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Ceramic Floor and Wall Tiles in the U.S.

Ceramic Floor and Wall Tile in the U.S., a new report from SBI, contains comprehensive data on the current and projected U.S. market supply of ceramic floor and wall tiles. It identifies key trends affecting the marketplace, profiles major marketers and their strategies used to maximize growth and profitability, and contains a chapter discussing end users.

Report data were obtained from government sources, trade associations, trade publications, business journals, company literature, and investment reports.

Shipment statistics were derived from the U.S. Census Bureau’s Census of Manufacturers and the Annual Survey of Manufacturers and estimated and forecasted by SBI. Import and export data by were derived from the U.S. Department of Commerce and the U.S. International Trade Commission.

The market size of ceramic floor and wall tiles (market supply) is defined as the value of ceramic floor and wall tiles supplied to the total U.S. marketplace, in a particular period. Therefore, market size is determined by supply rather than demand. The U.S. ceramic floor and wall tiles market supply was calculated from the Department of Commerce statistics by collecting data from domestic plant shipments, adding imports, and extracting exports. As such, the formula for determining the market size will be Production in the U.S. + Balance of Trade [i.e. Shipments + (Imports - Exports)].

Note that the values are in net selling values, i.e., free on board (f.o.b.) from the manufacturing plant, and not the retail/wholesale price sold to the end consumer.

What You’ll Get in this Report
Ceramic Floor and Wall Tile in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Ceramic Floor and Wall Tile in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market valuation growth)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • End-Users
  • Marketing Trends

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the ceramic tile industry, or uses these products, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for ceramic tile, as well as projected market demand and trends through 2010.

This report will help:

  • Marketing Manager s identify market opportunities and develop targeted promotions plans for ceramic tile.
  • Research and development professionals stay on top of competitor initiatives and explore demand for ceramic tile.
  • Advertising agencies working with clients in the ceramic tile industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • Scope of the Report
      • Methodology
    • Market Size and Growth
      • Table U.S. Supply of Ceramic Tiles, 2001-2005 (in million $)
      • Domestic Shipments Dropping in Value but Not in Units
        • Table U.S. Shipments of Ceramic Tiles in Units, 2001-2005 (in million sq. ft.)
      • Imports
        • Table U.S. Imports of Ceramic Floor and Wall Tiles, by Top 10 Countries 2001-2005 (in million $)
      • Exports
        • Table U.S. Exports of Ceramic Floor and Wall Tiles, by Top 10 Countries 2001-2005 (in thousand $)
    • Factors Affecting Growth
      • Growth in the Construction Industry
        • Table Annual Value of Construction in the U.S., 2002-2005 (in billion $)
        • Table U.S. New Houses Sold and For Sale, 2006 (in thousands)
      • But Commercial Real Estate is Going Strong
        • Table U.S. Value of Total Construction by Sectors, 2006 (in billion $)
      • Surge in Renovation and Remodeling Activities
        • Table Quarterly Remodeling Expenditures for all Residential Properties: Improvement and Maintenance, 2001-2006 (in billion $)
      • Larger Homes Need More Ceramic Tiles
      • Increasing Number of Bathrooms
      • Kitchen Remodeling is Hot
      • Italian Ceramic Tile Industry Dominates the U.S. Market
      • Tiles for Complete Décor
      • Ceramic Tiles Get Bigger
      • Ceramic Tiles Resembling Natural Materials
    • Outlook
      • Promising Future for Ceramic Wall and Floor Tiles
        • Table U.S. Projected Market Supply of Ceramic Floor and Wall Tiles, 2006-2010 (in billion $)
    • End User
      • 6% of Households Purchase Ceramic Tile
        • Table Annual Purchasing Rates for Ceramic Tile (Floor or Wall): Overall and by Expenditure Level, 2004-2006 (U.S. households)
  • The Market
    • Scope of the Report
      • Methodology
      • Product Classification
        • Table Ceramic Floor and Wall Tile Groupings According to Porcelain Enamel Institute Ratings
      • Wall Tiles
      • Floor Tiles
    • Market Size and Growth
      • Table U.S. Supply of Ceramic Tiles, 2001-2005 (in million $)
      • Domestic Shipments Dropping in Value but Not in Units
        • Table U.S. Shipments of Ceramic Tiles in Units, 2001-2005 (in million sq. ft.)
      • Trade Scenario
        • Table U.S. Imports of Ceramic Floor and Wall Tiles, by Top Five Countries, 2005 (%)
        • Table U.S. Imports of Ceramic Floor and Wall Tiles, by Top 10 Countries 2001-2005 (in million $)
      • Exports
        • Table U.S. Exports of Ceramic Floor and Wall Tiles, by Top Five Countries, 2005 (%)
        • Table U.S. Exports of Ceramic Floor and Wall Tiles, by Top 10 Countries 2001-2005 (in thousand $)
    • Factors Affecting Growth
      • Growing Construction Market
        • Table Annual Value of Construction in the U.S., 2002-2005 (in billion $)
      • Rebuilding and Hurricane Related Damage
      • Tiles for Complete Décor
    • Market Projections
      • Promising Future for Ceramic Wall and Floor Tiles
        • Table U.S. Projected Market Supply of Ceramic Floor and Wall Tiles, 2006-2010 (in billion $)
  • Competitive Profiles
    • Overview
    • Mohawk Industries, Inc.
      • Company Overview
      • Performance
        • Table Annual Revenues of Mohawk Industries, Inc. 2001-2005 (in billion $)
        • Table Product Portfolio of Mohawk Industries, Inc., by Type of Collection: The Natural Collection
        • Table Product Portfolio of Mohawk Industries, Inc., by Type of Collection: The Rustic Collection
        • Table Product Portfolio of Mohawk Industries, Inc., by Type of Collection: The Slate Collection
        • Table Product Portfolio of Mohawk Industries, Inc., by Type of Collection: The Artistic Collection
        • Table Product Portfolio of Mohawk Industries, Inc., by Type of Collection: The Classic Collection
      • Company Snapshot
    • American Marazzi Tile
      • Company Overview
      • Product Portfolio
        • Table Product Portfolio of American Marazzi Tile, Inc.: Marazzi USA Line
        • Table Product Portfolio of American Marazzi Tile: Marazzi Tecnica line
      • Company Snapshot
    • StonePeak Ceramics
      • Company Overview
        • Table Product Portfolio of StonePeak Ceramics
      • Company Snapshot
    • United States Ceramic Tile Company
      • Company Overview
        • Table Product Portfolio of United States Ceramic Tile Company: Commercial Floor Tiles
        • Table Product Portfolio of United States Ceramic Tile Company: Residential Floor Tiles
      • Company Snapshot
    • Shaw Industries, Inc.
      • Company Overview
      • Performance
        • Table Annual Revenues of Shaw Industries, Inc. 2000-2005 (in billion $)
        • Table Product Portfolio of Shaw Industries, Inc.
