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The U.S. Market for Carpets and Rugs

Carpets and rugs, once a backdrop to a room's design, are now an integral part of overall décor, a key decorative and functional element in a home or business. The key driver for the carpet and rug market is residential construction and remodeling, further supported by growing consumer interest in DIY home improvement.

The U.S. Market for Carpets and Rugs, by SBI, analyzes the current and future soft flooring marketplace, which is in a period of growth. For example, the market for carpet, comprising woven, tufted and other types, stood at $15.7 billion in 2004, a 13.9% growth over 2003, in spite of competition posed by hard floorings. This new Specialists In Business Information report covers current carpet and rug marketing trends, market size and composition, market size forecasts, competitive market analysis, consumer preferences, trade data including imports, exports and shipments, and profiles of major market players.

Report Methodology
The information in The U.S. Market for Carpets and Rugs is based on both primary and secondary research. Simmons Market Research Bureau (SMRB) provides the primary research data on consumer buying habits. Historical data are provided for 2001 through 2004, with forecast data from 2005 to 2010. The Bureau of Labor Statistics' Producer Price Index has been used to compare price changes for the raw materials used in manufacturing of carpet and rugs.

Shipment data for carpet and rugs is compiled from U.S. Department of Commerce surveys and private data sources. Import data by major country of origin is derived from U.S. Customs records and rounds out the total U.S. supply. Secondary research data has been obtained from government sources, trade association publications, business journals, company literature and investment reports.

What You'll Get in this Report
The U.S. Market for Carpets and Rugs makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Carpet and Rugs offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • The Consumer
  • The Products
  • Trends and Opportunities

Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the carpet and rugs market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected sales and trends through 2010 .

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for carpet and rugs.
  • Research and development professionals stay on top of competitor initiatives and explore demand for carpet and rugs.
  • Advertising agencies working with clients in related industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


Chapter 1 Executive Summary

  • Scope
  • Methodology
  • The Market
    • Market Size and Growth
    • Figure 1-1 U.S. Carpet and Rug Market, 2001-2005 (E) (in billion $)
    • Demand at 2 Million Square Meters
    • Tufted Carpets and Rugs Account for 77% of The Market
    • Woven Carpets on the Rise
    • Shipments at $14.8 Billion
    • Import-Export
    • Market Forecast

  • Trade Statistics
  • Marketing Dynamics
    • Advertising Spends and Initiatives
      • Mohawk Initiatives
      • Shaw Industries Ad Campaigns
      • Karastan Positions on Self-Expression

    • Marketing Initiatives
      • Targeting Tweens
      • Celebrity Association
      • Designer Rugs

    • Retail Trends
    • Retail Strategies
      • Prototype Stores
      • Trade Shows and Programs
      • Carpets Online

  • The Consumer
    • Home Improvement Spending
    • Higher Spending by Baby Boomers
    • Wall-To-Wall Carpeting
    • Area Rugs

  • Trends
    • Hard Flooring Versus Carpets
    • Impact of Higher Raw Material Prices
    • Katrina Driving Demand
    • Mergers and Acquisitions — The Big Get Bigger
    • Hand-Made Rug Niche
    • Carpet Import Issues
    • Changing Design Landscape
      • Natural Materials Make the Mark
      • Contemporary
      • Fusion
      • The Importance of Color
      • Be Bold
      • Texture
      • Carpet Tiles Gaining Attention
      • Demographic Trends
        • Disposable Income
        • The American Household Structure
        • The Hispanic Population
        • Baby Boomers
        • Echo-Boomers
        • DIY Motivations

