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Sports Marketing 2016-2017

PART I: THE U.S. SPORTS MARKET
1 MARKET ASSESSMENT
1.1 Annual Revenue
1.2 Economic Impact
1.3 Gate Revenue
1.4 Media Rights
2 SPORTS FANS
2.1 Demographic Profile Of U.S. Sports Fans
2.2 Favorite Sports
2.3 Avid Fans
2.4 Fan Base By Gender
2.5 Female Fans
2.6 Fan Base By Age
2.7 Average Age By Sport
2.8 Youth Fans
2.9 Fan Base By Income
2.10 Fan Base By Ethnicity
2.11 African-American Fans
2.12 Hispanic-American Fans
3 PROFESSIONAL SPORTS
3.1 Professional League Revenue
3.2 Sports Teams
3.3 Minor League Sports
4 ATHLETES
4.1 Favorite Athletes
4.2 Athletes’ Salaries
4.3 Highest Paid Athletes
4.4 Athlete Endorsements
4.5 Athlete Celebrities
4.6 Market Resources
5 PARTICIPATION & RECREATION
5.1 Conditioning and Fitness
5.2 Individual Sports
5.3 Racquet Sports
5.4 Team Sports
5.5 Outdoor Sports
5.6 Water Sports
5.7 Market Resources
6 TOP SPORTS CITIES
6.1 Overview
6.2 Avid Sports Fans City-by-City
6.3 Attending Spectator Sports Events
6.4 Fan Ranking By Sport
6.5 Top Minor League Markets
7 SPORTS BRANDS
7.1 Overview
7.2 Athlete Brands
7.3 Business Brands
7.4 Event Brands
7.5 Team Brands
PART II: SPORTS MARKET SEGMENTS
8 ADVERTISING & SPONSORSHIPS
8.1 Market Assessment
8.2 Top Sports Advertisers
8.3 Advertising Agencies in Sports Marketing
8.4 Sports Sponsorships
8.5 Naming Rights
8.6 Jersey Rights
8.7 Market Resources
9 AGENTS & AGENCIES
9.1 Overview
9.2 Top Agents and Agencies
9.3 Top Agencies By League
9.4 Market Resources
10 CONCESSIONS
10.1 Market Assessment
10.2 Concessionaires
10.3 Best Food At Stadiums And Arenas
11 FANTASY SPORTS
11.1 Overview
11.2 Legality
11.3 Market Assessment
11.4 Demographics
11.5 Season-Long Fantasy Sports
11.6 Daily Fantasy Sports
11.7 Fantasy Sports and Professional Sports Leagues
11.8 Market Resources
12 FITNESS & HEALTH CLUBS
12.1 Fitness Activities
12.2 Fitness and Health Clubs
12.3 Market Leaders
12.4 Market Resources
13 GAME PROMOTIONS
13.1 Overview
13.2 Giveaways
13.3 Promotions and Events
13.4 All-You-Can-Eat Promotions
14 LICENSING
14.1 Professional Sports Properties
14.2 Top-Selling Professional Sports Jerseys
14.3 Top-Selling Professional Sports Team Merchandise
14.4 Collegiate Properties
14.5 Market Resources
15 MEMORABILIA
15.1 Market Assessment
15.2 Sports Memorabilia Auctions
15.3 Sports Cards
15.4 Market Resources
16 SPORTING GOODS
16.1 Spending At Sporting Goods Stores
16.2 Sporting Goods Category Spending
16.3 Spending Distribution
16.4 Trends
16.5 Marketshare Leaders
16.6 Market Resources
17 SPORTS HALLS OF FAME & MUSEUMS
17.1 Overview
17.2 Largest Halls of Fame
17.3 List Of Sports Museums
18 SPORTS TRAVEL
18.1 Market Assessment
18.2 Favorite Cities For Sports Travel
18.3 Youth Sports Travel
18.4 Baseball Spring Training
18.5 Sports-Specialist Travel Agencies
19 STADIUMS & ARENAS
19.1 Sports Facility Construction
19.2 Professional Sports Stadiums and Arenas
19.3 Naming Rights
19.4 Personal Seat Licenses
19.5 Premium Seating
20 SPEEDWAYS
20.1 Overview
20.2 Major Speedways
