Sports Marketing 2016-2017
Sports Marketing 2016-2017 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. First published in 1997, this is RKMA’s 17th assessment of the U.S. sports business and our most comprehensive assessment of the sports business ever.
Available in hardcopy and PDF formats, Sports Marketing 2016-2017 will provide you with the most recent statistics and data available. This assessment of the $400 billion sports marketplace includes 15 categories of spectator sports, 32 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, sports-related travel, golf, tennis, collegiate sports, women’s professional sports, and the minor leagues. Sports marketing topics include sports broadcasting and advertising, periodicals, sports online, mobile media, licensing, sponsorships, and athlete endorsements.
Previous editions have been used by advertising agencies, professional sports teams, sports agents, public and college libraries, and university sports management programs. This is the best selling publication of its kind available from any source.
Over 1,900 website links – directly embedded into the electronic edition – will direct you to additional market research and other resources important to the sports business marketplace.
- PART I: THE U.S. SPORTS MARKET
- 1 MARKET ASSESSMENT
- 1.1 Annual Revenue
- 1.2 Economic Impact
- 1.3 Gate Revenue
- 1.4 Media Rights
- 2 SPORTS FANS
- 2.1 Demographic Profile Of U.S. Sports Fans
- 2.2 Favorite Sports
- 2.3 Avid Fans
- 2.4 Fan Base By Gender
- 2.5 Female Fans
- 2.6 Fan Base By Age
- 2.7 Average Age By Sport
- 2.8 Youth Fans
- 2.9 Fan Base By Income
- 2.10 Fan Base By Ethnicity
- 2.11 African-American Fans
- 2.12 Hispanic-American Fans
- 3 PROFESSIONAL SPORTS
- 3.1 Professional League Revenue
- 3.2 Sports Teams
- 3.3 Minor League Sports
- 4 ATHLETES
- 4.1 Favorite Athletes
- 4.2 Athletes’ Salaries
- 4.3 Highest Paid Athletes
- 4.4 Athlete Endorsements
- 4.5 Athlete Celebrities
- 4.6 Market Resources
- 5 PARTICIPATION & RECREATION
- 5.1 Conditioning and Fitness
- 5.2 Individual Sports
- 5.3 Racquet Sports
- 5.4 Team Sports
- 5.5 Outdoor Sports
- 5.6 Water Sports
- 5.7 Market Resources
- 6 TOP SPORTS CITIES
- 6.1 Overview
- 6.2 Avid Sports Fans City-by-City
- 6.3 Attending Spectator Sports Events
- 6.4 Fan Ranking By Sport
- 6.5 Top Minor League Markets
- 7 SPORTS BRANDS
- 7.1 Overview
- 7.2 Athlete Brands
- 7.3 Business Brands
- 7.4 Event Brands
- 7.5 Team Brands
- PART II: SPORTS MARKET SEGMENTS
- 8 ADVERTISING & SPONSORSHIPS
- 8.1 Market Assessment
- 8.2 Top Sports Advertisers
- 8.3 Advertising Agencies in Sports Marketing
- 8.4 Sports Sponsorships
- 8.5 Naming Rights
- 8.6 Jersey Rights
- 8.7 Market Resources
- 9 AGENTS & AGENCIES
- 9.1 Overview
- 9.2 Top Agents and Agencies
- 9.3 Top Agencies By League
- 9.4 Market Resources
