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Travel & Tourism Market Research Handbook 2019-2020

Travel & Tourism Market Research Handbook 2019-2020

Expanded to 119 chapters and 653 pages, this handbook provides the mostcomprehensive compilation of traveler spending and tourist visitor statistics availablein any published reference.

Previous editions were used by virtually all major CVBs, most state travel offices, anddozens of corporations in all sectors of the travel and tourism industry. The handbookis also used as a reference by most colleges and universities with a hospitality, hotelmanagement, or tourism curriculum. And this market research handbook has beenused as a strategic business planning resource by executives in dozens of hotelcorporations, travel companies, and tourism business.

With a thorough and in-depth assessment of the travel market, this report covers suchkey topics as air travel, business travel, arts tourism, beaches, cruises, cultural andheritage tourism, economic impact of travel, fairs and festivals, hotels and resorts,leisure & family travel, nightlife, parks, performing arts, recreational activities, seasonaltravel, spas, spectator sports, theme parks, traveler shopping, and more.

The handbook presents tourist visitor and expenditure statistics for each state, majorcities, and tourist destinations, based on surveys by RKMA.

Travel & Tourism Market Research Handbook 2019-2020 includes Hotels & Resorts,previously published as a separate annual reference handbook by RKMA. Ten chaptersin the 2019-2020 edition provide the current data and assessments on hotel brands,city-by-city data, construction and supply growth, corporate profiles, managementcompanies, occupancy and rates, segmentation, timeshare, valuations, and more.

Over 3,500 website links – directly embedded into the electronic edition – will direct youto additional market research information and other resources.


PART I: TRAVEL STATISTICS
1 NATIONAL & STATE TRAVEL STATISTICS
1.1 Market Summary
1.2 State-by-State Travel Spending
1.3 Market Resources
2 CITY-BY-CITY TOURISM & SPENDING
2.1 Overview
2.2 Travel and Tourism Statistics
3 CITY-BY-CITY TRAVEL SURVEY
3.1 Overview
3.2 Business Trips
3.3 Business Air Travel
3.4 International Air Travel
3.5 Hotel Stays
3.6 Rental Car Use
3.7 Ocean Cruises
3.8 Market Resources
4 MOST-VISITED CITIES
4.1 Most-Visited Cities
5 MOST-VISITED TOURIST ATTRACTIONS
5.1 Most-Visited Tourist Attractions
6 INTERNATIONAL TRAVEL
6.1 Market Assessment
6.2 U.S. Passports
6.3 Outbound Travel
6.4 Inbound Travel
6.5 International Arrivals
6.6 International Visitor Spending
6.7 International Visitors to Select Destinations
6.8 Market Resources
7 PUBLICLY TRADED CORPORATIONS
7.1 Overview
7.2 Stocks and Market Capitalization
PART II: ANALYSES
8 BUSINESS TRAVEL
8.1 Market Assessment
8.2 Characteristics of Business Travel
8.3 Travel For Meetings and Events
8.4 Economic Impact
8.5 Value Of Meetings
8.6 Top Business Travel Destinations
8.7 Working With CVBs
8.8 Leisure Activities During Business Travel
8.9 Incentive Travel
8.10 Market Resources
9 DOMESTIC TRAVEL