21 TICKETING
21.1 Market Assessment
21.2 Secondary Ticketing
21.3 Dynamic Pricing
21.4 Moving Unsold Ticket Inventory
21.5 Mobile Ticketing
21.6 Ticketing Through Social Networks
21.7 Market Resources
PART III: SPORTS MEDIA
22 SPORTS TELEVISION BROADCASTING
22.1 Sports Network Overview
22.2 Broadcast Rights Agreements
22.3 Major Sports Networks
22.4 Sport-Specific Networks
22.5 League Networks
22.6 Regional Sports Networks
22.7 RSN Ratings
22.8 Sports Programming On Cable Networks
22.9 College Sports Broadcasts
22.10 European Sports Networks
23 SPORTS RADIO
23.1 Sports Radio Stations
23.2 Sports Radio Networks
23.3 The Sports Radio Audience
23.4 Advertising
23.5 Sports on Satellite Radio
23.6 Live Broadcast Baseball
24 SPORTS PERIODICALS
24.1 Market Assessment
24.2 Circulation
24.3 List of Sports Periodicals
25 NEWSPAPER SPORTS SECTIONS
25.1 How Fans Obtain Sports News
25.2 Sports Section Readership
25.3 Sports Editors
26 SPORTS ONLINE
26.1 Market Assessment
26.2 Sports Websites
26.3 Sports Website Visitor Demographics
26.4 Major League Sports Streaming Packages
26.5 Live Sports Online
26.6 Independent Sports Sites
26.7 Sports Activities On Social Networks
27 MOBILE
27.1 Sports Video Via Mobile
27.2 Enhancing The Stadium Experience
27.3 Stadium Networks
27.4 MLB Wireless Connectivity
PART IV: MAJOR EVENTS
28 COLLEGE FOOTBALL PLAYOFF & BOWL GAMES
28.1 College Football Playoff
28.2 Bowl Games
28.3 Broadcast Rights And Viewership
28.4 Bowl Games Payout
28.5 Sponsors
29 FIFA WORLD CUP
29.1 Overview
29.2 World Cup 2014
29.3 Women’s World Cup 2014
29.4 Economic Impact
29.5 Broadcast Rights
29.6 Sponsors
30 INDIANAPOLIS 500
30.1 Overview
30.2 Spectators And Economic Impact
30.3 Television Viewership
31 KENTUCKY DERBY
31.1 Overview
31.2 Attendance
31.3 Broadcast TV
31.4 Sponsors
32 NBA FINALS
32.1 Overview
32.2 TV Viewership
32.3 Economic Impact
33 NCAA FINAL FOUR
33.1 Overview
33.2 Spectators
33.3 Broadcast Rights
33.4 TV Viewership
33.5 March Madness Ads
33.6 Online
33.7 Economic Impact
34 OLYMPIC GAMES
34.1 Television Broadcast Rights
34.2 Prime-Time TV Audiences
34.3 Opening and Closing Ceremonies
34.4 Venue and Infrastructure Spending
34.5 United States Olympic Committee
34.6 Market Resources
35 RUGBY WORLD CUP
35.1 Overview
35.2 Rugby World Cup 2015
35.3 Sponsors
36 STANLEY CUP
36.1 Overview
36.2 TV Viewership
36.3 Economic Impact
37 SUPER BOWL
37.1 Overview
37.2 TV Viewership
37.3 Super Bowl Ads
37.4 Economic Impact
38 WORLD SERIES
38.1 Overview
38.2 TV Viewership
38.3 Economic Impact
PART V: PROFESSIONAL TEAM SPORTS
39 MAJOR LEAGUE BASEBALL
39.1 League Revenue
39.2 Team Valuations
39.3 Player Salaries
39.4 Attendance
39.5 Sponsors
39.6 Television Broadcast Rights
39.7 Franchise Transactions
39.8 MLB All-Star Game
39.9 Fan Demographics
39.10 Favorite Teams
39.11 Fan Loyalty
39.12 Market Resources
40 NATIONAL BASKETBALL ASSOCIATION
40.1 League Revenue
40.2 Team Valuations
40.3 Player Salaries
40.5 Attendance
40.6 Sponsors
40.7 Television Broadcast Rights
40.8 Franchise Transactions
40.9 NBA All-Star Game
