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Kitchen Gadgets and Tools Market Tracker

Kitchen Gadget and Tool Market Tracker analyzes the US kitchen gadget and tool market. Market and consumer purchase data by year; by product segment; by price point; by brand; and by channel of distribution.

Insight into the consumer purchase decision-making process.

Demographics, psychographics, and attitudinal data.

Covers the nineteen key gadget and tool product segments: BBQ/grill tools; can, bottle and jar openers; colanders and strainers; cooking and mixing spoons; cutting boards and mats; food choppers; food thermometers; food scales; garlic tools; graters; kitchen knives and knife sets; measuring cups and spoons; peelers, slicers, corers, and mandolins; pepper, salt, and spice mills and grinders; mixing bowls; salad spinners; spatulas and turners; tongs; and whisks.


WHAT WAS PURCHASED
Type of kitchen gadget or tool purchased
Other food prep products (bakeware, cookware) purchased in same time period
Number of items purchased
Type of can, bottle or jar purchased
Material of cutting board or mat was made of
Type of knife purchased (open-stock versus set)
Material of knife purchased
Material measuring cups were made out of
Type of spatula/turner
Price paid for kitchen gadget or tool
Brand
Brand recall
Brand purchased
Top five brands
WHY KITCHEN GADGET OR TOOL WAS PURCHASED
Reason for purchase (for self or to give as a gift)
Reason for kitchen gadget or tool purchase for self
WHEN AND HOW PURCHASE DECISION WAS MADE
When made decision to buy kitchen gadget or tool (planned purchase versus impulse)
When the decision on the specific brand and item was made (before going to the store or while in the store after looking at the items which were available)
Reason for buying the specific kitchen gadget or tool
WHERE KITCHEN GADGET OR TOOL WAS PURCHASED
Where kitchen gadget or tool was purchased (retail or online)
Where kitchen gadget or tool was purchased (retail channel)
Where kitchen gadget or tool was purchased (specific retail store)
WHO BOUGHT
Age
Gender
Marital status
Household size
Presence of children
Household income
Education
Employment
Region
Time spent on food prep
Type of cook
Attitudes towards cooking

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