- 10 CONCESSIONS
- 10.1 Market Assessment
- 10.2 Concessionaires
- 10.3 Best Food At Stadiums And Arenas
- 11 FANTASY SPORTS
- 11.1 Overview
- 11.2 Legality
- 11.3 Market Assessment
- 11.4 Demographics
- 11.5 Season-Long Fantasy Sports
- 11.6 Daily Fantasy Sports
- 11.7 Fantasy Sports and Professional Sports Leagues
- 11.8 Market Resources
- 12 FITNESS & HEALTH CLUBS
- 12.1 Fitness Activities
- 12.2 Fitness and Health Clubs
- 12.3 Market Leaders
- 12.4 Market Resources
- 13 GAME PROMOTIONS
- 13.1 Overview
- 13.2 Giveaways
- 13.3 Promotions and Events
- 13.4 All-You-Can-Eat Promotions
- 14 LICENSING
- 14.1 Professional Sports Properties
- 14.2 Top-Selling Professional Sports Jerseys
- 14.3 Top-Selling Professional Sports Team Merchandise
- 14.4 Collegiate Properties
- 14.5 Market Resources
- 15 MEMORABILIA
- 15.1 Market Assessment
- 15.2 Sports Memorabilia Auctions
- 15.3 Sports Cards
- 15.4 Market Resources
- 16 SPORTING GOODS
- 16.1 Spending At Sporting Goods Stores
- 16.2 Sporting Goods Category Spending
- 16.3 Spending Distribution
- 16.4 Trends
- 16.5 Marketshare Leaders
- 16.6 Market Resources
- 17 SPORTS HALLS OF FAME & MUSEUMS
- 17.1 Overview
- 17.2 Largest Halls of Fame
- 17.3 List Of Sports Museums
- 18 SPORTS TRAVEL
- 18.1 Market Assessment
- 18.2 Favorite Cities For Sports Travel
- 18.3 Youth Sports Travel
- 18.4 Baseball Spring Training
- 18.5 Sports-Specialist Travel Agencies
- 19 STADIUMS & ARENAS
- 19.1 Sports Facility Construction
- 19.2 Professional Sports Stadiums and Arenas
- 19.3 Naming Rights
- 19.4 Personal Seat Licenses
- 19.5 Premium Seating
- 20 SPEEDWAYS
- 20.1 Overview
- 20.2 Major Speedways
- 21 TICKETING
- 21.1 Market Assessment
- 21.2 Secondary Ticketing
- 21.3 Dynamic Pricing
- 21.4 Moving Unsold Ticket Inventory
- 21.5 Mobile Ticketing
- 21.6 Ticketing Through Social Networks
- 21.7 Market Resources
- PART III: SPORTS MEDIA
- 22 SPORTS TELEVISION BROADCASTING
- 22.1 Sports Network Overview
- 22.2 Broadcast Rights Agreements
- 22.3 Major Sports Networks
- 22.4 Sport-Specific Networks
- 22.5 League Networks
- 22.6 Regional Sports Networks
- 22.7 RSN Ratings
- 22.8 Sports Programming On Cable Networks
- 22.9 College Sports Broadcasts
- 22.10 European Sports Networks
- 23 SPORTS RADIO
- 23.1 Sports Radio Stations
- 23.2 Sports Radio Networks
- 23.3 The Sports Radio Audience
- 23.4 Advertising
- 23.5 Sports on Satellite Radio
- 23.6 Live Broadcast Baseball
- 24 SPORTS PERIODICALS
- 24.1 Market Assessment
- 24.2 Circulation
- 24.3 List of Sports Periodicals
- 25 NEWSPAPER SPORTS SECTIONS
- 25.1 How Fans Obtain Sports News
- 25.2 Sports Section Readership
- 25.3 Sports Editors
- 26 SPORTS ONLINE
- 26.1 Market Assessment
- 26.2 Sports Websites
- 26.3 Sports Website Visitor Demographics
- 26.4 Major League Sports Streaming Packages
