AR / VR based Healthcare Digital Marketing Service Providers Market, 2020-2030

AR / VR based Healthcare Digital Marketing Service Providers Market, 2020-2030

Advent of smartphones, coupled to the easy accessibility of information on the internet, has rendered it crucial for companies to establish a digital presence. , As opposed to traditional strategies, digital marketing is not only cost effective but offers several ancillary benefits, such as targeted outreach and data driven output. In fact, a recent study stated that digital advertising is expected to account for around 50% of the overall global advertisement spend by 2021. However, the adoption of digital marketing solutions in the pharmaceutical industry has been stymied owing to various regulatory restrictions; presently, the healthcare industry accounts for only 2% of the US digital ad spend. , Despite this, it is encouraging to note that over 85% of the patients in the US have access to digital and online resources to assist them in making informed healthcare decisions. Further, most of the individuals claim to use healthcare apps to track their diagnosed condition; therefore, large amount of data is available for studying the trends associated with a particular indication. , In addition, a recent study concluded that physicians are actively using different digital and social media platforms in order to make healthcare related decisions, such as prescription of a particular drug. The aforementioned factors indicate that there is a growing need for pharma companies to increase their digital presence, through activity on social media and participation in online forums, in order to widen their reach to target the relevant customer segments.

Augmented reality (AR) and virtual reality (VR) technologies offer several advantages; examples include allowing patients to have a deeper understanding of their condition, ensuring effective communication by providing immersive experiences, assisting sales representatives to give quick and appealing product illustrations, and enabling individuals to assess the impact of various treatment options, through product demonstrations or use of virtual clinics. Estimates suggest that more than 60% of the consumers feel more engaged with a brand that offers them a VR experience; likewise, a similar percentage of US based physicians are reported to be inclined to use such solutions for education and training purposes. , The growing applications of AR / VR in the healthcare marketing sector have compelled various big pharma players to invest in such novel solutions and innovative strategies. We believe that stakeholders in the pharma industry that choose to adopt such technologies, in order to form engaging relationships with their consumers and ensure brand loyalty, are likely to be able to distinguish themselves from other industry stakeholders.

SCOPE OF THE REPORT
The ‘AR / VR based Healthcare Digital Marketing Service Providers, 2020-2030’ report features an extensive study of the current market landscape and future opportunities associated with the AR / VR based digital marketing industry in the healthcare domain. Amongst other elements, the report features:
 A review of the current market landscape of companies offering AR / VR based digital marketing services, featuring type of technology (AR, VR and MR), AR / VR specific services (video / content generation, website development, mobile application development and game development), additional digital marketing services (consulting, content marketing, customer relationship management, data analytics, marketing automation, product branding, quality assurance, SEO, SEM, social media marketing and training), information on the year of establishment, company size and location of headquarters.
 An insightful 2X2 representation, highlighting the competitiveness analysis of digital marketing companies, taking into consideration supplier power (based on company size) and service strength (based on strength of service portfolio) of the companies.
 Elaborate profiles of prominent digital marketing companies, featuring a brief overview of the company, its financial information (if available), recent developments and an informed future outlook.
 An analysis highlighting the potential strategic partners segregated on the basis of their likelihood of entering into collaboration with digital marketing companies. The analysis takes into consideration multiple relevant parameters, such as number of trials, therapeutic area, geographical footprint and company size.
 An analysis of various AR / VR based digital marketing initiatives of big pharma players (shortlisted based on extent of activity in this domain), based on multiple parameters, such as the year of initiative, type of initiative, type of application area and type of solution. In addition, leading players and leading partners have been highlighted based on the number of initiatives.
 A case study on recent use cases, wherein various digital marketing strategies have been adopted by pharmaceutical / healthcare players, highlighting different business needs of such players and key takeaways of the solutions provided by the digital marketing companies.

