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Entertainment, Media & Advertising Market Research Handbook 2019-2020

Entertainment, Media & Advertising Market Research Handbook 2019-2020

Media and advertising market data are scattered through a myriad of sources. Thishandbook compiles top-line data into a single easy-to-use reference. Segmentscovered include filmed entertainment, home entertainment, live performances, localadvertising, magazines, mobile media, news media, newspapers, outdoor advertising,place-based video advertising, radio, recorded music, television, the Internet, videogames, and more.

Entertainment, Media & Advertising Market Research Handbook 2019-2020 profiles arange of sectors including ad agencies, advertisers, Internet properties, broadband andmobile service providers, multichannel operators, TV networks, radio stations,newspapers and magazines, film studios, music recording labels, and social networks.

This user-friendly resource also provides discussions on market trends, guidelines fordemographic-focused advertising, and over 700 website links to additional resources.

As the #1 best selling publication of its kind available from any source, the handbook isan essential reference for advertising executives, brand managers, and marketingprofessionals in any field. It also serves as a reference resource for academic librariesand supplemental text for university curricula.


  • MARKET SUMMARY
    • CONSUMER USE OF MEDIA & THE INTERNET
      • Time Spent Using Media
      • Internet Access
      • Internet Use By Platform
      • Smartphone Use
      • Online Activities
      • Digital Media Trends
      • Cross-Platform Access Of Content
      • Market Resources
    • CONSUMER USE OF TECHNOLOGY
      • Market Assessment
      • Household Ownership Of CE Products
      • Ownership Of Cellphones And Smartphones
      • Ownership Of Computers
      • Use Of Digital Voice Assistants
      • Technology Impact
      • Market Resources
    • MARKET ASSESSMENT: ADVERTISING
      • Overview
      • Total Media Advertising and Marketing Services Spend
      • Market Forecast
      • Market Resources
    • MARKET ASSESSMENT: ENTERTAINMENT & MEDIA
      • Market Summary
      • Digital Access Services
      • Entertainment Spending
      • Media Spending
      • Market Resources
    • CONSUMER ACCESS OF NEWS
      • Time Spent With News
      • How Consumers Obtain The News
      • News Preferences By Age
      • Millennials And The News
      • Hispanic-Americans And The News
      • Ad-Supported News Media
      • News Subscriptions
      • Analyses By Segment
      • Market Resources
  • MARKET LEADERS
    • LARGEST ADVERTISERS
      • Top National Advertisers
      • Market Resources
    • LARGEST AGENCIES
      • Overview
      • Market Assessment
      • Top Agency Companies
      • Top 100 Agencies
      • Ad Agencies
      • Experiential/Event Marketing and Promotion Agencies
      • Customer Relationship Management and Direct Marketing Agencies
      • Healthcare Agencies
      • Media Agency Networks
      • Multicultural Agencies
      • Public Relations Agencies
      • Market Resources
    • LARGEST MEDIA COMPANIES
      • Ranking By Media Revenue
      • Market Resources
    • LARGEST SERVICE PROVIDERS
      • Broadband
      • Multichannel
      • Mobile
      • Market Resources
    • MOST-VISITED WEBSITES
      • Most-Visited Web Properties
      • Search Websites
      • Video Websites
      • Market Resources
    • TOP SMARTPHONE PLATFORMS & APPS
      • Top OEMs
      • Platforms
      • Apps
      • Market Resources
  • TELEVISION
    • TV VIEWING
      • Overview
      • Demographics Of TV Viewing
      • How People View TV Content
      • TV Set Ownership
      • Multitasking
      • Binge Viewing
      • Top Broadcast and Cable Telecasts
    • DESIGNATED MARKET AREAS
      • Overview
      • DMAs 2017-2018
      • Market Resources
    • TV NETWORKS & STATIONS
      • Broadcast Networks
      • Cable Networks
      • Public Television Networks
      • Local TV Station
    • TV NEWS
      • Overview
      • National Network TV News
      • Cable News
      • Local TV News
      • Market Resources
    • TELEVISION ADVERTISING
      • Market Assessment
      • Upfront
      • Measured Ad Spending By Sector
      • Top Advertisers
      • TV Station Advertising Revenue
      • Top TV Genres By Spending
      • Market Resources
    • TV AD COSTS
      • Prime-Time Programs
      • Super Bowl
      • Specials
    • INTERNET-CONNECTED TV
      • Overview
      • Connected TV Users
      • Streaming Media Players
      • Addressable TV Advertising
    • OVER-THE-TOP & SUBSCRIPTION VIDEO SERVICES
      • Overview
      • OTT Video Service Users
      • Market Assessment
      • Subscription Video Services
  • RADIO
    • RADIO LISTENING
      • Overview
      • Top Genre
      • Daypart Listening
