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Travel & Tourism Market Research Handbook 2017-2018

  • TRAVEL STATISTICS
    • NATIONAL & STATE TRAVEL STATISTICS
      • Market Summary
      • State-by-State Travel Spending
      • Market Resources
    • CITY-BY-CITY TOURISM & SPENDING
      • Overview
      • Travel and Tourism Statistics
    • CITY-BY-CITY TRAVEL SURVEY
      • Overview
      • Business Trips
      • Business Air Travel
      • International Air Travel
      • Hotel Stays
      • Rental Car Use
      • Ocean Cruises
    • MOST-VISITED CITIES
    • MOST-VISITED TOURIST ATTRACTIONS
    • INTERNATIONAL TRAVEL
      • Market Assessment
      • U.S. Passports
      • Outbound Travel
      • Inbound Travel
      • International Arrivals
      • International Visitor Spending
      • International Visitors to Select Destinations
      • Market Resources
    • PUBLICALLY TRADED CORPORATIONS
      • Overview
      • Stocks and Market Capitalization
  • ANALYSES
    • BUSINESS TRAVEL
      • Market Assessment
      • Characteristics of Business Travel
      • Travel For Meetings and Events
      • Value Of Meetings
      • Top Business Travel Destinations
      • Working With CVBs
      • Leisure Activities During Business Travel
      • Incentive Travel
      • Market Resources
    • DOMESTIC TRAVEL
      • Distribution of Trips and Expenditures
      • Travel Expenditures
      • Trip Duration and Lodging
      • Modes of Passenger Transportation
      • Activities While Traveling
      • Seasonal Travel
      • Holiday Travel
    • DOG-FRIENDLY HOSPITALITY
      • Travel With Dogs
      • Air Travel With Dogs
      • Accommodations at Hotels
      • Dog-Friendly Cities
      • Dog-Friendly Restaurants
      • Dog-Friendly Beaches
    • ECONOMIC IMPACT OF TRAVEL
      • Impact Assessment
      • State-by-State Assessment
      • Market Resources
    • FAMILY TRAVEL
      • Market Assessment
      • Characteristics of Family Travel
      • Family Reunions
    • LEISURE TRAVEL
      • Market Assessment
      • Characteristics of Leisure Travel
      • Leisure Activities While Traveling
      • Travel for Hobbies and Interests
      • Leisure Conferences
    • ONLINE TRAVEL PLANNING & BOOKING
      • Market Assessment
      • Travel Research and Booking Online
      • Travel Booking Demographics
      • Use Of Mobile Devices
      • Travel Review Sites
    • ROAD TRAVEL
      • Automobile Travel
      • Scenic Byways
      • Daytrips
      • Roadside Assistance
    • STUDENT & YOUTH TRAVEL
      • Market Assessment
      • Studying Abroad
      • Generation Study Abroad Initiative
      • International Students
      • Travel By M.B.A. Students
      • Market Resources
    • TRAVEL REWARDS PROGRAMS
      • Participation
      • Brand Loyalty In Travel
      • Impact on Travel Decisions
    • TRAVELER SEGMENTATION
      • Baby Boomer Travelers
      • Senior Travelers
      • Minority Travelers
      • African-American Travel
      • Asian-American Travel
      • Hispanic-American Travel
      • Lesbian and Gay Travelers
      • Travelers With Special Needs
      • Singles Travelers
    • VACATIONS
      • Summer Vacation
      • Benefits of Vacationing
      • Vacation Policies
      • Working While On Vacation
      • Top Vacation Destinations
  • ATTRACTIONS & TOURIST ACTIVITIES
    • ADVENTURE TRAVEL
      • Overview
      • Market Assessment
      • Adventure Festivals
      • Mountaineering
      • Surfing
      • Skydiving
      • Zipline Canopy Tours
      • Market Resources
    • AGRITOURISM
      • Overview
      • Entertainment Farms
      • Living History Farms
      • WWOOF Farms
    • AMUSEMENT PARKS
      • Market Assessment
      • City-by-City Survey
      • Most-Visited Amusement Parks
      • Market Resources
    • ARCHITECTURAL TOURISM
      • America's Favorite Structures
      • Museums and Cultural Centers
      • Frank Lloyd Wright Buildings
      • Architectural Walking Tours
    • BEACHES
      • Travel to Beaches
      • Most-Visited Beaches
      • Top Beaches
      • Regional Beaches
      • Best Beach Cities and Towns
      • Best Beach Resorts
      • Beaches With Ecological Integrity
    • BICYCLING VACATIONS
      • Overview
      • Participation
      • Top Bicycling Trails
      • U.S. Bicycle Route System
      • East Coast Greenway
      • Rails-to-Trails
      • Top Bicycle-Friendly Cities
      • Bike-Sharing Programs
      • Market Resources
    • BIRD & BUTTERFLY WATCHING
      • Overview
      • Birding
      • Birding Destinations
      • Butterflying Destinations
      • Bat Flights
