • Table Percent of Home Ownership, 1990-2008
      • Table Annual Existing Home Sales, 2002-2008
      • Table Annual New Home Sales/Median Annual Sales Price, 1995-2008
      • Table Quarterly House Price Appreciation, 2005-2008 (percent)
      • Table Annual Housing Starts 2000-2008, Single Family Homes
      • Table Median Square Feet of Floor Area, New One Family Houses, 1985-2007
      • Table Type of Parking Facility of New One-Family Houses Completed (percent)
      • Table Personal Income and Its Disposition, 2001-2008 (in billions of dollars)
      • Lower Prices Drive Spending
        • Table Club Store Sales and Membership, 2002-2008 (in billions of dollars and millions of members)
        • Table U.S. Average Annual Consumer Expenditures, 2006 (percent)
        • Table Annual Home Remodeling Expenditures, 1995-2008 (in billions of dollars)
        • Table Home Improvement Products Sales (in billions of dollars)
      • Gardening Boosts Shed Sales
    • Market Projections
      • Slower Growth in Future
  • The Marketers
    • Mergers, Acquisitions, Divestitures
    • Whirlpool Corporation
      • Table Whirlpool Corporation
      • Overview
      • Products
        • Table Gladiator GarageWorks Products
      • Promotion
    • Stack-On Products Company
      • Table Stack-On Products Company
      • Overview
      • Products
        • Table Stack-On Products
    • Sauder Woodworking
      • Table Sauder Woodworking
      • Overview
      • Products
        • Table Sauder Woodworking Garage Organization Products
    • Newell Rubbermaid Inc.
      • Table Newell Rubbermaid Inc.
      • Overview
      • Performance
        • Table Newell Rubbermaid's Sales 2004-2008 (in millions of dollars)
        • Table Newell Rubbermaid Sales Composition, 2008 (in millions of dollars and percent of total)
      • Product portfolio
        • Table Rubbermaid Garage and Shed Storage Products
      • Distribution
      • Advertising and Promotion
    • Stanley ZAG
      • Table Stanley ZAG
      • Overview
      • Products
        • Table Stanley ZAG Garage Organization Products
    • Storage Squared
      • Table Storage Squared
      • Overview
        • Table Storage Squared Products
    • GarageMaid
      • Table GarageMaid
      • Overview
        • Table GarageMaid Products
    • FoldAWay Storage Systems
      • Table FoldAWay Storage Systems
      • Overview
        • Table FoldAWay Storage Systems Products
    • Emerson Electric Co.
      • Table Emerson Electric Co.
      • Company Profile
      • Performance
      • Product portfolio
        • Table Emerson Electric Garage Organization Products
      • Distribution
    • California Closets
      • Table California Closets
      • Overview
      • Performance
      • Product portfolio
        • Table California Closets Garage Organization Products
      • Advertising and Promotion
    • Elfa
      • Table Elfa
      • Overview
      • Performance
      • Product portfolio
        • Table Elfa Garage Organization Products
      • Strategy and Positioning
      • Distribution
    • Schulte Corporation
      • Table Schulte Corporation
      • Overview
      • Products
        • Table Schulte Garage Organization Products
      • Distribution
      • Promotion
    • Windquest Companies
      • Table Windquest Companies
      • Overview
      • Products
        • Table Windquest Garage Organization Products
    • Racor
      • Table Racor
      • Overview
      • Product portfolio
        • Table Racor Garage Organization Products
    • Slide-Lok
      • Table Slide-Lok
      • Overview
      • Products
        • Table Slide-Lok Garage Organization Products
      • Promotion
    • Sterilite
      • Table Sterilite
      • Overview
      • Product portfolio
        • Table Sterilite Products
    • Home Products International
      • Table Home Products International
      • Overview
      • Product portfolio
        • Table Home Products International Organization Products
    • Myers Industries, Inc.
      • Table Myers Industries, Inc.
      • Overview
      • Products
        • Table Myers Industries Products
    • Iris USA
      • Table Iris USA
      • Overview
      • Product portfolio
        • Table Iris USA Products
    • HyLoft Inc
      • Table HyLoft Inc
      • Overview
      • Products
        • Table Hyloft Products
    • BH North America
      • Table BH North America
      • Overview
        • Table BH North America Products
    • Storewall LLC
      • Table Storewall LLC
      • Overview
      • Promotion
      • Products
        • Table Storewall Products
    • HandiSolutions
      • Table HandiSolutions
      • Overview
        • Table HandiSolutions Organization Products
    • Spacewall International
      • Table Spacewall International
      • Overview
      • Products
        • Table Spacewall International Products
    • Redline Garage Gear
      • Table Redline Garage Gear
      • Overview
      • Products
        • Table Redline Garage Gear Products
    • Gracious Living Industries
      • Table Gracious Living Industries
      • Overview
      • Products
        • Table Gracious Living Home Organization Products
    • Bald Head Cabinets
      • Table Bald Head Cabinets
      • Overview
      • Products
        • Table Bald Head Products
    • Diamond Life
      • Table Diamond Life
      • Overview
      • Products
        • Table Diamond Life Products
    • RSI Home Products
      • Table RSI Home Products
      • Overview
      • Products
        • Table RSI Garage Organization Products
    • ModuLine
      • Table ModuLine
      • Overview
      • Products
        • Table ModuLine Products
    • Hercke International, LLC.
      • Table Hercke International, LLC.
      • Overview
      • Products
        • Table Hercke International Products
    • GarageTek Inc.
      • Table GarageTek Inc.
      • Overview
      • Products
        • Table GarageTek Products
    • House Wall Garage System
      • Table House Wall Garage System
      • Overview
      • Products
        • Table House Wall Garage System Products
    • Premier Garage
      • Table Premier Garage
      • Overview
      • Promotion
      • Products
        • Table Premier Garage Products
    • Vault
      • Table Vault
      • Overview
      • Products
        • Table Vault Products
    • Arrow Group Industries
      • Table Arrow Group Industries
      • Overview
      • Products
        • Table Arrow Group Products
    • Duramax Building Products
      • Table Duramax Building Products
      • Overview
      • Products
        • Table Duramax Products
    • Suncast Corporation
      • Table Suncast Corporation
      • Overview
      • Products
        • Table Suncast Products
    • Tuff Shed Inc.
      • Table Tuff Shed Inc.
      • Overview
      • Promotion
      • Products
        • Table Tuff Shed Products
    • Backyard Products, LLC
      • Table Backyard Products, LLC
      • Overview
      • Products
        • Table Backyard Products LLC Products
    • Reynolds Building Systems
      • Table Reynolds Building Systems
      • Overview
        • Table Reynolds Building Systems Products
    • Barrette
      • Table Barrette
      • Overview
        • Table Barrette Products
    • Lifetime Products
      • Table Lifetime Products
      • Overview
      • Products
        • Table Lifetime Products
    • Outstanding Solutions Ltd.
      • Table Outstanding Solutions Ltd.
      • Overview
      • Products
        • Table Outstanding Solutions Products
    • Step 2 Company
      • Table Step 2 Company
      • Overview
      • Products
        • Table Step 2 Storage Products
    • Finley Products
      • Table Finley Products
      • Overview
        • Table Finley Products
    • Little Cottage Company
      • Table Little Cottage Company
      • Overview
        • Table Little Cottage Company Products
  • Market and Product Trends
    • Easy Assembly Still Drives DIY Market
      • Specialty items continue to grow
      • Creating Space
      • Bigger is Better
      • Selling Value
      • Toughness to Appeal to Men
      • Aesthetics to Appeal to Women
      • Eco-friendly initiatives begin to emerge
      • The Emotion of Organization
      • Outdoor sheds not just for garden tools
        • Table Select Garage Organization Products and Shed Introductions
  • Market Dynamics
    • Distribution Channels
      • Installed Versus DIY Trends
      • Retail outlets
      • Internet Sells, Promotes and Educates
      • Marketing and Promotion Trends
      • Leveraging Partnerships Extends Reach
      • Selling Homebuilders and Home Sellers
      • Branding Continues to Be Important
  • The Consumer
    • Same Percentage of Households Spend More and Less Than $1,000 Annually on Home Improvements
      • Sixty Percent of Households Do It Themselves with Home Improvements
      • Other Spaces Higher Priorities than Garage
        • Table Households Added or Remodeled Garage, 2006 and 2008 (percent of households)
      • Younger Families with Higher Incomes, Advanced Educations Tend to Remodel Basements, Attics and Garages
        • Table Demographic Profile of People who Remodeled Basement/Attic/Garage, 2008 (index)
      • Purchase of Storage Sheds Remains Steady
        • Table Home Improvement Purchases, 2006 and 2008 (percent of households)
      • Majority of Households Spend More Than $500 on Sheds
      • 75% of Households Assemble and Install Sheds Themselves
      • Older Boomers with Larger Families, Young Children More Likely to Have Bought Sheds
        • Table Demographic Profile of People Buying Storage Sheds, 2008 (index)
      • Southeast is Strongest Region for Sheds
      • Boomers and College Graduates More Likely to Have Bought Garage Doors
        • Table Demographic Profile of People Buying Garage Doors, 2008 (index)
      • Central Region Strongest for Garage Doors
      • Psychographic Traits of Remodelers and Shed Buyers
        • Table Psychographic Traits of Remodelers and Shed Buyers (index)
      • Consumers Want Quality, Performance and Closet Storage
        • Table Most Important Factor When Purchasing Storage Products, 2008 (percent)
        • Table Home Area Where Consumers Will Most Likely Use New Storage Container, 2008 (percent)
      • Consumers Do Want Large, Organized Garages
      • Listening to Women
      • Consumers Say They Want Green Products
      • Organization Calms Consumers
      • Empty Nest Not So Empty
  • Appendix

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