Travel & Tourism Market Research Handbook 2021-2022

Travel & Tourism Market Research Handbook 2021-2022

Expanded to 126 chapters and 654 pages, this handbook provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in any published reference.Previous editions were used by virtually all major CVBs, most state travel offices, and dozens of corporations in all sectors of the travel and tourism industry. The handbook is also used as a reference by most colleges and universities with a hospitality, hotel management, or tourism curriculum. And this market research handbook has been used as a strategic business planning resource by executives in dozens of hotel corporations, travel companies, and tourism business.

With a thorough and in-depth assessment of the travel market, this report covers such key topics as air travel, business travel, arts tourism, beaches, cruises, cultural and heritage tourism, economic impact of travel, fairs and festivals, hotels and resorts,leisure & family travel, nightlife, parks, performing arts, recreational activities, seasonal travel, spas, spectator sports, theme parks, traveler shopping, and more.

The handbook presents tourist visitor and expenditure statistics for each state, major cities, and tourist destinations, based on surveys by RKMA.

Travel & Tourism Market Research Handbook 2021-2022 includes Hotels & Resorts,previously published as a separate annual reference handbook by RKMA. Ten chapters in the 2021-2022 edition provide the current data and assessments on hotel brands,city-by-city data, construction and supply growth, corporate profiles, management companies, occupancy and rates, segmentation, timeshare, valuations, and more.

Over 3,500 website links – directly embedded into the electronic edition – will direct you to additional market research information and other resources.


1 NATIONAL & STATE TRAVEL STATISTICS
1.1 Market Summary
1.2 State-by-State Travel Spending
1.3 Market Resources
2 IMPACT OF THE PANDEMIC
2.1 Impact of COVID-19
2.2 Air Travel
2.3 Cruises
2.4 Lodging
2.6 Market Resources
3 CITY-BY-CITY TOURISM & SPENDING
3.1 Overview
3.2 Travel and Tourism Statistics
4 CITY-BY-CITY TRAVEL SURVEY
4.1 Overview
4.2 Business Trips
4.3 Business Air Travel
4.4 International Air Travel
4.5 Hotel Stays
4.6 Rental Car Use
4.7 Ocean Cruises
4.8 Market Resources
5 MOST-VISITED CITIES
5.1 Most-Visited Cities
6 MOST-VISITED TOURIST ATTRACTIONS
6.1 Most-Visited Tourist Attractions
7 INTERNATIONAL TRAVEL - INBOUND
7.1 International Visitors To The U.S.
7.2 Top Inbound Markets
7.3 International Traveler Spending
7.4 Market Resources
8 INTERNATIONAL TRAVEL - OUTBOUND
8.1 Outbound Travel
8.2 Traveler Spending
8.3 Balance Of Trade
8.4 U.S. Passports
8.5 Market Resources
9 PUBLICLY TRADED CORPORATIONS
9.1 Overview
9.2 Stocks and Market Capitalization
10 BUSINESS TRAVEL
10.1 Market Assessment
10.2 Characteristics of Business Travel
10.3 Travel For Meetings and Events
10.4 Economic Impact
10.5 Value Of Meetings
10.6 Top Business Travel Destinations
10.7 Working With CVBs
10.8 Leisure Activities During Business Travel
10.9 Incentive Travel
10.10 Market Resources
11 DOMESTIC TRAVEL
11.1 Domestic Trips
11.2 Travel Expenditures