40.10 Fan Demographics
40.11 Favorite Teams
40.12 Fan Loyalty
40.15 Market Resources
41 NATIONAL FOOTBALL LEAGUE
41.1 League Revenue
41.2 Team Valuations
41.3 Player Salaries
41.4 Attendance
41.5 Sponsors
41.6 Television Broadcast Rights
41.7 Franchise Transactions
41.8 Pro Bowl
41.9 Fan Demographics
41.10 Favorite Teams
41.11 Fan Loyalty
41.12 Market Resources
42 NATIONAL HOCKEY LEAGUE
42.1 League Revenue
42.2 Team Valuations
42.3 Player Salaries
42.4 Attendance
42.5 Sponsors
42.6 Television Broadcast Rights
42.7 Franchise Transactions
42.8 Stanley Cup
42.9 All-Star Game
42.10 Fan Demographics
42.11 Fan Loyalty
42.12 Market Resources
43 MAJOR LEAGUE SOCCER
43.1 Overview
43.2 Attendance
43.3 Sponsors
43.4 Television Broadcast Rights
43.5 Fan Demographics
43.6 Market Resources
44 PREMIER LEAGUE
44.1 Overview
44.2 Clubs
44.3 U.S. Broadcast Rights And Viewership
44.4 Sponsors
45 MAJOR LEAGUE LACROSSE
45.1 Overview
45.2 Attendance
45.3 Broadcast Rights
45.4 Sponsors
45.5 Market Resources
46 NATIONAL LACROSSE LEAGUE
46.1 Overview
46.2 Attendance
46.3 Broadcast Rights
46.4 Sponsors
46.5 Market Resources
47 ARENA FOOTBALL LEAGUE
47.1 Overview
47.2 Attendance
47.3 Sponsors
47.4 Telecasts and Online Access
47.5 Market Resources
48 MINOR LEAGUE BASEBALL
48.1 Overview
48.2 Team Valuations
48.3 Attendance
48.4 Class AAA Leagues
48.5 Market Resources
49 MINOR LEAGUE HOCKEY
49.1 Overview
49.2 American Hockey League
49.3 East Coast Hockey League
49.4 Market Resources
50 NBA DEVELOPMENT LEAGUE
50.1 Overview
50.2 Attendance
50.3 Teams
50.4 Media Rights
50.5 Sponsors
PART VI: WOMEN’S SPORT LEAGUES
51 WOMEN’S NATIONAL BASKETBALL ASSOCIATION
51.1 Overview
51.2 Attendance
51.3 Sponsors
51.4 Television Broadcast Rights
51.5 TV Viewership
51.6 Fan Demographics
51.7 Market Resources
52 LEGENDS FOOTBALL LEAGUE
52.1 Overview
52.2 2016 Season
52.3 Media
53 NATIONAL PRO FASTPITCH
53.1 Overview
53.2 Teams
53.3 Sponsors
53.4 Market Resources
54 NATIONAL WOMEN’S HOCKEY LEAGUE
54.1 Overview
54.2 Inaugural Season
54.3 Media
54.4 Sponsors
55 NATIONAL WOMEN’S SOCCER LEAGUE
55.1 Overview
55.2 Attendance
55.3 Media Rights
55.4 Sponsors
55.5 Market Resources
PART VII: COLLEGIATE & HIGH SCHOOL SPORTS
56 COLLEGE ATHLETIC PROGRAMS
56.1 Profiles of Major Programs
57 NCAA SPORTS
57.1 Overview
57.2 Men’s and Women’s Sports
57.3 Division I Conferences
57.4 NCAA Revenue
57.5 Conference Revenue
57.6 Athletic Department Budgets
57.7 Athletic Department Revenue
57.8 Broadcast Rights
57.9 Sponsors
57.10 Market Resources
58 NCAA FOOTBALL
58.1 Market Assessment
58.2 Fans and Spectators
58.3 College Football Playoff and Bowl Games
58.4 Fan Demographics
58.5 Regular-Season Broadcasts
59 NCAA MEN’S BASKETBALL
59.1 Market Assessment
59.2 Fans and Spectators
59.3 NCAA Divison I Finals
59.4 Fan Demographics
59.5 Favorite Teams
59.6 Regular-Season Broadcasts
60 NCAA WOMEN’S BASKETBALL
60.1 Fans and Spectators
60.2 Favorite Teams
60.3 NCAA Women’s Finals
61 HIGH SCHOOL SPORTS
61.1 Overview
61.2 Most Popular Sports
61.3 Participation by Sport