      • Economic Trends
        • New Construction Market
        • Remodeling Market

Chapter 2 The Market

  • Product Overview
  • Fiber Types
  • Table 2-1 Properties of Fibers Used in Carpeting
  • Carpet and Rug Styles
  • Carpet and Rug Construction
  • Carpet Pads
  • Carpet and Rug Treatments and Finishes
  • The Market
    • Figure 2-1 U.S. Carpet and Rug Market, 2001-2005 (E) (in billion $)
    • Table 2-2 U.S. Carpet and Rug Industry Overview, 2001-2005 (E) (in million $)
    • Demand at 2 Million Square Meters
    • Table 2-3 U.S. Carpet and Rug Industry Overview, 2001-2004 (in million square meters)
    • Tufted Carpets and Rugs Account for 77% of the Market
    • Table 2-4 U.S. Carpet and Rug Market by Category, 2001-2005 (E) (in million $)
    • Shipments at $14.8 Billion
    • Figure 2-2 U.S. Carpet and Rug Overall Shipments, 2001-2005 (E) (in billion $)
    • Market Share
    • Table 2-5 U.S. Carpet and Rug Shipment by Category, 2001-2005 (E) (in million $)
    • Figure 2-3 Market Share of U.S. Carpets and Rugs, by Type, 2004 (%)
    • Figure 2-4 Market Share of U.S. Carpet and Rug, by Type, 2001 - 2004 (%)
    • Import-Export
    • Table 2-6 U.S. Carpet and Rug Import/Export Share of Market, 2001-2004 (in %)
    • Table 2-7 U.S. Carpet and Rug Imports as a Percentage to Apparent Consumption by Category, 2001-2004 (in %)
    • Table 2-8 U.S. Carpet and Rug Exports Percentage to Manufacturer’s Shipment by Category, 2001-2004 (in million $)
    • Figure 2-5 Top Five Carpet/Rug Import Sources by Country, 2004 (%)
    • Figure 2-6 Top Five Export Carpet/Rug Markets by Country, 2004 (%)
    • Woven Carpets and Rugs
    • Table 2-9 U.S. Woven Carpet and Rug Category Overview, 2001-2005 (E) (in million $)
    • Table 2-10 U.S. Woven Carpet and Rug Category Overview, 2001-2004 (in millions of square meters)
    • Tufted Carpets and Rugs
    • Table 2-11 U.S. Tufted Carpet and Rug Category Overview, 2001-2005 (E) (in million $)
    • Table 2-12 U.S. Tufted Carpet and Rug Category Overview, 2001-2004 (in millions of square meters)
    • Tufted Carpet and Rug Types
    • Table 2-13 U.S. Tufted Carpet and Rug Shipments by Type, 2001-2004 (in million $)
    • Table 2-14 U.S. Tufted Carpet and Rug Shipment by Type, 2001-2004 (in thousands of square yards)
    • Tufted Carpets and Rugs by Type of Fiber Face Yarn
    • Table 2-15 U.S. Tufted Carpet and Rug Shipment by Fiber of Face Yarn, 2001-2004 (in million $)
    • Table 2-16 U.S. Tufted Carpet and Rug Shipment by Fiber of Face Yarn, 2001-2004 (in thousands of square yards)
    • Other Carpets and Rugs
    • Table 2-17 U.S. Other Carpet and Rug Category Overview, 2001-2005 (E) (in million $)
    • Table 2-18 U.S. Other Carpet and Rug Category Overview, 2001-2004 (in thousands square yards)
    • Table 2-19 U.S. Other Carpet And Rug Sub-Category Shipments, 2001-2004 (in million $)
    • Table 2-20 U.S. Other Carpet and Rug Sub-Category Shipments, 2001-2004 (in thousands of square yards)

  • Market Forecast
    • Table 2-21 Projected Overall Shipments, 2006-2010 (in million $)
    • Table 2-22 Projected Overall Market Size, 2006-2010 (in billion $)
    • Figure 2-7 Estimated U.S. Carpet and Rug Market, 2005-2010 (in billion $)

