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Consumer Hair Preparations

This Specialists in Business Information report covers the consumer market for shampoos, conditioners, coloring, and other hair care preparations. The report includes coverage of U.S. shipments, retail sales, brand share, consumer purchasing demographics, company profiles, and much more. Individual sections are available.


Scope And Methodology

The SBI Market Profile on Consumer Hair Preparations is a guide to growing retail sales opportunities. This comprehensive database covers U.S. retail sales, price trends, distribution channels, sector product mix, and purchaser demographics. Other data trends include manufacturer shipments, the cost structure of U.S. plants, the competitive environment, and exports and imports. In addition, SBI profiled the leading U.S. marketers of consumer hair preparations.

Data trends are primarily derived from three sources: Information Resources, Inc. (IRI), the Simmons Market Research Bureau, and U.S. government agencies. IRI and Simmons Market Research Bureau data are segmented into seven market categories — shampoo, hair conditioner/creme rinse, hair styling products, hair spray, hair coloring, hair relaxer/home permanent kits, and hair growth products.

IRI data provide retail sales through food store, drug store, and mass merchandiser channels for each market category. Retail sales are further segmented by company, brand, and product line. IRI data are provided on a dollar and quantity basis, with SBI calculating average retail prices.

Simmons Market Research Bureau data supply demographic snapshots for each market category. Purchaser demographics are also provided by product type and kind (such as shampoo for normal hair, for dandruff, etc.) and by leading brand based on quantity purchases. Target market penetration rates are given for total U.S. households, and users by sex, age, race and ethnicity, income, education, occupation, size of family, children by age, and region. These data are derived from the Spring 1998 Study of Media Markets.

The other report sections summarize the overall consumer hair preparation market, consumer hair preparation shipments and the competitive environment, and company profiles. Section 1 provides data on overall retail sales and distribution channels, analyzes market category sales trends and forecasts, and reviews market category demographics, as well as data on U.S. household demographics and population patterns.

Section 9 provides U.S. Department of Commerce data on consumer hair preparation shipments. Shipments are for all domestic manufacturers, whether plants are owned by U.S.- or foreign-based companies, and whether or not plants specialize (50% or more of total facility revenues) in consumer hair preparations. The Bureau of Labor Statistics’ Producer Price Index tracks hair preparation price changes. SBI also uses Department of Commerce data to supply statistics on the cost structure and profitability of U.S. plants specializing in the manufacture and sale of hair preparations. IRI data is used to calculate a share of total industry sales by the leading marketers and top brands. The leading marketers’ product mix is also calculated.

The IRI and Simmons data are summarized by company in Section 10. Annual reports, trade journals, and databases were searched to uncover growth- and profit-oriented sales strategies.

Action-oriented executives are urged to use this comprehensive statistical database and the competitor information to penetrate important and growing market categories, target key demographics, introduce new products and brands, and initiate profitable operating strategies. Executives are urged to compute their own company’s market share and compare their company’s operating ratios to the industry averages as part of this process.

