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Sports Marketing 2018-2019

Sports Marketing 2018-2019 is a comprehensive analysis of spectator sports, sportsmedia, professional sports franchises, and sports marketing. First published in 1997,this is RKMA’s 18th assessment of the U.S. sports business and our mostcomprehensive assessment of the sports business ever.

Available in hardcopy and PDF formats, Sports Marketing 2018-2019 will provide youwith the most recent statistics and data available. This assessment of the $400 billionsports marketplace includes 15 categories of spectator sports, 32 marquee sportsevents, 116 major league sports franchises, advertising, sports participation, sportinggoods, sports-related travel, golf, tennis, collegiate sports, women’s professional sports,and the minor leagues. Sports marketing topics include sports broadcasting andadvertising, periodicals, sports online, mobile media, licensing, sponsorships, andathlete endorsements.

Previous editions have been used by advertising agencies, professional sports teams,sports agents, public and college libraries, and university sports managementprograms. This is the best selling publication of its kind available from any source.

Over 1,900 website links – directly embedded into the electronic edition – will direct youto additional market research and other resources important to the sports businessmarketplace.


PART I: THE U.S. SPORTS MARKET
1 MARKET SUMMARY
1.1 Annual Revenue
1.2 Professional and Collegiate Sports
1.3 Economic Impact
2 SPORTS FANS
2.1 Overall Profile of Sports Fans
2.2 Demographic Profile Of U.S. Sports Fans
2.3 Fan Spending
2.4 Favorite Sports
2.5 Avid Fans
2.6 Fan Base By Gender
2.7 Female Fans
2.8 Fan Base By Age
2.9 Median Age By Sport
2.10 Median Household Income By Sport
2.11 Youth Fans
2.12 Fan Base By Ethnicity
2.13 African-American Fans
2.14 Hispanic-American Fans
3 PROFESSIONAL SPORTS
3.1 Professional League Revenue
3.2 Sports Teams
3.3 Transactions
3.4 Expansion
3.5 Relocation
4 ATHLETES
4.1 Favorite Athletes
4.2 Athletes’ Salaries
4.3 Highest-Paid Athletes
4.4 Athlete Endorsements
4.5 Athlete Celebrities
4.6 Market Resources
5 PARTICIPATION & RECREATION
5.1 Conditioning and Fitness
5.2 Individual Sports
5.3 Racquet Sports
5.4 Team Sports
5.5 Outdoor Activities
5.6 Water Sports
5.7 Market Resources
6 TOP SPORTS CITIES
6.1 Overview
6.2 Avid Sports Fans City-by-City
6.3 Spectator Sports Attendance
6.4 Fan Ranking By Sport
6.5 Top Minor League Markets
7 SPORTS BRANDS
7.1 Overview
7.2 Athlete Brands
7.3 Business Brands
7.4 Event Brands
7.5 Team Brands
PART II: SPORTS MARKET SEGMENTS
8 ADVERTISING & SPONSORSHIPS
8.1 Market Assessment
8.2 TV Ad Spending
8.3 Top Sports Advertisers
8.4 Advertising Agencies in Sports Marketing
8.5 Sports Sponsorships
8.6 Naming Rights
8.7 Jersey Rights
8.8 Backdrop Sponsors
8.9 Market Resources
9 AGENTS & AGENCIES
9.1 Overview
