Sports Marketing 2016-2017

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from $385	521 Pages	Richard K. Miller & Associates	January, 2016	RKM5989127

Lowest Prices Guaranteed
Price	from $385
Length	521 Pages
Publisher	Richard K. Miller & Associates
Published Date	January, 2016
SKU	RKM5989127

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PART I: THE U.S. SPORTS MARKET
1 MARKET ASSESSMENT: 1.1 Annual Revenue; 1.2 Economic Impact; 1.3 Gate Revenue; 1.4 Media Rights
2 SPORTS FANS: 2.1 Demographic Profile Of U.S. Sports Fans; 2.2 Favorite Sports; 2.3 Avid Fans; 2.4 Fan Base By Gender; 2.5 Female Fans; 2.6 Fan Base By Age; 2.7 Average Age By Sport; 2.8 Youth Fans; 2.9 Fan Base By Income; 2.10 Fan Base By Ethnicity; 2.11 African-American Fans; 2.12 Hispanic-American Fans
3 PROFESSIONAL SPORTS: 3.1 Professional League Revenue; 3.2 Sports Teams; 3.3 Minor League Sports
4 ATHLETES: 4.1 Favorite Athletes; 4.2 Athletes’ Salaries; 4.3 Highest Paid Athletes; 4.4 Athlete Endorsements; 4.5 Athlete Celebrities; 4.6 Market Resources
5 PARTICIPATION & RECREATION: 5.1 Conditioning and Fitness; 5.2 Individual Sports; 5.3 Racquet Sports; 5.4 Team Sports; 5.5 Outdoor Sports; 5.6 Water Sports; 5.7 Market Resources
6 TOP SPORTS CITIES: 6.1 Overview; 6.2 Avid Sports Fans City-by-City; 6.3 Attending Spectator Sports Events; 6.4 Fan Ranking By Sport; 6.5 Top Minor League Markets
7 SPORTS BRANDS: 7.1 Overview; 7.2 Athlete Brands; 7.3 Business Brands; 7.4 Event Brands; 7.5 Team Brands
PART II: SPORTS MARKET SEGMENTS
8 ADVERTISING & SPONSORSHIPS: 8.1 Market Assessment; 8.2 Top Sports Advertisers; 8.3 Advertising Agencies in Sports Marketing; 8.4 Sports Sponsorships; 8.5 Naming Rights; 8.6 Jersey Rights; 8.7 Market Resources
9 AGENTS & AGENCIES: 9.1 Overview; 9.2 Top Agents and Agencies; 9.3 Top Agencies By League; 9.4 Market Resources
10 CONCESSIONS: 10.1 Market Assessment; 10.2 Concessionaires; 10.3 Best Food At Stadiums And Arenas
11 FANTASY SPORTS: 11.1 Overview; 11.2 Legality; 11.3 Market Assessment; 11.4 Demographics; 11.5 Season-Long Fantasy Sports; 11.6 Daily Fantasy Sports; 11.7 Fantasy Sports and Professional Sports Leagues; 11.8 Market Resources
12 FITNESS & HEALTH CLUBS: 12.1 Fitness Activities; 12.2 Fitness and Health Clubs; 12.3 Market Leaders; 12.4 Market Resources
13 GAME PROMOTIONS: 13.1 Overview; 13.2 Giveaways; 13.3 Promotions and Events; 13.4 All-You-Can-Eat Promotions
14 LICENSING: 14.1 Professional Sports Properties; 14.2 Top-Selling Professional Sports Jerseys; 14.3 Top-Selling Professional Sports Team Merchandise; 14.4 Collegiate Properties; 14.5 Market Resources
15 MEMORABILIA: 15.1 Market Assessment; 15.2 Sports Memorabilia Auctions; 15.3 Sports Cards; 15.4 Market Resources
16 SPORTING GOODS: 16.1 Spending At Sporting Goods Stores; 16.2 Sporting Goods Category Spending; 16.3 Spending Distribution; 16.4 Trends; 16.5 Marketshare Leaders; 16.6 Market Resources
17 SPORTS HALLS OF FAME & MUSEUMS: 17.1 Overview; 17.2 Largest Halls of Fame; 17.3 List Of Sports Museums
18 SPORTS TRAVEL: 18.1 Market Assessment; 18.2 Favorite Cities For Sports Travel; 18.3 Youth Sports Travel; 18.4 Baseball Spring Training; 18.5 Sports-Specialist Travel Agencies