Chapter 3 Trade Statistics

  • Imports
  • Table 3-1 U.S. Overall Imports of Carpets by Category, 2002- 2005 (in thousand $)
  • Table 3-2 U.S. Import Of Carpets Of Wool Or Fine Animal Hair, Knotted, 2002-2005, by Country (in thousand $)
  • Table 3-3 U.S. Import Of Carpets Of Manmade Yarn, Woven Pile, Made Up (nes), 2002-2005 (in thousand $)
  • Table 3-4 U.S. Import Of Carpets Nylon, Polyamides, Tufted, 2002-2005, by Country (in thousand $)
  • Table 3-5 U.S. Import Of Carpets Of Wool Or Fine Animal Hair, Tufted, 2002-2005, by Country (in thousand $)
  • Table 3-6 U.S. Import Of Carpets Of Materials (nes), Knotted, 2002-2005, by Country (in thousand $)
  • Table 3-7 U.S. Import Of Carpets Of Wool Or Hair, Woven Pile, Made Up, (nes), 2002-2005, by Country (in thousand $)
  • Table 3-8 U.S. Import Of Carpets And Textile Floor Coverings (nes), 2002-2005, by Country (in thousand $)
  • Table 3-9 U.S. Import Of Carpets Of Other Manmade Textile Materials, Tufted, 2002-2005, by Country (in thousand $)
  • Table 3-10 U.S. Import Of Carpets Of Wool Or Hair, Woven Pile, Not Made Up (nes), 2002-2005 by Country (in thousand $)
  • Table 3-11 U.S. Import Of Carpets Of Yarn (nes), Woven Pile, Made Up (nes), 2002-2005 by Country (in thousand $)
  • Table 3-12 U.S. Import Of Carpets Of Materials (nes), Tufted, 2002-2005, by Country (in thousand $)
  • Table 3-13 U.S. Import of Hand Made Rugs Including Kelem, Schumacks, Karamanie 2002-2005 by Country (in thousand $)
  • Table 3-14 U.S. Import of Floor Coverings of Coconut Fibers (Coir), 2002-2005, by Country (in thousand $)
  • Table 3-15 U.S. Import of Carpets of Manmade Yarn, Woven Pile, Not Made Up (nes), 2002-2005 by Country (in thousand $)
  • Table 3-16 U.S. Import of Carpets Of Yarn (nes), Woven Pile, Not Made Up (nes), 2002-2005 by Country (in thousand $)
  • Table 3-17 U.S. Import of Carpets Of Wool Or Hair, Woven, Not Made Up (nes), 2002-2005 by Country (in thousand $)
  • Table 3-18 U.S. Import of Carpets of Manmade Yarn, Woven, Not Made Up, (nes), 2002-2005 by Country (in thousand $)
  • Table 3-19 U.S. Import of Carpets Of Yarn (nes), Woven, Not Made Up (nes), 2002-2005 by Country (in thousand $)
  • Table 3-20 U.S. Import Of Carpets Of Wool Or Fine Hair, Woven, Made Up (nes), 2002-2005 by Country (in thousand $)
  • Table 3-21 U.S. Import Of Carpets Of Manmade Yarn, Woven, Made Up (nes), 2002-2005 by Country (in thousand $)
  • Table 3-22 U.S. Import Of Carpets Of Yarn (nes), Woven, Made Up (nes), 2002-2005 by Country (in thousand $)
  • Table 3-23 U.S. Import Of Tiles Of Felt Of Textile Materials, Area <0.3m2, 2002-2005 by Country (in thousand $)
  • Table 3-24 U.S. Import Of Carpets Of felt Of Textile Materials, Area >0.3m2, 2002-2005 by Country (in thousand $)
  • Exports