Section 1: U.S. Consumer Hair Preparation Market Trends

    Summary of Major Findings
    Overall Market Size and Growth
    Competition From Professional Hair Preparations
    Strategies to Boost the Important Shampoo Market
    Hair Coloring Product Sales Benefit From Favorable Demographics
    Growing Sales Opportunities in Hair Conditioners and Styling Products
    Targeting Niche Markets
    Changing Distribution Channels
    Competitive Environment and Profit Margins
    Outlook
    • Table 1-1 Value of U.S. Retail Hair Preparation Sales: 1994-2004 (dollars)
    • Figure 1-1 Value of U.S. Retail Hair Preparation Sales: 1994-1999 (Millions of Dollars
    • Table 1-2 Value of U.S. Retail Hair Preparation Sales by Product Type: 1994-1999 (dollars): Shampoo, Hair Coloring, Hair Conditioner/Creme Rinse, Hair Spray, Hair Styling Gel/Mousse, Hair Relaxer/Home Permanent Kits, Hair Growth Products, and Total
    • Table 1-3 Growth Analysis of U.S. Dollar Retail Hair Preparation Sales by Product Type: 1994-2004 (dollars and percent): Shampoo, Hair Coloring, Hair Conditioner/Creme Rinse, Hair Spray, Hair Styling Gel/Mousse, Hair Relaxer/Home Permanent Kits, Hair Growth Products, and Total
    • Figure 1-2 Value of U.S. Retail Hair Preparation Sales by Product Type: 1999 and 2004 (Millions of Dollars)
    • Table 1-4 Growth Analysis of Volume Retail Sales and Average Retail Prices by Product Type: 1994-1999 (percent): Shampoo, Hair Coloring, Hair Conditioner/Creme Rinse, Hair Spray, Hair Styling Gel/Mousse, Hair Relaxer/Home Permanent Kits, Hair Growth Products, and Total
    • Table 1-5 Value of U.S. Retail Hair Preparation Sales by Type of Outlet: 1994-1999 (dollars): Food Stores, Drug Stores, Mass Merchandisers, and Total
    • Figure 1-3 Percent of U.S. Retail Hair Preparation Sales by Types of Outlet: 1994 and 1999
    • Table 1-6 Percent Distribution of U.S. Hair Preparation Sales by Retail Channel: 1997 and 1999 (percent): Mass Merchandisers, Beauty Salon and Barber Shop Services and Retail, Food Stores, Drug Stores, and Total
    • Table 1-7 U.S. Hair Preparation Adult Penetration Rate and Key Target Markets by Product Type, Spring 1998 (percent): Shampoo, Hair Coloring, Hair Spray, Hair Styling Gel/Mousse, Home Permanent Kits, Hair Conditioner/Creme Rinse, and Hair Thinning/Loss Treatment Products
    • Table 1-8 Distribution of U.S. Households by Demographic Characteristic: 1985-1998 (percent): Household Income, Household Size, Age of Household Head, Region, and Total Households
    • Table 1-9 Ethnicity of the U.S. Resident Population: 1994-2004 (number)
    • Table 1-10 Distribution of U.S. Resident Population by Age Group by Sex: 1999-2004 (number
    Scope and Methodology

Section 2: Retail Shampoo Sales and Market Trends

    Summary of Major Findings
    Market Size and Growth
    Sector Product Mix and Demographics
    Distribution Channels
    Leading Marketers and Brands and Growing Product Lines
    Leading Brand Demographics
    New Product Introductions
    Targeting the Kids Market
    • Table 2-1 U.S. Retail Shampoo Sales by Type of Outlet: 1994-1999 (16 Oz. Containers and Dollars): Food Stores, Drug Stores, and Mass Merchandisers
    • Table 2-2 Percent Distribution of U.S. Retail Shampoo Dollar Sales by Type of Outlet: 1994-1999 (percent): Food Stores, Drug Stores, Mass Merchandisers, and Total
    • Table 2-3 Value of U.S. Retail Shampoo Sales for the Top Fifteen Companies and Private Label: 1997-1999 (dollars
    • Table 2-4 Value of U.S. Retail Shampoo Sales for the Top Twenty Brands and Private Label: 1997-1999 (dollars)
    • Table 2-5 Quantity U.S. Retail Shampoo Sales for the Top Twenty Brands and Private Label: 1997-1999 (16 Oz. Containers)
    • Table 2-6 U.S. Average Retail Price per Shampoo Container Sold for the Top Twenty Brands and Private Label: 1997-1999 (dollars)
    • Table 2-7 U.S. Retail Shampoo Sales for the Top Four Companies by Product Line: 1997-1999 (16 Oz. Containers and Dollars)
    • Table 2-8 U.S. Retail Shampoo Sales for the Top Four Companies by Type of Outlet: 1997-1999 (dollars): Food Stores, Drug Stores, and Mass Merchandisers
    • Table 2-9 U.S. Adult Shampoo Users by Eleven Kinds Most Often Used, Spring 1998 (number)
    • Table 2-10 Number of U.S. Adults Using Shampoo and Their Likelihood to Use by Demographic Characteristic, Spring 1998 (Number, Percent, and Index): Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, and Region
    • Table 2-11 U.S. Adults' Likelihood to Use Shampoo for the Six Most Popular Kinds by Demographic Characteristic, Spring 1998 (index): for Normal Hair, Combination Shampoo/Conditioner, for Color-Treated/Permed Hair, Extra Body, Dandruff, and Dry Hair; and for Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, and Region
    • Table 2-12 U.S. Adults' Likelihood to Use Shampoo for the Six Leading Retail Brands by Demographic Characteristic, Spring 1998 (index): Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, and Region

