Entertainment, Media & Advertising Market Research Handbook 2019-2020
Media and advertising market data are scattered through a myriad of sources. Thishandbook compiles top-line data into a single easy-to-use reference. Segmentscovered include filmed entertainment, home entertainment, live performances, localadvertising, magazines, mobile media, news media, newspapers, outdoor advertising,place-based video advertising, radio, recorded music, television, the Internet, videogames, and more.
Entertainment, Media & Advertising Market Research Handbook 2019-2020 profiles arange of sectors including ad agencies, advertisers, Internet properties, broadband andmobile service providers, multichannel operators, TV networks, radio stations,newspapers and magazines, film studios, music recording labels, and social networks.
This user-friendly resource also provides discussions on market trends, guidelines fordemographic-focused advertising, and over 700 website links to additional resources.
As the #1 best selling publication of its kind available from any source, the handbook isan essential reference for advertising executives, brand managers, and marketingprofessionals in any field. It also serves as a reference resource for academic librariesand supplemental text for university curricula.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook