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Architectural Paints and Coatings

This Specialists in Business Information market profile covers all aspects of the architectural paints and coatings industry. Sections provide data on U.S. manufacturer shipments, paint retailing and wholesaling, and the painting and papering contractor business as well as on the demographics of do-it-yourself and contractor spending by homeowners and renters. In addition, the profile evaluates the competitor environment and industry profit margins, and includes profiles of 23 worldwide manufacturers.


Section 1: U.S. Architectural Paints and Coatings Market Trends
Executive Summary
Industry Shipment Trends
Growing Sales Opportunities
Changing Distribution Channels
Contractor Versus Do-It-Yourself Markets
Brand Merchandising

  • Table 1-1 Value of U.S. Architectural Paints and Coatings Shipments: 1972-2003 (dollars)
  • Table 1-2 Architectural Paints and Coatings' Share of Total U.S. Paint and Allied Product Shipments: 1972-2003 (dollars and percent): Total Paint and Allied Product Shipments, Percent Total Chemical Industry Shipments, Product Paints, Finishes, and Coatings Percent Total Paints
  • Table 1-3 Quantity U.S. Architectural Paints and Coatings Shipments and Average Value per Gallon Shipped: 1982-2003 (gallons and dollars)
  • Table 1-4 Value of U.S. Architectural Paints and Coatings Shipments by Type: 1972-2003 (dollars): Water Type, Solvent Type, Industrial Facility Paints, and Architectural Lacquers
  • Table 1-5 Distribution of U.S. Architectural Paints and Coatings Dollar Shipments by Type: 1972-2003 (percent): Water Type, Solvent Type, Industrial Facility Paints, and Architectural Lacquers
  • Table 1-6 Quantity U.S. Architectural Paints and Coatings Shipments by Type: 1982-2003 (gallons): Water Type, Solvent Type, Industrial Facility Paints, and Architectural Lacquers
  • Table 1-7 Distribution of U.S. Architectural Paints and Coatings Quantity Shipments by Type: 1982-2003 (percent): Water Type, Solvent Type, Industrial Facility Paints, and Architectural Lacquers
  • Table 1-8 Average U.S. Value per Gallon of Architectural Paint and Coating Shipped by Type: 1982-2003 (dollars): Water Type, Solvent Type, Industrial Facility Paints, and Architectural Lacquers
  • Table 1-9 Gross Profit Margins for U.S. Architectural Paints and Coatings Plants Compared to the Total Chemical Industry: 1977-1998 (percent)
Scope and Methodology

Section 2: U.S. Architectural Paints and Coatings Shipments
Summary of Major Findings
Interior Paints and Coatings
Exterior Paints and Coatings