      • Market Resources
    • BOTANICAL GARDENS
      • Overview
      • Popular Gardens
      • Rose Gardens
      • Exhibitions At Gardens
      • Market Resources
    • BUCKET LIST TRIPS
      • Overview
      • Places To See Before You Die
      • Journeys Of A Lifetime
      • Must-Be-There Events
      • Bucket List Sports Events
    • CAMPING
      • Overview
      • Top Campgrounds
      • Glamping
    • CIVIL WAR SITES
      • Battlefields
      • Trails
      • Reenactments
      • Market Resources
    • COLLEGE TOWNS & CAMPUSES
      • College Towns
      • Most Beautiful College Campuses
      • Travel For College Football Games
      • Public Art
    • CULINARY TOURISM
      • Traveler Dining
      • Culinary Destinations
      • Sampling Tours
      • Culinary Arts Programs
      • Restaurants at Tourist Attractions
      • Food & Wine Festivals
      • Winery Tours
      • Whiskey and Bourbon Trails
      • Market Resources
    • CULTURAL DISTRICTS
      • Overview
      • Metropolitan Cultural Districts
      • State Programs
      • Museum Districts
      • Market Resources
    • ENTERTAINMENT DISTRICTS
      • Entertainment Districts
      • Live Music Centers
      • Top Clubs
    • EXPERIENTIAL TOURISM
      • Overview
      • Extreme Adventures
      • Fantasy Adventure Camps
      • Racing Schools and Driving Experiences
      • Sports Adventures
    • FISHING
      • Market Assessment
      • Fishing Trips
      • Bass Fishing
      • Tournaments
    • GOLF TRAVEL
      • Participation
      • Golf Travel
      • Golf Courses
      • Golf Communities
      • Market Resources
    • GUEST RANCHES
      • Overview
      • Popular Guest Ranches
      • Market Resources
    • HIKING
      • Overview
      • Top Trails
      • National Trails
      • Best Trails By State
      • Hut-to-Hut Hiking
    • HISTORICAL MARKERS
      • State Historical Markers
      • Historical Marker Database
    • HISTORIC SITES
      • Overview
      • Visitor Demographics
      • Publically and Privately Operated Historic Sites
      • Market Resources
    • HUNTING
      • Market Assessment
      • Hunting Trips
      • Market Trends
      • Private Hunting Ranches
    • ISLANDS
      • Condè Nast Traveler Readers' Choice Awards
      • Travel + Leisure World's Best Awards
      • TripAdvisor's Travelers' Choice Poll
      • USA Today's Readers' Choice Poll
    • LEARNING VACATIONS
      • Market Assessment
      • Artistic Getaways
      • Educational Cruises
      • Language and Culture Vacations
      • Science-Based Adventures
      • Writers' Workshops
    • MEDICAL TOURISM
      • Overseas Patients
      • Traveling Abroad for Medical Procedures
      • Market Resources
    • MOUNTAIN DESTINATIONS
      • Mountain Attractions
      • Mountain Towns
      • Economic Impact
      • Market Resources
    • NATIONAL HISTORIC & SCENIC TRAILS
      • Overview
      • National Historic Trails
      • National Scenic Trails
      • Market Resources
    • NATIONAL HISTORIC LANDMARKS
      • Overview
      • Landmarks By State
    • Market Resources
    • NATIONAL SCENIC BYWAYS
      • Overview
      • List Of National Scenic Byways
      • Market Resources
    • POP CULTURE ATTRACTIONS
      • Pop Culture-Themed Museums
      • Movie Studios and Set Locales
      • Television Series Settings
      • Celebrity-Focused Attractions
      • Nostalgic Sites
    • PRESIDENTIAL SITES
      • Presidential Libraries
      • President's Homes and Historic Sites
      • President's Gravesites
    • RAILWAY EXCURSIONS
      • Scenic and Tourists Excursions
      • Scheduled Rail Excursions
      • Market Resources
    • RECREATIONAL BOATING
      • Boat Ownership
      • Market Assessment
      • Boat Shows
      • Marinas
      • Market Resources
    • RECREATIONAL VEHICLES
      • Market Assessment
      • Demographics
      • The RV Traveler Lifestyle
      • Top Rated RV Campgrounds and Resorts
      • Market Resources
    • ROMANTIC DESTINATIONS & HONEYMOONS
      • Romantic Getaways
      • Romantic Destinations
      • Destination Weddings
      • Honeymoon Travel
      • Honeymoon Destinations
      • Valentine's Day Travel
      • Anniversary Travel
    • SCUBA TRAVEL
      • Market Assessment
      • Top Dive Destinations
      • Underwater Attractions
      • Sunken Treasures
      • Undersea Art
      • Market Resources
    • SKI TRAVEL
      • Market Assessment
      • Skier Demographics
      • Ski Resorts: State-by-State
      • Top Ski Resorts
      • Market Resources
    • SPAS & WELLNESS TOURISM
      • Overview