19 STADIUMS & ARENAS: 19.1 Sports Facility Construction; 19.2 Professional Sports Stadiums and Arenas; 19.3 Naming Rights; 19.4 Personal Seat Licenses; 19.5 Premium Seating
20 SPEEDWAYS: 20.1 Overview; 20.2 Major Speedways
21 TICKETING: 21.1 Market Assessment; 21.2 Secondary Ticketing; 21.3 Dynamic Pricing; 21.4 Moving Unsold Ticket Inventory; 21.5 Mobile Ticketing; 21.6 Ticketing Through Social Networks; 21.7 Market Resources
PART III: SPORTS MEDIA
22 SPORTS TELEVISION BROADCASTING: 22.1 Sports Network Overview; 22.2 Broadcast Rights Agreements; 22.3 Major Sports Networks; 22.4 Sport-Specific Networks; 22.5 League Networks; 22.6 Regional Sports Networks; 22.7 RSN Ratings; 22.8 Sports Programming On Cable Networks; 22.9 College Sports Broadcasts; 22.10 European Sports Networks
23 SPORTS RADIO: 23.1 Sports Radio Stations; 23.2 Sports Radio Networks; 23.3 The Sports Radio Audience; 23.4 Advertising; 23.5 Sports on Satellite Radio; 23.6 Live Broadcast Baseball
24 SPORTS PERIODICALS: 24.1 Market Assessment; 24.2 Circulation; 24.3 List of Sports Periodicals
25 NEWSPAPER SPORTS SECTIONS: 25.1 How Fans Obtain Sports News; 25.2 Sports Section Readership; 25.3 Sports Editors
26 SPORTS ONLINE: 26.1 Market Assessment; 26.2 Sports Websites; 26.3 Sports Website Visitor Demographics; 26.4 Major League Sports Streaming Packages; 26.5 Live Sports Online; 26.6 Independent Sports Sites; 26.7 Sports Activities On Social Networks
27 MOBILE: 27.1 Sports Video Via Mobile; 27.2 Enhancing The Stadium Experience; 27.3 Stadium Networks; 27.4 MLB Wireless Connectivity
PART IV: MAJOR EVENTS
28 COLLEGE FOOTBALL PLAYOFF & BOWL GAMES: 28.1 College Football Playoff; 28.2 Bowl Games; 28.3 Broadcast Rights And Viewership; 28.4 Bowl Games Payout; 28.5 Sponsors
29 FIFA WORLD CUP: 29.1 Overview; 29.2 World Cup 2014; 29.3 Women’s World Cup 2014; 29.4 Economic Impact; 29.5 Broadcast Rights; 29.6 Sponsors
30 INDIANAPOLIS 500: 30.1 Overview; 30.2 Spectators And Economic Impact; 30.3 Television Viewership
31 KENTUCKY DERBY: 31.1 Overview; 31.2 Attendance; 31.3 Broadcast TV; 31.4 Sponsors
32 NBA FINALS: 32.1 Overview; 32.2 TV Viewership; 32.3 Economic Impact
33 NCAA FINAL FOUR: 33.1 Overview; 33.2 Spectators; 33.3 Broadcast Rights; 33.4 TV Viewership; 33.5 March Madness Ads; 33.6 Online; 33.7 Economic Impact
34 OLYMPIC GAMES: 34.1 Television Broadcast Rights; 34.2 Prime-Time TV Audiences; 34.3 Opening and Closing Ceremonies; 34.4 Venue and Infrastructure Spending; 34.5 United States Olympic Committee; 34.6 Market Resources
35 RUGBY WORLD CUP: 35.1 Overview; 35.2 Rugby World Cup 2015; 35.3 Sponsors
36 STANLEY CUP: 36.1 Overview; 36.2 TV Viewership; 36.3 Economic Impact
37 SUPER BOWL: 37.1 Overview; 37.2 TV Viewership; 37.3 Super Bowl Ads; 37.4 Economic Impact
38 WORLD SERIES: 38.1 Overview; 38.2 TV Viewership; 38.3 Economic Impact
PART V: PROFESSIONAL TEAM SPORTS
39 MAJOR LEAGUE BASEBALL: 39.1 League Revenue; 39.2 Team Valuations; 39.3 Player Salaries; 39.4 Attendance; 39.5 Sponsors; 39.6 Television Broadcast Rights; 39.7 Franchise Transactions; 39.8 MLB All-Star Game; 39.9 Fan Demographics; 39.10 Favorite Teams; 39.11 Fan Loyalty; 39.12 Market Resources