  • Table 2-1 Value of U.S. Interior and Exterior Paints and Coatings Shipments: 1972-2003 (dollars)
  • Table 2-2 Quantity U.S. Interior and Exterior Paints and Coatings Shipments: 1982-2003 (gallons)
  • Table 2-3 Value of U.S. Interior Paints and Coatings Shipments by Type: 1972-2003 (dollars): Architectural Solvent Type, Architectural Water Type, and Industrial Facility Paints
  • Table 2-4 Quantity U.S. Interior Paints and Coatings Shipments by Type: 1982-2003 (gallons): Architectural Solvent Type, Architectural Water Type, and Industrial Facility Paints
  • Table 2-5 Average U.S. Value per Gallon of Interior Paint and Coating Shipped by Type: 1982-2003 (dollars): Total Paints and Coatings, Architectural Solvent Type, Architectural Water Type, and Industrial Facility Paints
  • Table 2-6 U.S. Shipments of Interior Architectural Paints and Coatings by Type: 1988-1998 (dollars and gallons): Flat Paints and Tinting Bases; Semigloss, Eggshell, Satin Paints, and Coatings; Undercoaters and Primers; and Other Paints and Coatings
  • Table 2-7 U.S. Shipments of Interior Solvent Thinned Architectural Paints and Coatings by Type and Average Value per Gallon Shipped: 1988-1996 (dollars and gallons): Flat Wall Paint and Tinting Bases; Gloss Enamels and Paints; Semigloss, Eggshell, Satin Paints, and Enamels; Undercoaters and Primers; Clear Finishes and Sealers; Stains; and Other Paints and Coatings
  • Table 2-8 U.S. Shipments of Interior Water Thinned Architectural Paints and Coatings by Type and Average Value per Gallon Shipped: 1988-1996 (dollars and gallons): Flat Paints and Tinting Bases; Semigloss, Eggshell, Satin Paints, and Coatings; Undercoaters and Primers; and Other Paints and Coatings
  • Table 2-9 Value of U.S. Exterior Paints and Coatings Shipments by Type: 1972-2003 (dollars): Architectural Solvent Type, Architectural Water Type, and Industrial Facility Paints
  • Table 2-10 Quantity U.S. Exterior Paints and Coatings Shipments by Type: 1982-2003 (gallons): Architectural Solvent Type, Architectural Water Type, and Industrial Facility Paints
  • Table 2-11 Average U.S. Value per Gallon of Exterior Paint and Coating Shipped by Type: 1982-2003 (dollars): Total Paints and Coatings, Architectural Solvent Type, Architectural Water Type, and Industrial Facility Paints
  • Table 2-12 U.S. Shipments of Exterior Architectural Paints and Coatings by Type: 1988-1998 (dollars and gallons): Paints and Tinting Bases, Enamels and Tinting Bases, Undercoaters and Primers, Stains and Sealers, and Other Paints and Coatings
  • Table 2-13 U.S. Shipments of Exterior Solvent Thinned Architectural Paints and Coatings by Type and Average Value per Gallon Shipped: 1988-1996 (dollars and gallons): Paints and Tinting Bases, Enamels and Tinting Bases, Undercoaters and Primers, Clear Finishes and Sealers, Stains, and Other Paints and Coatings
  • Table 2-14 U.S. Shipments of Exterior Water Thinned Architectural Paints and Coatings by Type and Average Value per Gallon Shipped: 1988-1996 (dollars and gallons): Paints and Tinting Bases, Exterior-Interior Deck and Floor Enamel, Undercoaters and Primers, Stains and Sealers, and Other Paints and Coatings
  • Table 2-15 U.S. Producer Price Trends for Architectural Paints and Coatings by Type: 1993-1998 (index): Exterior and Interior, Solvent and Water Type Paints and Tinting Bases, Semigloss and Related Paints, Enamels and Tinting Bases, Undercoatings and Primers, Stains, and Clear Finishes

Section 3 U.S. Architectural Paints and Coatings Retail and Wholesale Distribution
Summary of Major Findings
Retail Paint Sales
Wholesale Paint Sales
Customer Base
Regional Sales

  • Table 3-1 U.S. Retail Paint, Varnish, and Shellac Sales by Type of Outlet, and Share of Total Outlet Sales: 1977-1998 (dollars): Paint Stores, Building Material Dealers, Hardware Stores, Department Stores and Mass Merchandisers, Other Retail Stores, and Total Retail Sales
  • Table 3-2 Number of U.S. Paint, Varnish, and Shellac Retailers and Average Revenues per Retailer: 1977-1997 (dollars): Paint Stores, Building Material Dealers, Hardware Stores, Department Stores and Mass Merchandisers, Other Retail Stores, and Total Retail Sales
  • Table 3-3 Paint Brands Driving Home Center Chain Sales by Product Type: 1997 (percent): Interior Latex Paint, Exterior Latex Paint, Primers/Sealers, Water-Proof Cement Paint, and Rust-Preventive Paint
  • Table 3-4 U.S. Retail Paint, Related Preservatives, and Supplies Sales by State: 1992 and 1997 (number and dollars): Retail Sales, Percent Total United States, and per Capita Sales
  • Table 3-5 Number of U.S. Retail Outlets Selling Paint, Related Preservatives, and Supplies by State and Average Sales per Retailer: 1992 and 1997 (number and dollars)
  • Table 3-6 Number of U.S. Paint Stores, Building Material Dealers, Hardware Stores, and Department Stores by State: 1995 (number)
  • Table 3-7 U.S. Wholesale Sales of Paint, Paint Supplies, and Wallpaper, and Number of Wholesalers Carrying Line: 1977-1997 (dollars)
  • Table 3-8 Sales of U.S. Paints, Varnishes, and Supplies Wholesalers by State: 1987-1997 (dollars)
  • Table 3-9 Number of U.S. Paints, Varnishes, and Supplies Wholesalers and Average Sales per Wholesaler by State: 1987-1997 (number and dollars)
  • Table 3-10 Distribution of U.S. Paint Store and Paint and Supplies Wholesaler Sales by Type of Customer: 1992 (percent): Households, Builders, Retailers, Wholesalers, Industrial Users, Institutional and Commercial Users, and Governments