    • Table 3-25 U.S. Overall Exports Of Carpets By Category, 2002- 2005 (in thousand $)
    • Table 3-26 U.S. Export Of Carpets Nylon, Polyamides, Tufted, 2002-2005 by Country (in thousand $)
    • Table 3-27 U.S. Export of Carpets Of Other Manmade Textile Materials, Tufted, 2002-2005 by Country (in thousand $)
    • Table 3-28 U.S. Export Of Carpets Of Felt Of Textile Materials, Area >0.3m2, 2002-2005 by Country (in thousand $)
    • Table 3-29 U.S. Export Of Carpets And Textile Floor Coverings (nes), 2002-2005 by Country (in thousand $)
    • Table 3-30 U.S. Export Of Carpets Of Wool Or Fine Animal Hair, Tufted, 2002-2005, by Country (in thousand $)
    • Table 3-31 U.S. Export Of Carpets Of Wool Or Fine Animal Hair, Knotted, 2002-2005 by Country (in thousand $)
    • Table 3-32 U.S. Export Of Carpets Of Manmade Yarn, Woven Pile, Made Up (nes) 2002-2005 by Country (in thousand $)
    • Table 3-33 U.S. Export Of Carpets Of Materials (nes), Knotted, 2002-2005 by Country (in thousand $)
    • Table 3-34 U.S. Export Of Carpets Of Materials (nes), Tufted, 2002-2005, by Country (in thousand $)
    • Table 3-35 U.S. Export Of Carpets Of Yarn (nes), Woven Pile, Made Up (nes), 2002-2005 by Country (in thousand $)
    • Table 3-36 U.S. Export Of Hand Made Rugs Including Kelem, Schumacks, Karamanie 2002-2005 by Country (in thousand $)
    • Table 3-37 U.S. Export Of Floor Coverings Of Coconut Fibers (Coir), 2002-2005 by Country (in thousand $)
    • Table 3-38 U.S. Export Of Carpets Of Wool Or Hair, Woven Pile, Not Made Up (nes), 2002-2005 by Country (in thousand $)
    • Table 3-39 U.S. Export Of Carpets Of Manmade Yarn, Woven Pile, Not Made Up (nes), 2002-2005 by Country (in thousand $)
    • Table 3-40 U.S. Export Of Carpets Of Yarn (nes), Woven Pile, Not Made Up (nes), 2002-2005 by Country (in thousand $)
    • Table 3-41 U.S. Export of Carpets Of Wool Or Hair, Woven Pile, Made Up (nes), 2002-2005 by Country (in thousand $)
    • Table 3-42 U.S. Export Of Carpets Of Wool Or Hair, Woven, Not Made Up (nes), 2002-2005 by Country (in thousand $)
    • Table 3-43 U.S. Export Of Carpets Of Manmade Yarn, Woven, Not Made Up (nes), 2002-2005 by Country (in thousand $)
    • Table 3-44 U.S. Export Of Carpets Of Yarn (nes) woven, Not Made Up (nes), 2002-2005 by Country (in thousand $)
    • Table 3-45 U.S. Export of Carpets of Wool or Fine Hair, Woven, Made Up (nes), 2002-2005 by Country (in thousand $)
    • Table 3-46 U.S. Export Of Carpets Of Manmade Yarn, Woven, Made Up (nes), 2002-2005 by Country (in thousand $)
    • Table 3-47 U.S. Export of Carpets Of Yarn (nes), Woven, Made Up (nes), 2002-2005 by Country (in thousand $)
    • Table 3-48 U.S. Export of Tiles of Felt of Textile Materials, area <0.3m2, 2002-2005 by Country (in thousand $)