9.2 Top Agents and Agencies
9.3 Top Agencies By League
9.4 Market Resources
10 CONCESSIONS
10.1 Market Assessment
10.2 Concessionaires
10.3 Best Food At Stadiums And Arenas
11 FANTASY SPORTS
11.1 Overview
11.2 Legality
11.3 Market Assessment
11.4 Demographics
11.5 Season-Long Fantasy Sports
11.6 Daily Fantasy Sports
11.7 Fantasy Sports and Professional Sports Leagues
11.8 Market Resources
12 FITNESS & HEALTH CLUBS
12.1 Fitness Activities
12.2 Fitness and Health Clubs
12.3 Market Leaders
12.4 Market Resources
13 GAME PROMOTIONS
13.1 Overview
13.2 Giveaways
13.3 Promotions and Events
13.4 All-You-Can-Eat Promotions
14 LICENSED MERCHANDISE
14.1 Professional Sports Properties
14.2 Top-Selling Professional Sports Jerseys
14.3 Top-Selling Professional Sports Team Merchandise
14.4 NASCAR Merchandise
14.5 Collegiate Merchandise
14.6 Market Resources
15 MEMORABILIA
15.1 Market Assessment
15.2 Sports Memorabilia Auctions
15.3 Sports Cards
15.4 Market Resources
16 SPORTING GOODS
16.1 Spending At Sporting Goods Stores
16.2 Sporting Goods Category Spending
16.3 Spending Distribution
16.4 Trends
16.5 Marketshare Leaders
16.6 Market Resources
17 SPORTS HALLS OF FAME & MUSEUMS
17.1 Overview
17.2 Largest Halls of Fame
17.3 List Of Sports Museums
18 SPORTS TRAVEL
18.1 Market Assessment
18.2 Favorite Cities For Sports Travel
18.3 Youth Sports Travel
18.4 Baseball Spring Training
18.5 Sports-Specialist Travel Agencies
18.6 Market Resources
19 STADIUMS & ARENAS
19.1 Sports Facility Construction
19.2 New Stadiums And Arenas
19.3 Professional Sports Stadiums and Arenas
19.4 Naming Rights
19.5 Personal Seat Licenses
19.6 Premium Seating
20 SPEEDWAYS
20.1 Overview
20.2 Major Speedways
21 TICKETING
21.1 Market Assessment
21.2 Secondary Ticketing
21.3 Dynamic Pricing
21.4 Professional League Sports Tickets
21.5 Moving Unsold Ticket Inventory
21.6 Ticketing Through Social Networks
21.7 Market Resources
PART III: SPORTS MEDIA
22 SPORTS TELEVISION BROADCASTING
22.1 Sports Network Overview
22.2 Sports Television Viewership
22.3 Most Watched Sports TV Programs
22.4 Broadcast Rights Agreements
22.5 Major Sports Networks
22.6 Sport-Specific Networks
22.7 League Networks
22.8 Regional Sports Networks
22.9 RSN Ratings
22.10 Sports Programming On Cable Networks
22.11 College Sports Broadcasts
22.12 European Sports Networks
23 SPORTS RADIO
23.1 Sports Radio Stations
23.2 Sports Radio Networks
23.3 The Sports Radio Audience
23.4 Advertising
23.5 Sports on Satellite Radio
23.6 Live Broadcast Baseball
24 SPORTS PERIODICALS
24.1 Market Assessment
24.2 Circulation
24.3 List of Sports Periodicals
25 NEWSPAPER SPORTS SECTIONS
25.1 How Fans Obtain Sports News
25.2 Sports Section Readership
25.3 Sports Editors
26 SPORTS ONLINE
26.1 Market Assessment
26.2 Sports Websites
26.3 Sports Website Demographics
26.4 Major League Sports Streaming Packages
26.5 Live Sports Online
26.6 Independent Sports Sites
26.7 Sports On Social Networks
