Riedel Marketing Group

Riedel Marketing Group (RMG) is a research-based strategic marketing planning resource that specializes in the housewares industry. In addition to providing a full range of strategic marketing planning services, including competitive assessment, opportunity identification and evaluation, new product development, positioning, and annual marketing plan and budget development, RMG publishes housewares market assessments and housewares trend reports.

RMG reports are based on custom proprietary research data, primary data from leading information vendors with which the company has supplier relationships, and comprehensive secondary research combined with executive interviewing of industry experts. All RMG reports contain substantial amounts of data backed by qualitative analysis.

The company's research is purchased by virtually every major housewares manufacturer and is regularly quoted in major publications such as the Chicago Tribune, the Los Angeles Times, the Washington Post, the Boston Globe, the Chicago Sun-Times, the Wall Street Journal, and the Philadelphia Inquirer.

For more than ten years, RMG has been solving marketing problems and identifying marketing opportunities for companies such as World Kitchen, Newell Rubbermaid, The Holmes Group, Progressive International, Texas Feathers, Inc., Eagle Affiliates, Inc., Culligan International, DYNO Merchandise and Rowoco as well as both the National Housewares Manufacturers Association and the Association of Home Appliance Manufacturers.