      • Listening By Car Commuters
      • Public Radio
      • News Radio
      • Digital Radio
      • Market Resources
    • RADIO METROS
      • Top Radio Markets
      • Market Resources
    • RADIO STATIONS
      • Station Count
      • Market Assessment
      • Largest Station Groups
      • Station Assessment By Genre
      • Market Resources
    • DIGITAL RADIO
      • Audience Assessment
      • Internet Radio Stations
      • Top Digital Radio Companies
      • Top Internet Radio Groups
      • Connected Radio
      • Advertising Costs
    • RADIO ADVERTISING
      • Market Assessment
      • Top Radio Advertisers
      • Measured Ad Spending by Sector
      • Radio ROI
      • Market Resources
    • SATELLITE RADIO
      • Overview
      • SiriusXM Radio
  • PRINT MEDIA
    • MAGAZINES
      • Readership
      • Circulation
      • Advertising
      • Top Advertisers
      • News Magazines
      • Market Resources
    • NEWSPAPERS
      • Print Circulation
      • Market Assessment
      • Market Leaders
      • Digital Newspapers
      • Newspaper Ad Spending
      • Top Advertisers
      • Classifieds
      • Market Resources
    • ALTERNATIVE WEEKLIES
      • Overview
      • Circulation
      • Top Alternative Newspapers
      • Market Resources
    • FREE-STANDING INSERTS
      • Overview
      • Market Assessment
      • Consumer Packaged Goods FSIs
      • Retail and Chain Restaurant FSIs
    • BOOKS & EBOOKS
      • Market Assessment
      • Adult Reading
      • Most Literate Cities
      • eBooks
      • Audio Books
      • Market Resources
  • DIGITAL MEDIA
    • DIGITAL ADVERTISING
      • Market Assessment
      • Market Distribution
      • Display Ads
      • Top Advertisers
      • Digital Content NewFronts
    • DIGITAL NEWS
      • Use Of Digital News Sites
      • Digital Native News Publishers
      • News From Social Media Sites
      • Market Resources
    • DIGITAL VIDEO
      • Digital Video Viewers
      • Streaming Video
      • Video On Mobile Devices
      • Digital Video Ads
      • Video On Social Media
    • MOBILE APPS
      • Market Assessment
      • Use Of Apps
      • Content Categories
      • Favorite Apps
      • In-App Purchases
      • Push Notifications
      • Finding And Installing New Apps
      • Market Resources
    • PODCASTS
      • Overview
      • Market Assessment
      • Podcast Audience
      • Podcast Publishers
      • Market Resources
    • SOCIAL MEDIA
      • Use Of Social Networks
      • Social Network Access Via Mobile
      • Social Media Apps
      • Social Marketing And Advertising
      • Pitfalls Of Social Media Connectivity
  • ADVERTISING ANALYSES
    • AD BLOCKING
      • Overview
      • Extent of Ad Blocking
      • Reasons For Ad Blocking
      • Ad Blocking Software
    • AD FRAUD
      • Impact of Ad Fraud
      • Types Of Ad Fraud
      • Extent Of Ad Fraud
      • Blockchain To Prevent Digital Ad Fraud
      • Ads.txt
    • AWARD-WINNING AGENCIES
      • Large Agency Recognitions
      • Small Agency Recognitions
    • BRANDING
      • Overview
      • Elements Of Branding
      • Brand Reputation
    • CONTENT MARKETING
      • Overview
      • Content Spending
      • Use Of Content Marketing
      • Content Marketing Tactics
      • Blogs
      • Assessing ROI
      • Market Resources
    • COUPONS
      • Consumer Use Of Coupons
      • Redemption
      • Influence On Purchases
      • Mobile Coupons/Discounts
    • CUSTOMER ANALYTICS
      • Overview
      • Customer Databases
      • Data Brokers
      • Consumer Valuation Scores
      • Data Accuracy
      • Data Integration
      • Regulatory Oversight
      • Key Players
      • Consumer Valuation Data Sources
      • Data Integration Software
      • Trade Associations
      • Privacy Advocacy Groups
      • Federal Agencies
    • CONSUMER TRACKING ONLINE
      • Behavioral Targeting
      • Deterministic And Probabilistic Data
      • Tracking Cookies
      • BT Social Media
      • Retargeting
      • BT Email
      • Cross-Device Tracking
      • `Do Not Track' Options
    • DIGITAL PLACE-BASED ADVERTISING
      • Market Assessment
      • Video Ads In Public Venues
      • DPB Video Ad Networks
      • Market Resources
    • GENERAL DATA PROTECTION REGULATION
      • Overview
      • Consumer Response In Europe
      • Consumer Response In The U.S.
      • Impact on U.S. Companies
    • GLOBAL MARKETS
      • Global Ad Spending
      • Assessment By Country
      • Ad Spending Per Capita
      • Assessment By Medium
      • Largest Agencies
      • Top Advertisers
      • Digital Ad Spending
      • Mobile Advertising
      • Sponsorships
      • Out-of-Home Advertising
      • Market Resources
    • LOCAL MARKETING
      • Market Assessment
      • Local Online Directories
      • Local Media Tracking Study
      • Top Local Search Categories
      • Local Marketing By National Brands