26.8 Social Media Engagement
27 MOBILE
27.1 Sports Video Via Mobile
27.2 Enhancing The Stadium Experience
27.3 Stadium Networks
27.4 MLB Wireless Connectivity
PART IV: MAJOR EVENTS
28 ALL-STAR GAMES
28.1 MLB All-Star Game
28.2 NBA All-Star Game
28.3 NFL Pro Bowl
28.4 NHL All-Star Game
29 COLLEGE FOOTBALL PLAYOFF & BOWL GAMES
29.1 College Football Playoff
29.2 Bowl Games
29.3 Per-Team Payouts
29.4 Broadcast Rights And Viewership
29.5 Sponsors
30 FIFA WORLD CUP
30.1 Overview
30.2 World Cup 2014
30.3 Women’s World Cup 2015
30.4 Economic Impact
30.5 Broadcast Rights
30.6 Sponsors
31 INDIANAPOLIS 500
31.1 Overview
31.2 Spectators And Economic Impact
31.3 Television Viewership
32 KENTUCKY DERBY
32.1 Overview
32.2 Attendance
32.3 Broadcast TV
32.4 Sponsors
33 NBA FINALS
33.1 Overview
33.2 TV Viewership
33.3 Economic Impact
34 NCAA FINAL FOUR & TOURNAMENT
34.1 Overview
34.2 Spectators
34.3 Broadcast Rights
34.4 TV Viewership
34.5 March Madness Ads
34.6 Economic Impact
35 OLYMPIC GAMES
35.1 Television Broadcast Rights
35.2 Prime-Time TV Audiences
35.3 Online Activities
35.4 Opening and Closing Ceremonies
35.5 Venue and Infrastructure Spending
35.6 United States Olympic Committee
35.7 National Governing Bodies
35.8 Market Resources
36 RUGBY WORLD CUP
36.1 Overview
36.2 Rugby World Cup 2015
36.3 Sponsors
37 STANLEY CUP
37.1 Overview
37.2 TV Viewership
37.3 Economic Impact
38 SUPER BOWL
38.1 Overview
38.2 TV Viewership
38.3 Super Bowl Ads
38.4 Economic Impact
39 WORLD SERIES
39.1 Overview
39.2 TV Viewership
39.3 Economic Impact
PART V: PROFESSIONAL LEAGUE SPORTS
40 MAJOR LEAGUE BASEBALL
40.1 League Revenue
40.2 Stadiums
40.3 Team Valuations
40.4 Player Salaries
40.5 Attendance
40.6 Sponsors
40.7 Television Broadcast Rights
40.8 Franchise Transactions
40.9 World Series
40.10 All-Star Game
40.11 Fan Demographics
40.12 Fan Loyalty
40.13 Market Resources
41 NATIONAL BASKETBALL ASSOCIATION
41.1 League Revenue
41.2 Arenas
41.3 Team Valuations
41.4 Player Salaries
41.5 Attendance
41.6 Sponsors
41.7 Television Broadcast Rights
41.8 Franchise Transactions
41.9 NBA Finals
41.10 All-Star Game
41.11 Fan Demographics
41.12 Fan Loyalty
41.13 Market Resources
42 NATIONAL FOOTBALL LEAGUE
42.1 League Revenue
42.2 Stadiums
42.3 Team Valuations
42.4 Player Salaries
42.5 Attendance
42.6 Sponsors
42.7 Television Broadcast Rights
42.8 Franchise Transactions
42.9 Super Bowl
42.10 Pro Bowl Game
42.11 Fan Demographics
42.12 Fan Loyalty
42.13 Market Resources
43 NATIONAL HOCKEY LEAGUE
43.1 League Revenue
43.2 Arenas
43.3 Team Valuations
43.4 Player Salaries
43.5 Attendance
43.6 Sponsors
43.7 Television Broadcast Rights
43.8 Franchise Transactions
43.9 Stanley Cup
43.10 All-Star Game
43.11 Fan Demographics
43.12 Fan Loyalty
43.13 Market Resources
44 MAJOR LEAGUE SOCCER
44.1 Overview
44.2 Stadiums
44.3 Team Valuations
44.4 Highest-Paid Players
44.5 Attendance
44.6 Sponsors
44.7 Television Broadcast Rights