61.4 Participation by State
61.5 High School Sports Online
61.6 Local Television Broadcasting
61.7 Sponsors and Promotions
61.8 Market Resources
62 YOUTH TEAM SPORTS
62.1 Participation
62.2 Youth Baseball
62.3 Youth Basketball
62.4 Youth Football
62.5 Hockey
62.6 Youth Soccer
PART VIII: FIGHTING SPORTS
63 BOXING
63.1 Overview
63.2 Boxing Fans
63.3 Pay-Per-View Events
63.4 Televised Boxing
63.5 Promoters
64 ULTIMATE FIGHTING CHAMPIONSHIP
64.1 Overview
64.2 MMA Fans
64.3 Live Events
64.4 Pay-Per-View Events
64.5 UFC On TV
64.6 UFC Online
64.7 Sponsors
64.8 Market Resources
65 WORLD WRESTLING ENTERTAINMENT
65.1 Overview
65.2 Professional Wrestling Fans
65.3 Live Events and Television
65.4 Pay-Per-View Events
65.5 The WWE Network
65.6 WWE Fan Demographics
65.7 Sponsors
65.8 Market Resources
PART IX: GOLF
66 GOLF PARTICIPATION
66.1 Participation
66.2 Spending
66.3 Golf Courses
66.4 Demographics
66.5 Market Resources
67 MEN’S TOUR
67.1 Overview
67.2 Highest Earning Golfers
67.3 The PGA Tour
67.4 The Major Championships
67.5 Broadcast Rights
67.6 Sponsors
67.7 Market Resources
68 WOMEN’S TOUR
68.1 Overview
68.2 Highest-Earning Golfers
68.3 The LPGA Tour
68.4 Grand Slam
68.5 Broadcast Rights
68.6 Sponsors
68.7 Market Resources
69 MAJOR TOURNAMENTS
69.1 Overview
69.2 The Masters
69.3 U.S. Open Championships
69.4 The British Open Championship
69.5 PGA Championship
69.6 Ryder Cup
69.7 Presidents Cup
PART X: MOTORSPORTS
70 INDYCAR
70.1 Overview
70.2 Sponsors
70.3 Television and Radio Broadcast Rights
70.4 Racing Teams
70.5 IndyCar Series
70.6 Market Resources
71 NASCAR
71.1 Overview
71.2 Advertising and Sponsorships
71.3 Television Broadcast Rights and Ratings
71.4 Drivers and Racing Teams
71.5 Tracks
71.6 Sprint Cup Series
71.7 Nationwide Series
71.8 Fan Demographics
71.9 Market Resources
72 FORMULA ONE
72.1 Overview
72.2 Formula One 2015
72.3 United States Grand Prix
72.4 Grand Prix of America
73 FORMULA E
73.1 Overview
73.2 Racing Teams
73.3 FIA Formula E Championship 2014-2015
73.4 FIA Formula E Championship 2015-2016
73.5 Sponsors
74 NHRA DRAG RACING
74.1 Overview
74.2 NHRA Mello Yello Drag Racing Series
74.3 Sportsman Series
74.4 Broadcast Rights
74.5 Sponsors
74.6 Market Resources
75 UNITED SPORTSCAR CHAMPIONSHIP
75.1 Overview
75.2 Tudor United SportsCar Championship
75.3 Broadcast Rights
75.4 Sponsors
75.5 Market Resources
76 WORLD OF OUTLAWS
76.1 Overview
76.2 Sprint Car Series
76.3 Late Model Series
76.4 Sponsors
76.5 Market Resources
77 MOTOCROSS
77.1 Overview
77.2 Sponsors
77.3 Television Broadcast Rights
77.4 AMA Motocross Championship
77.5 Market Resources
78 SUPERCROSS
78.1 Overview
78.2 Sponsors
78.3 Racing Teams
78.4 Monster Energy AMA Supercross
78.5 Market Resources
PART XI: TENNIS
79 TENNIS PARTICIPATION
79.1 Participation
79.2 Spending
79.3 Demographics
79.4 Market Resources
80 MEN’S TOURS
80.1 Overview
80.2 Highest Earning Tennis Players
80.3 Grand Slam Tournaments
80.4 APT World Tour
80.5 US Open Series
80.6 Market Resources
81 WOMEN’S TOURS
81.1 Overview
81.2 Highest Earning Tennis Players