- 26.5 Live Sports Online
- 26.6 Independent Sports Sites
- 26.7 Sports Activities On Social Networks
- 27 MOBILE
- 27.1 Sports Video Via Mobile
- 27.2 Enhancing The Stadium Experience
- 27.3 Stadium Networks
- 27.4 MLB Wireless Connectivity
- PART IV: MAJOR EVENTS
- 28 COLLEGE FOOTBALL PLAYOFF & BOWL GAMES
- 28.1 College Football Playoff
- 28.2 Bowl Games
- 28.3 Broadcast Rights And Viewership
- 28.4 Bowl Games Payout
- 28.5 Sponsors
- 29 FIFA WORLD CUP
- 29.1 Overview
- 29.2 World Cup 2014
- 29.3 Women’s World Cup 2014
- 29.4 Economic Impact
- 29.5 Broadcast Rights
- 29.6 Sponsors
- 30 INDIANAPOLIS 500
- 30.1 Overview
- 30.2 Spectators And Economic Impact
- 30.3 Television Viewership
- 31 KENTUCKY DERBY
- 31.1 Overview
- 31.2 Attendance
- 31.3 Broadcast TV
- 31.4 Sponsors
- 32 NBA FINALS
- 32.1 Overview
- 32.2 TV Viewership
- 32.3 Economic Impact
- 33 NCAA FINAL FOUR
- 33.1 Overview
- 33.2 Spectators
- 33.3 Broadcast Rights
- 33.4 TV Viewership
- 33.5 March Madness Ads
- 33.6 Online
- 33.7 Economic Impact
- 34 OLYMPIC GAMES
- 34.1 Television Broadcast Rights
- 34.2 Prime-Time TV Audiences
- 34.3 Opening and Closing Ceremonies
- 34.4 Venue and Infrastructure Spending
- 34.5 United States Olympic Committee
- 34.6 Market Resources
- 35 RUGBY WORLD CUP
- 35.1 Overview
- 35.2 Rugby World Cup 2015
- 35.3 Sponsors
- 36 STANLEY CUP
- 36.1 Overview
- 36.2 TV Viewership
- 36.3 Economic Impact
- 37 SUPER BOWL
- 37.1 Overview
- 37.2 TV Viewership
- 37.3 Super Bowl Ads
- 37.4 Economic Impact
- 38 WORLD SERIES
- 38.1 Overview
- 38.2 TV Viewership
- 38.3 Economic Impact
- PART V: PROFESSIONAL TEAM SPORTS
- 39 MAJOR LEAGUE BASEBALL
- 39.1 League Revenue
- 39.2 Team Valuations
- 39.3 Player Salaries
- 39.4 Attendance
- 39.5 Sponsors
- 39.6 Television Broadcast Rights
- 39.7 Franchise Transactions
- 39.8 MLB All-Star Game
- 39.9 Fan Demographics
- 39.10 Favorite Teams
- 39.11 Fan Loyalty
- 39.12 Market Resources
- 40 NATIONAL BASKETBALL ASSOCIATION
- 40.1 League Revenue
- 40.2 Team Valuations
- 40.3 Player Salaries
- 40.5 Attendance
- 40.6 Sponsors
- 40.7 Television Broadcast Rights
- 40.8 Franchise Transactions
- 40.9 NBA All-Star Game
- 40.10 Fan Demographics
- 40.11 Favorite Teams
- 40.12 Fan Loyalty
- 40.15 Market Resources
- 41 NATIONAL FOOTBALL LEAGUE
- 41.1 League Revenue
- 41.2 Team Valuations
- 41.3 Player Salaries
- 41.4 Attendance
- 41.5 Sponsors
- 41.6 Television Broadcast Rights
- 41.7 Franchise Transactions
- 41.8 Pro Bowl
- 41.9 Fan Demographics
- 41.10 Favorite Teams
- 41.11 Fan Loyalty
- 41.12 Market Resources
- 42 NATIONAL HOCKEY LEAGUE
- 42.1 League Revenue
- 42.2 Team Valuations
- 42.3 Player Salaries
- 42.4 Attendance
- 42.5 Sponsors
- 42.6 Television Broadcast Rights
- 42.7 Franchise Transactions
- 42.8 Stanley Cup
- 42.9 All-Star Game
- 42.10 Fan Demographics
