2014 Kitchen Gadget and Tool MarketPulse
Kitchen Gadget and Tool MarketPulse reports track and monitor what consumers are purchasing by quarter. Topics include: WHO bought; WHAT they bought; WHEN they bought; WHY they bought; WHERE they bought. Tracks all retail channels of distribution including Bed Bath & Beyond PLUS e-commerce, home party, and TV shopping.
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Kitchen Gadget and Tool MarketPulse covers the nineteen key gadget and tool product segments: BBQ/grill tools; can, bottle and jar openers; colanders and strainers; cooking and mixing spoons; cutting boards and mats; food choppers; food thermometers; food scales; garlic tools; graters; kitchen knives and knife sets; measuring cups and spoons; peelers, slicers, corers, and mandolins; pepper, salt, and spice mills and grinders; mixing bowls; salad spinners; spatulas and turners; tongs; and whisks. Online surveys were conducted with primary grocery shoppers in the U.S. in April (April 9 -12); July (July 29 - 31); October (Oct. 3 – 6); and January 2015 (Jan.13 - 16). In total, 1,463 primary grocery shoppers in the U.S. participated in the research study. The primary grocer shopper is the person in the household who is responsible for purchasing more than 50% of the household's groceries. The research is conducted with primary grocery shoppers because they are typically the primary shopper for housewares products in addition to grocery products and are also likely to be the person responsible for food preparation for the household. This does NOT mean that the survey respondents who purchased bakeware bought them from a grocery store. Respondents were screened based on past quarter purchase behavior. They had to have purchased cookware, bakeware, and/or kitchen tools or gadgets either for themselves/their household or to give as a gift in the previous quarter.
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