Chapter 4 Marketing Dynamics

  • Advertising Spends and Initiatives
  • Table 4-1 Ad Spends By Brand, January-December 2004 (in thousand $)
  • Mohawk Initiatives
  • Mohawk Carpets Breast Cancer Contributions
  • Shaw Industries Ad Campaigns
  • Karastan Positions on Self-Expression

  • Marketing Initiatives
    • Targeting Tweens
    • Big Name Licensing
    • Celebrity Association
    • Designer Rugs
    • Mohawk & Swiffer CarpetFlick Team
    • Retail Trends

    • Figure 4-1 Retail Distribution Channels, 2004 (%)

  • Retail Strategies
  • Prototype Store
  • Trade Shows and Programs
  • Carpets Online
  • Notable Online Initiatives

    Chapter 5 Competitive Profiles

    • Overview
    • Figure 5-1 Market Share of Leading Carpet Marketers, 2004 (%)
    • Carpet Manufacturers
    • Shaw Industries Inc.
      • Company type: Subsidiary of Berkshire Hathaway Inc.
      • Overview
      • Figure 5-4 Sales of Shaw Industries Inc., 2001-2004 (in billion $)
      • Waste-To-Energy Project
      • Create Your Own Designer Rug

    • Mohawk Industries Inc.
    • Mohawk Industries Inc.
      • Overview
      • Figure 5-5 Sales of Mohawk Industries Inc., 2001-2004 (in billion $)
      • Figure 5-6 Percentage Sales of Mohawk Industries Inc. by Segment, 2004 (%)
      • Acquisition of Wayn-Tex Inc.
      • Acquisition of Unilin Holding
      • Partnership with ASID

    • Beaulieu Group, L.L.C.
      • Overview

    • Armstrong World Industries Inc.
      • Overview
      • Figure 5-11 Sales of Armstrong World Industries Inc., 2001- 2004 (in billion $)
      • Figure 5-12 Percentage Sales of Armstrong World Industries Inc. by Region, 2004 (%)
      • Figure 5-13 Percentage Sales of Armstrong World Industries Inc., by Product Type, 2004 (%)

    • Milliken & Co.
      • Overview
      • Moldable Fabric Technology (MFT)
      • Figure 5-18 Sales of Milliken & Co., 2001-2003 (in billion $)

    • New Product Introductions
    • Burlington Industries Inc.
      • Overview
      • Performance
      • Figure 5-19 Sales of Burlington Industries Inc. by Region, 2002 (%)
      • Figure 5-20 Percentage Sales of Burlington Industries Inc. by Segment, 2002 (%)

    • Stark Carpets
      • Overview

    • Couristan Inc.
      • Overview
      • South Beach Collection
      • Vogue Collection
      • Splash Collection
      • Kathmandu Collection

    • The Dixie Group Inc.
      • Overview
      • Figure 5-33 Sales The Dixie Group Inc., 2001-2004 (in million $)
      • Figure 5-34 Percentage Sales of The Dixie Group Inc. by Subsidiary,
      • 2004 (%)
      • Figure 5-35 Percentage Sales of The Dixie Group Inc., by Business Segment, 2004 (%)

    • Kraus Carpet Mills Limited
      • Overview
      • Innovations
      • Honeywell Anso Nylon

    • Springs Industries Inc.
      • Overview
      • Figure 5-36 Sales of Springs Industries Inc., 2001-2003 (in billion $)

    • Interface Flooring Systems Inc.
      • Overview
      • Figure 5-37 Sales of Interface Flooring Systems Inc., 2001-2004 (in million $)
      • Figure 5-38 Percentage Sales of Interface Flooring Systems Inc., by Region, 2004 (%)
      • Figure 5-39 Percentage Sales of Interface Flooring Systems Inc., by Business Segment, 2004 (%)

    • Mannington Mills Inc.
      • Overview
      • Joint Venture in 2003 with Tarkett

    • Tarkett Inc.
      • Overview
      • Innovations
      • Figure 5-40 Sales of Tarkett, 1999-2002 (in million $)
      • Figure 5-41 Percentage Sales of Tarkett, by Segment, 2003 (%)

    • Announcement to Acquire Johnsonite
    • Royalty Carpet Mills Inc.
      • Overview

    • Fiber Manufacturers
    • Honeywell Inc.
      • Overview
      • Figure 5-42 Sales of Honeywell, 2001-2004 (in billion $)
      • Figure 5-43 Percentage Sales of Honeywell, by Business Segment, 2004 (%)
      • Figure 5-44 Sales of Honeywell Specialty Materials Division, 2001-2004 \ (in billion $)

