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Ceramic Tile


Attention: There is an updated edition available for this report.

Ceramic tile is a growing and profitable sector of the U.S. floor coverings market. This Specialists in Business Information market profile uncovers competitive strategies as part of its in-depth analysis of U.S. factory shipments, imports, end-use markets, exports, the industry cost structure, and the competitive environment. As part of this analysis, SBI profiles and reviews recent activities for worldwide manufacturers, including Dal-Tile, Florida Tile, Laufen, and Monarch Tile. The study also provides sales and profit trends for 20 foreign-based manufacturers. Additional sections cover factors affecting demand, distribution and demographics, and ceramic tile installation contractors.


Section 1: U.S. Ceramic Tile Market Trends
Executive Summary

  • Table 1-1 U.S. Ceramic Floor and Wall Tile Market Supply: 1977-2002 (square feet and dollars)
  • Table 1-2 Ceramic Floor and Wall Tiles' Position in the U.S. Floor Coverings Market: 1987-2002 (square feet, dollars, and percent)
  • Table 1-3 Comparative Growth Analysis of U.S. Ceramic Floor and Wall Tile Market Supply and Factors Determining Demand: 1982-1997 (square feet, dollars, and index): Market Supply, Total New Construction, New Residential Construction, Interest Rates, and Personal Income
  • Table 1-4 U.S. Producer Price Trends for Ceramic Floor and Wall Tile by Product: 1986-1997 (index): Total, Quarry Tile, and Glazed Wall Tile
  • Table 1-5 Comparison of Gross Profit Margins for U.S. Ceramic Floor and Wall Tile Plants and the U.S. Manufacturing Average: 1977-1997 (percent)
  • Scope and Methodology

Section 2: U.S. Ceramic Tile Shipments
Summary of Major Findings

  • Table 2-1 Value of U.S. Factory Shipments of Ceramic Floor and Wall Tile: 1977-2002 (dollars)
  • Table 2-2 Ceramic Floor and Wall Tiles' Position in the U.S. Floor Coverings Industry: 1977-2002 (dollars and percent): Total U.S. Floor Coverings Shipments, Percent Gross Domestic Product, and Ceramic Floor and Wall Tile Percent Total
  • Table 2-3 U.S. Quantity Factory Shipments of Ceramic Floor and Wall Tile: 1977-2002 (square feet)
  • Table 2-4 U.S. Average Value per Square Foot of Ceramic Floor and Wall Tile Shipped: 1977-2002 (dollars)
  • Table 2-5 Value of U.S. Ceramic Floor and Wall Tile Factory Shipments by Product Type: 1992-1997 (dollars): Glazed With Facial Area Greater Than 6 and Less Than 59 Square Inches, Glazed Having a Facial Area 59 Square Inches or Greater, and Unglazed and Mosaic Tiles
  • Table 2-6 U.S. Quantity Ceramic Floor and Wall Tile Factory Shipments by Product Type: 1992-1997 (square feet): Glazed With Facial Area Greater Than 6 and Less Than 59 Square Inches, Glazed Having a Facial Area 59 Square Inches or Greater, and Unglazed and Mosaic Tiles
  • Table 2-7 U.S. Average Value per Square Foot of Ceramic Floor and Wall Tile Shipped by Product Type: 1992-1997 (dollars): Glazed With Facial Area Greater Than 6 and Less Than 59 Square Inches, Glazed Having a Facial Area 59 Square Inches or Greater, and Unglazed and Mosaic Tiles

Section 3: U.S. Ceramic Tile Imports
Summary of Major Findings

  • Table 3-1 U.S. Ceramic Floor and Wall Tile Imports: 1977-1997 (square feet and dollars)
  • Table 3-2 U.S. Ceramic Floor and Wall Tile Imports for Mosaic and Other Ceramic Tile: 1977-1997 (square feet and dollars)
  • Table 3-3 U.S. Imports of Glazed and Unglazed Ceramic Floor and Wall Tile by Type and Size: 1992-1997 (square feet and number)
  • Table 3-4 Value of U.S. Ceramic Floor and Wall Tile Imports for Twelve Major Countries of Origin: 1992-1996 (dollars)
  • Table 3-5 Quantity U.S. Ceramic Floor and Wall Tile Imports for Twelve Major Countries of Origin and Average Value per Square Foot Imported: 1992-1996 (square feet and dollars)
  • Table 3-6 U.S. Imports of Unglazed and Glazed Mosaic Tile by Size Category and by Major Country of Origin: 1992-1996 (square meters and dollars)
  • Table 3-7 U.S. Imports of Unglazed and Glazed Ceramic Floor and Wall Tile, Except Mosaic, by Major Country of Origin: 1992-1996 (square meters and dollars)