Section 4 U.S. Residential Painting and Papering Spending and Demographics
Summary of Major Findings
Residential Painting and Papering Spending
Homeowner Contractor and Do-It-Yourself Markets
Demographics Driving Demand

  • Table 4-1 U.S. Spending for Painting and Papering of Residential Properties: 1984-1997 (dollars): Total Spending, Homeowners, and Rental Properties
  • Table 4-2 U.S. Homeowner Spending on Painting and Papering Supplies and Contractors: 1984-1997 (dollars): Total Spending, Homeowners, and Rental Properties
  • Table 4-3 U.S. Homeowner Spending on Painting and Papering Supplies and Contractors by Demographic Characteristic: 1990-1995 (dollars and percent): Household Income, Age of Household Head, Size of Household, and Region
  • Table 4-4 Distribution of U.S. Household Painting and Papering Spending on Supplies and Contractors by Demographic Characteristic: 1990-1995 (percent): Household Income, Age of Household Head, Size of Household, and Region
  • Table 4-5 U.S. Homeowner Spending on Painting and Papering Supplies by Demographic Characteristic: 1990-1995 (dollars and percent): Household Income, Age of Household Head, Size of Household, and Region
  • Table 4-6 U.S. Homeowner Spending on Painting and Papering Contractors by Demographic Characteristic: 1990-1995 (dollars and percent): Household Income, Age of Household Head, Size of Household, and Region
  • Table 4-7 Average Annual U.S. Homeowner Spending on Painting and Papering Supplies and Contractors by Demographic Characteristic: 1990-1995 (dollars): Household Income, Age of Household Head, Size of Household, and Region
  • Table 4-8 Renter Spending on Painting and Papering Supplies by Demographic Characteristic: 1990 and 1995 (dollars and percent): Household Income, Age of Household Head, Size of Household, and Region
  • Table 4-9 Distribution of U.S. Households by Demographic Characteristic: 1975-1995 (number and percent): Household Income, Household Size, Age of Household Head, Region, and Total Households

Section 5 U.S. Painting and Papering Contractor Trends
Summary of Major Findings
Number and Revenues of U.S. Painting and Paper Hanging Contractors
Contractor Material Purchases
Contractor Revenues by Project, Building, and Facility Type
Regional Trends

  • Table 5-1 Number, Revenues, and Material Costs of U.S. Painting and Paper Hanging Contractors: 1977-1997 (number and dollars)
  • Table 5-2 Where Painting Contractors Buy Coatings and Equipment by Type of Outlet and Sales Size of Contractor: 1996 (percent): Independent Paint Stores, Manufacturer-Owned Paint Stores, Direct From Manufacturer, Hardware Store, Building Supply Store, Home Center, and Discount House
  • Table 5-3 U.S. Painting and Paper Hanging Contractor Value of Construction Work by Type of Project: 1977-1997 (dollars): New Construction, Additions and Remodeling, and Maintenance and Repair
  • Table 5-4 Distribution of U.S. Painting and Paper Hanging Contractor Value of Construction Work by Type of Building or Facility: 1977-1997 (percent): Residential Buildings by Type, Nonresidential Buildings by Type, and Nonbuilding Facilities by Type
  • Table 5-5 Number and Revenues of U.S. Painting and Paper Hanging Contractors by Number of Employees: 1987-1995 (number and dollars)
  • Table 5-6 U.S. Painting and Paper Hanging Contractor Value of Construction Work by State: 1987-1997 (dollars)
  • Table 5-7 Number of U.S. Painting and Paper Hanging Contractors and Value of Construction Work per Contractor by State: 1987-1997 (number and dollars)

Section 6 Factors Affecting U.S. Demand for Architectural Paints and Coatings
Summary of Major Findings
Residential Construction Markets
New Home Characteristics
Nonresidential Construction Markets