- 42.11 Fan Loyalty
- 42.12 Market Resources
- 43 MAJOR LEAGUE SOCCER
- 43.1 Overview
- 43.2 Attendance
- 43.3 Sponsors
- 43.4 Television Broadcast Rights
- 43.5 Fan Demographics
- 43.6 Market Resources
- 44 PREMIER LEAGUE
- 44.1 Overview
- 44.2 Clubs
- 44.3 U.S. Broadcast Rights And Viewership
- 44.4 Sponsors
- 45 MAJOR LEAGUE LACROSSE
- 45.1 Overview
- 45.2 Attendance
- 45.3 Broadcast Rights
- 45.4 Sponsors
- 45.5 Market Resources
- 46 NATIONAL LACROSSE LEAGUE
- 46.1 Overview
- 46.2 Attendance
- 46.3 Broadcast Rights
- 46.4 Sponsors
- 46.5 Market Resources
- 47 ARENA FOOTBALL LEAGUE
- 47.1 Overview
- 47.2 Attendance
- 47.3 Sponsors
- 47.4 Telecasts and Online Access
- 47.5 Market Resources
- 48 MINOR LEAGUE BASEBALL
- 48.1 Overview
- 48.2 Team Valuations
- 48.3 Attendance
- 48.4 Class AAA Leagues
- 48.5 Market Resources
- 49 MINOR LEAGUE HOCKEY
- 49.1 Overview
- 49.2 American Hockey League
- 49.3 East Coast Hockey League
- 49.4 Market Resources
- 50 NBA DEVELOPMENT LEAGUE
- 50.1 Overview
- 50.2 Attendance
- 50.3 Teams
- 50.4 Media Rights
- 50.5 Sponsors
- PART VI: WOMEN’S SPORT LEAGUES
- 51 WOMEN’S NATIONAL BASKETBALL ASSOCIATION
- 51.1 Overview
- 51.2 Attendance
- 51.3 Sponsors
- 51.4 Television Broadcast Rights
- 51.5 TV Viewership
- 51.6 Fan Demographics
- 51.7 Market Resources
- 52 LEGENDS FOOTBALL LEAGUE
- 52.1 Overview
- 52.2 2016 Season
- 52.3 Media
- 53 NATIONAL PRO FASTPITCH
- 53.1 Overview
- 53.2 Teams
- 53.3 Sponsors
- 53.4 Market Resources
- 54 NATIONAL WOMEN’S HOCKEY LEAGUE
- 54.1 Overview
- 54.2 Inaugural Season
- 54.3 Media
- 54.4 Sponsors
- 55 NATIONAL WOMEN’S SOCCER LEAGUE
- 55.1 Overview
- 55.2 Attendance
- 55.3 Media Rights
- 55.4 Sponsors
- 55.5 Market Resources
- PART VII: COLLEGIATE & HIGH SCHOOL SPORTS
- 56 COLLEGE ATHLETIC PROGRAMS
- 56.1 Profiles of Major Programs
- 57 NCAA SPORTS
- 57.1 Overview
- 57.2 Men’s and Women’s Sports
- 57.3 Division I Conferences
- 57.4 NCAA Revenue
- 57.5 Conference Revenue
- 57.6 Athletic Department Budgets
- 57.7 Athletic Department Revenue
- 57.8 Broadcast Rights
- 57.9 Sponsors
- 57.10 Market Resources
- 58 NCAA FOOTBALL
- 58.1 Market Assessment
- 58.2 Fans and Spectators
- 58.3 College Football Playoff and Bowl Games
- 58.4 Fan Demographics
- 58.5 Regular-Season Broadcasts
- 59 NCAA MEN’S BASKETBALL
- 59.1 Market Assessment
- 59.2 Fans and Spectators
- 59.3 NCAA Divison I Finals
- 59.4 Fan Demographics
- 59.5 Favorite Teams
- 59.6 Regular-Season Broadcasts
- 60 NCAA WOMEN’S BASKETBALL
- 60.1 Fans and Spectators
- 60.2 Favorite Teams
- 60.3 NCAA Women’s Finals
- 61 HIGH SCHOOL SPORTS
- 61.1 Overview
- 61.2 Most Popular Sports
- 61.3 Participation by Sport
- 61.4 Participation by State
- 61.5 High School Sports Online
- 61.6 Local Television Broadcasting
- 61.7 Sponsors and Promotions
- 61.8 Market Resources