One of the key objectives of the report was to understand the primary growth drivers and estimate the future opportunity within the market. Based on several parameters, such as digital marketing spend within the pharma industry, extent of adoption of AR / VR technologies and expected annual growth rate, we have provided an informed estimate of the likely evolution of the market, in the mid to long term, for the period 2020-2030. The chapter features the likely distribution of the future opportunity across [A] type of technology (AR, VR and MR), [B] type of product (Hardware and Software), [C] end-user (Small and Mid-sized Pharma Companies, and Large Pharma Companies) and [D] key geographical regions (North America, Europe, Asia-Pacific and rest of the world).

In order to account for future uncertainties and to add robustness to our model, we have provided three forecast scenarios, portraying the conservative, base and optimistic tracks of the market’s evolution. The opinions and insights presented in this study were influenced by discussions conducted with multiple stakeholders in this domain. In addition, the report features detailed transcripts of interviews held with the following individuals (in alphabetical order of company names):
 Dhananjay Arora (Founder and CEO, Kwebmaker)
 Pritam Sahu (Director, Unanimity Information & Technology)
All actual figures have been sourced and analyzed from publicly available information forums. Financial figures mentioned in this report are in USD, unless otherwise specified.


RESEARCH METHODOLOGY
The research, analysis and insights presented in this report are backed by a deep understanding of insights gathered from both secondary and primary sources. For all our projects, we conduct interviews with experts in the area (academia, industry and other associations) to solicit their opinions on emerging trends in the market. This is primarily useful for us to draw out our own opinion on how the market will evolve across different regions and technology segments. Where possible, the available data has been checked for accuracy from multiple sources of information.

The secondary sources of information include
 Annual reports
 Investor presentations
 SEC filings
 Industry databases
 News releases from company websites
 Government policy documents
 Industry analysts’ views

While the focus has been on forecasting the market till 2030, the report also provides our independent view on various non-commercial trends emerging in the industry. This opinion is solely based on our knowledge, research and understanding of the relevant market gathered from various secondary and primary sources of information.

1.1. CHAPTER OUTLINES
Chapter 2 is an executive summary of the insights captured in our research. It offers a high-level view on the likely evolution of the AR / VR based digital marketing industry in the healthcare domain in the mid to long term.

Chapter 3 provides an overview of the various challenges in the current pharmaceutical marketing domain, as well as the rising popularity of digital marketing channels and various applications of AR / VR technologies in the pharmaceutical industry. Further, the chapter includes an overview of different approaches, through which AR / VR based solutions can be used in pharma marketing. It also includes a discussion on the challenges and future perspectives of these AR / VR technologies.

Chapter 4 provides an overview of the current market landscape of companies offering AR / VR based digital marketing services, featuring type of technology (AR, VR and MR), AR / VR specific services (video / content generation, website development, mobile application development and game development), additional digital marketing services (consulting, content marketing, customer relationship management, data analytics, marketing automation, product branding, quality assurance, SEO, SEM, social media marketing and training), information on the year of establishment, company size and location of headquarters.

Chapter 5 provides a highlighting the competitiveness analysis of digital marketing companies, taking into consideration supplier power (based on company size) and service strength (based on strength of service portfolio) of the companies.

Chapter 6 includes detailed profiles of prominent digital marketing companies, featuring a brief overview of the company, its financial information (if available), recent developments and an informed future outlook.

Chapter 7 features a detailed analysis, highlighting the potential strategic partners segregated on the basis of their likelihood of entering into collaboration with digital marketing companies. The analysis takes into consideration multiple relevant parameters, such as number of trials, therapeutic area, geographical footprint and company size.

Chapter 8 provides various AR / VR based digital marketing initiatives of big pharma players (shortlisted based on extent of activity in this domain), based on multiple parameters, such as the year of initiative, type of initiative, type of application area and type of solution. In addition, leading players and leading partners have been highlighted based on the number of initiatives.