44.8 Fan Demographics
44.9 Market Resources
45 PREMIER LEAGUE
45.1 Overview
45.2 Clubs
45.3 Team Valuations
45.4 U.S. Broadcast Rights And Viewership
45.5 Sponsors
46 UEFA CHAMPIONS LEAGUE
46.1 Overview
46.2 UEFA Champions League Final
46.3 2016/17 UEFA Champions League Participants
46.4 Top Teams
46.5 Top Players
47 MAJOR LEAGUE LACROSSE
47.1 Overview
47.2 Stadiums
47.3 Attendance
47.4 Broadcast Rights
47.5 Sponsors
47.6 Market Resources
48 NATIONAL LACROSSE LEAGUE
48.1 Overview
48.2 Arenas
48.3 Attendance
48.4 Broadcast Rights
48.5 Sponsors
48.6 Market Resources
49 CANADIAN FOOTBALL LEAGUE
49.1 Overview
49.2 Stadiums
49.3 Attendance
49.4 Broadcast Rights
49.5 Market Resources
50 ARENA FOOTBALL LEAGUE
50.1 Overview
50.2 Stadiums
50.3 Attendance
50.4 Sponsors
50.5 Broadcast Rights
50.6 Market Resources
51 MINOR LEAGUE BASEBALL
51.1 Overview
51.2 Team Valuations
51.3 Attendance
51.4 Class AAA Leagues
51.5 Sponsors
51.6 Market Resources
52 MINOR LEAGUE HOCKEY
52.1 Overview
52.2 American Hockey League
52.3 East Coast Hockey League
52.4 Market Resources
53 NBA DEVELOPMENT LEAGUE
53.1 Overview
53.2 NBA Gatorade League
53.3 Teams and NBA Affiliates
53.4 Arenas
53.5 Attendance
53.6 Media Rights
53.7 Sponsors
54 NORTH AMERICAN SOCCER LEAGUE & UNITED SOCCER LEAGUE
54.1 Overview
54.2 North American Soccer League
54.3 United Soccer League
54.4 Market Resources
PART VI: WOMEN’S LEAGUE SPORTS
55 WOMEN’S NATIONAL BASKETBALL ASSOCIATION
55.1 Overview
55.2 Arenas
55.3 Attendance
55.4 Sponsors
55.5 Television Broadcast Rights
55.6 TV Viewership
55.7 Fan Demographics
55.8 Market Resources
56 LEGENDS FOOTBALL LEAGUE
56.1 Overview
56.2 2017 Season
56.3 Media
57 NATIONAL PRO FASTPITCH
57.1 Overview
57.2 Teams
57.3 Sponsors
57.4 Market Resources
58 NATIONAL WOMEN’S HOCKEY LEAGUE
58.1 Overview
58.2 2016-2017 Season
58.3 Media
58.4 Sponsors
59 NATIONAL WOMEN’S SOCCER LEAGUE
59.1 Overview
59.2 Attendance
59.3 Media Rights
59.4 Sponsors
59.5 Market Resources
PART VII: COLLEGIATE & HIGH SCHOOL SPORTS
60 COLLEGE ATHLETIC PROGRAMS
60.1 Profiles of Major Programs
61 NCAA SPORTS
61.1 Overview
61.2 Men’s and Women’s Sports
61.3 Division I Conferences
61.4 NCAA Revenue
61.5 Conference Revenue
61.6 Athletic Department Revenue
61.7 Athletic Department Budgets
61.8 Broadcast Rights
61.9 Sponsors
61.10 Market Resources
62 NCAA FOOTBALL
62.1 Market Assessment
62.2 Football Program Valuations
62.3 Fans and Spectators
62.4 College Football Playoff and Bowl Games
62.5 Fan Demographics
62.6 Regular-Season Broadcasts
63 NCAA MEN’S BASKETBALL
63.1 Market Assessment
63.2 Fans and Spectators
63.3 Fan Demographics
63.4 NCAA Divison I Finals
63.5 Favorite Teams
63.6 Regular-Season Broadcasts
64 NCAA WOMEN’S BASKETBALL
64.1 Fans and Spectators
64.2 Favorite Teams
64.3 NCAA Women’s Finals
65 HIGH SCHOOL SPORTS
65.1 Overview
65.2 Most Popular Sports
65.3 Participation by Sport
65.4 Participation by State
65.5 Local Television Broadcasting