40 NATIONAL BASKETBALL ASSOCIATION: 40.1 League Revenue; 40.2 Team Valuations; 40.3 Player Salaries; 40.5 Attendance; 40.6 Sponsors; 40.7 Television Broadcast Rights; 40.8 Franchise Transactions; 40.9 NBA All-Star Game; 40.10 Fan Demographics; 40.11 Favorite Teams; 40.12 Fan Loyalty; 40.15 Market Resources
41 NATIONAL FOOTBALL LEAGUE: 41.1 League Revenue; 41.2 Team Valuations; 41.3 Player Salaries; 41.4 Attendance; 41.5 Sponsors; 41.6 Television Broadcast Rights; 41.7 Franchise Transactions; 41.8 Pro Bowl; 41.9 Fan Demographics; 41.10 Favorite Teams; 41.11 Fan Loyalty; 41.12 Market Resources
42 NATIONAL HOCKEY LEAGUE: 42.1 League Revenue; 42.2 Team Valuations; 42.3 Player Salaries; 42.4 Attendance; 42.5 Sponsors; 42.6 Television Broadcast Rights; 42.7 Franchise Transactions; 42.8 Stanley Cup; 42.9 All-Star Game; 42.10 Fan Demographics; 42.11 Fan Loyalty; 42.12 Market Resources
43 MAJOR LEAGUE SOCCER: 43.1 Overview; 43.2 Attendance; 43.3 Sponsors; 43.4 Television Broadcast Rights; 43.5 Fan Demographics; 43.6 Market Resources
44 PREMIER LEAGUE: 44.1 Overview; 44.2 Clubs; 44.3 U.S. Broadcast Rights And Viewership; 44.4 Sponsors
45 MAJOR LEAGUE LACROSSE: 45.1 Overview; 45.2 Attendance; 45.3 Broadcast Rights; 45.4 Sponsors; 45.5 Market Resources
46 NATIONAL LACROSSE LEAGUE: 46.1 Overview; 46.2 Attendance; 46.3 Broadcast Rights; 46.4 Sponsors; 46.5 Market Resources
47 ARENA FOOTBALL LEAGUE: 47.1 Overview; 47.2 Attendance; 47.3 Sponsors; 47.4 Telecasts and Online Access; 47.5 Market Resources
48 MINOR LEAGUE BASEBALL: 48.1 Overview; 48.2 Team Valuations; 48.3 Attendance; 48.4 Class AAA Leagues; 48.5 Market Resources
49 MINOR LEAGUE HOCKEY: 49.1 Overview; 49.2 American Hockey League; 49.3 East Coast Hockey League; 49.4 Market Resources
50 NBA DEVELOPMENT LEAGUE: 50.1 Overview; 50.2 Attendance; 50.3 Teams; 50.4 Media Rights; 50.5 Sponsors
PART VI: WOMEN’S SPORT LEAGUES
51 WOMEN’S NATIONAL BASKETBALL ASSOCIATION: 51.1 Overview; 51.2 Attendance; 51.3 Sponsors; 51.4 Television Broadcast Rights; 51.5 TV Viewership; 51.6 Fan Demographics; 51.7 Market Resources
52 LEGENDS FOOTBALL LEAGUE: 52.1 Overview; 52.2 2016 Season; 52.3 Media
53 NATIONAL PRO FASTPITCH: 53.1 Overview; 53.2 Teams; 53.3 Sponsors; 53.4 Market Resources
54 NATIONAL WOMEN’S HOCKEY LEAGUE: 54.1 Overview; 54.2 Inaugural Season; 54.3 Media; 54.4 Sponsors
55 NATIONAL WOMEN’S SOCCER LEAGUE: 55.1 Overview; 55.2 Attendance; 55.3 Media Rights; 55.4 Sponsors; 55.5 Market Resources
PART VII: COLLEGIATE & HIGH SCHOOL SPORTS
56 COLLEGE ATHLETIC PROGRAMS: 56.1 Profiles of Major Programs
57 NCAA SPORTS: 57.1 Overview; 57.2 Men’s and Women’s Sports; 57.3 Division I Conferences; 57.4 NCAA Revenue; 57.5 Conference Revenue; 57.6 Athletic Department Budgets; 57.7 Athletic Department Revenue; 57.8 Broadcast Rights; 57.9 Sponsors; 57.10 Market Resources
58 NCAA FOOTBALL: 58.1 Market Assessment; 58.2 Fans and Spectators; 58.3 College Football Playoff and Bowl Games; 58.4 Fan Demographics; 58.5 Regular-Season Broadcasts
59 NCAA MEN’S BASKETBALL: 59.1 Market Assessment; 59.2 Fans and Spectators; 59.3 NCAA Divison I Finals; 59.4 Fan Demographics; 59.5 Favorite Teams; 59.6 Regular-Season Broadcasts
60 NCAA WOMEN’S BASKETBALL: 60.1 Fans and Spectators; 60.2 Favorite Teams; 60.3 NCAA Women’s Finals