Chapter 9 presents a case study on recent use cases wherein various digital marketing strategies have been adopted by pharmaceutical / healthcare players, highlighting different business needs of such players and key takeaways of the solution provided by the digital marketing companies.

Chapter 10 presents a detailed market forecast, highlighting the future potential of the AR / VR based digital marketing industry in the healthcare domain, for the period 2020-2030. The chapter features the likely distribution of the opportunity across [A] type of technology (AR, VR and MR) [B] type of product (Hardware and Software), [C] end-user (Small and Mid-sized Pharma Companies, and Large Pharma Companies) and [D] key geographical regions (North America, Europe, Asia-Pacific and rest of the world).

Chapter 11 summarizes the entire report. It presents a list of key takeaways and offers our independent opinion on the current market scenario. Further, it summarizes the various evolutionary trends that are likely to influence the future of this market.

Chapter 12 is a collection of executive insights of the discussions that were held with various key stakeholders in this market. The chapter provides a brief overview of the companies and details of interviews held with Dhananjay Arora (Founder and CEO, Kwebmaker) and Pritam Sahu (Director, Unanimity Information & Technology)

Chapter 13 is an appendix, which provides tabulated data and numbers for all the figures included in the report.

Chapter 14 is an appendix, which contains the list of companies and organizations mentioned in the report.

LIST OF COMPANIES / LIST OF COMPANIES AND ORGANIZATIONS

The following companies and organizations have been mentioned in the report.