- 62 YOUTH TEAM SPORTS
- 62.1 Participation
- 62.2 Youth Baseball
- 62.3 Youth Basketball
- 62.4 Youth Football
- 62.5 Hockey
- 62.6 Youth Soccer
- PART VIII: FIGHTING SPORTS
- 63 BOXING
- 63.1 Overview
- 63.2 Boxing Fans
- 63.3 Pay-Per-View Events
- 63.4 Televised Boxing
- 63.5 Promoters
- 64 ULTIMATE FIGHTING CHAMPIONSHIP
- 64.1 Overview
- 64.2 MMA Fans
- 64.3 Live Events
- 64.4 Pay-Per-View Events
- 64.5 UFC On TV
- 64.6 UFC Online
- 64.7 Sponsors
- 64.8 Market Resources
- 65 WORLD WRESTLING ENTERTAINMENT
- 65.1 Overview
- 65.2 Professional Wrestling Fans
- 65.3 Live Events and Television
- 65.4 Pay-Per-View Events
- 65.5 The WWE Network
- 65.6 WWE Fan Demographics
- 65.7 Sponsors
- 65.8 Market Resources
- PART IX: GOLF
- 66 GOLF PARTICIPATION
- 66.1 Participation
- 66.2 Spending
- 66.3 Golf Courses
- 66.4 Demographics
- 66.5 Market Resources
- 67 MEN’S TOUR
- 67.1 Overview
- 67.2 Highest Earning Golfers
- 67.3 The PGA Tour
- 67.4 The Major Championships
- 67.5 Broadcast Rights
- 67.6 Sponsors
- 67.7 Market Resources
- 68 WOMEN’S TOUR
- 68.1 Overview
- 68.2 Highest-Earning Golfers
- 68.3 The LPGA Tour
- 68.4 Grand Slam
- 68.5 Broadcast Rights
- 68.6 Sponsors
- 68.7 Market Resources
- 69 MAJOR TOURNAMENTS
- 69.1 Overview
- 69.2 The Masters
- 69.3 U.S. Open Championships
- 69.4 The British Open Championship
- 69.5 PGA Championship
- 69.6 Ryder Cup
- 69.7 Presidents Cup
- PART X: MOTORSPORTS
- 70 INDYCAR
- 70.1 Overview
- 70.2 Sponsors
- 70.3 Television and Radio Broadcast Rights
- 70.4 Racing Teams
- 70.5 IndyCar Series
- 70.6 Market Resources
- 71 NASCAR
- 71.1 Overview
- 71.2 Advertising and Sponsorships
- 71.3 Television Broadcast Rights and Ratings
- 71.4 Drivers and Racing Teams
- 71.5 Tracks
- 71.6 Sprint Cup Series
- 71.7 Nationwide Series
- 71.8 Fan Demographics
- 71.9 Market Resources
- 72 FORMULA ONE
- 72.1 Overview
- 72.2 Formula One 2015
- 72.3 United States Grand Prix
- 72.4 Grand Prix of America
- 73 FORMULA E
- 73.1 Overview
- 73.2 Racing Teams
- 73.3 FIA Formula E Championship 2014-2015
- 73.4 FIA Formula E Championship 2015-2016
- 73.5 Sponsors
- 74 NHRA DRAG RACING
- 74.1 Overview
- 74.2 NHRA Mello Yello Drag Racing Series
- 74.3 Sportsman Series
- 74.4 Broadcast Rights
- 74.5 Sponsors
- 74.6 Market Resources
- 75 UNITED SPORTSCAR CHAMPIONSHIP
- 75.1 Overview
- 75.2 Tudor United SportsCar Championship
- 75.3 Broadcast Rights
- 75.4 Sponsors
- 75.5 Market Resources
- 76 WORLD OF OUTLAWS
- 76.1 Overview
- 76.2 Sprint Car Series
- 76.3 Late Model Series
- 76.4 Sponsors
- 76.5 Market Resources
- 77 MOTOCROSS
- 77.1 Overview
- 77.2 Sponsors
- 77.3 Television Broadcast Rights
- 77.4 AMA Motocross Championship
- 77.5 Market Resources
- 78 SUPERCROSS
- 78.1 Overview
- 78.2 Sponsors
- 78.3 Racing Teams
- 78.4 Monster Energy AMA Supercross
- 78.5 Market Resources