      • Spa Vacations
      • Spa Communities
      • Market Resources
    • SPIRITUAL & RELIGIOUS SITES
      • Overview
      • Prominent Sites
    • SPORTS TRAVEL
      • Market Assessment
      • Favorite Cities For Sports Travel
      • Youth Sports Travel
      • Baseball Spring Training
      • Sports-Specialist Travel Agencies
    • SPRING BREAK
      • Overview
      • Top Destinations
    • THEATRE
      • Overview
      • Broadway Theatre
      • Las Vegas Shows
      • Branson Theater
      • Market Resources
    • TOURIST ATTRACTIONS
      • Overview
      • Aerial Tramways
      • Air Shows
      • Boardwalks
      • Carousels
      • Caves
      • Cemeteries
      • Chinatown Districts
      • Corn Mazes
      • Ethnic Culture In Communities
      • Factory Tours & Corporate Visitor Centers
      • Ferris Wheels
      • Flea Markets
      • Fountains
      • Ghost Tours
      • Ghost Towns
      • Historic Highways
      • Hot Springs
      • Lighthouses
      • Marathons
      • Native-American Culture
      • Neighborhoods
      • Observation Decks
      • Piers
      • Quirky Roadside Landmarks
    • TRAVELER SHOPPING
      • Market Assessment
      • Where Travelers Shop
      • Most-Visited Malls
      • Local Arts and Crafts
    • VOLUNTOURISM
      • Overview
      • Volunteer Vacations
      • Hotel-Coordinated Volunteer Programs
      • Market Resources
    • WALKING
      • Overview
      • Top Walking Cities
      • Scenic City Walks
      • City Parks
      • Pedestrian Bridges
      • River Walks
      • Beach Walks
      • No-Cars-Allowed
    • WILDLIFE WATCHING
      • Market Assessment
      • Wildlife Watching Destinations
      • Safaris in the U.S.
      • Whale Watching
      • Dolphin Encounters
    • WONDERS OF THE UNITED STATES
      • Ancient Sites
      • National Wonders
      • Man-Made Wonders
      • The Most Beautiful Places in America
    • WORLD HERITAGE SITES
      • Overview
      • World Heritage Sites in the U.S.
      • Market Resources
    • ZOOS & AQUARIUMS
      • Market Assessment
      • Most-Visited Zoos and Aquariums
      • Accredited Zoos and Aquariums
      • Market Resources
  • AWARD-WINNING DESTINATIONS & HOSPITALITY
    • AWARD-WINNING AIRLINES
      • Condé Nast Traveler Reader Poll
      • J.D. Power Customer Satisfaction Survey
      • Travel + Leisure Readers' Choice Awards
    • AWARD-WINNING AIRPORTS
      • J.D. Power Customer Satisfaction Survey
      • Travel + Leisure Readers' Choice Awards
    • AWARD-WINNING CAR RENTAL AGENCIES
      • J.D. Power & Associates Rental Car Customer Satisfaction
      • Travel + Leisure Readers' Choice Awards
    • AWARD-WINNING CRUISE LINES
      • Condé Nast Traveler Reader Poll
      • Travel + Leisure Readers' Choice Awards
    • AWARD-WINNING GOLF RESORTS
      • Golf Magazine's Top Golf Resorts
      • Golf Digest Magazine's Top Golf Resorts
    • AWARD-WINNING HOTELS
      • AAA Five-Diamond Hotels and Resorts
      • Condé Nast Traveler Gold List
      • Forbes Five-Star Hotels
      • J.D. Power Customer Satisfaction Survey
      • Travel + Leisure's Best Hotels
    • AWARD-WINNING SKI RESORTS
      • Condé Nast Traveler Reader Poll
      • Forbes Magazine Ranking
      • Ski Magazine Ranking
    • AWARD-WINNING SPAS
      • Condé Nast Traveler Spas
      • Forbes Five-Star Spas
      • Gayot Guide's Best Spas
      • Travel + Leisure Readers' Choice Awards
    • AWARD-WINNING TRAILS
      • Overview
      • Designations in 2016
    • AWARD-WINNING CITIES & TOWNS
      • Favorite Cities
      • All-American Cities
      • Distinctive Destinations
      • Historic Towns
      • Historic Preservation and Downtown Revitalization
      • Top 20 Small Towns
      • Coolest Small Towns
    • GREAT PLACES IN AMERICA
      • Overview
      • Great Neighborhoods
      • Great Public Spaces
      • Great Streets
      • Market Resources
  • BUSINESS SEGMENTS
    • AIRLINES
      • Market Assessment
      • Major Airlines
      • Flight Statistics
      • Baggage Fees
      • Market Resources
    • AIRPORTS
      • Largest Airports
      • Airport Retail
      • Food Concessions At Airports
      • Amenities at Airports
      • Airport Rewards Programs
      • Market Resources
    • AUTO RENTAL
      • Market Assessment
      • Largest Car Rental Companies
      • Market Resources
    • BUSES & MOTORCOACHES
      • Overview
      • Economic Impact
      • Intercity Bus Transportation
      • Motorcoaches
      • Sightseeing Bus Tours
      • Market Resources
    • CASINOS
      • Market Assessment
      • State-by-State