65.6 High School Sports Online
65.7 Sponsors and Promotions
65.8 Market Resources
66 YOUTH TEAM SPORTS
66.1 Participation
66.2 Youth Baseball
66.3 Youth Basketball
66.4 Youth Football
66.5 Youth Hockey
66.6 Youth Soccer
PART VIII: FIGHTING SPORTS
67 BOXING
67.1 Overview
67.2 Pay-Per-View Events
67.3 Televised Boxing
67.4 Boxing Fans
67.5 Promoters
68 ULTIMATE FIGHTING CHAMPIONSHIP
68.1 Overview
68.2 Live Events
68.3 Pay-Per-View Events
68.4 UFC On TV
68.5 UFC Online
68.6 MMA Fans
68.7 Sponsors
68.8 Market Resources
69 WORLD WRESTLING ENTERTAINMENT
69.1 Overview
69.2 Live Events and Television
69.3 The WWE Network
69.4 Pay-Per-View Events
69.5 Professional Wrestling Fans
69.6 Market Resources
PART IX: GOLF
70 GOLF PARTICIPATION
70.1 Participation
70.2 Spending
70.3 Golf Courses
70.4 Demographics
70.5 Market Resources
71 MEN’S TOUR
71.1 Overview
71.2 Highest-Earning Golfers
71.3 The PGA Tour
71.4 The Major Championships
71.5 Broadcast Rights
71.6 Sponsors
71.7 Market Resources
72 WOMEN’S TOUR
72.1 Overview
72.2 Highest-Earning Golfers
72.3 The LPGA Tour
72.4 Grand Slam
72.5 Broadcast Rights
72.6 Sponsors
72.7 Market Resources
73 MAJOR TOURNAMENTS
73.1 Overview
73.2 The Masters
73.3 U.S. Open Championships
73.4 The British Open Championship
73.5 PGA Championship
73.6 Ryder Cup
73.7 Presidents Cup
PART X: MOTORSPORTS
74 INDYCAR
74.1 Overview
74.2 Sponsors
74.3 Television and Radio Broadcast Rights
74.4 Racing Teams
74.5 IndyCar Series
74.6 Market Resources
75 NASCAR
75.1 Overview
75.2 Advertising and Sponsorships
75.3 Television Broadcast Rights and Ratings
75.4 Drivers and Racing Teams
75.5 Tracks
75.6 Monster Energy Cup Series
75.7 Nationwide Series
75.8 Fan Demographics
75.9 Market Resources
76 FORMULA ONE
76.1 Overview
76.2 Formula One 2017
76.3 United States Grand Prix
76.4 Grand Prix of America
76.5 Media Coverage
77 FORMULA E
77.1 Overview
77.2 Racing Teams
77.3 U.S. Races
77.4 FIA Formula E Championship 2016-2017
77.5 Sponsors
78 NHRA DRAG RACING
78.1 Overview
78.2 NHRA Mello Yello Drag Racing Series
78.3 Sportsman Series
78.4 Broadcast Rights
78.5 Sponsors
78.6 Market Resources
79 UNITED SPORTSCAR CHAMPIONSHIP
79.1 Overview
79.2 Tudor United SportsCar Championship
79.3 Broadcast Rights
79.4 Sponsors
79.5 Market Resources
80 WORLD OF OUTLAWS
80.1 Overview
80.2 Sprint Car Series
80.3 Late Model Series
80.4 Sponsors
80.5 Market Resources
81 MOTORCYCLE RACING
81.1 Overview
81.2 AMA Pro Motocross
81.3 Arenacross
81.4 MotoGP
81.5 Supercross
81.6 Market Resources
PART XI: TENNIS
82 TENNIS PARTICIPATION
82.1 Participation
82.2 Spending
82.3 Demographics
82.4 Market Resources
83 MEN’S TOURS
83.1 Overview
83.2 Highest-Earning Tennis Players
83.3 Grand Slam Tournaments
83.4 APT World Tour
83.5 US Open Series
83.6 Market Resources
84 WOMEN’S TOURS
84.1 Overview
84.2 Highest-Earning Tennis Players
84.3 WTA Tour
84.4 Grand Slam Tournaments
84.5 US Open Series
84.6 Sponsors