- PART XI: TENNIS
- 79 TENNIS PARTICIPATION
- 79.1 Participation
- 79.2 Spending
- 79.3 Demographics
- 79.4 Market Resources
- 80 MEN’S TOURS
- 80.1 Overview
- 80.2 Highest Earning Tennis Players
- 80.3 Grand Slam Tournaments
- 80.4 APT World Tour
- 80.5 US Open Series
- 80.6 Market Resources
- 81 WOMEN’S TOURS
- 81.1 Overview
- 81.2 Highest Earning Tennis Players
- 81.3 WTA Tour
- 81.4 Grand Slam Tournaments
- 81.5 US Open Series
- 81.6 Sponsors
- 81.7 Market Resources
- 82 MAJOR TOURNAMENTS
- 82.1 BNP Paribas Open
- 82.2 Davis Cup
- 82.3 Fed Cup
- 82.4 Miami Open
- 82.5 US Open
- 82.6 Wimbledon
- PART XII: ORGANIZED SPORTS/COMPETITIONS
- 83 AIR RACING
- 83.1 Overview
- 83.2 Red Bull Air Race
- 83.3 Reno Air Races
- 84 AMERICA’S CUP
- 84.1 Overview
- 84.2 The 34th America’s Cup
- 84.3 Television Broadcasts and Web-Streamed Video
- 84.4 Sponsors and Hospitality
- 84.5 The 35th America’s Cup
- 84.6 Market Resources
- 85 BASS FISHING & SPORTFISHING
- 85.1 Overview
- 85.2 Bass Anglers Sportsman’s Society
- 85.3 FLW Outdoors
- 85.4 Western Outdoor News Bass
- 85.5 Sportfishing
- 85.6 Fantasy Fishing
- 85.7 Collegiate
- 85.8 Market Resources
- 86 BOWLING
- 86.1 Participation
- 86.2 United States Bowling Congress
- 86.3 Professional Bowlers Association
- 86.4 World Bowling Association
- 86.5 Collegiate Teams
- 86.6 Market Resources
- 87 COMPETITIVE CHEERLEADING
- 87.1 Overview
- 87.2 Sanctioning Organizations
- 87.3 Collegiate Competitive Cheer
- 87.4 Market Resources
- 88 CRICKET
- 88.1 Overview
- 88.2 Organized Cricket in the United States
- 88.3 Cricket All Stars
- 88.4 International Activities
- 88.5 Cricket World Cup
- 88.6 Market Resources
- 89 CYCLING
- 89.1 Overview
- 89.2 Tour de France
- 89.3 Major U.S. Races
- 89.4 USA Cycling
- 89.5 Velodromes
- 89.6 Market Resources
- 90 DOG SHOWS
- 90.1 Overview
- 90.2 Westminster Kennel Club Dog Show
- 90.3 National Dog Show
- 90.4 AKC/Eukanuba National Championship
- 91 EQUESTRIAN
- 91.1 Overview
- 91.2 Horse Shows
- 91.3 Polo
- 91.4 Rodeos
- 91.5 World Equestrian Games
- 91.6 Market Resources
- 92 ESPORTS
- 92.1 Overview
- 92.2 Market Assessment
- 92.3 Gaming Networks
- 92.4 Major Events
- 92.5 Major League Gaming
- 92.6 Collegiate Leagues
- 93 EVENTS FOR ATHLETES WITH DISABILITIES
- 93.1 Overview
- 93.2 Summer and Winter Paralympic Games
- 93.3 Special Olympics
- 93.4 Extremity Games
- 93.5 Disabled Sports USA
- 93.6 Market Resources
- 94 FIGURE SKATING
- 94.1 Overview
- 94.2 Sanctioning Organization
- 94.3 Skate America
- 94.4 Team Challenge Cup
- 94.5 Market Resources
- 95 FITNESS & STRENGTH COMPETITIONS
- 95.1 Profiles of Major Events
- 96 GYMNASTICS
- 96.1 Overview
- 96.2 Sanctioning Organizations
- 96.3 Major Events
- 96.4 Sponsors
- 96.5 Market Resources
- 97 HORSE RACING
- 97.1 Overview
- 97.2 Triple Crown
- 97.3 Preakness Stakes
