Travel & Tourism Market Research Handbook 2017-2018
Expanded to 118 chapters and 649 pages, this handbook provides the mostcomprehensive compilation of traveler spending and tourist visitor statistics availablein any published reference.
Previous editions were used by virtually all major CVBs, most state travel offices, anddozens of corporations in all sectors of the travel and tourism industry. The handbookis also used as a reference by most colleges and universities with a hospitality, hotelmanagement, or tourism curriculum. And this market research handbook has beenused as a strategic business planning resource by executives in dozens of hotelcorporations, travel companies, and tourism business.
With a thorough and in-depth assessment of the travel market, this report covers suchkey topics as air travel, business travel, arts tourism, beaches, cruises, cultural andheritage tourism, economic impact of travel, fairs and festivals, hotels and resorts,leisure & family travel, nightlife, parks, performing arts, recreational activities, seasonaltravel, spas, spectator sports, theme parks, traveler shopping, and more.
The handbook presents tourist visitor and expenditure statistics for each state, majorcities, and tourist destinations, based on surveys by RKMA.
Travel & Tourism Market Research Handbook 2017-2018 includes Hotels & Resorts,previously published as a separate annual reference handbook by RKMA. Ten chaptersin the 2017-2018 edition provide the current data and assessments on hotel brands,city-by-city data, construction and supply growth, corporate profiles, managementcompanies, occupancy and rates, segmentation, timeshare, valuations, and more.
Over 3,500 website links -- directly embedded into the electronic edition -- will direct youto additional market research information and other resources.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook