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Leisure Business Market Research Handbook 2017-2018

Leisure Business Market Research Handbook 2017-2018

The annual U.S. leisure market is assessed at $2.5 trillion. Fueled predominantly by Baby Boomer spending, significant growth in the leisure marketplace is expected for the foreseeable future.

Leisure Business Market Research Handbook 2017-2018 presents an in-depth assessment of leisure, examining the market within the scope of such topics as entertainment & amusement, cultural & creative activities, hobbies, lifestyle activities, and sports & recreation. In all, 95 unique segments of leisure are assessed, covering virtually every activity where consumers spend their non-working time and discretionary income. Most chapters provide statistics on participation and expenditures, market characteristics and trends, demographics, and a list of resources for further research.

This resource is designed to be of use to several business sectors. Those in leisure businesses will benefit from the in-depth analyses of leisure segments competing for consumers' time and discretionary spending. For the travel and tourism sector, the handbook suggests ways to match consumers' leisure interests with attractions and activities. Retailers and service providers will identify underserved and undermarketed segments in this marketplace of literally hundreds of niches. Advertisers will gain insight on how to reach consumers through their passion for their favorite leisure activities and hobbies.

Over 2,000 website links - directly embedded into the electronic edition - will direct you to additional market research and other resources.


1 THE U.S. LEISURE MARKET
1.1 Expenditures on Leisure Activities
1.2 Americans’ Use of Time
1.3 Top 10 Leisure Activities
1.4 Favorite Leisure Activities
1.5 Leisure Activities For Millennials
1.6 Leisure Time For Seniors
1.7 The Quality of Leisure Time
1.8 Market Resources
2 ADULT COLORING
2.1 Overview
2.2 Market Assessment
2.3 Market Resources
3 AMUSEMENT PARKS
3.1 Market Assessment
3.2 City-by-City Survey
3.3 Most-Visited Amusement Parks
3.4 Market Resources
4 ARTS & CRAFTS
4.1 Market Assessment
4.2 Crafters
4.3 Crafts Supply Stores
4.4 Crafts Fairs and Festivals
4.5 Market Resources
5 AUTOMOTIVE-FOCUSED ACTIVITIES
5.1 America’s Love Affair With The Automobile
5.2 Auto Customizing
5.3 Auto Shows
5.4 Vintage Car Shows
5.5 Auto Museums
6 AVIATION-FOCUSED ACTIVITIES
6.1 Private Aviation
6.2 Air Shows
6.3 Market Resources
7 BICYCLING
7.1 Overview
7.2 Top Bicycle-Friendly Cities
7.3 Bike-Sharing Programs
7.4 Bicycle Trails
7.5 Market Resources
8 CASINOS, GAMING & WAGERING
8.1 Market Summary
8.2 State-by-State Summary
8.3 Casinos
8.4 City-by-City Survey
8.5 Lotteries
8.6 Parimutuel Wagering
8.7 Market Resources
9 CHALLENGE COURSES
9.1 Adventure Races and Obstacle Races
9.2 Major Races
9.3 Market Resources
10 CITIZEN SCIENCE
10.1 Overview
10.2 Astronomy
10.3 Gem Hunting and Rock Collecting
10.4 Raising Birds, Fish and Reptiles
10.5 Satellite Spotting
10.6 Science Centers
10.7 Market Resources
11 CLIMBING
11.1 Participation
11.2 Climbing Gyms
11.3 Mountaineering
11.4 Market Resources
12 COLLECTING
12.1 Participation and Spending
12.2 Scope of Collecting
12.2 Art Collecting
12.3 Classic Cars
12.4 Commemorative Coins
12.5 Sports Cards
13 COMEDY CLUBS
13.1 Market Assessment
13.2 Top Cities For Comedy
13.3 Market Resources
14 COMPUTER & VIDEO GAMES
14.1 Market Assessment
14.2 Participation
14.3 Types of Games
14.4 Game Genres
14.5 Casual and Social Games
14.6 Mobile Gaming
14.7 Gaming Networks
14.8 Esports
14.9 Market Resources
15 CRAFTSMAN HOBBIES
15.1 DIYers
15.2 Woodworking
16 CULINARY ARTS
16.1 Cooking for Enjoyment
16.2 Farmers’ Markets