Section 4: Ceramic Tile End-Use Markets
Summary of Major Findings

  • Table 4-1 Estimated U.S. Purchases of Ceramic Floor and Wall Tile by Major End-Use Market: 1987-1997 (dollars): Direct Consumer, Residential Contractor, Commercial Contract, Nonresidential Contractor by Type of Building, and Transportation Equipment
  • Table 4-2 Share of U.S. Home Builder Ceramic Tile Purchases by the Top Fifteen Companies Mentioned: 1992 and 1996 (percent)
  • Table 4-3 U.S. Builder Ceramic Tile Purchasing Decisions: 1992 and 1996 (percent): Who Decides on the Type/Style, Who Decides on the Brand, Where Is the Product Purchased, Who Makes the Purchase, and Who Installs the Product
  • Table 4-4 Brands Home Center Chains Perceiving to Drive Their Ceramic Tile Business, Spring of 1996 (percent)
  • Table 4-5 Number, Revenues, Material Costs, and Work by Type of Building for U.S. Contractors Specializing in Ceramic Tile, Mosaic, and Terrazzo Work (dollars and percent)
  • Table 4-6 U.S. Ceramic Tile, Mosaic, and Terrazzo Work Contractor Revenues by Type of Work: 1987-1997 (dollars): New Construction, Additions and Reconstruction, and Maintenance and Repair
  • Table 4-7 Revenues of U.S. Contractors Specializing in Ceramic Tile, Mosaic, Marble, and Terrazzo Work by Region and State: 1987-1997 (dollars)
  • Table 4-8 Number and Average Revenues of U.S. Contractors Specializing in Ceramic Tile, Mosaic, Marble, and Terrazzo Work by Region and State: 1987-1997 (number and dollars)

Section 5: Factors Affecting U.S. Ceramic Tile Demand
Summary of Major Findings

  • Table 5-1 U.S. Spending on Construction Put in Place by Market: 1972-1997 (dollars and index): Total, Private, Residential, Nonresidential, and Public
  • Table 5-2 Real U.S. Spending on Construction Put in Place by Market and Building Type: 1993-1997 (dollars): Residential, Nonresidential, Public Buildings, Public Utilities, Public Facilities, and Total Construction
  • Table 5-3 Total U.S. Housing Demand by Sector and by Region: 1992-1997 (units): Existing Home Resales, New Housing Units Completed, and Mobile Home Placements
  • Table 5-4 New U.S. Privately Owned Housing Units Started by Type of Structure: 1980-1997 (number): Total Starts, and in Structures With 1 Unit, 2 Units, 3 and 4 Units, and 5 Units or More
  • Table 5-5 Monthly Private U.S. Housing Units Authorized by 19,000 Building Permit Places by Region: 1995-1997 (number): Total U.S., Northeast, Midwest, South, and West
  • Table 5-6 Total Bathrooms in New U.S. Housing Units by Type of Unit and Region: 1990-1997 (number): Single-Family Homes and Multi-Family Buildings
  • Table 5-7 New U.S. Privately Owned Single-Family Homes by Number of Bathrooms and by Region: 1985-1996 (Number and Percent): 1½ Bathrooms or Less, 2 Bathrooms, 2½ Bathrooms, and 3 Bathrooms or More
  • Table 5-8 New U.S. Housing Units in Multi-Family Buildings by Number of Bathrooms and by Region: 1985-1996 (Number and Percent): 1 Bathroom, 1½ Bathrooms, and 2 Bathrooms or More
  • Table 5-9 Average Size per New U.S. Housing Unit by Type of Unit and Region: 1985-1995 (square feet): One-Family Homes, Multifamily Housing Units, and Mobile Homes
  • Table 5-10 U.S. Residential Property Owner Expenditures for Improvements, Additions, Alterations and Repairs: 1972-1997 (dollars)
  • Table 5-11 U.S. Household Spending on Hard Surface Flooring and Installation: 1985-1995 (dollars): Homeowners and Renters; Material and Installation and Material Only
  • Table 5-12 U.S. Household Spending on Hard Surface Flooring and Installation by Demographic Characteristic: 1985-1995 (dollars): Income, Age, Size of Household, and Region
  • Table 5-13 U.S. New and Remodeled Residential Kitchens and Baths: 1990-1997 (number)
  • Table 5-14 U.S. Spending on Kitchen and Bath Remodeling and Number of Jobs: 1987-1997 (number and dollars): Total Spending, Kitchen Remodeling, and Bath Remodeling
  • Table 5-15 U.S. Home Mortgage Interest Rates and Personal Income: 1980-1997 (percent and dollars): New Home Mortgage Interest Rates and Real Disposable Personal Income
  • Table 5-16 Distribution of U.S. Households by Demographic Characteristic: 1975-1995 (number and percent): Household Income, Household Size, Age of Household Head, Region, and Total Households
  • Table 5-17 U.S. Nonresidential Contract Awards by Building Type and Region: 1990-1997 (square feet): Office/Mercantile, Institutional, and Manufacturing/Other