Section 3: Hair Conditioner/Creme Rinse Sales and Market Trends

    Summary of Major Findings
    Market Size and Growth
    Sector Product Mix and Demographics
    Distribution Channels
    Leading Marketers and Brands and Growing Product Lines
    Leading Brand Demographics
    New Product Introduction
    • Table 3-1 U.S. Retail Hair Conditioner/Creme Rinse Sales by Type of Outlet: 1994-1999 (16 Oz. Containers and Dollars): Food Stores, Drug Stores, and Mass Merchandisers, and Total
    • Table 3-2 Percent Distribution of U.S. Retail Hair Conditioner/Creme Rinse Dollar Sales by Type of Outlet: 1994-1999 (percent): Food Stores, Drug Stores, and Mass Merchandisers
    • Table 3-3 Value of U.S. Retail Hair Conditioner/Creme Rinse Sales for the Top Twelve Companies: 1997-1999 (dollars)
    • Table 3-4 Value of U.S. Retail Hair Conditioner/Creme Rinse Sales for the Top Fifteen Brands and Private Label: 1997-1999 (dollars)
    • Table 3-5 Quantity U.S. Retail Hair Conditioner/Creme Rinse Sales for the Top Fifteen Brands and Private Label: 1997-1999 (16 Oz. Containers)
    • Table 3-6 U.S. Average Retail Price per Hair Conditioner/Creme Rinse Container Sold for the Top Fifteen Brands and Private Label: 1997-1999 (dollars)
    • Table 3-7 U.S. Retail Hair Conditioner/Creme Rinse Sales for the Top Four Companies by Product Line: 1997-1999 (16 Oz. Containers and Dollars)
    • Table 3-8 U.S. Retail Hair Conditioner/Creme Rinse Sales for the Top Four Companies by Type of Outlet: 1997-1999 (dollars): Food Stores, Drug Stores, Mass Merchandisers, and Total
    • Table 3-9 U.S. Adult Hair Conditioner/Creme Rinse Users by Four Types, Six Forms, and Eight Kinds Most Often Used, Spring 1998 (number): Hair Conditioner, Creme Rinse, Combination Rinse/Conditioner, and Intensive Hair Conditioner; Bottle, Spray, Tube, Mousse, Jar, and Packet; and Regular, for Normal Hair, for Color Treated or Permed Hair, Leave in, Extra Body, for Dry Hair, Deep Conditioning, and for Oily Hair
    • Table 3-10 Number of U.S. Adults Using Hair Conditioner/Creme Rinse and Their Likelihood to Use by Demographic Characteristic, Spring 1998 (Number, Percent, and Index): Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, and Region
    • Table 3-11 U.S. Adults' Likelihood to Use Hair Conditioner/Creme Rinse for the Six Most Popular Kinds by Demographic Characteristic, Spring 1998 (index): Regular, for Normal Hair, Color-Treated or Permed Hair, Leave in, Extra Body, and for Dry Hair; and for Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, and Region
    • Table 3-12 U.S. Adults' Likelihood to Use Hair Conditioner/Creme Rinse for the Six Leading Retail Brands by Demographic Characteristic, Spring 1998 (index): Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, and Region