16.3 Food & Wine Festivals
16.4 Cooking Schools
16.5 Culinary Media
16.6 Winery Tours and Events
17 CULTURAL & PERFORMING ARTS
17.1 Public Participation in the Arts
17.2 Performing Arts Activities
17.3 Survey of Metropolitan Areas
17.4 Market Resources
18 CULTURAL DISTRICTS
18.1 Overview
18.2 Metropolitan Cultural Districts
18.3 State Programs
18.4 Museum Districts
18.5 Market Resources
19 DRONES
19.1 Market Assessment
19.2 Activities and Applications
19.3 Drone Races
19.4 Academic Programs
20 ENTERTAINMENT DISTRICTS
20.1 Entertainment Districts
20.2 Live Music Centers
21 EQUESTRIAN
21.1 Equestrian Activities
21.2 Participation
21.3 Horse Shows
21.4 Polo
21.5 Rodeos
21.6 Market Resources
22 FANDOM
22.1 Overview
22.2 Most Popular Fandom
22.3 Conventions
23 FANTASY SPORTS
23.1 Overview
23.2 Legality
23.3 Market Assessment
23.4 Demographics
23.5 Season-Long Fantasy Sports
23.6 Daily Fantasy Sports
23.7 Fantasy Sports and Professional Sports Leagues
23.8 Market Resources
24 FASHION
24.1 Overview
24.2 Fashion Museums and Exhibitions
24.3 Fashion Shows
24.4 Fashion Media
24.5 Academic Programs
24.6 Market Resources
25 FESTIVALS, FAIRS & EVENTS
25.1 Market Assessment
25.2 Top 50 Fairs and Carnivals
25.3 Top 100 Events
25.4 State Fairs
25.5 Arts Fairs and Events
25.6 Film Festivals
25.7 Market Resources
26 FISHING
26.1 RBFF Report
26.2 SFIA Report
26.3 FWS Survey
26.4 State-by-State Assessment
26.5 Bass Fishing
26.6 Market Resources
27 FITNESS & HEALTH CLUBS
27.1 Fitness Activities
27.2 Fitness and Health Clubs
27.3 Market Leaders
27.4 Market Resources
28 GAMES
28.1 Board Games
28.2 Chess
28.3 Contact Bridge
28.4 Poker
28.5 Market Resources
29 GARDENING
29.1 Market Assessment
29.2 Food Gardening
29.3 Gardening Surveys
29.4 Community Gardens
29.5 Botanical Gardens
29.6 Gardening Blogs
29.7 Market Resources
30 GENEALOGY
30.1 Market Assessment
30.2 Genealogy Research Websites
30.3 Genetic Genealogy
30.4 Market Resources
31 GOLF
31.1 Participation
31.2 Spending
31.3 Golf Courses
31.4 Demographics
31.5 Market Resources
32 HISTORICAL REENACTING
32.1 Overview
32.2 Living History
32.3 Military Reenactments
32.4 World War Reenactments
32.5 Market Resources
33 HOBBY FARMING
33.1 Hobby Farmers
33.2 Farm Visits
33.3 Beekeeping
33.4 Backyard Chickens
34 HOLIDAY FESTIVITIES
34.1 Overview
34.2 New Year’s
34.3 Martin Luther King Jr. Day
34.4 Valentine’s Day
34.5 Mardi Gras
34.6 St. Patrick’s Day
34.7 Easter
34.8 Cinco de Mayo
34.9 Memorial Day
34.10 Independence Day
34.11 Labor Day
34.12 Oktoberfest
34.13 Halloween
34.14 Thanksgiving
34.15 Christmas
35 HOMEBREWING
35.1 Overview
35.2 Profile Of Homebrewers
35.3 Homebrew Clubs
35.4 Automatic Brewing Machines
35.5 Market Resources
36 HUNTING & SHOOTING SPORTS
36.1 Overview
36.2 Participation
36.3 Demographics
36.4 FWS Survey
36.5 State-by-State Assessment
36.6 Shooting Ranges
36.7 Sporting Clays
36.8 Market Resources
37 INDOOR RECREATION
37.1 Billiards/Pool
37.2 Bowling
37.3 Darts
37.4 Family Entertainment Centers
37.5 Table Tennis
37.6 Market Resources
38 LIFESTYLE COMMUNITIES
38.1 Golf Communities
38.2 Retirement Communities
38.3 Spa Communities
39 LITERARY ACTIVITIES
39.1 Adult Reading
39.2 Most Literate Cities
39.3 eBooks
39.4 Book Clubs
39.5 Bookstores
39.6 Book Festivals
39.7 Writing
39.8 Market Resources
40 LIVESTOCK SHOWS & RODEOS
40.1 Overview
40.2 Rodeos
40.3 Fan Demographics
40.4 Major Events
40.5 Market Resources
41 MODEL RAILROADS
41.1 Overview
41.2 Model Railroad Clubs
41.3 Model Railroad Museums
41.4 The National Train Show
41.5 Market Resources
42 MOTORCYCLING
42.1 Motorcycle Ownership and Spending
42.2 Demographics
42.3 The Motorcyclist Lifestyle
42.4 Best Motorcycle Rides
42.5 Motorcycle Rallies
42.6 Market Resources
43 MOUNTAIN BIKING
43.1 Participation