  • Table 6-1 Real U.S. Spending on Building Construction: 1977-1997 (dollars): Total Building, Residential Buildings, and Nonresidential Buildings
  • Table 6-2 Real U.S. Spending on Building Construction by Type of Structure: 1993-1997 (dollars): Residential and Nonresidential Buildings by Type, Private and Public Buildings by Type
  • Table 6-3 Total U.S. Housing Demand by Sector and by Region: 1992-1997 (units): Existing Home Resales, New Housing Units Completed, and Mobile Home Placements
  • Table 6-4 New U.S. Privately Owned Housing Units Started by Type of Structure: 1980-1997 (number): Total Starts, and in Structures With 1 Unit, 2 Units, 3 and 4 Units, and 5 Units or More
  • Table 6-5 Monthly Private U.S. Housing Units Authorized by 19,000 Building Permit Places and by Region: 1996 and 1997 (number): Total U.S., Northeast, Midwest, South, and West
  • Table 6-6 Characteristics of New U.S. Housing Units Affecting Architectural Paint Demand by Type of Structure: 1985-1996 (percent): Single-Family Houses' Exterior Material, Number of Bathrooms, Number of Bedrooms, Outdoor Features, and Number of Garages; Multi-Family Units' Bathrooms and Bedrooms; and Mobile Homes Bedrooms
  • Table 6-7 Average Size per New U.S. Housing Unit by Type of Unit and by Region: 1985-1996 (square feet): One-Family Homes, Multifamily Housing Units, and Mobile Homes
  • Table 6-8 Painting and Papering's Share of U.S. Residential Property Owner Expenditures for Improvements, Additions, Alterations, and Repairs: 1984-1997 (dollars)
  • Table 6-9 U.S. Home Mortgage Interest Rates and Personal Income: 1980-1997 (percent and dollars): New Home Mortgage Interest Rates and Real Disposable Personal Income
  • Table 6-10 U.S. Construction Spending on Electrical Utilities and Other Public Facilities: 1987-1997 (dollars): Electric Utilities, Streets and Highways, Telecommunications Facilities, Railroads, Gas and Petroleum Pipelines, and Other Facilities

Section 7 Cost Structure of U.S. Architectural Paints and Coatings Plants
Summary of Major Findings
Number of U.S. Architectural Paints and Coatings Plants
Industry Profit Margins
Material and Labor Cost Situation
Market Shares

  • Table 7-1 Number of U.S. Architectural Paints and Coatings Plants and Facility Revenues: 1977-1998 (number and dollars)
  • Table 7-2 U.S. Architectural Paints and Coatings Plant Operating Ratios and Profit Margins: 1977-1998 (percent): Payroll, Material Costs, and Gross Profit Margins Percent Total Plant Revenues
  • Table 7-3 U.S. Producer Price Trends for Major Material Inputs: 1993-1998 (index): Pigments, Plastic Resins, Industrial Chemicals, and Metal Containers
  • Table 7-4 U.S. Architectural Paints and Coatings Plant Labor Situation: 1977-1998 (number, percent, and dollars): Number of Employees, Shipments per Employee, Production Workers Percent Total Employees, Average Hourly Wages, and Average Weekly Hours
  • Table 7-5 U.S. Architectural Paints and Coatings Plants New Capital Expenditures: 1977-1995 (dollars)
  • Table 7-6 U.S. Shipments of Architectural Paints and Coatings by State: 1982-1992 (dollars)
  • Table 7-7 Share of U.S. Architectural Paints and Coatings Shipments for the Top Ten Manufacturers: 1996 (percent)
  • Table 7-8 Sales and Profit Trends for Six U.S. Architectural Paints and Coatings Manufacturers and Marketers: 1994-1997 (dollars and percent)

Section 8 Competitor Intelligence: Company Profiles and Recent Developments
Summary of Major Findings
New Product Introductions
Strategic Acquisitions
Retail Distribution Strengthened
Global Growth Opportunities
Methodology, Sources, and Objectives
Akzo Nobel N.V.
Ameron International Corp
Benjamin Moore & Co
Berger International Ltd.
Berger Paints of India Ltd.
Corimon C.A
Cotter & Co.
Courtaulds PLC
Diamond Vogel Paint Co
Imperial Chemical Industries PLC
Kalon Group PLC
Kansai Paint Co. Ltd
Nippon Paint Co. Ltd
Petrofina SA
Polifarb-Cieszyn SA
Ppg Industries, Inc.
Rpm. Inc.
The Sherwin-Williams Co
Sico, Inc.
The Valspar Corp
Wattyl Ltd.
Williams Holdings, PLC

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