    • Nylon Business to Shaw
    • Amoco Fabrics and Fibers Co./Propex Fabrics
      • Overview
      • Carpet Backing

    • Foamex International Inc.
      • Overview
      • Figure 5-45 Sales of Foamex International, 2001-2004 (in billion $)
      • Figure 5-46 Percentage Sales of Foamex International Inc., by Region,
      • 2004 (%)
      • Figure 5-47 Percentage Sales of Foamex International Inc., by Product, 2004 (%)

    • Foamex Acquired by Leggett & Platt
    • INVISTA
      • Overview
      • Figure 5-48 Sales of INVISTA, 2002-2004 (in billion $)

    • Lifetime Stain Resistance Warranty
    • STAINMASTER Online
    • INVISTA Carpet Reclamation Program
    • Selected Retailers
    • IKEA International Inc.
      • Overview
      • Figure 5-49 Sales of IKEA International Inc., 2002-2005 (in billion $)
      • Figure 5-50 Five-Year Turnover Trend of IKEA International Inc., 1994-2005 (in billion $)
      • Figure 5-51 Percentage Sales of IKEA International Inc., by Region, 2005 (%)

    • CCA Global Partners
      • Overview
      • Figure 5-52 Sales of CCA Global Partners, 2001-2004 (in billion $)
      • Carpet One
      • Introduction of Resista

    • Abbey Carpet
      • Overview

    • Home Depot Inc.
      • Overview
      • Company Snapshots

    • Lowe’s Companies, Inc.
      • Overview
      • Company Snapshots

    Chapter 6 The Consumer

    • Home Improvement Spending
    • Figure 6-1
    • Percentage of U.S. Adults Spending on Home Improvement, by Amount Spent, 2005 versus 2004 (%)
    • Higher Spending by Baby Boomers
    • Figure 6-2 Percentage of U.S. Adults Spending on Home Improvement, by Age, 2005 versus 2004 (%)
    • Table 6-1 Demographic Profile of U.S. Adults’ Spending on Home Improvements ¯ Total Expenditures, 2005

  • Wall-To-Wall Carpet Consumers
  • Figure 6-3 Percentage of U.S. Adults Purchasing Wall-To-Wall Carpets, 2001, 2003, 2005 (%)
  • Table 6-2 Demographic Profile of U.S. Adults’ Spending on Wall-To-Wall Carpeting, 2005
  • Table 6-3 Demographic Profile of U.S. Adults’ Spending on Wall-To-Wall Carpeting, by Amount Spent, 2005
  • Area Rug Consumers
  • Figure 6-4 Percentage of U.S. Adults Spending on Area Rugs, 2001, 2003, 2005 (%)
  • Table 6-4 Demographic Profile of U.S. Adults’ Spending on Area Rugs, 2005
  • Table 6-5 Demographic Profile of U.S. Adults’ Spending on Area Rugs by Amount Spent, 2005 Chapter 7 Trends
    • Hard Flooring Versus Carpets
    • Figure 7-1 U.S Floor Covering Market by Type of Flooring, 2004 (%)
    • Impact of Higher Raw Material Prices
    • Figure 7-2 Producer Price Index for Carpets, 1999-2005
    • Katrina Driving Demand
    • Possible Price Increases
    • Mergers and Acquisitions — The Big Get Bigger
    • Table 7-1 Major Mergers and Acquisitions in the Carpets and Rugs Industry, 2003-2005
    • Hand-Made Rug Niche
    • Carpet Import Issues
    • Figure 7-3 Major Hand-Made Carpets and Rugs Imports, By Country of Origin, 2004 (in million $)
    • Product Trends
      • Material Trends
        • Natural Materials Make the Mark
        • Table 7-2 Natural Carpets by Type of Fiber
        • Cotton
        • Wool
        • Table 7-3 Select Wool Carpet Introductions, 2004-2005
        • Table 7-3 Select Wool Carpet Introductions, 2004-2005