9.1 Distribution of Trips and Expenditures
9.2 Travel Expenditures
9.3 Trip Duration and Lodging
9.4 Modes of Passenger Transportation
9.5 Activities While Traveling
9.6 Seasonal Travel
9.7 Holiday Travel
10 DOG-FRIENDLY HOSPITALITY
10.1 Travel With Dogs
10.2 Air Travel With Dogs
10.3 Accommodations at Hotels
10.4 Dog-Friendly Cities
10.5 Dog-Friendly Beaches
11 ECONOMIC IMPACT OF TRAVEL
11.1 Impact Assessment
11.2 State-by-State Assessment
11.3 Market Resources
12 FAMILY TRAVEL
12.1 Market Assessment
12.2 Characteristics of Family Travel
12.3 Family Reunions
13 LEISURE TRAVEL
13.1 Market Assessment
13.2 Characteristics of Leisure Travel
13.3 Leisure Activities While Traveling
13.4 Travel for Hobbies and Interests
13.5 Leisure Conferences
14 ONLINE TRAVEL PLANNING & BOOKING
14.1 Market Assessment
14.2 Travel Research and Booking Online
14.3 Travel Booking Demographics
14.4 Use Of Mobile Devices
14.5 Travel Review Sites
15 ROAD TRAVEL
15.1 Automobile Travel
15.2 Scenic Byways
15.3 Daytrips
15.4 Roadside Assistance
16 STUDENT & YOUTH TRAVEL
16.1 Market Assessment
16.2 Studying Abroad
16.3 Generation Study Abroad Initiative
16.4 International Students
16.5 Travel By M.B.A. Students
16.6 Market Resources
17 TRAVEL REWARDS PROGRAMS
17.1 Participation
17.2 Brand Loyalty In Travel
17.3 Impact on Travel Decisions
18 TRAVELER SEGMENTATION
18.1 Baby Boomer Travelers
18.2 Senior Travelers
18.3 African-American Travel
18.4 Asian-American Travel
18.5 Hispanic-American Travel
18.6 Lesbian and Gay Travelers
18.7 Travelers With Special Needs
18.8 Singles Travelers
19 VACATIONS
19.1 Summer Vacation
19.2 Benefits of Vacationing
19.3 Vacation Policies
19.4 Working While On Vacation
19.5 Top Vacation Destinations
19.6 Market Resources
PART III: ATTRACTIONS & TOURIST ACTIVITIES
20 ADVENTURE TRAVEL
20.1 Overview
20.2 Market Assessment
20.3 Adventure Festivals
20.4 Mountaineering
20.5 Surfing
20.6 Skydiving
20.7 Zipline Canopy Tours
20.8 Market Resources
21 AGRITOURISM
21.1 Overview
21.2 Entertainment Farms
21.3 Living History Farms
21.4 WWOOF Farms
21.5 Market Resources
22 AMUSEMENT PARKS
22.1 Market Assessment
22.2 City-by-City Survey
22.3 Most-Visited Amusement Parks
22.4 Market Resources
23 ARCHITECTURAL TOURISM
23.1 America’s Favorite Structures
23.2 Museums and Cultural Centers
23.3 Frank Lloyd Wright Buildings
23.4 Architectural Walking Tours
24 BEACHES
24.1 Travel to Beaches
24.2 Most-Visited Beaches
24.3 Top Beaches
24.4 Regional Beaches
24.5 Best Beach Cities and Towns
24.6 Best Beach Resorts
24.7 Beaches With Ecological Integrity
25 BICYCLING VACATIONS
25.1 Overview
25.2 Participation
25.3 Top Bicycling Trails
25.4 U.S. Bicycle Route System
25.5 East Coast Greenway
25.6 Rails-to-Trails
25.7 Top Bicycle-Friendly Cities
25.8 Bike-Sharing Programs
25.9 Market Resources
26 BIRD & BUTTERFLY WATCHING
26.1 Overview
26.2 Birding
26.3 Birding Destinations
26.4 Butterflying Destinations
26.5 Bat Flights
26.6 Market Resources
27 BOTANICAL GARDENS
27.1 Overview
27.2 Popular Gardens
27.3 Rose Gardens
27.4 Exhibitions At Gardens
27.5 Market Resources
28 BUCKET LIST TRIPS
28.1 Overview
28.2 Places To See Before You Die
28.3 Journeys Of A Lifetime