11.3 Trip Duration and Lodging
11.4 Modes of Passenger Transportation
11.5 Activities While Traveling
11.6 Seasonal Travel
11.7 Holiday Travel
12 DOG-FRIENDLY HOSPITALITY
12.1 Travel With Dogs
12.2 Air Travel With Dogs
12.3 Accommodations at Hotels
12.4 Dog-Friendly Cities
12.5 Dog Parks
12.6 Dog-Friendly Beaches
13 ECONOMIC IMPACT OF TRAVEL
13.1 Impact Assessment
13.2 State-by-State Assessment
13.3 Market Resources
14 FAMILY TRAVEL
14.1 Market Assessment
14.2 Characteristics of Family Travel
14.3 Travel With Children
14.4 Family Destinations
14.5 Family Reunions
14.6 Market Resources
15 LEISURE TRAVEL
15.1 Market Assessment
15.2 Characteristics of Leisure Travel
15.3 Leisure Activities While Traveling
15.4 Travel for Hobbies and Interests
15.5 Leisure Conferences
16 ONLINE TRAVEL PLANNING & BOOKING
16.1 Market Assessment
16.2 Travel Research and Booking Online
16.3 Travel Booking Demographics
16.4 Use Of Mobile Devices
16.5 Travel Review Sites
16.6 Travel Apps
16.7 Travel Websites
17 ROAD TRAVEL
17.1 Automobile Travel
17.2 Scenic Byways
17.3 Daytrips
17.4 Roadside Assistance
18 STUDENT & YOUTH TRAVEL
18.1 Market Assessment
18.2 Studying Abroad
18.3 Generation Study Abroad Initiative
18.4 International Students
18.5 Travel By M.B.A. Students
18.6 Market Resources
19 TRAVEL REWARDS PROGRAMS
19.1 Participation
19.2 Brand Loyalty In Travel
19.3 Impact on Travel Decisions
20 TRAVELER SEGMENTATION
20.1 Baby Boomer Travelers
20.2 Senior Travelers
20.3 African-American Travel
20.4 Asian-American Travel
20.5 Hispanic-American Travel
20.6 Lesbian and Gay Travelers
20.7 Travelers With Special Needs
20.8 Singles Travelers
21 VACATIONS
21.1 Summer And Spring Vacations
21.2 Not Taking Personal Time Off
21.3 Benefits of Vacationing
21.4 Working While On Vacation
21.5 Top Vacation Destinations
21.6 Market Resources
22 ADVENTURE TRAVEL
22.1 Overview
22.2 Market Assessment
22.3 Adventure Festivals
22.4 Mountaineering
22.5 Surfing
22.6 Skydiving
22.7 Zipline Canopy Tours
22.8 Market Resources
23 AGRITOURISM
23.1 Overview
23.2 Entertainment Farms
23.3 Living History Farms
23.4 WWOOF Farms
23.5 You-Pick Farms
23.6 Market Resources
24 AMUSEMENT PARKS
24.1 Market Assessment
24.2 City-by-City Survey
24.3 Most-Visited Amusement Parks
24.4 Market Resources
25 ARCHITECTURAL TOURISM
25.1 America’s Favorite Structures
25.2 Museums and Cultural Centers
25.3 Frank Lloyd Wright Buildings
25.4 Architectural Walking Tours
26 BEACHES
26.1 Travel to Beaches
26.2 Most-Visited Beaches
26.3 Top Beaches
26.4 Best Beach Cities and Towns
26.5 Best Beach Resorts
26.6 Beaches With Ecological Integrity
27 BICYCLING VACATIONS
27.1 Overview
27.2 Participation
27.3 Top Bicycling Trails
27.4 U.S. Bicycle Route System
27.5 East Coast Greenway
27.6 Rails-to-Trails
27.7 Bicycle-Friendly Cities
27.8 Market Resources
28 BIRD & BUTTERFLY WATCHING
28.1 Overview
28.2 Birding
28.3 Birding Destinations
28.4 Butterflying Destinations
28.5 Bat Flights
28.6 Market Resources
29 BOTANICAL GARDENS
29.1 Overview
29.2 Popular Gardens
29.3 Rose Gardens
29.4 Exhibitions At Gardens
29.5 Market Resources
30 BUCKET LIST TRIPS
30.1 Overview
30.2 Places To See Before You Die
30.3 Journeys Of A Lifetime
30.4 Must-Be-There Events