- 97.4 Belmont Stakes
- 97.5 Kentucky Oaks
- 97.6 Breeders’ Cup
- 97.7 Saratoga
- 97.8 Market Resources
- 98 INTERNATIONAL CHAMPIONS CUP
- 98.1 Overview
- 98.2 North American Tours
- 98.3 ICCNA 2015
- 98.4 Sponsors
- 98.5 Market Resources
- 99 LACROSSE
- 99.1 Overview
- 99.2 Sanctioning Organization
- 99.3 Growth of Lacrosse in the United States
- 99.4 Major Events
- 99.5 Market Resources
- 100 MARATHONS & ENDURANCE EVENTS
- 100.1 Participation
- 100.2 Major Events
- 100.3 Economic Impact
- 100.4 Business Assessment
- 100.5 Sponsors
- 100.6 Market Resources
- 101 RODEO
- 101.1 Overview
- 101.2 Professional Rodeo Cowboys Association
- 101.3 Professional Bull Riders
- 101.4 Major Events
- 101.5 Fan Demographics
- 101.6 Market Resources
- 102 ROLLER DERBY
- 102.1 Overview
- 102.2 Women’s Flat Track Derby Association
- 102.3 Other Leagues
- 102.4 Market Resources
- 103 ROWING
- 103.1 Overview
- 103.2 Intercollegiate Rowing
- 103.3 Rowing At The Summer Olympic Games
- 103.4 The World Rowing Championships
- 103.5 Market Resources
- 104 RUGBY
- 104.1 Overview
- 104.2 USA Rugby League
- 104.3 Rugby World Cup
- 104.4 Six Nations Championship
- 104.5 Rugby in the Summer Olympic Games
- 104.6 Market Resources
- 105 SENIOR GAMES
- 105.1 Overview
- 105.2 State Games
- 105.3 Biennial Summer Games
- 105.4 Winter Senior Games
- 105.5 Sponsors
- 105.6 Market Resources
- 106 SKIING & SNOWBOARDING
- 106.1 Overview
- 106.2 Participation
- 106.3 Governing Organizations
- 106.4 Winter Olympic Events
- 106.5 FIS World Championships
- 106.6 USSA Grand Prix Series
- 106.7 Market Resources
- 107 SOCCER
- 107.1 Overview
- 107.2 Growth of Soccer in the United States
- 107.3 Sponsors
- 107.4 Market Resources
- 108 SOFTBALL
- 108.1 Overview
- 108.2 Amateur Softball Association
- 108.3 Market Resources
- 109 STATE GAMES
- 109.1 Overview
- 109.2 Profiles of State Games
- 109.3 State Games Of America
- 109.4 Market Resources
- 110 SURFING
- 110.1 Overview
- 110.2 Championship Tours
- 110.3 Market Resources
- 111 SWIMMING, DIVING & WATER POLO
- 111.1 Overview
- 111.2 Sanctioning Organizations
- 111.3 Sponsors
- 111.4 Market Resources
- 112 TRACK & FIELD
- 112.1 Overview
- 112.2 Sanctioning Organization
- 112.3 Major Events
- 112.4 Market Resources
- 113 TRIATHLONS
- 113.1 Overview
- 113.2 Demographics
- 113.3 Major Events
- 113.4 Market Resources
- 114 VOLLEYBALL
- 114.1 Overview
- 114.2 Sanctioning Organization
- 114.3 AVP Pro Beach Volleyball
- 114.4 Market Resources
- 115 X GAMES
- 115.1 Overview
- 115.2 Summer X Games
- 115.3 Winter X Games
- 115.4 Television Viewership
- 115.5 Sponsors
- REFERENCES
- APPENDIX A - ACADEMIC CENTERS
- APPENDIX B - ANALYSTS
- APPENDIX C - ASSOCIATIONS
- APPENDIX D - PERIODICALS
- APPENDIX E - SPORTS COMMISSIONS
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