61 HIGH SCHOOL SPORTS: 61.1 Overview; 61.2 Most Popular Sports; 61.3 Participation by Sport; 61.4 Participation by State; 61.5 High School Sports Online; 61.6 Local Television Broadcasting; 61.7 Sponsors and Promotions; 61.8 Market Resources
62 YOUTH TEAM SPORTS: 62.1 Participation; 62.2 Youth Baseball; 62.3 Youth Basketball; 62.4 Youth Football; 62.5 Hockey; 62.6 Youth Soccer
PART VIII: FIGHTING SPORTS
63 BOXING: 63.1 Overview; 63.2 Boxing Fans; 63.3 Pay-Per-View Events; 63.4 Televised Boxing; 63.5 Promoters
64 ULTIMATE FIGHTING CHAMPIONSHIP: 64.1 Overview; 64.2 MMA Fans; 64.3 Live Events; 64.4 Pay-Per-View Events; 64.5 UFC On TV; 64.6 UFC Online; 64.7 Sponsors; 64.8 Market Resources
65 WORLD WRESTLING ENTERTAINMENT: 65.1 Overview; 65.2 Professional Wrestling Fans; 65.3 Live Events and Television; 65.4 Pay-Per-View Events; 65.5 The WWE Network; 65.6 WWE Fan Demographics; 65.7 Sponsors; 65.8 Market Resources
PART IX: GOLF
66 GOLF PARTICIPATION: 66.1 Participation; 66.2 Spending; 66.3 Golf Courses; 66.4 Demographics; 66.5 Market Resources
67 MEN’S TOUR: 67.1 Overview; 67.2 Highest Earning Golfers; 67.3 The PGA Tour; 67.4 The Major Championships; 67.5 Broadcast Rights; 67.6 Sponsors; 67.7 Market Resources
68 WOMEN’S TOUR: 68.1 Overview; 68.2 Highest-Earning Golfers; 68.3 The LPGA Tour; 68.4 Grand Slam; 68.5 Broadcast Rights; 68.6 Sponsors; 68.7 Market Resources
69 MAJOR TOURNAMENTS: 69.1 Overview; 69.2 The Masters; 69.3 U.S. Open Championships; 69.4 The British Open Championship; 69.5 PGA Championship; 69.6 Ryder Cup; 69.7 Presidents Cup
PART X: MOTORSPORTS
70 INDYCAR: 70.1 Overview; 70.2 Sponsors; 70.3 Television and Radio Broadcast Rights; 70.4 Racing Teams; 70.5 IndyCar Series; 70.6 Market Resources
71 NASCAR: 71.1 Overview; 71.2 Advertising and Sponsorships; 71.3 Television Broadcast Rights and Ratings; 71.4 Drivers and Racing Teams; 71.5 Tracks; 71.6 Sprint Cup Series; 71.7 Nationwide Series; 71.8 Fan Demographics; 71.9 Market Resources
72 FORMULA ONE: 72.1 Overview; 72.2 Formula One 2015; 72.3 United States Grand Prix; 72.4 Grand Prix of America
73 FORMULA E: 73.1 Overview; 73.2 Racing Teams; 73.3 FIA Formula E Championship 2014-2015; 73.4 FIA Formula E Championship 2015-2016; 73.5 Sponsors
74 NHRA DRAG RACING: 74.1 Overview; 74.2 NHRA Mello Yello Drag Racing Series; 74.3 Sportsman Series; 74.4 Broadcast Rights; 74.5 Sponsors; 74.6 Market Resources
75 UNITED SPORTSCAR CHAMPIONSHIP: 75.1 Overview; 75.2 Tudor United SportsCar Championship; 75.3 Broadcast Rights; 75.4 Sponsors; 75.5 Market Resources
76 WORLD OF OUTLAWS: 76.1 Overview; 76.2 Sprint Car Series; 76.3 Late Model Series; 76.4 Sponsors; 76.5 Market Resources
77 MOTOCROSS: 77.1 Overview; 77.2 Sponsors; 77.3 Television Broadcast Rights; 77.4 AMA Motocross Championship; 77.5 Market Resources
78 SUPERCROSS: 78.1 Overview; 78.2 Sponsors; 78.3 Racing Teams; 78.4 Monster Energy AMA Supercross; 78.5 Market Resources
PART XI: TENNIS
79 TENNIS PARTICIPATION: 79.1 Participation; 79.2 Spending; 79.3 Demographics; 79.4 Market Resources
80 MEN’S TOURS: 80.1 Overview; 80.2 Highest Earning Tennis Players; 80.3 Grand Slam Tournaments; 80.4 APT World Tour; 80.5 US Open Series; 80.6 Market Resources