84.7 Market Resources
85 MAJOR TOURNAMENTS
85.1 BNP Paribas Open
85.2 Davis Cup
85.3 Fed Cup
85.4 Miami Open
85.5 US Open
85.6 Wimbledon
PART XII: ESPORTS
86 ESPORTS MARKET ASSESSMENT
86.1 Overview
86.2 Newzoo Assessment
86.3 SuperData Research Assessment
86.4 Esports Fans
86.5 Investment
86.6 Wagering
87 LEAGUES & CHAMPIONSHIPS
87.1 ELeague
87.2 ESL Gaming Network
87.3 League Of Legends World Championship Series
87.4 Major League Gaming
88 MEDIA & ADVERTISING
88.1 Esports Media
88.2 ELeague Viewership
88.3 Twitch
88.4 Advertising
88.5 Sponsorships
89 COLLEGIATE ESPORTS
89.1 Collegiate Clubs
89.2 Varsity Esports Programs
89.3 Collegiate Tournaments
89.4 Market Resources
PART XIII: ORGANIZED SPORTS/COMPETITIONS
90 AIR RACING
90.1 Overview
90.2 Red Bull Air Race
90.3 Reno Air Races
91 AMERICA’S CUP
91.1 Overview
91.2 The 34th America’s Cup
91.3 Television Broadcasts and Web-Streamed Video
91.4 Sponsors and Hospitality
91.5 The 35th America’s Cup
91.6 Market Resources
92 BASS FISHING & SPORTFISHING
92.1 Overview
92.2 Bass Anglers Sportsman’s Society
92.3 Fishing League Worldwide
92.4 Western Outdoor News Bass
92.5 Sportfishing
92.6 Collegiate
92.7 Market Resources
93 BOWLING
93.1 Participation
93.2 United States Bowling Congress
93.3 Professional Bowlers Association
93.4 Professional Women’s Bowling Association
93.5 Collegiate Teams
93.6 World Bowling Association
93.7 Market Resources
94 COMPETITIVE CHEERLEADING
94.1 Overview
94.2 Sanctioning Organizations
94.3 Collegiate Competitive Cheer
94.4 Market Resources
95 CRICKET
95.1 Overview
95.2 Organized Cricket in the United States
95.3 Cricket World Cup
95.4 ICC World Twenty20
95.5 Television Broadcasts
95.6 Market Resources
96 CYCLING
96.1 Overview
96.2 USA Cycling
96.3 Major U.S. Races
96.4 Velodrome Bicycle Racing
96.5 World Cycling League
96.6 Tour de France
96.7 Market Resources
97 DEW TOUR
97.1 Overview
97.2 Events
97.3 Sponsors
97.4 Market Resources
98 DOG SHOWS
98.1 Overview
98.2 Westminster Kennel Club Dog Show
98.3 National Dog Show
98.4 AKC/Eukanuba National Championship
99 EQUESTRIAN
99.1 Overview
99.2 Horse Shows
99.3 Polo
99.4 Rodeos
99.5 World Equestrian Games
99.6 Market Resources
100 EVENTS FOR ATHLETES WITH DISABILITIES
100.1 Overview
100.2 Summer and Winter Paralympic Games
100.3 Special Olympics
100.4 Disabled Sports USA
100.5 Market Resources
101 FIGURE SKATING
101.1 Overview
101.2 Sanctioning Organization
101.3 Skate America
101.4 Team Challenge Cup
101.5 Market Resources
102 FITNESS & STRENGTH COMPETITIONS
102.1 Profiles of Major Events
103 GYMNASTICS
103.1 Overview
103.2 Sanctioning Organizations
103.3 Major Events
103.4 Sponsors
103.5 Market Resources
104 HORSE RACING
104.1 Overview
104.2 Triple Crown
104.3 Preakness Stakes
104.4 Belmont Stakes
104.5 Kentucky Oaks
104.6 Breeders’ Cup
104.7 Saratoga
104.8 Pegasus World Cup
104.9 Market Outlook
104.10 Market Resources
105 INTERNATIONAL CHAMPIONS CUP
105.1 Overview