1. [x]cube LABS
2. 3TI Solutions
3. 4Experience
4. 4D Pharma
5. A101
6. A2 Healthcare Taiwan
7. A2 VR
8. AbbVie
9. Abivax
10. Acceleron Pharma
11. Acerta Pharma
12. Achillion Pharmaceuticals
13. Aclaris Therapeutics
14. Acodez
15. Actelion
16. ADC Therapeutics
17. ADSMN Interactive
18. Aduro Biotech
19. Agendia
20. Agenus
21. AGILE Infoways
22. Agios Pharmaceuticals
23. AIO-Studien
24. Akari Therapeutics
25. Akeso Pharmaceuticals
26. Alfasigma
27. Alkahest
28. Allakos
29. Allergan
30. Alnylam Pharmaceuticals
31. Altor BioScience
32. Amarex Clinical Research
33. Amazon Web Services
34. Amgen
35. Amplyx Pharmaceuticals
36. AnaptysBio
37. Anavex Australia
38. AnewPharma
39. Antengene
40. Apexigen
41. Apices Soluciones
42. Appingine
43. Appnings Software Solutions
44. AppsChopper
45. Aprea Therapeutics
46. Aptinyx
47. Aravive
48. Arbeitsgemeinschaft medikamentöse Tumortherapie
49. Arccus
50. Arcutis Biotherapeutics
51. Arena Pharmaceuticals
52. argenx
53. Array BioPharma
54. Arrowhead Pharmaceuticals
55. ARworks
56. Assaf Harofeh Medical Center
57. Astellas Pharma
58. Astex Pharmaceuticals
59. AstraZeneca
60. Atlantic Exhibits
61. Atrium Health
62. Audentes Therapeutics
63. Augmentastic
64. Augmented Scalla Matta
65. Augmently
66. Aurora Pharmaceutical
67. Autolus
68. Auxano Global Services
69. AVEO Pharmaceuticals
70. Azura Ophthalmics
71. Balance Digital Media Studios
72. Bannerflow
73. Bausch Health
74. Bavarian Nordic
75. Bayer
76. BeiGene
77. InnoCare Pharma
78. Bellerophon Therapeutics
79. Bellicum Pharmaceuticals
80. BenHealth Biopharmaceutical
81. BerGenBio
82. Betta Pharmaceuticals
83. BIOCAD
84. Biofabri
85. Biogen
86. Biohaven Pharmaceuticals
87. BioLite
88. BioMarin Pharmaceutical
89. BioMimetix
90. BioNTech
91. Blue Earth Diagnostics
92. Blueprint Medicines
93. Boehringer Ingelheim
94. Boston Biomedical
95. Bracco Diagnostics
96. Breath of Life International Pharma
97. BrickSimple
98. Bristol-Myers Squibb
99. Calithera Biosciences
100. Cancer Insight
101. Canopy Health Innovations
102. CAS Lamvac Biotech
103. Catalysis
104. CCH Marketing
105. Celgene
106. Celldex Therapeutics
107. CG Life
108. ChemoCentryx
109. Chiesi Farmaceutici
110. Chipscreen Biosciences
111. Chong Kun Dang Pharmaceutical
112. Chongqing Precision Biotech
113. CHRP-India
114. CitrusBits
115. Clavax
116. Clene Nanomedicine
117. Clevbrain Technologies
118. Clinical Trial Center North
119. Clovis Oncology
120. Codebrik
121. Collaborative Medicinal Development
122. Complexa
123. Concert Pharmaceuticals
124. Constellation Pharmaceuticals
125. Corcept Therapeutics
126. Corvecto
127. Cosmo Pharmaceuticals
128. Covance
129. Cramer
130. Creatinno Tech
131. Creative Hub
132. Cree
133. Crinetics Pharmaceuticals
134. CRISPR Therapeutics
135. Crownpeak Partner Network
136. CSL Behring
137. CSPC Ouyi Pharmaceutical
138. CSPC ZhongQi Pharmaceutical Technology
139. CStone Pharmaceuticals
140. CTI BioPharma
141. CTI Clinical Trial and Consulting Services
142. Chia Tai Tianqing Pharmaceutical
143. CubeZoo
144. Cumberland Pharmaceuticals
145. Custom Learning Designs
146. Cygnet Infotech
147. CytomX Therapeutics
148. Da Vinci Media Production House
149. Daiichi Sankyo
150. Dascena
151. data.world
152. DealTech
153. Debiopharm International
154. Diamyd Medical
155. Digital Glare
156. Digital Jalebi
157. Digital Media HQ
158. DigiTrends
159. Divison 6
160. Divwy Technologies
161. Dizal Pharmaceutical
162. eFFECTOR Therapeutics
163. Eisai
164. Elevar Therapeutics
165. Eli Lilly
166. Eloxx Pharmaceuticals
167. EMD Serono