Section 6: U.S. Ceramic Tile Exports and World Market Data
Summary of Major Findings

  • Table 6-1 U.S. Ceramic Floor and Wall Tile Exports: 1977-1997 (dollars)
  • Table 6-2 U.S. Exports of Glazed and Unglazed Ceramic Floor and Wall Tile by Type: 1992-1997 (square feet and number): Mosaic and Other Tile
  • Table 6-3 U.S. Ceramic Floor and Wall Tile Exports for Ten Major Countries of Destination: 1992-1996 (square feet and dollars)
  • Table 6-4 U.S. Exports of Glazed and Unglazed Ceramic Floor and Wall Tile by Type and by Major Country of Destination: 1992-1996 (square meters and number): Mosaic and Other Tile
  • Table 6-5 World Exports of Ceramic Floor and Wall Tile: 1982-1997 (dollars)
  • Table 6-6 World Exports of Ceramic Floor and Wall Tile for Fifteen Top Countries of Origin: 1989-1994 (dollars)
  • Table 6-7 World Imports of Ceramic Floor and Wall Tile for Twenty-Five Top Countries of Destination: 1989-1994 (dollars)
  • Table 6-8 Canadian Imports of Ceramic Floor and Wall Tile by Product Line and by Major Country of Origin: 1992-1996
  • Table 6-9 Housing Starts in Canada: 1987-1996 (number): Single Detached and Other Types
  • Table 6-10 Sales and Profit Trends for Eighteen Worldwide Ceramic Tile Manufacturers: 1993-1996 (domestic currency and percent)

Section 7: Cost Structure of U.S. Ceramic Tile Plants and the Competitive Environment
Summary of Major Findings

  • Table 7-1 Number of U.S. Ceramic Floor and Wall Tile Manufacturers, Plants and Facility Revenues: 1977-1997 (number and dollars)
  • Table 7-2 U.S. Ceramic Floor and Wall Tile Plant Operating Ratios and Profit Margins: 1977-1997 (percent): Payroll, Other Labor Costs, Material Costs, and Gross Profit Margin Percent Plant Shipments
  • Table 7-3 U.S. Producer Price Trends for Clay, Ceramic, and Refractory Minerals: 1987-1997 (index)
  • Table 7-4 U.S. Ceramic Floor and Wall Tile Plant Labor Situation: 1977-1997
  • Table 7-5 U.S. Ceramic Floor and Wall Tile Plant Production and Inventory Trends: 1982-1996 (square feet and ratio): Plant Production and Shipments, Inventory Change, and Inventory/Shipment Ratio
  • Table 7-6 New U.S. Ceramic Floor and Wall Tile Capital Expenditure Trends: 1977-1995 (dollars and percent): New Capital Expenditures, Five Year Moving Average, and Percent New Buildings and New Machinery
  • Table 7-7 Number of U.S. Ceramic Floor and Wall Tile Plants by State: 1991 and 1994 (number): Total Plants and Those With 20 or More Employees
  • Table 7-8 Distribution of U.S. Ceramic Floor and Wall Tile Plants, Plant Shipments, and Operating Ratios by Number of Employees: 1987-1994 (number, dollars, and percent)
  • Table 7-9 Share of U.S. Factory Shipments by Company Group Category: 1977-1997 (percent): 4, 8, 20, and 50 Largest Companies
  • Table 7-10 Sales and Operating Ratios for Dal-Tile International: 1992-1996 (dollars and percent): Sales, Cost of Goods Sold, Transportation, Other Operating Expenses, and Operating Income
  • Table 7-11 Dal-Tile Manufacturing Facilities, Product Type, and Square Feet, January 3, 1997
  • Table 7-12 Sales of Ten Major U.S. Ceramic Floor and Wall Tile Manufacturers and Marketers by Company and Share of the Domestic Supply: 1996 (dollars and percent)

Section 8: Competitive Intelligence: Company Profiles and Recent Developments
Summary of Major Findings
Strengthening Distribution Channels
Extending Product Lines
Mexican Sourcing
Industry Consolidation
Sources, Methodology, and Objectives
American Marazzi Tile, Inc.
Crossville Ceramics
Dal-Tile International, Inc.
Guoco Holdings (Philippines), Inc.
Inax Corp.
Interamerica Imports
Internacional de Ceramica, S.A. de C.V.
Johnson Matthey PLC
Justin Industries, Inc.
Keramik Holding AG Laufen
Mannington Mills, Inc.
Monarch Tile, Inc.
Norcros PLC
Porcelanite, Inc.
Premark International, Inc.
Seneca Tiles
Tilecera, Inc.
The Tileworks
Villeroy & Boch AG

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