Section 4: Retail Hair Styling Product Sales and Market Trends

    Summary of Major Findings
    Market Size and Growth
    Sector Product Mix and Demographics
    Distribution Channels
    Leading Marketers and Brands and Growing Product Lines
    Leading Brand Demographics
    • Table 4-1 U.S. Retail Hair Styling Gel/Mousse Sales by Type of Outlet: 1994-1999 (16 Oz. Containers and Dollars): Food Stores, Drug Stores, Mass Merchandisers, and Total
    • Table 4-2 Percent Distribution of U.S. Retail Hair Styling Gel/Mousse Sales by Type of Outlet: 1994-1999 (percent): Food Stores, Drug Stores, and Mass Merchandisers
    • Table 4-3 Value of U.S. Retail Hair Styling Gel/Mousse Sales for the Top Fifteen Companies: 1997-1999 (dollars)
    • Table 4-4 Value of U.S. Retail Hair Styling Gel/Mousse Sales for the Top Twenty Brands and Private Label: 1997-1999 (dollars)
    • Table 4-5 Quantity of U.S. Retail Hair Styling Gel/Mousse Sales for the Top Twenty Brands and Private Label: 1997-1999 (dollars)
    • Table 4-6 U.S. Average Retail Price for Hair Styling Gel/Mousse Sales for the Top Twenty Brands and Private Label: 1997-1999 (dollars)
    • Table 4-7 U.S. Retail Hair Styling Gel/Mousse Sales for the Top Four Companies by Product Line: 1997-1999 (16 Oz. Containers and Dollars)
    • Table 4-8 U.S. Retail Hair Styling Gel/Mousse Sales for the Top Four Companies by Type of Outlet: 1997-1999 (dollars): Food Stores, Drug Stores, Mass Merchandisers, and Total
    • Table 4-9 U.S. Adult Hair Styling Creams/Gels/Lotions Users for the Six Most Often Used Types, Spring 1998 (number): Gel, Mousse, Spritz, Lotion/Liquid, Cream, Tonic, and Total
    • Table 4-10 Number of U.S. Adults Using Hair Styling Creams/Gels/Lotions and Their Likelihood to Use by Demographic Characteristic, Spring 1998 (Number, Percent, and Index): Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, and Region
    • Table 4-11 U.S. Adults' Likelihood to Use Hair Styling Cream/Gel/Lotion for the Six Most Popular Types by Demographic Characteristic, Spring 1998 (index): Gel, Mousse, Spritz, Lotion/Liquid, Cream, and Tonic; and Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, and Region
    • Table 4-12 U.S. Adults' Likelihood to Use Hair Styling Cream/Gel/Lotion for the Six Leading Retail Brands by Demographic Characteristic, Spring 1998 (index): Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, and Region

Section 5: Retail Hair Spray Sales and Market Trends

    Summary of Major Findings
    Market Size and Growth
    Sector Product Mix and Demographics
    Distribution Channels
    Leading Marketers and Brands and Growing Product Lines
    Leading Brand Demographics
    • Table 5-1 U.S. Retail Hair Spray Sales by Type of Outlet: 1994-1999 (16 Oz. Containers and Dollars): Food Stores, Drug Stores, Mass Merchandisers, and Total
    • Table 5-2 Percent Distribution of U.S. Retail Hair Spray Dollar Sales by Type of Outlet: 1994-1999 (percent): Food Stores, Drug Stores, and Mass Merchandisers
    • Table 5-3 Value of U.S. Retail Hair Spray Sales for the Top Ten Companies: 1997-1999 (dollars)
    • Table 5-4 Value of U.S. Retail Hair Spray Sales for the Top Sixteen Brands: 1997-1999 (dollars)
    • Table 5-5 Quantity U.S. Retail Hair Spray Sales for the Top Sixteen Brands: 1997-1999 (16 Oz. Containers)
    • Table 5-6 U.S. Average Retail Price per Hair Spray Container Sold for the Top Sixteen Brands: 1997-1999 (dollars)
    • Table 5-7 U.S. Retail Hair Spray Sales for the Top Four Companies by Product Line: 1997-1999 (16 Oz. Containers and Dollars)
    • Table 5-8 U.S. Retail Hair Spray Sales for the Top Four Companies by Type of Outlet: 1997-1999 (dollars): Food Stores, Drug Stores, Mass Merchandisers, and Total
    • Table 5-9 U.S. Adult Hair Spray Users by Two Forms, Four Types, and Two Kinds Most Often Used, Spring 1998 (number): Aerosol and Pump; Regular, Soft, Super, and Maximum Hold; and Scented and Unscented
    • Table 5-10 Number of U.S. Adults Using Hair Spray and Their Likelihood to Use by Demographic Characteristic, Spring 1998 (Number, Percent, and Index): Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, and Region
    • Table 5-11 U.S. Adults' Likelihood to Use Hair Spray for Aerosol and Pump Spray Products and Four Types by Demographic Characteristic, Spring 1998 (index): Regular, Soft, Super, and Maximum Hold; and Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, and Region
    • Table 5-12 U.S. Adults' Likelihood to Use Hair Spray for the Six Leading Retail Brands by Demographic Characteristic, Spring 1998 (index): Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, and Region