168. EmeraMed
169. Emergent BioSolutions
170. Empathetic Media
171. EMS
172. Endive Software
173. Energenesis Biomedical
174. Eon Reality
175. Equations Digital
176. Ethosh
177. ExCellThera
178. Exelixis
179. ExpertsFromIndia
180. Fake Production
181. Ferring Pharmaceuticals
182. FGK Clinical Research
183. Fluper
184. Focusteck
185. Folio3
186. FORMA Therapeutics
187. Foundation Medicine
188. Fulcrum Therapeutics
189. G1 Therapeutics
190. Galapagos
191. Geekstack
192. Genentech
193. General Electric
194. GeneScience Pharmaceuticals
195. Genesis Technologies
196. Genexine
197. Genmab
198. Genor Biopharma
199. Genuine
200. Gilead Sciences
201. GlaxoSmithKline
202. Golden Biotechnology
203. Gossamer Bio
204. Granzer Regulatory Consulting & Services
205. Green Cross International
206. Guangzhou Anjie Biomedical Technology
207. Gwo Xi Stem Cell Applied Technology
208. GWT-TUD
209. Halozyme Therapeutics
210. Hamilton Health Sciences
211. Hanmi Pharmaceutical
212. Health Decisions
213. Helsinn Healthcare
214. Herantis Pharma
215. Heron Therapeutics
216. HighTide Biopharmaceutical
217. Hope Biosciences
218. Hope Infotech
219. HQSoftware
220. HTC
221. HunterTech
222. Hutchison MediPharma
223. Hyperlink InfoSystem
224. ibiixo Technologies
225. Ichnos Sciences
226. ILTOO Pharma
227. I-Mab Biopharma
228. Imaginate
229. Imago BioSciences
230. Immunitor
231. Immunocore
232. ImmunoGen
233. Immunomedics
234. IMV
235. Immunovant
236. Impact XM
237. In2Real
238. Incyte
239. Infinito VFX
240. InflaRx
241. Innovent Biologics
242. Inovio Pharmaceuticals
243. INSYS Therapeutics
244. Intermind
245. IntraBio
246. Invivo
247. IO Biotech
248. iObeya
249. Ionis Pharmaceuticals
250. Iovance Biotherapeutics
251. Ipsen
252. iQlance
253. IQVIA
254. Irish Heart Foundation
255. Janssen Pharmaceuticals
256. Jash Entertainment
257. Jazz Pharmaceuticals
258. JCR Pharmaceuticals
259. Jiangsu Alphamab Biopharmaceuticals
260. Jiangsu Hengrui Medicine
261. Johnson & Johnson
262. JPLoft
263. Julius Clinical
264. Juno Therapeutics
265. Kadmon
266. Kanda
267. Kartos Therapeutics
268. Karyopharm Therapeutics
269. KENWAVES
270. Kezar Life Sciences
271. KGK Science
272. Khora Virtual Reality
273. Kiniksa Pharmaceuticals
274. Kissei Pharmaceutical
275. Kwebmaker
276. Kyowa Kirin
277. Laduma
278. Lallemand Health Solutions
279. LEAP
280. Leap Therapeutics
281. Lee's Pharmaceutical
282. leftchannel
283. LEO Pharma
284. LG Chem
285. Longeveron
286. LotzAp
287. Loxo Oncology
288. Luminary
289. MacroGenics
290. Mallinckrodt
291. Marinus Pharmaceuticals
292. Maruho
293. Matterhorn
294. Mayo Clinic
295. McCann Health
296. McDAY
297. Media Horizon
298. MediciNova
299. MedImmune
300. MEDIPOST
301. Medpace
302. MedPacto
303. MedSIR
304. Medy-Tox
305. MeiraGTx
306. Memat Digi
307. Merck
308. Mereo BioPharma
309. MFAR
310. Microsoft
311. Millennium Pharmaceuticals
312. Miltenyi Biotec
313. Mindgrub
314. Mindtree
315. miRagen Therapeutics
316. Mirati Therapeutics
317. Mirum
318. Miyens
319. mld digits
320. Moderna
321. Momenta Pharmaceuticals
322. MultiVir
323. Mutual Mobile
324. MV3
325. MyoKardia
326. Nanopixel
327. NanOlogy
328. NantKwest
329. Narola Infotech
330. NCodeTechnologies
331. Nektar Therapeutics
332. Neurocrine Biosciences
333. NeuroRx
334. Newish Technology
335. NEXT/NOW
336. Nobelpharma
337. Northwell Health
338. Novartis
339. Novo Nordisk
340. Novocure
341. NYU Langone Health
342. OBI Pharma
343. Oncoceutics
344. Oncology Venture
345. Oncopeptides
346. OncoSec Medical
347. OneProsper International
348. Ono Pharmaceutical
