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Flexible Packaging in the U.S.

Flexible packaging is everywhere. From the food we eat, to the items we use in personal care, to the medicines we take, consumers use and re-use flexible packaging daily. So one would think that the market is booming. Alas, that’s not the case - from the “consumer” side to the “industrial” side, the market for flexible packaging in the U.S. has been a slow burner for the past five years.

But opportunity exists to jump start growth, according to Flexible Packaging in the U.S., a new report from SBI. Consumer and industrial interest in “green” and recyclable materials, the steady growth in the food and beverage industry (the largest user of flexible packaging) and an aging American population that will increasingly demand the facility that flexible packaging affords all are avenues of opportunity for the manufacturers of flexible packaging products.

Scope and Methodology
This SBI report contains comprehensive data on the U.S. market for flexible packaging materials, including domestic shipments, U.S. imports and exports, end-use markets, and industry statistics. It also identifies key trends affecting the marketplace and profiles major marketers, along with manufacturer strategies used to maximize growth and profitability.

The Census market sizing is based on research data obtained from government sources, trade association publications, business journals, company literature and investment reports.

Shipment statistics are derived from the U.S. Census of Manufacturers and the Annual Survey of Manufacturers, and is estimated and forecasted by SBI. Import and Export data by major country of origin is derived from the U.S. Department of Commerce and the U.S. International Trade Commission. Historical data are provided for 2001 through 2005, with forecast data from 2006 to 2010. Price trends were tracked from the Bureau of Labor Statistics Producer Price Index.

Market size is defined as the amount of flexible packaging products supplied to the total U.S. marketplace in a particular period. Therefore, market size is determined by supply rather than demand. The U.S. flexible packaging market supply (henceforth referred to as market size) was calculated from Department of Commerce statistics by collecting data from domestic plant shipments, adding imports and extracting exports. As such, the formula for determining market size for flexible packaging products will be: production in U.S. + balance of trade (Shipments + imports) - exports. Also note that the values are in net selling values, i.e., freight on board (f.o.b.) from the manufacturing plant and not the retail/wholesale price sold to the end consumer.

SBI designates the overall flexible packaging product business as the market; the two main product groupings (flexible packaging material and converted flexible packaging products) as categories; and the various products within those categories as segments.

For the purpose of this report the Census-tracked market has been defined as comprising flexible packaging materials and converted flexible packaging products.

What You’ll Get in this Report
Flexible Packaging in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Flexible Packaging in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • End-Users
  • The Products

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the flexible packaging industry, or uses these products, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for flexible packaging, as well as projected market size and trends through 2010.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for flexible packaging.
  • Research and development professionals stay on top of competitor initiatives and explore demand for flexible packaging.
  • Advertising agencies working with clients in the flexible packaging industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • Scope of the Report
      • Methodology
    • The Census Market
      • Market Size and Growth
        • Table U.S. Census Market for Flexible Packaging, 2000-2005 (E) (in billion $)
        • Table U.S. Census Market for Flexible Packaging by Category, 2000-2005 (E) (in billion $)
        • Table U.S. Census Market of Flexible Packaging Material by Segment, 2000-2005 (E) (in billion $)
        • Table U.S. Census Market of Converted Flexible Packaging by Segment, 2000-2005 (E) (in billion $)
      • Factors Influencing the Census-tracked Market
      • Outlook
        • Table Projected U.S. Census Market for Flexible Packaging by Segment, 2005-2010 (in billion $)
    • IRI-Tracked Consumer Market
      • Table U.S. Retail Sales of Flexible Packaging, 2001-2005 (in billion $)
      • Table IRI Tracked Sales of Flexible Packaging by Segment, 2000-2005 (E) (in billion $)
      • Leading Marketers
        • Table IRI-Tracked Sales of Top 10 Consumer Flexible Packaging Marketers, 2001-2005 (in million $)
      • Top Brands
        • Table IRI-Tracked Sales of Top 10 Consumer Flexible Packaging Brands, 2001-2005 (in million $)
      • Factors Influencing the IRI tracked Consumer Market
      • Outlook
        • Table Projected U.S Retail Market for Consumer Flexible Packaging, 2005-2010 (in billion $)
    • Market Drivers and Trends
      • Market Drivers
      • Environmental Advantage
      • Mergers and Acquisitions
      • Social and Demographic Changes
      • Changing Packaging Technology
      • Changing Packaging Chemistry
      • Key Challenges
      • Energy Costs
      • Offshore Challenges
      • Product Trends
      • Safety
      • Convenience
      • Shelf Appeal
    • Marketing Dynamics
      • Advertising and Promotion
      • Retailing
    • End Users
    • Pharmaceutical and Medical Industries
    • Industrial and Commercial Applications
    • Household Users
    • Usage of Flexible Packaging Product Types
  • The Census Market
    • Scope of the Report
      • Methodology
      • The Product
    • The Market
      • A $23.4 Billion Market
        • Table U.S. Market for Flexible Packaging, 2000-2005 (E) (in billion $)
        • Table U.S. Market for Flexible Packaging by Category, 2000- 2005 (E) (in billion $)
    • Flexible Packaging Material
      • Table U.S. Market for Flexible Packaging Material, 2000-2005 (E) (in billion $)
      • Table Composition of U.S. Flexible Packaging Market by Material Used, 2005 (%)
      • Table U.S. Imports of Flexible Packaging Material, by Top 5 Countries, 2005 (%)
      • Table U.S. Exports of Flexible Packaging Material, by Top 5 Countries, 2005 (%)
      • Plastic Sheets/Films
        • Table U.S. Market for Plastic Sheet/Film, 2000-2005 (E) (in million $)
        • Table U.S. Imports of Plastic Sheet/Film, by Top 5 Countries, 2005 (%)
        • Table U.S. Exports of Plastic Sheet/Film, by Top 5 Countries, 2005 (%)
      • Paper Wraps/Sheets
        • Table U.S. Market for Paper Sheet, 2000-2005 (E) (in million $)
        • Table U.S. Imports of Paper Sheet, by Top 5 Countries, 2005 (%)
        • Table U.S. Exports of Paper Sheet, by Top 5 Countries, 2005 (%)
      • Aluminum Foil
        • Table U.S. Market for Aluminum Foil, 2000-2005 (E) (in million $)
        • Table U.S. Import of Aluminum Foil, by Top 5 Countries, 2005 (%)
        • Table U.S. Exports of Aluminum Foil, by Top 5 Countries, 2005 (%)
    • Converted Flexible Packaging
      • Table U.S. Market for Converted Flexible Packaging, 2000-2005 (E) (in million $)
      • Table Market Composition of U.S. Converted Flexible Packaging by Material Used, 2005 (%)
      • Table U.S. Imports of Converted Flexible Packaging Products, by Top 5 Countries, 2005 (%)
      • Table U.S. Exports of Converted Flexible Packaging Products, by Top 5 Countries, 2005 (%)
      • Plastic Bags
        • Table U.S. Market for Plastic Bags, 2000-2005 (E) (in million $)
        • Table U.S. Imports of Plastic Bags in Flexible Packaging, by Top 5 Countries, 2005 (%)
        • Table U.S. Exports of Plastic Bags, by Top 5 Countries, 2005 (%)
      • Paper Bags
        • Table U.S. Market for Paper Bags, 2000-2005 (E) (in million $)
        • Table U.S. Imports of Paper Bags, by Top 5 Countries, 2005 (%)
        • Table U.S. Exports of Paper Bags, by Top 5 Countries, 2005 (%)
      • Converted Aluminum Products
        • Table U.S. Market for Converted Aluminum Products, 2000-2005 (E) (in million $)
        • Table U.S. Imports of Converted Aluminum Products, by Top 5 Countries, 2005 (%)
        • Table U.S. Exports of Converted Aluminum Products, by Top 5 Countries, 2005 (%)
    • Factors Influencing the Market
    • Outlook
      • Table Projected Market for Flexible Packaging, 2005-2010 (in billion $)
      • Table Projected Market for Flexible Packaging by Type, 2005-2010 (in billion $)
      • Table Projected Market for Plastic Sheet/Film, 2005-2010 (in billion $)
      • Table Projected Market for Paper Wrap and Sheet, 2005-2010 (in billion $)
      • Table Projected Market for Aluminum Foil, 2005-2010 (in billion $)
      • Table Projected Market for Plastic Bags, 2005-2010 (in billion $)
      • Table Projected Market for Paper Bags, 2005-2010 (in billion $)
      • Table Projected Market for Converted Aluminum Foil Products, 2005-2010 (in million $)
  • IRI-Tracked Consumer Market
    • Market Classification
      • The Product
    • Market Size and Growth
      • Table U.S. Retail Sales of Flexible Packaging, 2001-2005 (in billion $)
      • Table IRI-Tracked Dollar Sales of Flexible Packaging Products 2004-2005 (in million $)
      • Table IRI-Tracked Unit Sales of Flexible Packaging Products, 2004-2005 (in million units)
      • Flexible Packaging Market Composition
        • Table U.S. Market Composition by Category Share of Flexible Packaging, 2004-2005 (%)
      • Leading Marketers
        • Table IRI-Tracked Shares of Top U.S. Flexible Packaging Marketers, 2005 (%)
        • Table IRI-Tracked Sales of Top 10 Marketers, 2001-2005 (in million $)
      • Top Brands
        • Table IRI-Tracked Sales of Top 10 Brands, 2001-2005 (in million $)
      • Foils & Wraps Category
        • Table IRI-Tracked Sales of Foils & Wraps, 2001-2005 (in million $)
        • Table IRI-Tracked Market Composition by Segment Share of Foils & Wraps Category, 2004-2005 (%)
      • Aluminum Foil
        • Table IRI-Tracked Sales of Leading Marketers of Aluminum Foil, 2001-2005 (in million $)
        • Table IRI-Tracked Sales of Leading Aluminum Foil Brands, 2001-2005 (in million $)
      • Plastic Wrap
        • Table IRI-Tracked Sales of Leading Marketers of Plastic Wrap, 2001-2005 (in million $)
        • Table IRI-Tracked Sales of Leading Brands of Plastic Wrap, 2001-2005 (in million $)
      • Wax Paper
        • Table IRI-Tracked Sales of Top Five Marketers of Wax Paper, 2001-2005 (in million $)
        • Table IRI-Tracked Sales of Top Five Brands of Wax Paper, 2001-2005 (in million $)
      • Food & Trash Bags Category
        • Table U.S. Retail Sales of Food & Trash Bags, 2001-2005 (in billion $)
        • Table IRI-Tracked Market Composition by Segment Share of Food & Trash Bags Category, 2004-2005 (%)
      • Garbage/Trash/Lawn & Leaf Bags
        • Table IRI-Tracked Sales of Top Five Marketers of Garbage/Trash/Lawn & Leaf Bags, 2001-2005 (in million $)
        • Table IRI-Tracked Sales of Leading Brands of Garbage/Trash/Lawn & Leaf Bags, 2001-2005 (in million $)
      • Paper Bags
        • Table IRI-Tracked Sales of Top Five Marketers of Paper Bags, 2001-2005 (in million $)
        • Table IRI-Tracked Sales of Leading Brands of Paper Bags, 2001-2005 (in million $)
      • Sandwich/Freezer/Food Storage Bags
        • Table IRI-Tracked Sales of Top Five Marketers of Sandwich / Freezer / Food Storage Bags, 2001-2005 (in million $)
        • Table IRI-Tracked Sales of Leading Brands of Sandwich / Freezer / Food Storage Bags, 2001-2005 (in million $)
    • Factors Influencing the Market
    • Outlook
      • Table Projected Market for Flexible Packaging, 2005-2010 (in billion $)
  • Market Drivers and Trends
    • Market Drivers
      • Growth in the Food Industry
      • Save Energy-Use Flexible Packaging
      • California City Efforts to Reduce Plastic Usage
      • Mergers and Acquisitions
      • Social and Demographic Changes
        • Table Projected U.S. Population by Age Bracket, 2005-2010 (in million)
      • Changing Packaging Technology
      • Changing Packaging Chemistry
    • Key Challenges
      • Plastic Resin: Increasing Material Cost and Shortage of Supply
      • Katrina Hits Resin Prices
      • Downfall of Paper Packaging
      • Energy Costs
      • Offshore Challenges
    • Product Trends
      • Safety
      • Convenience
      • Shelf Appeal
    • Marketing Dynamics
      • Advertising and Promotion
      • Retailing
  • Competitive Profiles
    • Alcoa, Inc.
      • Corporate Background
        • Table Annual Revenues of Alcoa, Inc., 2001-2005 (in billion $)
        • Table Annual Revenues of Alcoa, Inc., Packaging and Consumer Segment, 2003-2005 (in billion $)
      • Brand and Product Portfolio
        • Table Alcoa, Inc.'s Flexible Packaging Product Portfolio
      • New Application of Shrink Film for Textile Manufacturers
    • Alcan, Inc.
      • Corporate Background
        • Table Annual Revenues of Alcan, Inc., 2001-2005 (in billion $)
        • Table Annual Revenues of Alcan, Inc. Packaging Business, 2003-2005 (in billion $)
        • Table Alcan, Inc.'s Packaging Revenue by Market, 2005 (%)
      • Brand and Product Portfolio
        • Table Alcan, Inc.'s Flexible Packaging Product Portfolio
    • Amcor Limited
      • Corporate Background
        • Table Annual Revenues of Amcor Ltd., 2001-2005 (in billion $)
        • Table Annual Revenues of Amcor Ltd. from Flexible Packaging Operations, 2003-2005 (in billion $)
        • Table Amcor Ltd. Packaging Product Mix, 2005 (%)
      • Brand and Product Portfolio
        • Table Amcor Ltd.'s Flexible Packaging Brand/Product Portfolio
    • Smurfit-Stone Container Corporation
      • Corporate Background
        • Table Annual Revenues of Smurfit-Stone Container Corp., 2001-2005 (in billion $)
      • Brand and Product Portfolio
        • Table Smurfit-Stone Container Corp.'s Flexible Packaging Product Portfolio
    • The Clorox Company
      • Corporate Background
        • Table Annual Revenues of The Clorox Company, 2001-2006 (in billion $)
        • Table Annual Revenues of The Clorox Company by Segments, 2003-2006 (in billion $)
      • Brand and Product Portfolio
        • Table The Clorox Company's Glad Brand Product Portfolio
    • S.C. Johnson & Son, Inc.
      • Corporate Background
      • Brand and Product Portfolio
        • Table S.C. Johnson & Son, Inc.'s Flexible Packaging Brand/Product Portfolio of Consumer Products
        • Table Annual Revenues of S.C. Johnson & Son, Inc., 2001-2004 (in billion $)
    • Sonoco Products Company
      • Corporate Background
        • Table Annual Revenues of Sonoco Products Company, 2001-2005 (in billion $)
      • Brand and Product Portfolio
        • Table Sonoco Products Company's Flexible Packaging Product Portfolio
    • Bemis Company, Inc.
      • Corporate Background
        • Table Annual Revenues of Bemis Company, Inc., 2001-2005 (in billion $)
        • Table Annual Revenues of Bemis Company, Inc. from Flexible Packaging Operations, 2003-2005 (in billion $)
      • Brand and Product Portfolio
    • Pactiv Corporation
      • Corporate Background
        • Table Annual Revenues of Pactiv Corporation, 2001-2005 (in billion $)
        • Table Annual Revenues of Pactiv Corporation by Segments, 2003-2005 (in billion $)
      • Brand and Product Portfolio
        • Table Pactiv Co.'s Flexible Packaging Brand/Product Portfolio of Consumer Products
    • Printpack, Inc.
      • Corporate Background
      • Brand and Product Portfolio
        • Table Printpack, Inc.'s Flexible Packaging Product Portfolio
        • Table Annual Revenues of Printpack, Inc., 2001-2004 (in billion $)
    • Pliant Corporation
      • Corporate Background
        • Table Annual Revenues of Pliant Corp., 2001-2005 (in million $)
        • Table Annual Revenues of Pliant Corp. by Segments, 2003-2005 (in million $)
      • Brand and Product Portfolio
    • Intertape Polymer Group, Inc.
      • Corporate Background
        • Table Annual Revenues of Intertape Polymer Group, Inc., 2001-2005 (in million $)
      • Brand and Product Portfolio
    • AEP Industries, Inc.
      • Corporate Background
        • Table Annual Revenues of AEP Industries, Inc., 2001-2005 (in million $)
      • Brand and Product Portfolio
        • Table AEP Industries, Inc.'s Flexible Packaging Product Portfolio
        • Table AEP Industries, Inc.'s Flexible Packaging Brand Portfolio
    • Atlantis Plastics, Inc.
      • Corporate Background
        • Table Annual Revenues of Atlantis Plastics, Inc., 2001-2005 (in million $)
      • Brand and Product Portfolio
    • Packaging Dynamics Corporation
      • Corporate Background
        • Table Annual Revenues of Packaging Dynamics Corp., 2001-2005 (in million $)
        • Table Annual Revenues of Packaging Dynamics Corp. by Segments, 2003-2005 (in million $)
      • Brand and Product Portfolio
  • End Users
    • Food and Beverage Industry