28.4 Must-Be-There Events
28.5 Bucket List Sports Events
29 CAMPING
29.1 Overview
29.2 Camper Households
29.3 Camper Demographics
29.4 Accommodations
29.5 Travel For Camping
29.6 Glamping
30 CIVIL WAR SITES
30.1 Battlefields
30.2 Trails
30.3 Reenactments
30.4 Market Resources
31 COLLEGE TOWNS & CAMPUSES
31.1 College Towns
31.2 Most Beautiful College Campuses
31.3 Public Art
32 CULINARY TOURISM
32.1 Traveler Dining
32.2 Culinary Destinations
32.3 Sampling Tours
32.4 Culinary Arts Programs
32.5 Restaurants at Tourist Attractions
32.6 Food & Wine Festivals
32.7 Winery Tours
32.8 Whiskey and Bourbon Trails
32.9 Market Resources
33 CULTURAL DISTRICTS
33.1 Overview
33.2 Metropolitan Cultural Districts
33.3 State Programs
33.4 Museum Districts
33.5 Market Resources
34 ENTERTAINMENT DISTRICTS
34.1 Entertainment Districts
34.2 Live Music Centers
34.3 Top Clubs
35 EXPERIENTIAL TOURISM
35.1 Overview
35.2 Extreme Adventures
35.3 Fantasy Adventure Camps
35.4 Racing Schools and Driving Experiences
35.5 Sports Adventures
36 FISHING
36.1 Market Assessment
36.2 Fishing Trips
36.3 Bass Fishing
36.4 Tournaments
36.5 Market Resources
37 GOLF TRAVEL
37.1 Participation
37.2 Golf Travel
37.3 Golf Courses
37.4 Market Resources
38 GUEST RANCHES
38.1 Overview
38.2 Popular Guest Ranches
38.3 Market Resources
39 HIKING
39.1 Overview
39.2 Top Trails
39.3 National Trails
39.4 Best Trails By State
39.5 Hut-to-Hut Hiking
40 HISTORIC SITES
40.1 Overview
40.2 Visitor Demographics
40.3 Publically and Privately Operated Historic Sites
40.4 National Historic Landmarks
40.5 Historical Markers
40.6 Market Resources
41 HUNTING
41.1 Market Assessment
41.2 Hunting Trips
41.3 Market Trends
41.4 Private Hunting Ranches
42 ISLANDS
42.1 Condè Nast Traveler Readers’ Choice Awards
42.2 Travel + Leisure World’s Best Awards
42.3 Travel Channel’s Best U.S. Islands
42.4 USA Today’s Readers’ Choice Poll
43 LEARNING VACATIONS
43.1 Market Assessment
43.2 Artistic Getaways
43.3 Educational Cruises
43.4 Language and Culture Vacations
43.5 Science-Based Adventures
43.6 Writers’ Workshops
44 MEDICAL TOURISM
44.1 Overseas Patients
44.2 Traveling Abroad for Medical Procedures
44.3 Market Resources
45 MOUNTAIN DESTINATIONS
45.1 Mountain Attractions
45.2 Mountain Towns
45.3 Economic Impact
45.4 Market Resources
46 NATIONAL HISTORIC & SCENIC TRAILS
46.1 Overview
46.2 National Historic Trails
46.3 National Scenic Trails
46.4 Market Resources
47 NATIONAL SCENIC BYWAYS
47.1 Overview
47.2 List Of National Scenic Byways
47.3 Market Resources
48 POP CULTURE ATTRACTIONS
48.1 Pop Culture-Themed Museums
48.2 Movie Studios and Set Locales
48.3 Television Series Settings
48.4 Celebrity-Focused Attractions
48.5 Nostalgic Sites
49 PRESIDENTIAL SITES
49.1 Presidential Libraries
49.2 President’s Homes and Historic Sites
49.3 President’s Gravesites
50 RAILWAY EXCURSIONS
50.1 Scenic and Tourists Excursions
50.2 Scheduled Rail Excursions
50.3 Market Resources
51 RECREATIONAL BOATING
51.1 Boat Ownership
51.2 Market Assessment
51.3 Boat Shows
51.4 Marinas
51.5 Top Places For Family Boating
51.6 Market Resources
52 RECREATIONAL VEHICLES
52.1 Market Assessment