Section 6: Retail Hair Coloring Sales and Market Trends

    Summary of Major Findings
    Market Size and Growth
    Sector Product Mix and Demographics
    Distribution Channels
    Leading Marketers and Brands and Growing Product Lines
    Leading Brand Demographics
    New Competitors and New Products
    • Table 6-1 U.S. Retail Hair Coloring Sales by Type of Outlet: 1994-1999 (Units and Dollars): Food Stores, Drug Stores, and Mass Merchandisers
    • Table 6-2 Percent Distribution of U.S. Retail Hair Coloring Sales by Type of Outlet: 1994-1999 (percent): Food Stores, Drug Stores, and Mass Merchandisers
    • Table 6-3 Value of U.S. Retail Hair Coloring Sales for the Top Six Companies: 1997-1999 (dollars)
    • Table 6-4 Value of U.S. Retail Hair Coloring Sales for the Top Nine Brands: 1997-1999 (dollars)
    • Table 6-5 Quantity U.S. Retail Hair Coloring Sales for the Top Nine Brands: 1997-1999 (units)
    • Table 6-6 U.S. Average Retail Price per Hair Coloring Unit Sold for the Top Nine Brands: 1997-1999 (dollars)
    • Table 6-7 U.S. Retail Hair Coloring Sales for the Top Four Companies by Product Line: 1997-1999 (Units and Dollars)
    • Table 6-8 U.S. Retail Hair Coloring Sales for the Top Four Companies by Type of Outlet: 1997-1999 (dollars): Food Stores, Drug Stores, and Mass Merchandisers
    • Table 6-9 U.S. Adult Hair Coloring Product Users for the Six Types Most Often Used, Spring 1998 (number): Permanent Color, Semi-Permanent Color, Temporary Rinse, Highlight and Frosting, Lightener, and Bleach
    • Table 6-10 Number of U.S. Adults Using Hair Coloring Products and Their Likelihood to Use by Demographic Characteristic, Spring 1998 (Number, Percent, and Index): Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, and Region
    • Table 6-11 U.S. Adults' Likelihood to Use Hair Coloring for the Six Most Used Types by Demographic Characteristic, Spring 1998 (index): ): Permanent Color, Semi-Permanent Color, Temporary Rinse, Highlight and Frosting, Lightener, and Bleach; and for Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, and Region
    • Table 6-12 U.S. Adults' Likelihood to Use Hair Coloring for the Four Leading Retail Brands by Demographic Characteristic, Spring 1998 (index): Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, and Region

Section 7: Retail Hair Relaxer Kit and Home Permanent Kit Sales and Market Trends

    Summary of Major Findings
    Hair Relaxer Market Size and Growth
    Major Hair Relaxer Marketers and Brands
    Home Permanent Market Size and Growth
    Major Home Permanent Marketers and Brands
    • Table 7-1 U.S. Retail Relaxer Kit Sales by Type of Outlet: 1994-1999 (Units and Dollars): Food Stores, Drug Stores, Mass Merchandisers, and Total
    • Table 7-2 U.S. Retail Home Permanent Kit Sales by Type of Outlet: 1994-1999 (Units and Dollars): Food Stores, Drug Stores, Mass Merchandisers, and Total
    • Table 7-3 Percent Distribution of U.S. Retail Hair Relaxer Kit and Home Permanent Kit Sales by Type of Outlet: 1994-1999 (percent): Food Stores, Drug Stores, and Mass Merchandisers
    • Table 7-4 Value of U.S. Retail Hair Relaxer Kit and Home Permanent Kit Sales for the Top Companies: 1997-1999 (dollars)
    • Table 7-5 Value of U.S. Retail Hair Relaxer Kit and Home Permanent Kit Sales for the Top Brands: 1997-1999 (dollars)
    • Table 7-6 Quantity of U.S. Retail Hair Relaxer Kit and Home Permanent Kit Sales for the Top Brands: 1997-1999 (units)
    • Table 7-7 U.S. Average Retail Price for Hair Relaxer Kits and Home Permanent Kits Sold for the Top Brands: 1997-1999 (dollars)
    • Table 7-8 U.S. Retail Hair Relaxer Kit and Home Permanent Kit Sales for the Top Four Companies by Product Line: 1997-1999 (Units and Dollars)
    • Table 7-9 U.S. Retail Hair Relaxer Kit and Home Permanent Kit Sales for the Top Four Companies by Type of Outlet: 1997-1999 (dollars): Food Stores, Drug Stores, Mass Merchandisers, and Total
    • Table 7-10 U.S. Adult Home Permanent Kit Users by Type and Form Most Often Used, Spring 1998 (number): Regular, Body, Curly, Extra Curly, and Other; and Lotion, Cream and Foam
    • Table 7-11 Number of U.S. Adults Using Home Permanents Kits and Their Likelihood to Use by Demographic Characteristic, Spring 1998 (Number, Percent, and Index): Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, and Region
    • Table 7-12 U.S. Adults' Likelihood to Use Home Permanent Kits for the Four Most Popular Types and the Two Most Popular Forms by Demographic Characteristic, Spring 1998 (index): Regular, Body, Curly, and Extra Curly, and Lotion and Cream; and Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, and Region
    • Table 7-13 U.S. Adults' Likelihood to Use Home Permanent Kits for the Four Leading Retail Brands by Demographic Characteristic, Spring 1998 (index): Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, and Region

Section 8: Retail Hair Growth Product Sales and Market Trends

    Summary of Major Findings
    Market Size and Growth
    Leading Brands and Demographics
    • Table 8-1 U.S. Retail Hair Growth Product Sales by Type of Outlet: 1996-1999 (Units and Dollars): Food Stores, Drug Stores, Mass Merchandisers, and Total
    • Table 8-2 Percent Distribution of U.S. Retail Hair Growth Product Sales by Type of Outlet: 1996-1999 (percent): Food Stores, Drug Stores, and Mass Merchandisers
    • Table 8-3 U.S. Retail Hair Growth Product Sales for Rogaine, Other Brands, and Private Label: 1997-1999 (Units and Dollars)
    • Table 8-4 Number of U.S. Adults Using Hair Thinning/Loss Treatment Products and Their Likelihood to Use by Demographic Characteristic, Spring 1998 (Number, Percent, and Index): Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, and Region
    • Table 8-5 U.S. Adults' Likelihood to Use Hair Thinning/Loss Treatment Products for the Six Leading Retail Brands by Demographic Characteristic, Spring 1998 (index): Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, and Region