      • City-by-City Survey
      • Largest Casino Gaming Markets
      • Market Resources
    • CONVENTION CENTERS
      • Largest Convention Centers
      • List of Convention Centers
    • CONVENTIONS & TRADE SHOWS
      • Overview
      • Largest Trade Shows
      • Market Resources
    • CRUISES
      • Market Assessment
      • Cruise Lines
      • New Ships
      • Destinations
      • Trends and Outlook
      • River Cruises
      • Market Resources
    • RAIL TRAVEL
      • Amtrak
      • Routes
      • Busiest Stations
      • Market Resources
    • TOUR OPERATORS
      • Tour Operators
      • Top Tour Operators
      • Walking Tours
      • Helicopter Tours
      • Segway Tours
      • Market Resources
    • TRAVEL AGENTS
      • Market Assessment
      • Largest Travel Agents
      • Market Resources
  • HOTELS & RESORTS
    • HOTEL INDUSTRY PROFILE
      • Overview
      • Demand
      • Room Count
      • Occupancy Rate
      • Average Daily Rate
      • Revenue Per Available Room
      • Market Resources
    • KEY PLAYERS
      • Hotel Companies
      • Hotel Brands
      • Management Companies
      • Owners and Developers
    • HOTEL CONSTRUCTION
      • Overview
      • Supply Trends
      • Pipeline
      • Construction Cycles
      • Market Resources
    • HOTEL SEGMENTATION
      • Overview
      • Luxury Hotels
      • Upper-Upscale
      • Upscale
      • Upper-Midscale
      • Midscale
      • Economy
      • Independent Hotels
      • Extended-Stay
      • Boutique/Lifestyle Hotels
      • Market Resources
    • HOTEL SECTOR TRENDS
      • Operational Profile
      • Occupancy and Rates For Metropolitan Areas
      • Market Resources
    • HOTEL VALUATION
      • Overview
      • Valuations by Segment
      • Hotel Valuation Software
    • Market Resources
    • HISTORIC HOTELS
      • Overview
      • Market Assessment
      • Historic Hotels of America
      • Market Resources
    • TIMESHARE
      • Timeshare Resort Profile
      • Profile of the Resort Timeshare Consumer
      • Timeshare Sales
      • Market Resources
    • VACATION HOMES
      • Number of Vacation Homes
      • Vacation Home Sales
  • FESTIVALS & EVENTS
    • MAJOR EVENTS
      • Mega Festivals & Events
      • Political Conventions
      • Presidential Inaugurations
    • FESTIVALS
      • Market Assessment
      • Top 100 Events
      • Market Resources
    • ARTS & CULTURAL FESTIVALS
      • Arts Fairs and Events
      • Crafts Fairs and Festivals
      • Film Festivals
      • Literary Festivals
      • Storytelling Festivals
    • MUSIC FESTIVALS & CONCERT TOURS
      • Music Festivals
      • Top Grossing Music Festivals
      • Concert Tours
    • FAIRS & CARNIVALS
      • Top 50 Fairs and Carnivals
    • STATE FAIRS
      • State Fairs
      • List of State Fairs
    • SPORTS EVENTS
      • College Football Playoff
      • Daytona 500
      • Indianapolis 500
      • Kentucky Derby
      • MLB All-Star Game
      • NCAA Men's Basketball Finals
      • Super Bowl
      • The Masters
      • US Open
      • World Series
  • MUSEUMS
    • MUSEUMS & TOURISM
      • Market Assessment
      • Museum Census
      • Types Of Museums
      • Visitor Demographics
      • Market Resources
    • ART MUSEUMS
      • Overview
      • Most-Visited Art Museums
      • Art Exhibitions
      • Market Resources
    • CHILDREN'S MUSEUMS
      • Overview
      • Popular Children's Museums
      • Market Resources
    • ETHNIC CULTURAL & HISTORIC MUSEUMS
      • Overview
      • African-American History Museums
      • Immigration History Museums
      • Jewish Museums
      • Native-American History Museums
    • HISTORY MUSEUMS
      • Overview
      • Popular History Museums
      • Historic House Museums
      • Living History Museums
    • SCIENCE MUSEUMS
      • Science Centers
      • Natural History Museums
      • Planetariums
      • Market Resources
    • TRANSPORTATION MUSEUMS
      • Auto Museums
      • Aviation & Aerospace Museums
      • Railway Museums
      • Museum Ships
      • Top Museums
      • Market Resources
  • PARKS
    • CITY PARKS
      • Overview
      • Top City Parks
      • ParkScore
      • New Parks
      • Fitness Parks
      • Market Resources
  • NATIONAL PARKS
    • Visits To National Park Properties
    • Market Resources
  • STATE PARKS
    • State Park Visitors
    • Economic Impact
    • Most Popular State Parks
    • Market Resources
  • ACADEMIC CENTERS
  • ACADEMIC PROGRAMS
  • ANALYSTS
  • ASSOCIATIONS
  • CONVENTION & VISITORS BUREAUS
  • GOVERNMENTAL AGENCIES
  • PERIODICALS
  • STATE TRAVEL & TOURISM OFFICES

