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Riedel Marketing Group

Riedel Marketing Group (RMG) is a research-based strategic marketing planning resource that specializes in the housewares industry. In addition to providing a full range of strategic marketing planning services, including competitive assessment, opportunity identification and evaluation, new product development, positioning, and annual marketing plan and budget development, RMG publishes housewares market assessments and housewares trend reports.

RMG reports are based on custom proprietary research data, primary data from leading information vendors with which the company has supplier relationships, and comprehensive secondary research combined with executive interviewing of industry experts. All RMG reports contain substantial amounts of data backed by qualitative analysis.

The company's research is purchased by virtually every major housewares manufacturer and is regularly quoted in major publications such as the Chicago Tribune, the Los Angeles Times, the Washington Post, the Boston Globe, the Chicago Sun-Times, the Wall Street Journal, and the Philadelphia Inquirer.

For more than ten years, RMG has been solving marketing problems and identifying marketing opportunities for companies such as World Kitchen, Newell Rubbermaid, The Holmes Group, Progressive International, Texas Feathers, Inc., Eagle Affiliates, Inc., Culligan International, DYNO Merchandise and Rowoco as well as both the National Housewares Manufacturers Association and the Association of Home Appliance Manufacturers.

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8 Reports from Riedel Marketing Group

   
  • Home Storage and Organization Market Tracker

    ...by brand; and by channel of distribution. Insight into the consumer purchase decision-making process. In-depth sections on All Purpose Storage Containers, Laundry Storage and Organization Products, Craft/Hobby Storage and Organization Products, Closet, Clothing, and Shoe ... Read More

  • Bakeware Market Tracker Q1 2014 - Q1 2016

    ...and by quarter; by product segment; by price point; by brand; and by channel of distribution. Insight into the consumer purchase decision-making process. Demographics, psychographics, and attitudinal data. Covers the nine key bakeware product segments: ... Read More

  • Cookware Market Tracker

    ...purchase decision-making process. Demographics, psychographics, and attitudinal data. Covers four cookware product segments: 1) Cookware sets; 2) Fry & saute pans, skillets, Chef's pans, braziers, grill pans, woks; and 3) Sauce pans, sauciers, stockpots, Dutch ... Read More

  • Home Storage and Organization Market Tracker

    ...distribution. Insight into the consumer purchase decision-making process. In-depth sections on All Purpose Storage Containers, Laundry Storage and Organization Products, Craft/Hobby Storage and Organization Products, Closet, Clothing, and Shoe Storage & Organization Products, Shelving & ... Read More

  • Kitchen Gadgets and Tools Market Tracker

    ...Insight into the consumer purchase decision-making process. Demographics, psychographics, and attitudinal data. Covers the nineteen key gadget and tool product segments: BBQ/grill tools; can, bottle and jar openers; colanders and strainers; cooking and mixing spoons; ... Read More

  • 2014 Cookware MarketPulse

    ...channels of distribution including Bed Bath & Beyond PLUS e-commerce, home party, and TV shopping. Market Tracker delivers data that is not available anywhere else that will help you gain a better understanding of your ... Read More

  • 2014 Kitchen Gadget and Tool MarketPulse

    ...WHERE they bought. Tracks all retail channels of distribution including Bed Bath & Beyond PLUS e-commerce, home party, and TV shopping. Market Tracker delivers data that is not available anywhere else that will help you ... Read More

  • Housewares TrendTracker 2014

    ...housewares industry. WHAT'S INSIDE 1. OVERARCHING TRENDS a. ECONOMIC TRENDS AND THEIR IMPACT ON CONSUMER SPENDING HABITS b. TECHNOLOGY TRENDS AND THEIR IMPACT ON CONSUMER PURCHASE DECISION MAKING AND BUYING HABITS 2. TRENDS IN HOME-RELATED ... Read More

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