Section 9 U.S. Hair Preparation Manufacturer Sales and Profit Margins

    Summary of Major Findings
    U.S. Manufacturer Shipments
    Competitive Environment
    Plant Profit Margins
    • Table 9-1 Total U.S. Hair Preparation Shipments and Shipments of Products for Consumer and Professional Use: 1977-1999 (dollars)
    • Table 9-2 Value of U.S. Hair Preparation Shipments for Consumer Use by Type: 1977-1999 (dollars): Shampoo, Hair Tonics, Perms, and All Other Products
    • Table 9-3 Consumer Products' Share of Total U.S. Hair Preparation Shipments by Type: 1977-1999 (percent): Shampoo, Hair Tonics, Perms, and All Other Products
    • Table 9-4 U.S. Producer Price Trends for Hair Preparations and by Product Type: 1995-1999 (index): Tonics and Rinses, Dressings, Sprays, Shampoos, Permanents, Hair Coloring, and Total Preparations
    • Table 9-5 U.S. Hair Preparation Plant Operating Ratios and Profit Margins: 1977-1999 (number, dollars, and percent): Number of Plants, Plant Revenues, Payroll and Material Costs Percent Plant Revenues Gross Profit Margin, Total Employees, Average Hourly Wages, and Capital Expenditures
    • Table 9-6 Value of U.S. Retail Hair Preparation Sales for the Top Ten Companies: 1997 and 1999 (dollars and percent)
    • Table 9-7 Value of U.S. Retail Hair Preparation Sales for the Top Ten Brands: 1997 and 1999 (dollars and percent)
    • Table 9-8 Value of U.S. Retail Hair Preparation Sales for the Top Four Brands by Market Sector: 1997 and 1999 (dollars and percent)
    • Table 9-9 Number of U.S. Manufacturers of Hair Preparations for Professional Use by Type and Shipments per Company: 1977-1999 (number and dollars)
    • Table 9-10 Sales and Profit Trends for Three Leading Consumer Hair Preparation Marketers: 1996-1999 (dollars)
    • Table 9-11 Value of U.S. Hair Preparation Exports: 1989-1999 (dollars)
    • Table 9-12 Value of U.S. Hair Preparation Exports for the Top Fifteen Countries of Destination: 1992-1999 (dollars)
    • Table 9-13 Value of U.S. Hair Preparation Imports: 1989-1999 (dollars)
    • Table 9-14 Value of U.S. Hair Preparation Imports for the Top Nine Countries of Origin: 1992-1999 (dollars)

Section 10 Profiles of Major Consumer Hair Preparation Marketers

    Alberto-Culver Co.
      Alberto-Culver Usa
      Shampoo Sales and Markets
      Hair Conditioner Sales and Markets
      Hair Spray and Styling Product Sales
      Alberto-Culver International
    Bristol-Myers Squibb Co.
      Hair Care Products and Sales
      International Expansion
      Shampoo Sales and Markets
      Hair Conditioner Sales and Markets
      Hair Spray Sales and Markets
      Hair Styling Product Sales and Markets
      Hair Coloring Sales and Markets
    Carson, Inc.
      Hair Care Products and Sales
      Hair Relaxer Sales
    Chesebrough-Ponds Usa Co
      Hair Care Products and Sales
      Hair Spray Sales and Markets
      Hair Styling Product Sales
    Combe, Inc.
      Hair Coloring Sales and Markets
    The Gillette Co
      Hair Care Products and Sales
      Shampoo and Conditioner Sales and
      Hair Spray Sales and Markets
    Helene Curtis Industries, Inc
      Hair Care Products and Sales
      Shampoo Sales and Markets
      Hair Conditioner Sales and Markets
      Hair Spray Sales and Markets
      Hair Styling Product Sales and
      New Hair Coloring Product
    Johnson & Johnson
      Shampoo and Hair Conditioning Products and Sales
      New Products
    L'oréal S.A.
      Hair Care Products and Sales
      Shampoo and Hair Conditioner Sales
      Hair Spray and Styling Product Sales and Markets
      Hair Coloring Sales and Markets
    The Lamaur Corp
      Hair Care Products and Sales
    Pharmacia & Upjohn, Inc.
      Hair Growth Products and Sales
    The Procter & Gamble Co
      Hair Care Products and Sales
      Shampoo Sales and Markets
      Hair Conditioner Sales and Markets
      Hair Spray Sales and Markets
      Hair Styling Product Sales
      New Brand Introduction
    Revlon, Inc.
      Hair Care Products and Sales
      Shampoo and Hair Conditioner Sales
      Hair Coloring Sales and Markets
      Hair Relaxer Sales
    Schwarzkorpf & Dep Corp.
      Hair Care Products and Sales
      Hair Styling Product Sales and Markets
      New Products

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