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2014 Kitchen Gadget and Tool MarketPulse

2014 Kitchen Gadget and Tool MarketPulse

Kitchen Gadget and Tool MarketPulse reports track and monitor what consumers are purchasing by quarter. Topics include: WHO bought; WHAT they bought; WHEN they bought; WHY they bought; WHERE they bought. Tracks all retail channels of distribution including Bed Bath & Beyond PLUS e-commerce, home party, and TV shopping.

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Kitchen Gadget and Tool MarketPulse covers the nineteen key gadget and tool product segments: BBQ/grill tools; can, bottle and jar openers; colanders and strainers; cooking and mixing spoons; cutting boards and mats; food choppers; food thermometers; food scales; garlic tools; graters; kitchen knives and knife sets; measuring cups and spoons; peelers, slicers, corers, and mandolins; pepper, salt, and spice mills and grinders; mixing bowls; salad spinners; spatulas and turners; tongs; and whisks. Online surveys were conducted with primary grocery shoppers in the U.S. in April (April 9 -12); July (July 29 - 31); October (Oct. 3 – 6); and January 2015 (Jan.13 - 16). In total, 1,463 primary grocery shoppers in the U.S. participated in the research study. The primary grocer shopper is the person in the household who is responsible for purchasing more than 50% of the household's groceries. The research is conducted with primary grocery shoppers because they are typically the primary shopper for housewares products in addition to grocery products and are also likely to be the person responsible for food preparation for the household. This does NOT mean that the survey respondents who purchased bakeware bought them from a grocery store. Respondents were screened based on past quarter purchase behavior. They had to have purchased cookware, bakeware, and/or kitchen tools or gadgets either for themselves/their household or to give as a gift in the previous quarter.

Market size in units
Market size in retail dollars
Other food prep products (bakeware, cookware) purchased in same time period
Number of kitchen gadget or tool items purchased
Type of kitchen gadget or tool purchased
Type of can, bottle or jar purchased
Material of cutting board or mat was made of
Type of knife purchased (open-stock versus set)
Material of knife purchased
Material measuring cups were made out of
Type of spatula/turner
Price paid for kitchen gadget or tool
Brand of kitchen gadget or tool purchased
Reason for purchase (for self or to give as a gift)
Reason for kitchen gadget or tool purchase for self
When made decision to buy kitchen gadget or tool (planned purchase versus impulse)
When the decision on the specific brand and item was made (before going to the store or while in the store after looking at the items which were available)
Reason for buying the specific kitchen gadget or tool
Where kitchen gadget or tool was purchased (retail or online)
Where kitchen gadget or tool was purchased (retail channel)
Where kitchen gadget or tool was purchased (specific retail store)
Department store where kitchen gadget or tool item was purchased
Mass, discount, or general merchandiser where kitchen gadget or tool was purchased
Specialty store where kitchen gadget or tool was purchased
Demographics – kitchen gadget or tool purchasers compared to total US households

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