      • Nylon
        • Carpet One’s Resista
        • Stainmaster Carpet
        • Anso Color Solutions
        • Mohawk Ties Up With Dupont for Innovative ‘Sorona’ Fiber

      • Changing Design Landscape
        • Contemporary
        • Luxury
        • Fusion

      • The Importance of Color
        • Be Bold

      • Texture
      • A Look at Arts and Crafts
      • Modular Carpets — A Special Focus
        • Carpet Tiles Gaining Attention
        • Interface Patents Non-Directional Carpets

      • Demographic Trends
        • Disposable Income
        • Figure 7-4 Average Annual Income of Consumers after Taxes, 2000-2004 (in thousand $)
        • Figure 7-5 Average Annual Expenditures of Consumers, 2000-2004
        • (in thousand $)
        • Figure 7-6 Number of Household Units, 2000-2004 (in thousands)
        • The American Household Structure
        • Table 7-4 American Household Structure, (1980-2020) (%)
        • Figure 7-8 Homeownership Rates by Family Status, 2004 (%)
        • The Hispanic Population
        • Table 7-5 U.S. Consumers’ Buying Power by Ethnicity, 2000 versus 2005 (in billion $)
        • Table 7-6 Largest Minority Markets by Purchasing Power, 2005 (in million $)
        • Table 5-7 Hispanic Buying Power Actual and Percentage, 2000 versus 2005 (in billion $)
        • Baby Boomers
        • Table 7-8 Baby Boomer Populations by Age, 2004 (in thousands)
        • Figure7-9 Homeownership Rates by Age, 2005 (%)
        • Echo-Boomers
        • Table 7-9 Residential Population Share by Age Group, 2000-2015 (%)
        • DIY Motivations
        • Women Emerge As Key Drivers Of DIY Activities
        • Carpet Tiles Ideal for DIY
        • Figure 7-10 Carpets and Rugs and the Economy, 1998-2004(%)
        • Figure 7-11 Quarterly Change of Real GDP and Real Personal Consumption Expenditures, 2002-2005 (Q3)
        • Table 7-10 Quarterly U.S. GDP, Personal Consumption Expenditure and Expenditure on Housing, 2004 (in billion $)
        • Interest and Mortgage Rates and Housing
        • Table 7-11 U.S. Economy and Interest Rates, 1997-2005 (%)
        • Figure 7-12 Monthly Federal Fund and Mortgage Rates, 2003-2005 (%)
        • Table 7-12 Economic Indicators, 2004-2010 (%)

      • New Construction Market
        • Table 7-13 Annual Value of Constructions in the U.S., 2002-2004
        • (in million $)
        • Figure 7-13 Yearly Housing Starts, 1999-2004 (in thousand units)
        • Figure 7-14 Quarterly Privately Owned Housing Starts, 2005
        • (in thousand units)
        • Figure 7-15 Quarterly Housing Starts for Single and Multi-family Units), 1999-2005 (in thousand units)
        • Figure 7-16 Quarterly Housing Starts of Multi-family Unit, by Region, 1999-2005 (until Q3) (in thousand units)
        • Figure 7-17 Houses Sold and for Sale, 1995-2005 (in thousand units)
        • Table 7-14 New Privately Owned Housing Units Authorized - Top 20 CSA's/CBSA's, 2004 (in units)
        • Figure 7-20 Expenditure on Residential Improvements and Repairs by quarter, 2004-2005 (In million $)
        • Table 7-15 Residential Improvement and Repair Expenditure by Region, 1999-2004 (in million $)
        • Figure 7-21 Average Annual Consumer Expenditure on Floor Covering, 1994-2004 (in $)

    Appendix: Addresses of Selected Marketers

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