30.5 Bucket List Sports Events
31 CAMPING
31.1 Overview
31.2 Camper Households
31.3 Camper Demographics
31.4 Accommodations
31.5 Travel For Camping
31.6 Glamping
32 CIVIL WAR SITES
32.1 Battlefields
32.2 Trails
32.3 Reenactments
32.4 Market Resources
33 COLLEGE TOWNS & CAMPUSES
33.1 College Towns
33.2 Most Beautiful College Campuses
33.3 Public Art
34 CULINARY TOURISM
34.1 Traveler Dining
34.2 Culinary Destinations
34.3 Sampling Tours
34.4 Culinary Arts Programs
34.5 Restaurants at Tourist Attractions
34.6 Food & Wine Festivals
34.7 Winery Tours
34.8 Whiskey and Bourbon Trails
34.9 Market Resources
35 CULTURAL DISTRICTS
35.1 Overview
35.2 Metropolitan Cultural Districts
33.3 State Programs
35.4 Museum Districts
35.5 Market Resources
36 ENTERTAINMENT DISTRICTS
36.1 Entertainment Districts
36.2 Live Music Centers
36.3 Top Cities For Nightlife
37 EXPERIENTIAL TOURISM
37.1 Overview
37.2 Extreme Adventures
37.3 Fantasy Adventure Camps
37.4 Racing Schools and Driving Experiences
37.5 Sports Adventures
38 FISHING
38.1 Market Assessment
38.2 Fishing Trips
38.3 Bass Fishing
38.4 Tournaments
38.5 Market Resources
39 GOLF TRAVEL
39.1 Participation
39.2 Golf Travel
39.3 Golf Courses
39.4 Market Resources
40 GUEST RANCHES
40.1 Overview
40.2 Popular Guest Ranches
40.3 Market Resources
41 HIKING
41.1 Overview
41.2 National Trails
41.3 Best Trails By State
41.4 Hut-to-Hut Hiking
42 HISTORIC SITES
42.1 Overview
42.2 Visitor Demographics
42.3 Publically and Privately Operated Historic Sites
42.4 National Historic Landmarks
42.5 Historical Markers
42.6 Market Resources
43 HUNTING
43.1 Market Assessment
43.2 Hunting Trips
43.3 Market Trends
43.4 Private Hunting Ranches
44 ISLANDS
44.1 Condè Nast Traveler Readers’ Choice Awards
44.2 Travel + Leisure World’s Best Awards
44.3 USA Today’s Readers’ Choice Poll
45 LEARNING VACATIONS
45.1 Market Assessment
45.2 Artistic Getaways
45.3 Educational Cruises
45.4 Language and Culture Vacations
45.5 Science-Based Adventures
45.6 Writers’ Workshops
46 MEDICAL TOURISM
46.1 Overseas Patients
46.2 Traveling Abroad for Medical Procedures
46.3 Market Resources
47 MOUNTAIN DESTINATIONS
47.1 Mountain Attractions
47.2 Mountain Towns
47.3 Economic Impact
47.4 Market Resources
48 NATIONAL HISTORIC & SCENIC TRAILS
48.1 Overview
48.2 National Historic Trails
48.3 National Scenic Trails
48.4 Market Resources
49 NATIONAL SCENIC BYWAYS
49.1 Overview
49.2 List Of National Scenic Byways
49.3 Market Resources
50 POP CULTURE ATTRACTIONS
50.1 Pop Culture-Themed Museums
50.2 Movie Studios and Set Locales
50.3 Television Series Settings
50.4 Celebrity-Focused Attractions
50.5 Nostalgic Sites
51 PRESIDENTIAL SITES
51.1 Presidential Libraries
51.2 President’s Homes and Historic Sites
51.3 President’s Gravesites
52 RAILWAY EXCURSIONS
52.1 Scenic and Tourists Excursions
52.2 Scheduled Rail Excursions
52.3 Market Resources
53 RECREATIONAL BOATING
53.1 Boat Ownership
53.2 Market Assessment
53.3 Boat Shows
53.4 Marinas
53.5 Top Places For Family Boating
53.6 Market Resources
54 RECREATIONAL VEHICLES
54.1 Market Assessment
54.2 Demographics
54.3 The RV Traveler Lifestyle
54.4 Market Resources
55 ROMANTIC DESTINATIONS & HONEYMOONS
55.1 Romantic Getaways
55.2 Romantic Destinations