81 WOMEN’S TOURS: 81.1 Overview; 81.2 Highest Earning Tennis Players; 81.3 WTA Tour; 81.4 Grand Slam Tournaments; 81.5 US Open Series; 81.6 Sponsors; 81.7 Market Resources
82 MAJOR TOURNAMENTS: 82.1 BNP Paribas Open; 82.2 Davis Cup; 82.3 Fed Cup; 82.4 Miami Open; 82.5 US Open; 82.6 Wimbledon
PART XII: ORGANIZED SPORTS/COMPETITIONS
83 AIR RACING: 83.1 Overview; 83.2 Red Bull Air Race; 83.3 Reno Air Races
84 AMERICA’S CUP: 84.1 Overview; 84.2 The 34th America’s Cup; 84.3 Television Broadcasts and Web-Streamed Video; 84.4 Sponsors and Hospitality; 84.5 The 35th America’s Cup; 84.6 Market Resources
85 BASS FISHING & SPORTFISHING: 85.1 Overview; 85.2 Bass Anglers Sportsman’s Society; 85.3 FLW Outdoors; 85.4 Western Outdoor News Bass; 85.5 Sportfishing; 85.6 Fantasy Fishing; 85.7 Collegiate; 85.8 Market Resources
86 BOWLING: 86.1 Participation; 86.2 United States Bowling Congress; 86.3 Professional Bowlers Association; 86.4 World Bowling Association; 86.5 Collegiate Teams; 86.6 Market Resources
87 COMPETITIVE CHEERLEADING: 87.1 Overview; 87.2 Sanctioning Organizations; 87.3 Collegiate Competitive Cheer; 87.4 Market Resources
88 CRICKET: 88.1 Overview; 88.2 Organized Cricket in the United States; 88.3 Cricket All Stars; 88.4 International Activities; 88.5 Cricket World Cup; 88.6 Market Resources
89 CYCLING: 89.1 Overview; 89.2 Tour de France; 89.3 Major U.S. Races; 89.4 USA Cycling; 89.5 Velodromes; 89.6 Market Resources
90 DOG SHOWS: 90.1 Overview; 90.2 Westminster Kennel Club Dog Show; 90.3 National Dog Show; 90.4 AKC/Eukanuba National Championship
91 EQUESTRIAN: 91.1 Overview; 91.2 Horse Shows; 91.3 Polo; 91.4 Rodeos; 91.5 World Equestrian Games; 91.6 Market Resources
92 ESPORTS: 92.1 Overview; 92.2 Market Assessment; 92.3 Gaming Networks; 92.4 Major Events; 92.5 Major League Gaming; 92.6 Collegiate Leagues
93 EVENTS FOR ATHLETES WITH DISABILITIES: 93.1 Overview; 93.2 Summer and Winter Paralympic Games; 93.3 Special Olympics; 93.4 Extremity Games; 93.5 Disabled Sports USA; 93.6 Market Resources
94 FIGURE SKATING: 94.1 Overview; 94.2 Sanctioning Organization; 94.3 Skate America; 94.4 Team Challenge Cup; 94.5 Market Resources
95 FITNESS & STRENGTH COMPETITIONS: 95.1 Profiles of Major Events
96 GYMNASTICS: 96.1 Overview; 96.2 Sanctioning Organizations; 96.3 Major Events; 96.4 Sponsors; 96.5 Market Resources
97 HORSE RACING: 97.1 Overview; 97.2 Triple Crown; 97.3 Preakness Stakes; 97.4 Belmont Stakes; 97.5 Kentucky Oaks; 97.6 Breeders’ Cup; 97.7 Saratoga; 97.8 Market Resources
98 INTERNATIONAL CHAMPIONS CUP: 98.1 Overview; 98.2 North American Tours; 98.3 ICCNA 2015; 98.4 Sponsors; 98.5 Market Resources
99 LACROSSE: 99.1 Overview; 99.2 Sanctioning Organization; 99.3 Growth of Lacrosse in the United States; 99.4 Major Events; 99.5 Market Resources
100 MARATHONS & ENDURANCE EVENTS: 100.1 Participation; 100.2 Major Events; 100.3 Economic Impact; 100.4 Business Assessment; 100.5 Sponsors; 100.6 Market Resources
101 RODEO: 101.1 Overview; 101.2 Professional Rodeo Cowboys Association; 101.3 Professional Bull Riders; 101.4 Major Events; 101.5 Fan Demographics; 101.6 Market Resources
102 ROLLER DERBY: 102.1 Overview; 102.2 Women’s Flat Track Derby Association; 102.3 Other Leagues; 102.4 Market Resources
103 ROWING: 103.1 Overview; 103.2 Intercollegiate Rowing; 103.3 Rowing At The Summer Olympic Games; 103.4 The World Rowing Championships; 103.5 Market Resources
104 RUGBY: 104.1 Overview; 104.2 USA Rugby League; 104.3 Rugby World Cup; 104.4 Six Nations Championship; 104.5 Rugby in the Summer Olympic Games; 104.6 Market Resources
105 SENIOR GAMES: 105.1 Overview; 105.2 State Games; 105.3 Biennial Summer Games; 105.4 Winter Senior Games; 105.5 Sponsors; 105.6 Market Resources
106 SKIING & SNOWBOARDING: 106.1 Overview; 106.2 Participation; 106.3 Governing Organizations; 106.4 Winter Olympic Events; 106.5 FIS World Championships; 106.6 USSA Grand Prix Series; 106.7 Market Resources
107 SOCCER: 107.1 Overview; 107.2 Growth of Soccer in the United States; 107.3 Sponsors; 107.4 Market Resources
108 SOFTBALL: 108.1 Overview; 108.2 Amateur Softball Association; 108.3 Market Resources
109 STATE GAMES: 109.1 Overview; 109.2 Profiles of State Games; 109.3 State Games Of America; 109.4 Market Resources
110 SURFING: 110.1 Overview; 110.2 Championship Tours; 110.3 Market Resources
111 SWIMMING, DIVING & WATER POLO: 111.1 Overview; 111.2 Sanctioning Organizations; 111.3 Sponsors; 111.4 Market Resources
112 TRACK & FIELD: 112.1 Overview; 112.2 Sanctioning Organization; 112.3 Major Events; 112.4 Market Resources
113 TRIATHLONS: 113.1 Overview; 113.2 Demographics; 113.3 Major Events; 113.4 Market Resources
114 VOLLEYBALL: 114.1 Overview; 114.2 Sanctioning Organization; 114.3 AVP Pro Beach Volleyball; 114.4 Market Resources
115 X GAMES: 115.1 Overview; 115.2 Summer X Games; 115.3 Winter X Games; 115.4 Television Viewership; 115.5 Sponsors; REFERENCES; APPENDIX A - ACADEMIC CENTERS; APPENDIX B - ANALYSTS; APPENDIX C - ASSOCIATIONS; APPENDIX D - PERIODICALS; APPENDIX E - SPORTS COMMISSIONS

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Sports Marketing 2016-2017

Sports Marketing 2016-2017 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. First published in 1997, this is RKMA’s 17th assessment of the U.S. sports business and our most comprehensive assessment of the sports business ever.

Available in hardcopy and PDF formats, Sports Marketing 2016-2017 will provide you with the most recent statistics and data available. This assessment of the $400 billion sports marketplace includes 15 categories of spectator sports, 32 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, sports-related travel, golf, tennis, collegiate sports, women’s professional sports, and the minor leagues. Sports marketing topics include sports broadcasting and advertising, periodicals, sports online, mobile media, licensing, sponsorships, and athlete endorsements.

Previous editions have been used by advertising agencies, professional sports teams, sports agents, public and college libraries, and university sports management programs. This is the best selling publication of its kind available from any source.

Over 1,900 website links – directly embedded into the electronic edition – will direct you to additional market research and other resources important to the sports business marketplace.

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