349. Oramed
350. Orchard Therapeutics
351. Orion
352. Otsuka Pharmaceutical
353. Ovid Therapeutics
354. Panther Studio
355. Parexel
356. Peloton Therapeutics
357. Pfizer
358. Pharmacyclics
359. PharmaMar
360. PhaseBio Pharmaceuticals
361. PhytoHealth
362. Pierre Fabre
363. Pivotal
364. PIXACORE
365. Polygon Medical Animation
366. PPD
367. PRA Health Sciences
368. Precision BioSciences
369. PrECOG
370. Preksh
371. Progenics Pharmaceuticals
372. ProQR Therapeutics
373. Protagonist Therapeutics
374. Providence Health & Services
375. PRP Concepts
376. Pulmocide
377. Pulmotect
378. Puma Biotechnology
379. Qilu Pharmaceutical
380. Quast Media
381. Ra Pharmaceuticals
382. Random42
383. Reality Garage
384. Red Apple Technologies
385. RedRock Digimark
386. Regeneron Pharmaceuticals
387. REGENXBIO
388. Reistone Biopharma
389. RemeGen
390. Revance Therapeutics
391. RHEACELL
392. Rhizen Pharmaceuticals
393. Rhythm Pharmaceuticals
394. Roche
395. Rocket Pharmaceuticals
396. R-Pharm
397. Samsung Medical Center
398. Samumed
399. Sanaria
400. Sangamo Therapeutics
401. Sanofi
402. Santen Pharmaceutical
403. Sarepta Therapeutics
404. Scientimed
405. Scintilla Kreations
406. Sclnow Biotechnology
407. SCRI Development Innovations
408. Seattle Genetics
409. Seehash Softwares
410. SENSE-R
411. Service Monkey
412. Servier
413. Shenzhen BinDeBio
414. Shionogi
415. Shire
416. Simulanis
417. Sinocelltech
418. SITSL
419. SM Digital Partners
420. SoftCover Virtual Reality
421. Softweb Solutions
422. Spectrum Pharmaceuticals
423. Spring Bank Pharmaceuticals
424. SpringWorks Therapeutics
425. SSS International Clinical Research
426. Stryker
427. Studio 27 Creative Media Works
428. Subvrsive
429. Sun Pharma Advanced Research
430. Sunovion
431. Sunshine Lake Pharma
432. Suzhou Zelgen Biopharmaceuticals
433. SVAP Infotech
434. Swedish Orphan Biovitrum
435. Swiss Tomato
436. Syndax Pharmaceuticals
437. Syneos Health
438. Syntax for Science
439. TA Digital
440. Taiho Oncology
441. Taiwan Liposome Company
442. Takara Bio
443. Takeda
444. Talking Tree Creative
445. Target Health
446. Teads
447. Tech Data
448. Techno’s Tech Solutions
449. TESARO
450. TestByNet
451. Teva Pharmaceuticals
452. TG Therapeutics
453. The Antialias
454. The Emmes Company
455. The Market Element
456. The NineHertz
457. The Parallel
458. Themis Bioscience
459. Theradex Oncology
460. Theravance Biopharma
461. Thread Solutions
462. Tianhe Stem Cell Biotechnologies
463. TICEBA
464. Tilray
465. Tipping Point Media
466. Tolerion
467. Tolero Pharmaceuticals
468. Transgene
469. Trium Analysis Online
470. Trovagene
471. Tufts Medical Center
472. Turning Point Therapeutics
473. TYME Technologies
474. UCB
475. Ultimate Medical Academy
476. Ultragenyx Pharmaceutical
477. University Medical Center Utrecht
478. Unanimity Information & Technology
479. United BioPharma
480. United Therapeutics
481. University of Toronto
482. US Biotest
483. US WorldMeds
484. Vaccitech
485. Variance InfoTech
486. Vedanta Biosciences
487. Verastem Oncology
488. Vertex Pharmaceuticals
489. Viela Bio
490. ViitorCloud Technologies
491. Virtual Reality Ireland
492. Viscira
493. Vistaar Digital Communications
494. Visualise
495. VR Vision
496. vStream
497. Warschawski
498. WebZino
499. Weber Shandwick
500. WETFY BRAND SOLUTIONS
501. WordPress
502. Xeris Pharmaceuticals
503. Xynomic Pharmaceuticals
504. Y-mAbs Therapeutics
505. YouVisit
506. Zai Lab
507. Zumoko
508. Zurich University of Applied Sciences
509. Zydus Cadila

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