55.3 Destination Weddings
55.4 Honeymoon Travel
55.5 Honeymoon Destinations
55.6 Valentine’s Day Travel
55.7 Resorts And Restaurants
56 SCUBA TRAVEL
56.1 Market Assessment
56.2 Top Dive Destinations
56.3 Underwater Attractions
56.4 Sunken Treasures
56.5 Undersea Art
56.6 Market Resources
57 SKI TRAVEL
57.1 Market Assessment
57.2 Skier Demographics
57.3 Ski Resorts: State-by-State
57.4 Top Ski Resorts
57.5 Market Resources
58 SPAS & WELLNESS TOURISM
58.1 Market Assessment
58.2 Spa Vacations
58.3 Market Resources
59 SPIRITUAL & RELIGIOUS SITES
59.1 Overview
59.2 Prominent Sites
60 SPORTS TRAVEL
60.1 Market Assessment
60.2 Favorite Cities For Sports Travel
60.3 Sports Commissions
60.4 Youth Sports Travel
60.5 Baseball Spring Training
60.6 Sports-Specialist Travel Agencies
60.7 Market Resources
61 SPRING BREAK
61.1 Overview
61.2 Top Destinations
62 THEATRE
62.1 Overview
62.2 Broadway Theatre
62.3 Las Vegas Shows
62.4 Branson Theater
62.5 Market Resources
63 TOURIST ATTRACTIONS
63.1 Overview
63.2 Aerial Tramways
63.3 Air Shows
63.4 Boardwalks
63.5 Carousels
63.6 Caves
63.7 Cemeteries
63.8 Chinatown Districts
63.9 Corn Mazes
63.10 Ethnic Culture In Communities
63.11 Factory Tours & Corporate Visitor Centers
63.12 Ferris Wheels
63.13 Flea Markets
63.14 Fountains
63.15 Ghost Tours
63.16 Ghost Towns
63.17 Historic Highways
63.18 Hot Springs
63.19 Lighthouses
63.20 Marathons
63.21 Native-American Culture
63.22 Neighborhoods
63.23 Observation Decks
63.24 Piers
63.25 Quirky Roadside Landmarks
64 TRAVELER SHOPPING
64.1 Market Assessment
64.2 Where Travelers Shop
64.3 Most-Visited Malls
64.4 Local Arts and Crafts
64.5 Market Resources
65 VOLUNTOURISM
65.1 Overview
65.2 Volunteer Vacations
65.3 Market Resources
66 WALKING
66.1 Overview
66.2 Top Walking Cities
66.3 Scenic City Walks
66.4 City Parks
66.5 Pedestrian Bridges
66.6 River Walks
66.7 Beach Walks
66.8 No-Cars-Allowed
67 WILDLIFE WATCHING
67.1 Participation
67.2 Market Assessment
67.3 Wildlife Watching Destinations
67.4 Safaris in the U.S.
67.5 Whale Watching
67.6 Dolphin Encounters
68 WONDERS OF THE UNITED STATES
68.1 Overview
68.2 Ancient Sites
68.3 National Wonders
68.4 Man-Made Wonders
68.5 The Most Beautiful Places in America
69 WORLD HERITAGE SITES
69.1 Overview
69.2 World Heritage Sites in the U.S.
70 ZOOS & AQUARIUMS
70.1 Market Assessment
70.2 Most-Visited Zoos and Aquariums
70.3 Readers Choice Awards
70.4 Market Resources
71 AWARD-WINNING AIRLINES
71.1 Condé Nast Traveler Reader Poll
71.2 J.D. Power Customer Satisfaction Survey
71.3 Travel + Leisure World’s Best Awards
72 AWARD-WINNING AIRPORTS
72.1 Condé Nast Traveler Reader Poll
72.2 J.D. Power Customer Satisfaction Survey
72.3 Travel + Leisure Readers’ Choice Awards
73 AWARD-WINNING AUTO RENTAL AGENCIES
73.1 J.D. Power & Associates Rental Car Customer Satisfaction
73.2 Travel + Leisure Readers’ Choice Awards
74 AWARD-WINNING CAMPGROUNDS
74.1 Top Reviewed Campground In Every State
75 AWARD-WINNING CRUISE LINES
75.1 Condé Nast Traveler Reader Poll
75.2 Travel + Leisure Readers’ Choice Awards
75.3 USA Today Readers’ Poll
76 AWARD-WINNING DINING FOR TRAVELERS
76.1 Readers Choice Awards
77 AWARD-WINNING GOLF COURSES
77.1 Golf Magazine’s Top Golf Courses