52.2 Demographics
52.3 The RV Traveler Lifestyle
52.4 Top Rated RV Campgrounds and Resorts
52.5 Market Resources
53 ROMANTIC DESTINATIONS & HONEYMOONS
53.1 Romantic Getaways
53.2 Romantic Destinations
53.3 Destination Weddings
53.4 Honeymoon Travel
53.5 Honeymoon Destinations
53.6 Valentine’s Day Travel
53.7 Anniversary Travel
54 SCUBA TRAVEL
54.1 Market Assessment
54.2 Top Dive Destinations
54.3 Underwater Attractions
54.4 Sunken Treasures
54.5 Undersea Art
54.6 Market Resources
55 SKI TRAVEL
55.1 Market Assessment
55.2 Skier Demographics
55.3 Ski Resorts: State-by-State
55.4 Top Ski Resorts
55.5 Market Resources
56 SPAS & WELLNESS TOURISM
56.1 Market Assessment
56.2 Spa Vacations
56.3 Market Resources
57 SPIRITUAL & RELIGIOUS SITES
57.1 Overview
57.2 Prominent Sites
58 SPORTS TRAVEL
58.1 Market Assessment
58.2 Favorite Cities For Sports Travel
58.3 Youth Sports Travel
58.4 Baseball Spring Training
58.5 Sports-Specialist Travel Agencies
59 SPRING BREAK
59.1 Overview
59.2 Top Destinations
60 THEATRE
60.1 Overview
60.2 Broadway Theatre
60.3 Las Vegas Shows
60.4 Branson Theater
60.5 Market Resources
61 TOURIST ATTRACTIONS
61.1 Overview
61.2 Aerial Tramways
61.3 Air Shows
61.4 Boardwalks
61.5 Carousels
61.6 Caves
61.7 Cemeteries
61.8 Chinatown Districts
61.9 Corn Mazes
61.10 Ethnic Culture In Communities
61.11 Factory Tours & Corporate Visitor Centers
61.12 Ferris Wheels
61.13 Flea Markets
61.14 Fountains
61.15 Ghost Tours
61.16 Ghost Towns
61.17 Historic Highways
61.18 Hot Springs
61.19 Lighthouses
61.20 Marathons
61.21 Native-American Culture
61.22 Neighborhoods
61.23 Observation Decks
61.24 Piers
61.25 Quirky Roadside Landmarks
62 TRAVELER SHOPPING
62.1 Market Assessment
62.2 Where Travelers Shop
62.3 Most-Visited Malls
62.4 Local Arts and Crafts
62.5 Market Resources
63 VOLUNTOURISM
63.1 Overview
63.2 Volunteer Vacations
63.3 Hotel-Coordinated Volunteer Programs
63.4 Market Resources
64 WALKING
64.1 Overview
64.2 Top Walking Cities
64.3 Scenic City Walks
64.4 City Parks
64.5 Pedestrian Bridges
64.6 River Walks
64.7 Beach Walks
64.8 No-Cars-Allowed
65 WILDLIFE WATCHING
65.1 Market Assessment
65.2 Wildlife Watching Destinations
65.3 Safaris in the U.S.
65.4 Whale Watching
65.5 Dolphin Encounters
66 WONDERS OF THE UNITED STATES
66.1 Overview
66.2 Ancient Sites
66.3 National Wonders
66.4 Man-Made Wonders
66.5 The Most Beautiful Places in America
67 WORLD HERITAGE SITES
67.1 Overview
67.2 World Heritage Sites in the U.S.
68 ZOOS & AQUARIUMS
68.1 Market Assessment
68.2 Most-Visited Zoos and Aquariums
68.4 Market Resources
PART IV: AWARD-WINNING DESTINATIONS & HOSPITALITY
69 AWARD-WINNING AIRLINES
69.1 Condé Nast Traveler Reader Poll
69.2 J.D. Power Customer Satisfaction Survey
69.3 Travel + Leisure World’s Best Awards
70 AWARD-WINNING AIRPORTS
70.1 J.D. Power Customer Satisfaction Survey
70.2 Travel + Leisure Readers’ Choice Awards
71 AWARD-WINNING CAMPGROUNDS
71.1 GuestRated.com Selections
71.2 Tripleblaze.com Selections
72 AWARD-WINNING CAR RENTAL AGENCIES
72.1 J.D. Power & Associates Rental Car Customer Satisfaction
72.2 Travel + Leisure Readers’ Choice Awards
73 AWARD-WINNING CRUISE LINES