Travel & Tourism Market Research Handbook 2017-2018

Expanded to 118 chapters and 649 pages, this handbook provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in any published reference.

Previous editions were used by virtually all major CVBs, most state travel offices, and dozens of corporations in all sectors of the travel and tourism industry. The handbook is also used as a reference by most colleges and universities with a hospitality, hotel management, or tourism curriculum. And this market research handbook has been used as a strategic business planning resource by executives in dozens of hotel corporations, travel companies, and tourism business.

With a thorough and in-depth assessment of the travel market, this report covers such key topics as air travel, business travel, arts tourism, beaches, cruises, cultural and heritage tourism, economic impact of travel, fairs and festivals, hotels and resorts, leisure & family travel, nightlife, parks, performing arts, recreational activities, seasonal travel, spas, spectator sports, theme parks, traveler shopping, and more.

The handbook presents tourist visitor and expenditure statistics for each state, major cities, and tourist destinations, based on surveys by RKMA.

Travel & Tourism Market Research Handbook 2017-2018 includes Hotels & Resorts, previously published as a separate annual reference handbook by RKMA. Ten chapters in the 2017-2018 edition provide the current data and assessments on hotel brands, city-by-city data, construction and supply growth, corporate profiles, management companies, occupancy and rates, segmentation, timeshare, valuations, and more.

Over 3,500 website links -- directly embedded into the electronic edition -- will direct you to additional market research information and other resources.


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