      • Market Resources
    • LOCATION DATA
      • Consumer Use Of Location Information
      • Privacy Concerns
      • Retailer Use Of Location Data
      • Challenges of Collecting And Using Location Data
    • NAMING RIGHTS
      • Overview
      • Sports Stadiums And Arenas
      • Municipal Facilities
      • Transit Systems
    • NATIVE ADVERTISING
      • Overview
      • Market Assessment
      • Print Media
      • Online
    • OUT-OF-HOME ADVERTISING
      • Market Assessment
      • Spending By Format
      • Digital OOH Advertising
      • Market Leaders
      • Measured Ad Spending By Sector
      • Top Advertisers
      • High Mileage Drivers
      • Digital Place-Based Advertising
      • Market Resources
    • PACKAGING
      • Overview
      • Smart Packaging
      • GMA SmartLabels Initiative
      • Market Resources
    • POLITICAL ADVERTISING
      • Overview
      • Political Ad Spending
      • Free Media
      • Digital Political Ads
    • PRODUCT PLACEMENT
      • Overview
      • Market Assessment
      • Product Placement Agencies
      • Product Placement In Streaming Shows
      • Market Resources
    • PROGRAMMATIC ADVERTISING
      • Overview
      • Market Assessment
      • Programmatic Advertising Supply Chain
      • Outsourcing
      • Most Valuable Aspects Of Programmatic Ads
      • Challenges Of Programmatic Advertising
      • Ad Fraud In Programmatic Advertising
    • RESPONSE TO ADVERTISING
      • Overall Attitude Toward Ads
      • Preferred Media For Ads
      • Positive Response To Ads
      • Negative Response To Ads
      • Response to Irrelevant Ads
      • Ignoring Ads
      • Ad Influence On Millennials
    • RETAIL ADVERTISING
      • Traditional Media
      • Digital Media
      • Top Advertisers
    • SPONSORSHIPS
      • Market Assessment
      • Spending By Sector
      • Sports Sponsorships
      • Market Resources
    • SPORTS MARKETING
      • Market Assessment
      • Athlete Endorsements
      • Advertising Agencies in Sports Marketing
      • Jersey Rights
      • Naming Rights For Stadiums and Arenas
      • Sports Sponsorships
      • Market Resources
    • TRUST IN MEDIA & ADVERTISING
      • Trust In Media
      • Trusted Forms Of Advertising
      • Perception of Honesty in Advertising Claims
      • Trust For Parenting Advice
      • Brand Trust On Social Media
      • Trust With Personal Information
  • ENTERTAINMENT & MEDIA ANALYSES
    • HISPANIC MEDIA
      • Hispanic Media Ad Spending
      • Use Of Media
      • Hispanic Designated Market Areas
      • Top Hispanic Media
      • Market Resources
    • IN-FLIGHT ENTERTAINMENT
      • Overview
      • Market Assessment
      • Airline IFE
      • Connectivity
      • Paid IFE
      • In-Flight Magazines
      • Market Resources
    • SPORTS MEDIA
      • Sports Television Broadcasting
      • Sports Radio Stations
      • Sports Radio Networks
      • Sports Periodicals
      • Sports News
      • Sports Websites
      • Sports On Social Networks
      • Market Resources
    • VIDEO GAMES
      • Market Assessment
      • Participation
      • Types of Games
      • Game Genres
      • Casual and Social Games
      • Mobile Gaming
      • Gaming Networks
      • Market Resources
    • VIRTUAL & AUGMENTED REALITY
      • Overview
      • VR Applications in Retail and Marketing
      • AR Applications in Retail and Marketing
      • VR and AR Ads
  • FILMED ENTERTAINMENT
    • THEATRICAL & HOME ENTERTAINMENT
      • Market Assessment
      • Changing Marketplace
    • FILM STUDIOS
      • Major Studios
      • Top Films
      • Film Distribution
      • Economic Impact
      • Market Resources
    • MOVIES
      • Market Assessment
      • Cinema Patrons
      • Market Resources
    • IN-CINEMA ADVERTISING
      • Market Assessment
      • Characteristics Of In-Cinema Advertising
      • Key Players
      • Market Resources
    • HOME ENTERTAINMENT
      • Market Assessment
      • Market Trends
      • Top-Selling Titles
      • Market Resources
  • MUSIC
    • MUSIC LISTENING
      • Overview
      • Time Spent Listening To Music
      • Spending For Music
      • How And Where People Listen To Music
      • Playlists
      • Music Discovery
    • MUSIC CONCERTS & FESTIVALS
      • Concert Tours
      • Music Festivals
    • RECORDED MUSIC
      • Market Assessment
      • Demographics
      • Major Recording Labels
      • Genres
      • Best-Selling Recordings
      • Market Resources
    • STREAMING & SUBSCRIPTION MUSIC SERVICES
      • Overview
      • Market Assessment
      • Analyses
      • Market Leaders
      • Market Resources
    • ACADEMIC PROGRAMS
    • ANALYSTS
    • ASSOCIATIONS
    • ENTERTAINMENT AWARDS & LIVE EVENTS
    • ENTERTAINMENT & MEDIA MUSEUMS
    • INDUSTRY-SPECIFIC PERIODICALS
    • MARKETING BLOGS
    • STATE FILM COMMISSIONS

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