73.1 Condé Nast Traveler Reader Poll
73.2 Travel + Leisure Readers’ Choice Awards
74 AWARD-WINNING GOLF COURSES
74.1 Golf Magazine’s Top Golf Courses
74.2 Golf Digest Magazine’s Top Golf Courses
75 AWARD-WINNING HOTELS
75.1 AAA Five-Diamond Hotels and Resorts
75.2 Condé Nast Traveler Gold List
75.3 Condé Nast Traveler’s Readers Choice Awards
75.4 Forbes Five-Star Hotels
75.5 J.D. Power Customer Satisfaction Survey
75.6 Travel + Leisure’s Best Hotels
76 AWARD-WINNING RESORTS
76.1 Condé Nast Traveler Readers’ Choice Awards
76.2 Travel + Leisure World’s Best Awards
77 AWARD-WINNING SKI RESORTS
77.1 Best Ski Resorts for 2018
77.2 Best Ski Resorts in Western North America
77.3 Best Ski Resorts on the East Coast
78 AWARD-WINNING SPAS
78.1 Forbes Five-Star Spas
78.2 Town & Country’s Best Destination Spas
78.3 Travel + Leisure World’s Best Awards
79 AWARD-WINNING TRAILS
79.1 Overview
79.2 Designations in 2018
80 AWARD-WINNING CITIES & TOWNS
80.1 Favorite Cities
80.2 All-American Cities
80.3 Historic Destinations
80.4 Historic Preservation and Downtown Revitalization
80.5 Best Small Towns
81 GREAT PLACES IN AMERICA
81.1 Overview
81.2 Great Neighborhoods
81.3 Great Public Spaces
81.4 Great Streets
81.5 Market Resources
PART V: BUSINESS SEGMENTS
82 AIRLINES
82.1 Market Assessment
82.2 Major Airlines
82.3 Flight Statistics
82.4 Market Resources
83 AIRPORTS
83.1 Largest Airports
83.2 Airport Concessions
83.3 Market Resources
84 AUTO RENTAL
84.1 Market Assessment
84.2 Largest Car Rental Companies
84.3 Market Resources
85 BUSES & MOTORCOACHES
85.1 Overview
85.2 Economic Impact
85.3 Intercity Bus Transportation
85.4 Motorcoaches
85.5 Sightseeing Bus Tours
85.6 Market Resources
86 CASINOS
86.1 Market Assessment
86.2 Casino Census
86.3 State-by-State
86.4 Largest Casino Gaming Markets
86.5 Market Resources
87 CONVENTION CENTERS
87.1 Largest Convention Centers
87.2 List of Convention Centers
88 CONVENTIONS & TRADE SHOWS
88.1 Overview
88.2 Largest Trade Shows
88.3 Market Resources
89 CRUISES
89.1 Market Assessment
89.2 Cruise Lines
89.3 New Ships
89.4 Destinations
89.5 River Cruises
89.6 Market Resources
90 RAIL TRAVEL
90.1 Amtrak
90.2 Routes
90.3 Busiest Stations
90.4 Market Resources
91 TOUR OPERATORS
91.1 Tour Operators
91.2 Top Tour Operators
91.3 Helicopter Tours
91.4 Segway Tours
91.5 Walking Tours
91.6 Market Resources
92 TRAVEL AGENTS
92.1 Market Assessment
92.2 Largest Travel Agents
92.3 Market Resources
PART VI: HOTELS & RESORTS
93 HOTEL INDUSTRY PROFILE
93.1 Overview
93.2 Demand
93.3 Room Count
93.4 Occupancy Rate
93.5 Average Daily Rate
93.6 Revenue Per Available Room
93.7 Market Resources
94 KEY PLAYERS
94.1 Hotel Companies
94.2 Hotel Brands
94.3 Management Companies
94.4 Owners and Developers
95 HOTEL CONSTRUCTION
95.1 Overview
95.2 Supply Trends
95.3 Pipeline
95.4 Construction Cycles
95.5 Market Resources
96 HOTEL SEGMENTATION
96.1 Overview
96.2 Luxury Hotels
96.3 Upper-Upscale
96.4 Upscale
96.5 Upper-Midscale
96.6 Midscale
96.7 Economy
96.8 Independent Hotels
96.9 Extended-Stay
96.10 Boutique/Lifestyle Hotels
96.11 Market Resources
97 HOTEL SECTOR TRENDS
97.1 Operational Profile
97.2 Top Metropolitan Markets 2018