81.3 WTA Tour
81.4 Grand Slam Tournaments
81.5 US Open Series
81.6 Sponsors
81.7 Market Resources
82 MAJOR TOURNAMENTS
82.1 BNP Paribas Open
82.2 Davis Cup
82.3 Fed Cup
82.4 Miami Open
82.5 US Open
82.6 Wimbledon
PART XII: ORGANIZED SPORTS/COMPETITIONS
83 AIR RACING
83.1 Overview
83.2 Red Bull Air Race
83.3 Reno Air Races
84 AMERICA’S CUP
84.1 Overview
84.2 The 34th America’s Cup
84.3 Television Broadcasts and Web-Streamed Video
84.4 Sponsors and Hospitality
84.5 The 35th America’s Cup
84.6 Market Resources
85 BASS FISHING & SPORTFISHING
85.1 Overview
85.2 Bass Anglers Sportsman’s Society
85.3 FLW Outdoors
85.4 Western Outdoor News Bass
85.5 Sportfishing
85.6 Fantasy Fishing
85.7 Collegiate
85.8 Market Resources
86 BOWLING
86.1 Participation
86.2 United States Bowling Congress
86.3 Professional Bowlers Association
86.4 World Bowling Association
86.5 Collegiate Teams
86.6 Market Resources
87 COMPETITIVE CHEERLEADING
87.1 Overview
87.2 Sanctioning Organizations
87.3 Collegiate Competitive Cheer
87.4 Market Resources
88 CRICKET
88.1 Overview
88.2 Organized Cricket in the United States
88.3 Cricket All Stars
88.4 International Activities
88.5 Cricket World Cup
88.6 Market Resources
89 CYCLING
89.1 Overview
89.2 Tour de France
89.3 Major U.S. Races
89.4 USA Cycling
89.5 Velodromes
89.6 Market Resources
90 DOG SHOWS
90.1 Overview
90.2 Westminster Kennel Club Dog Show
90.3 National Dog Show
90.4 AKC/Eukanuba National Championship
91 EQUESTRIAN
91.1 Overview
91.2 Horse Shows
91.3 Polo
91.4 Rodeos
91.5 World Equestrian Games
91.6 Market Resources
92 ESPORTS
92.1 Overview
92.2 Market Assessment
92.3 Gaming Networks
92.4 Major Events
92.5 Major League Gaming
92.6 Collegiate Leagues
93 EVENTS FOR ATHLETES WITH DISABILITIES
93.1 Overview
93.2 Summer and Winter Paralympic Games
93.3 Special Olympics
93.4 Extremity Games
93.5 Disabled Sports USA
93.6 Market Resources
94 FIGURE SKATING
94.1 Overview
94.2 Sanctioning Organization
94.3 Skate America
94.4 Team Challenge Cup
94.5 Market Resources
95 FITNESS & STRENGTH COMPETITIONS
95.1 Profiles of Major Events
96 GYMNASTICS
96.1 Overview
96.2 Sanctioning Organizations
96.3 Major Events
96.4 Sponsors
96.5 Market Resources
97 HORSE RACING
97.1 Overview
97.2 Triple Crown
97.3 Preakness Stakes
97.4 Belmont Stakes
97.5 Kentucky Oaks
97.6 Breeders’ Cup
97.7 Saratoga
97.8 Market Resources
98 INTERNATIONAL CHAMPIONS CUP
98.1 Overview
98.2 North American Tours
98.3 ICCNA 2015
98.4 Sponsors
98.5 Market Resources
99 LACROSSE
99.1 Overview
99.2 Sanctioning Organization
99.3 Growth of Lacrosse in the United States
99.4 Major Events
99.5 Market Resources
100 MARATHONS & ENDURANCE EVENTS
100.1 Participation
100.2 Major Events
100.3 Economic Impact
100.4 Business Assessment
100.5 Sponsors
100.6 Market Resources
101 RODEO
101.1 Overview
101.2 Professional Rodeo Cowboys Association
101.3 Professional Bull Riders
101.4 Major Events
101.5 Fan Demographics
101.6 Market Resources
102 ROLLER DERBY
102.1 Overview
102.2 Women’s Flat Track Derby Association
102.3 Other Leagues
102.4 Market Resources