77.2 Golf Digest Magazine’s Top Golf Courses
78 AWARD-WINNING HOLIDAY FESTIVITIES
78.1 Readers Choice Awards
79 AWARD-WINNING HOTELS & RESORTS
79.1 AAA Five-Diamond Hotels and Resorts
79.2 Condé Nast Traveler Gold List
79.3 Condé Nast Traveler’s Readers Choice Awards
79.4 Forbes Five-Star Hotels
79.5 J.D. Power Customer Satisfaction Survey
79.6 Travel + Leisure’s Best Hotels
79.7 USA Today’s Readers Choice
80 AWARD-WINNING SKI RESORTS
80.1 Best Ski Resorts for 2019-2020
80.2 Best Ski Resorts By Region
80.3 Readers Choice Awards
81 AWARD-WINNING SPAS
81.1 Forbes Five-Star Spas
81.2 Town & Country’s Best Destination Spas
81.3 Travel + Leisure World’s Best Awards
82 AWARD-WINNING THEME PARKS & WATER PARKS
82.1 Readers Choice Awards
83 AWARD-WINNING TOURS
83.1 Readers Choice Awards
84 AWARD-WINNING CITIES & TOWNS
84.1 Favorite Cities
84.2 Friendliest Cities
84.3 All-American Cities
84.4 Historic Destinations
84.5 Historic Preservation and Downtown Revitalization
85 AWARD-WINNING SMALL TOWNS
85.1 Best Small Towns To Visit
85.2 Towns With Architectural Significance
85.3 Coolest Small Towns
85.4 Readers Choice Awards
86 GREAT PLACES IN AMERICA
86.1 Overview
86.2 Great Neighborhoods
86.3 Great Public Spaces
86.4 Great Streets
86.5 Market Resources
87 AIRLINES
87.1 U.S. Airlines
87.2 Passenger Statistics
87.3 Major Airlines
87.4 Market Resources
88 AIRPORTS
88.1 Largest Airports
88.2 Airport Concessions
88.3 Market Resources
89 AUTO RENTAL
89.1 Market Assessment
89.2 Largest Car Rental Companies
89.3 Market Resources
90 BUSES & MOTORCOACHES
90.1 Overview
90.2 Economic Impact
90.3 Intercity Bus Transportation
90.4 Motorcoaches
90.5 Sightseeing Bus Tours
90.6 Market Resources
91 CASINOS
91.1 Market Assessment
91.2 Casino Census
91.3 State-by-State
91.4 Largest Casino Gaming Markets
91.5 Market Resources
92 CONVENTION CENTERS
92.1 Largest Convention Centers
92.2 List of Convention Centers
93 CONVENTIONS & TRADE SHOWS
93.1 Overview
93.2 Largest Trade Shows
94 CRUISES
94.1 Market Assessment
94.2 Cruise Lines
94.3 New Ships
94.4 Market Resources
95 RAIL TRAVEL
95.1 Amtrak
95.2 Routes
95.3 Busiest Stations
95.4 Market Resources
96 TOUR OPERATORS
96.1 Tour Operators
96.2 Top Tour Operators
96.3 Helicopter Tours
96.4 Segway Tours
96.5 Walking Tours
96.6 Market Resources
97 TRAVEL AGENTS
97.1 Market Assessment
97.2 Largest Travel Agents
97.3 Market Resources
98 HOTEL INDUSTRY PROFILE
98.1 Revenue
98.2 Demand
98.3 Room Count
98.4 Occupancy Rate
98.5 Average Daily Rate
98.6 Revenue Per Available Room
98.7 Market Resources
99 KEY PLAYERS
99.1 Hotel Companies
99.2 Hotel Brands
99.3 Management Companies
99.4 Owners and Developers
100 HOTEL CONSTRUCTION
100.1 Overview
100.2 Supply Trends
100.3 Pipeline
100.4 Construction Cycles
100.5 Market Resources
101 HOTEL SEGMENTATION
101.1 Overview
101.2 Luxury Hotels
101.3 Upper-Upscale
101.4 Upscale
101.5 Upper-Midscale
101.6 Midscale
101.7 Economy
101.8 Independent Hotels
101.9 Extended-Stay
101.10 Boutique/Lifestyle Hotels
101.11 Market Resources
102 HOTEL SECTOR TRENDS
102.1 Operational Profile
102.2 Segment Analysis
102.3 Operating Margin and Profit
102.4 Market Resources
103 HOTEL VALUATION
103.1 Overview
103.2 Valuations by Segment