      • Table U.S. Food Industry Overview, 2001-2004
      • Confectionary and Bakery Products
      • Ready-to-Eat Food Industry
      • Meat and Frozen Food Industries
      • Dog and Cat Food
    • Pharmaceutical and Medical Industries
    • Industrial and Commercial Applications
    • Household Users
      • Table U.S. Flexible Packaging User by Type, 2004-2005 (%)
      • Usage of Flexible Packaging Product Types
      • Bags
        • Table Usage of Bag Packaging in New Products by Food and Beverage Industry, by Product Type, 2005
        • Table Usage of Bag Packaging in New Products by Medical and Pharmaceutical Industries, by Product Type, 2005
        • Table Usage of Bag Packaging in New Products by Personal Care Product Industry, by Product Type, 2005
        • Table Usage of Bag Packaging in New Products by Other Industries, by Product Type, 2005
      • Foil
        • Table Usage of Foil Packaging in New Products by Food and Beverage Industry, by Product Type, 2005
        • Table Usage of Foil Packaging in New Products by Personal Care Product Industry, by Product Type, 2005
        • Table Usage of Foil Packaging in New Products by Medical and Pharmaceutical Industry, by Product Type, 2005
      • Laminates
        • Table Usage of Laminate Packaging in New Products by Food and Beverage Industry, by Product Type, 2005
        • Table Usage of Laminate Packaging in New Products by Personal Care Product Industry, by Product Type, 2005
        • Table Usage of Laminate Packaging in New Product by Medical and Pharmaceutical Industry, by Product Type, 2005
        • Table Usage of Laminate Packaging in New Products by Other Industries, by Product Type, 2005
      • Packets
        • Table Usage of Packet Packaging in New Products by Personal Care Product Industry, by Product Type, 2005
        • Table Usage of Packet Packaging in New Products by Food and Beverage Industry, by Product Type, 2005
        • Table Usage of Packet Packaging in New Products by Medical and Pharmaceutical Industries, by Product Type, 2005
        • Table Usage of Packet Packaging in New Products by Other Industries, by Product Type, 2005
      • Paper
        • Table Usage of Paper Packaging in New Products by Personal Care Product Industry, by Product Type, 2005
        • Table Usage of Paper Packaging in New Products by Food and Beverage Industry, by Product Type, 2005
        • Table Usage of Paper Packaging in New Products by Medical and Pharmaceutical Industries, by Product Type, 2005
        • Table Usage of Paper Packaging in New Products by Other Industries, by Product Type, 2005
      • Pouch
        • Table Usage of Pouch Packaging in New Products by Food and Beverage Industry, by Product Type, 2005
        • Table Usage of Pouch Packaging in New Products by Personal Care Product Industry, by Product Type, 2005
        • Table Usage of Pouch Packaging in New Products by Medical and Pharmaceutical Industries, by Product Type, 2005
        • Table Usage of Pouch Packaging in New Products by Other Industries, by Product Type, 2005
      • Resealable
        • Table Usage of Resealable Packages in New Products by Food and Beverage Industry, by Product, 2005
        • Table Usage of Resealable Packaging in New Products by Personal Care Product Industry, by Product Type, 2005
        • Table Usage of Resealable Packaging in New Products by Medical and Pharmaceutical Industries, by Product Type, 2005
        • Table Usage of Resealable Packaging in New Products by Other Industries, by Product Type, 2005
      • Standup Bags
        • Table Usage of Standup Bag Packaging in New Products by Food and Beverage Industry, by Product Type, 2005
        • Table Usage of Standup Bag Packaging in New Products by Personal Care Product Industry, by Product Type, 2005
        • Table Usage of Standup Bag Packaging in New Products by Medical and Pharmaceutical Industries, by Product Type, 2005
        • Table Usage of Standup Bag Packaging in New Products by Other Industries, by Product Type, 2005
      • Vacuum
        • Table Usage of Vacuum Packaging by in New Products Food and Beverage Industry, by Product Type, 2005
      • Wrapper
        • Table Usage of Wrappers in New Products by Food and Beverage Industry, by Product Type, 2005
        • Table Usage of Wrappers in New Products by Personal Care Product Industry, by Product Type, 2005
        • Table Usage of Wrappers in New Products by Medical and Pharmaceutical Industries, by Product Type, 2005
        • Table Usage of Wrappers in New Products by Other Industries, by Product Type, 2005

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