103 ROWING
103.1 Overview
103.2 Intercollegiate Rowing
103.3 Rowing At The Summer Olympic Games
103.4 The World Rowing Championships
103.5 Market Resources
104 RUGBY
104.1 Overview
104.2 USA Rugby League
104.3 Rugby World Cup
104.4 Six Nations Championship
104.5 Rugby in the Summer Olympic Games
104.6 Market Resources
105 SENIOR GAMES
105.1 Overview
105.2 State Games
105.3 Biennial Summer Games
105.4 Winter Senior Games
105.5 Sponsors
105.6 Market Resources
106 SKIING & SNOWBOARDING
106.1 Overview
106.2 Participation
106.3 Governing Organizations
106.4 Winter Olympic Events
106.5 FIS World Championships
106.6 USSA Grand Prix Series
106.7 Market Resources
107 SOCCER
107.1 Overview
107.2 Growth of Soccer in the United States
107.3 Sponsors
107.4 Market Resources
108 SOFTBALL
108.1 Overview
108.2 Amateur Softball Association
108.3 Market Resources
109 STATE GAMES
109.1 Overview
109.2 Profiles of State Games
109.3 State Games Of America
109.4 Market Resources
110 SURFING
110.1 Overview
110.2 Championship Tours
110.3 Market Resources
111 SWIMMING, DIVING & WATER POLO
111.1 Overview
111.2 Sanctioning Organizations
111.3 Sponsors
111.4 Market Resources
112 TRACK & FIELD
112.1 Overview
112.2 Sanctioning Organization
112.3 Major Events
112.4 Market Resources
113 TRIATHLONS
113.1 Overview
113.2 Demographics
113.3 Major Events
113.4 Market Resources
114 VOLLEYBALL
114.1 Overview
114.2 Sanctioning Organization
114.3 AVP Pro Beach Volleyball
114.4 Market Resources
115 X GAMES
115.1 Overview
115.2 Summer X Games
115.3 Winter X Games
115.4 Television Viewership
115.5 Sponsors
REFERENCES
APPENDIX A - ACADEMIC CENTERS
APPENDIX B - ANALYSTS
APPENDIX C - ASSOCIATIONS
APPENDIX D - PERIODICALS
APPENDIX E - SPORTS COMMISSIONS

Sports Marketing 2016-2017

Sports Marketing 2016-2017 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. First published in 1997, this is RKMA’s 17th assessment of the U.S. sports business and our most comprehensive assessment of the sports business ever.

Available in hardcopy and PDF formats, Sports Marketing 2016-2017 will provide you with the most recent statistics and data available. This assessment of the $400 billion sports marketplace includes 15 categories of spectator sports, 32 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, sports-related travel, golf, tennis, collegiate sports, women’s professional sports, and the minor leagues. Sports marketing topics include sports broadcasting and advertising, periodicals, sports online, mobile media, licensing, sponsorships, and athlete endorsements.

Previous editions have been used by advertising agencies, professional sports teams, sports agents, public and college libraries, and university sports management programs. This is the best selling publication of its kind available from any source.

Over 1,900 website links – directly embedded into the electronic edition – will direct you to additional market research and other resources important to the sports business marketplace.


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