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Cookware Market Tracker

Cookware Market Tracker analyzes the US cookware product category.

  • Market data and consumer purchase data by year; by product segment; by price point; by brand; and by channel of distribution.
  • Insight into the consumer purchase decision-making process.
  • Demographics, psychographics, and attitudinal data.
  • Covers four cookware product segments: 1) Cookware sets; 2) Fry & saute pans, skillets, Chef's pans, braziers, grill pans, woks; and 3) Sauce pans, sauciers, stockpots, Dutch ovens, double broilers, multi-pots, pasta cookers.


WHAT WAS PURCHASED
Type of cookware: by year, by quarter
Fry/Sauté pans/skillets
Sauce pans
Cookware sets
Number of items purchased per purchase occasion: by year, by quarter
Cookware material: by year, by quarter
Stainless steel
Aluminum
Hard anodized
Clad/Multi-ply
Cast iron/enameled cast iron
Coating of cookware: by year, by quarter
Coated
Uncoated
Type of nonstick cookware: by year, by quarter
Traditional
Ceramic
Other food prep products purchased in same time period
Price paid
Fry/Saute Pans/Skillets
Sauce Pans
Cookware Sets
Brand
Brand recall
Brand purchased
Top five brands
WHY COOKWARE WAS PURCHASED
Reason for purchase (for self or to give as a gift) : by year, by quarter
Reason for self-purchase: by year, by quarter
WHEN AND HOW PURCHASE DECISION WAS MADE
When made decision to buy cookware (planned purchase versus impulse: by year, by quarter
When the decision on the specific brand and item was made (before going to the store or while in the store after looking at the items which were available) : by year, by quarter
Reason for selection when decision was made before going to the store: by year, by quarter
Reason for selection when decision was made in store: by year, by quarter
WHERE COOKWARE WAS PURCHASED
Where cookware item was purchased (retail or online): by year, by quarter
Where cookware item was purchased (retail channel): by year, by quarter
Where cookware item was purchased (type of retail store): by year, by quarter
WHO BOUGHT
Age
Gender
Marital status
Household size
Presence of children
Household income
Education
Employment
Region
Time spent on food prep
Type of cook
Attitudes towards cooking

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