105.2 North American Tours
105.3 Sponsors
105.4 Market Resources
106 LACROSSE
106.1 Overview
106.2 Sanctioning Organization
106.3 Growth of Lacrosse in the United States
106.4 Major Events
106.5 Market Resources
107 MARATHONS & ENDURANCE EVENTS
107.1 Participation
107.2 Major Events
107.3 Economic Impact
107.4 Business Assessment
107.5 Sponsors
107.6 Market Resources
108 MOUNTAIN BIKE RACES
108.1 Overview
108.2 UCI Events
108.3 USA Cycling Mountain Bike National Championships
108.4 Sea Otter Classic
108.5 Market Resources
109 RODEO
109.1 Overview
109.2 Professional Rodeo Cowboys Association
109.3 Professional Bull Riders
109.4 Major Events
109.5 Fan Demographics
109.6 Market Resources
110 ROLLER DERBY
110.1 Overview
110.2 Women’s Flat Track Derby Association
110.3 Other Leagues
110.4 Market Resources
111 ROWING
111.1 Overview
111.2 Intercollegiate Rowing
111.3 Rowing At The Summer Olympic Games
111.4 The World Rowing Championships
111.5 Market Resources
112 RUGBY
112.1 Overview
112.2 Growth In Popularity
112.3 USA Rugby League
112.4 USA Rugby Series
112.5 Rugby in the Summer Olympic Games
112.6 Six Nations Championship
112.7 Rugby World Cup
112.8 Market Resources
113 SENIOR GAMES
113.1 Overview
113.2 State Games
113.3 Biennial Summer Games
113.4 Winter Senior Games
113.5 Sponsors
113.6 Market Resources
114 SKIING & SNOWBOARDING
114.1 Overview
114.2 Participation
114.3 Governing Organizations
114.4 Winter Olympic Events
114.5 FIS World Championships
114.6 USSA Grand Prix Series
114.7 Market Resources
115 SOCCER
115.1 Overview
115.2 Growth of Soccer in the United States
115.3 Sponsors
115.4 Market Resources
116 SOFTBALL
116.1 Overview
116.2 Amateur Softball Association
116.3 Market Resources
117 SPORT CLIMBING
117.1 Overview
117.2 Participation
117.3 USA Climbing
117.4 International Federation of Sport Climbing
117.5 Market Resources
118 STATE GAMES
118.1 Overview
118.2 Profiles of State Games
118.3 State Games Of America
118.4 Market Resources
119 SURFING
119.1 Overview
119.2 Championship Tours
119.3 Market Resources
120 SWIMMING, DIVING & WATER POLO
120.1 Overview
120.2 Sanctioning Organizations
120.3 Sponsors
120.4 Market Resources
121 TRACK & FIELD
121.1 Overview
121.2 Sanctioning Organization
121.3 Major Events
121.4 IAAF Diamond League
121.5 TrackTown USA
121.6 TrackTown Summer Series
121.7 Market Resources
122 TRIATHLONS
122.1 Overview
122.2 Demographics
122.3 Major Events
122.4 Market Resources
123 VOLLEYBALL
123.1 Overview
123.2 Sanctioning Organization
123.3 AVP Pro Beach Volleyball
123.4 Market Resources
124 WORLD BEACH GAMES
124.1 Overview
124.2 San Diego 2019
125 X GAMES
125.1 Overview
125.2 Summer X Games
125.3 Winter X Games
125.4 Television Viewership
125.5 Sponsors
APPENDIX A - ACADEMIC CENTERS
APPENDIX B - ANALYSTS
APPENDIX C - ASSOCIATIONS
APPENDIX D - PERIODICALS
APPENDIX E - SPORTS COMMISSIONS
REFERENCES

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