43.2 Mountain Biking Trails
43.3 Market Resources
44 MOVIES
44.1 Overview
44.2 Market Assessment
44.3 Cinema Patrons
44.4 Favorite Movie Stars
44.5 Market Resources
45 MUSEUMS
45.1 Overview
45.2 Art Museums
45.3 Art Exhibitions
45.4 Children’s Museums
45.5 History Museums
45.6 Market Resources
46 MUSIC CONCERTS & FESTIVALS
46.1 Market Assessment
46.2 Concert Attendance
46.3 Top Grossing Concert Tours
46.4 Music Festivals
46.5 Market Resources
47 MUSICIANS
47.1 Participation
47.2 Amateur Musicians
47.3 Music Retail Sector
47.4 Market Resources
48 NIGHTLIFE
48.1 Market Assessment
48.2 Bars & Night Clubs
48.3 Jazz Clubs
48.4 Market Resources
49 OUTDOOR LEISURE & RECREATION
49.1 Overview
49.2 Camping
49.3 Gold Prospecting
49.4 Kiteflying
49.5 Paddling Sports
49.6 Skydiving
49.7 Treasure Hunting
49.8 Ultimate Frisbee
49.9 Market Resources
50 PARKS - CITY
50.1 Overview
50.2 Top City Parks
50.3 ParkScore
50.4 New Parks
50.5 Fitness Parks
50.6 Market Resources
51 PARKS - NATIONAL
51.1 Visits To National Park Properties
51.2 Market Resources
52 PARKS - STATE
52.1 State Park Visitors
52.2 Economic Impact
52.3 Market Resources
53 PHOTOGRAPHY
53.1 Photo Enthusiasts
53.2 Digital Photography
53.3 Photo Sharing Creators And Curators
53.4 Retail Sector
53.5 Market Resources
54 PRIVATE CLUBS
54.1 Overview
54.2 Private Clubs
54.3 Market Resources
55 RECREATIONAL BOATING
55.1 Boat Ownership
55.2 Market Assessment
55.3 Boat Shows
55.4 Marinas
55.5 Market Resources
56 RUNNING
56.1 Overview
56.2 Marathons
56.3 Triathlons
56.4 Market Resources
57 SOCIAL ORGANIZATIONS & SERVICE CLUBS
57.1 Overview
57.2 Profiles of Major Organizations
57.3 Market Resources
58 SPAS
58.1 Spa Visits and Spending
58.2 Local Spas
58.3 Market Resources
59 SPECTATOR SPORTS
59.1 Sports Fans
59.2 Favorite Sports
59.3 Major Events
59.4 Avid Sports Fans City-by-City
59.5 Attending Spectator Sports Events
59.6 Market Resources
60 SPORTS & RECREATION PARTICIPATION
60.1 Conditioning and Fitness
60.2 Individual Sports
60.3 Racquet Sports
60.4 Team Sports
60.5 Outdoor Sports
60.6 Water Sports
60.7 Market Resources
61 SWIMMING
61.1 Participation
61.2 Competitive Swimming
61.3 Swimming Pools
61.4 Beaches
61.5 Market Resources
62 TAILGATING
62.1 Overview
62.2 Market Assessment
62.3 Tailgating Events
62.4 Best Cities For Tailgating
63 TENNIS
63.1 Participation
63.2 Spending
63.3 Demographics
63.4 Market Resources
64 THEATRE
64.1 Overview
64.2 Local Theatre
64.3 National Theatre
64.4 Touring Broadway
64.5 Market Resources
65 TRADING-CARD GAMES
65.1 Overview
65.2 Magic: The Gathering
65.3 Other Games
66 TRAILS - HIKING
66.1 Overview
66.2 Hiking Trails
67 TRAILS - WALKING/JOGGING/BIKING
67.1 Overview
67.2 Rails-to-Trails
67.3 Best City Trails
67.4 Top Walking Cities
67.5 Market Resources
68 URBAN EXPLORATION
68.1 Overview
68.2 Waymarking UE Points Of Interest
68.3 UE Tours
68.4 UE Online
69 VOLUNTEERING
69.1 Overview
69.2 Volunteer Activities
69.3 Volunteering While Traveling
69.4 Charity Walks
69.5 Market Resources
70 WILDLIFE WATCHING
70.1 Overview
70.2 State-by-State Assessment
70.3 Birdwatching
70.4 Backyard Habitats
70.5 Market Resources
71 YOGA
71.1 Market Assessment
71.2 Yoga Studios
71.3 Top Towns for Yoga
71.4 Market Resources
72 ZOOS & AQUARIUMS
72.1 Market Assessment
72.2 Most-Visited Zoos and Aquariums
72.3 Accredited Zoos and Aquariums
72.4 Market Resources
APPENDIX A: ACADEMIC PROGRAMS
APPENDIX B: ANALYSTS
APPENDIX C: ASSOCIATIONS
APPENDIX D: COLLECTORS’ ASSOCIATIONS
APPENDIX E: PARKS & RECREATION ASSOCIATIONS
APPENDIX F: VENUES - AMPHITHEATERS
APPENDIX G: VENUES - ARENAS
APPENDIX H: VENUES - PERFORMING ARTS CENTERS
APPENDIX I: VENUES - RACETRACKS
APPENDIX J: VENUES - STADIUMS
REFERENCES

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