103.3 Hotel Valuation Index
103.4 Hotel Valuation Software
103.5 Market Resources
104 HISTORIC HOTELS
104.1 Overview
104.2 Market Assessment
104.3 Historic Hotels of America
104.4 Market Resources
105 PEER-TO-PEER ACCOMMODATIONS
105.1 Overview
105.2 Airbnb
105.3 Other Peer-to-Peer Lodging Services
106 TIMESHARE
106.1 Timeshare Resort Profile
106.2 Profile of the Resort Timeshare Consumer
106.3 Timeshare Sales And Rentals
106.4 Market Resources
107 VACATION HOMES
107.1 Number of Vacation Homes
107.2 Vacation Home Sales
107.3 Top Vacation Home Counties
108 MAJOR EVENTS
108.1 Mega Festivals & Events
108.2 Presidential Inaugurations
108.3 Market Resources
109 ARTS & CULTURAL FESTIVALS
109.1 Arts Fairs and Events
109.2 Crafts Fairs and Festivals
109.3 Film Festivals
109.4 Literary Festivals
109.5 Storytelling Festivals
110 MUSIC FESTIVALS & CONCERT TOURS
110.1 Music Festivals
110.2 Concert Tours
111 FAIRS & CARNIVALS
111.1 Market Assessment
111.2 Top 50 Fairs and Carnivals
111.3 Market Resources
112 STATE FAIRS
112.1 State Fairs
112.2 List of State Fairs
113 FOOD & BEVERAGE FESTIVALS
113.1 Food & Wine Festivals
113.2 Beer Festivals
113.3 Wine Festivals
114 SPORTS EVENTS
114.1 College Football Playoff
114.2 Daytona 500
114.3 Indianapolis 500
114.4 Kentucky Derby
114.5 MLB All-Star Game
114.6 NCAA Men’s Basketball Finals
114.7 Super Bowl
114.8 The Masters
114.9 US Open
114.10 World Series
115 VENUES
115.1 Overview
115.2 Amphitheatres
115.3 Arenas
115.4 Club Venues
115.5 Stadiums and Outdoor Venues
115.6 Theatres
115.7 Market Resources
116 MUSEUMS & TOURISM
116.1 Market Assessment
116.2 Museum Census
116.3 Types Of Museums
116.4 Visitor Demographics
116.5 Market Resources
117 ART MUSEUMS
117.1 Overview
117.2 Most-Visited Art Museums
117.3 Art Exhibitions
117.4 Market Resources
118 CHILDREN’S MUSEUMS
118.1 Overview
118.2 Popular Children’s Museums
118.3 Market Resources
119 ETHNIC CULTURAL & HISTORIC MUSEUMS
119.1 Overview
119.2 African-American History Museums
119.3 Immigration History Museums
119.4 Jewish Museums
119.5 Native-American History Museums
120 HISTORY MUSEUMS
120.1 Overview
120.2 Popular History Museums
120.3 Historic House Museums
120.4 Living History Museums
121 MUSIC MUSEUMS
121.1 Most-Visited Music Museums
121.2 Travelers’ Favorite Music Museums
122 SCIENCE MUSEUMS
122.1 Science Centers
122.2 Natural History Museums
122.3 Planetariums
122.4 Market Resources
123 TRANSPORTATION MUSEUMS
123.1 Auto Museums
123.2 Aviation & Aerospace Museums
123.3 Railway Museums
123.4 Museum Ships
123.5 Market Resources
124 CITY PARKS
124.1 Overview
124.2 Top City Parks
124.3 ParkScore
124.4 Fitness Parks
124.5 Award-Winning Parks
124.6 Market Resources
125 NATIONAL PARKS
125.1 Visits To National Park Properties
125.2 Market Resources
126 STATE PARKS
126.1 State Park Visitors
126.2 Economic Impact
126.3 Most Popular State Parks
126.4 Market Resources
APPENDIX A - ACADEMIC CENTERS
APPENDIX B - ACADEMIC PROGRAMS
APPENDIX C - ANALYSTS
APPENDIX D - ASSOCIATIONS
APPENDIX E - CONVENTION & VISITORS BUREAUS
APPENDIX F - GOVERNMENTAL AGENCIES
APPENDIX G - PERIODICALS
APPENDIX H - STATE TRAVEL & TOURISM OFFICES
REFERENCES

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