97.3 Market Resources
98 HOTEL VALUATION
98.1 Overview
98.2 Valuations by Segment
98.3 Hotel Valuation Index
98.4 Hotel Valuation Software
98.5 Market Resources
99 HISTORIC HOTELS
99.1 Overview
99.2 Market Assessment
99.3 Historic Hotels of America
99.4 Market Resources
100 PEER-TO-PEER ACCOMMODATIONS
100.1 Overview
100.2 Airbnb
100.3 Other Peer-to-Peer Lodging Services
101 TIMESHARE
101.1 Timeshare Resort Profile
101.2 Profile of the Resort Timeshare Consumer
101.3 Timeshare Sales And Rentals
101.4 Market Resources
102 VACATION HOMES
102.1 Number of Vacation Homes
102.2 Vacation Home Sales
PART VII: FESTIVALS & EVENTS
103 MAJOR EVENTS
103.1 Market Assessment
103.2 Mega Festivals & Events
103.3 Political Conventions
103.4 Presidential Inaugurations
103.5 Market Resources
104 ARTS & CULTURAL FESTIVALS
104.1 Arts Fairs and Events
104.2 Crafts Fairs and Festivals
104.3 Film Festivals
104.4 Literary Festivals
104.5 Storytelling Festivals
105 MUSIC FESTIVALS & CONCERT TOURS
105.1 Music Festivals
105.2 Top Grossing Music Festivals
105.3 Concert Tours
106 FAIRS & CARNIVALS
106.1 Top 50 Fairs and Carnivals
107 STATE FAIRS
107.1 State Fairs
107.2 List of State Fairs
108 SPORTS EVENTS
108.1 College Football Playoff
108.2 Daytona 500
108.3 Indianapolis 500
108.4 Kentucky Derby
108.5 MLB All-Star Game
108.6 NCAA Men’s Basketball Finals
108.7 Super Bowl
108.8 The Masters
108.9 US Open
108.10 World Series
109 VENUES
109.1 Overview
109.2 Amphitheatres
109.3 Arenas
109.4 Club Venues
109.5 Stadiums and Outdoor Venues
109.6 Theatres
PART VIII: MUSEUMS
110 MUSEUMS & TOURISM
110.1 Market Assessment
110.2 Museum Census
110.3 Types Of Museums
110.4 Visitor Demographics
110.5 Market Resources
111 ART MUSEUMS
111.1 Overview
111.2 Most-Visited Art Museums
111.3 Art Exhibitions
111.4 Market Resources
112 CHILDREN’S MUSEUMS
112.1 Overview
112.2 Popular Children’s Museums
112.3 Market Resources
113 ETHNIC CULTURAL & HISTORIC MUSEUMS
113.1 Overview
113.2 African-American History Museums
113.3 Immigration History Museums
113.4 Jewish Museums
113.5 Native-American History Museums
114 HISTORY MUSEUMS
114.1 Overview
114.2 Popular History Museums
114.3 Historic House Museums
114.4 Living History Museums
115 SCIENCE MUSEUMS
115.1 Science Centers
115.2 Natural History Museums
115.3 Planetariums
115.4 Market Resources
116 TRANSPORTATION MUSEUMS
116.1 Auto Museums
116.2 Aviation & Aerospace Museums
116.3 Railway Museums
116.4 Museum Ships
116.5 Market Resources
PART IX: PARKS
117 CITY PARKS
117.1 Overview
117.2 Top City Parks
117.3 ParkScore
117.4 Fitness Parks
117.5 Award-Winning Parks
117.6 Market Resources
118 NATIONAL PARKS
118.1 Visits To National Park Properties
118.2 Market Resources
119 STATE PARKS
119.1 State Park Visitors
119.2 Economic Impact
119.3 Most Popular State Parks
119.4 Market Resources
APPENDIX A - ACADEMIC CENTERS
APPENDIX B - ACADEMIC PROGRAMS
APPENDIX C - ANALYSTS
APPENDIX D - ASSOCIATIONS
APPENDIX E - CONVENTION & VISITORS BUREAUS
APPENDIX F - GOVERNMENTAL AGENCIES
APPENDIX G - PERIODICALS
APPENDIX H - STATE TRAVEL & TOURISM OFFICES
REFERENCES

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