      • Company Snapshot
    • Interceramic, Inc.
      • Company Overview
      • Performance
        • Table Worldwide Revenues of Interceramic, Inc. 2001-2005 (in million $)
        • Table Product Portfolio of Interceramic, Inc., Floor Tiles
        • Table Product Portfolio of Interceramic, Inc. Wall Tiles
      • Company Snapshot
    • Armstrong World Industries, Inc.
      • Company Overview
      • Performance
        • Table Overall Sales of Armstrong World Industries, Inc., 2001-2005 (in billion $)
        • Table Product Portfolio of Armstrong World Industries, Inc. by Style: Contemporary
        • Table Product Portfolio of Armstrong World Industries, Inc. by Style: Rustic
        • Table Product Portfolio of Armstrong World Industries, Inc. by Style: Stone
      • Company Snapshot
    • Mannington Mills, Inc.
      • Company Overview
        • Table Product Portfolio of Mannington Mills, Inc. by Styles
      • Company Snapshot
      • Mannington Scores with FloorScore
    • Congoleum Corporation
      • Overview
      • Performance
        • Table U.S. Sales of Congoleum Corporation, 2003-2005 (in million $)
        • Table Product Portfolio of Congoleum Corporation: Duraceramic
    • Florim USA
      • Overview
        • Table Product Portfolio of Florim USA by Brand Esquire
        • Table Product Portfolio of Florim USA by Brand American Florim
  • Trends and Dynamics
    • Growth in the Construction Industry
      • Table Annual Value of Construction in the U.S., 2002-2005 (in billion $)
      • Table U.S. New Houses Sold and For Sale, 2006 (in thousands)
      • But Commercial Real Estate is Going Strong
        • Table U.S. Value of Total Construction by Sectors, 2006 (in billion $)
      • Increasing Number of Bathrooms
        • Table Number of One-Family Houses Completed by Number of Bathrooms (units in thousands)
        • Table Number of Multifamily Units Completed by Number of Bathrooms per Unit (units in thousands)
        • Table Annual Remodeling Expenditures for all Residential Properties: Improvement and Maintenance, 2001-2005 (in billion $)
        • Table Quarterly Remdeling Expenditures for all Residential Properties: Improvement and Maintenance, 2001-2006 (in billion $)
      • Kitchen Remodeling is Hot
        • Table Kitchen Remodeling Expenditures for Owner Occupied Properties, 2001-2006 (in billion $)
        • Table Kitchen Remodeling Expenditures for Rental Properties, 2001-2006 (in billion $)
      • Raw Material Prices Decline
        • Table Producer Price Index for Ceramic Wall and Floor Tile, 2001-2005
        • Table Producer Price Index for Ceramic Wall and Floor Tile, January-October 2006
      • Italian Ceramic Tile Industry Dominates the U.S. Market
      • Tiles for Complete Décor
      • Taking Tiles Outdoors
      • Ceramic Tiles Get Bigger
      • Ceramic Tiles Resembling Natural Materials
      • Congoleum's DuraCeramic, an Advanced Tile
      • Manufacturers Using DIY Trend to Reach End Users
        • Table Making Home Improvement Decisions, by Gender and Age, 2006
    • Marketing Dynamics
      • Advertising and Promotion
      • Marketing Initiatives
  • End Users
    • Overview
      • Total Construction Industry Overview
        • Table U.S. Monthly Total Value of Construction, 2006 (in billion $)
        • Table U.S. Population's Personal Income and Its Disposition, 2004-2005
        • Table Annual Value of Residential Construction in the U.S., 2002-2005 (in billion $)
        • Table Annual Value of Non-Residential Construction in the U.S., 2002-2005 (in billion $)
        • Table U.S. Value of Total Construction by Sectors, 2006 (in billion $)
        • Table U.S. Value of Total Private Construction by Sector, 2005-2006 (in billion $)
        • Table U.S. Value of Total Public Construction by Sector, 2005-2006 (in billion $)
      • Larger Homes Need More Ceramic Tiles
        • Table Number of New One-Family Houses Completed by Square Feet, 2000-2005 (in thousands)
        • Table Number of Multi-Family Houses Completed by Square Feet per Unit (in thousands)
      • More Ceramic Tiles for Bathrooms
        • Table U.S. Houses by Number of Bathrooms Completed 1999-2005 (in thousands)
      • Renovation and Remodeling
        • Table Expenditures for Residential Improvements and Repairs of Owned Properties, 2000-2005 (in billion $)
        • Table Expenditures for Residential Improvements and Repairs of Rental Properties 2000-2005 (in million $)
        • Table Quarterly Remodeling Expenditures for all Residential Properties: Improvement and Maintenance, 2001-2006 (in billion $)
      • 6% of Households Purchase Ceramic Tile
        • Table Annual Purchasing Rates for Ceramic Tile (Floor or Wall): Overall and by Expenditure Level, 2004-2006 (U.S. households)
        • Table Purchasing Rates for Ceramic Tile (Floor or Tile) in Last 12 Months: By Housing Type, Residential Move, and Home Purchasing, Refinancing, or Remodeling Activity, 2006 (U.S. households)

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