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Entertainment, Media & Advertising Market Research Handbook 2017-2018

Entertainment, Media & Advertising Market Research Handbook 2017-2018

Media and advertising market data are scattered through a myriad of sources. This handbook compiles top-line data into a single easy-to-use reference. Segments covered include filmed entertainment, home entertainment, live performances, local advertising, magazines, mobile media, news media, newspapers, outdoor advertising, place-based video advertising, radio, recorded music, television, the Internet, video games, and more.

Entertainment, Media & Advertising Market Research Handbook 2017-2018 profiles a range of sectors including ad agencies, advertisers, Internet properties, broadband and mobile service providers, multichannel operators, TV networks, radio stations, newspapers and magazines, film studios, music recording labels, and social networks.

This user-friendly resource also provides discussions on market trends, guidelines for demographic-focused advertising, and over 700 website links to additional resources.

As the #1 best selling publication of its kind available from any source, the handbook is an essential reference for advertising executives, brand managers, and marketing professionals in any field. It also serves as a reference resource for academic libraries and supplemental text for university curricula.


PART I: MARKET SUMMARY
1 CONSUMER USE OF MEDIA & THE INTERNET
1.1 Time Spent Using Media
1.2 Technology Device Ownership
1.3 Internet Access
1.4 Home Broadband
1.5 Smartphone Use
1.6 Online Activities
1.7 Cross-Platform Access Of Content
1.8 Market Resources
2 MARKET ASSESSMENT: ADVERTISING
2.1 Overview
2.2 Total Media Advertising and Marketing Services Spend
2.3 Measured and Unmeasured Media Ad Spend
2.4 Market Forecast
2.5 Market Resources
3 MARKET ASSESSMENT: ENTERTAINMENT & MEDIA
3.1 Market Summary
3.2 Digital Access Services
3.3 Entertainment Spending
3.4 Media Spending
3.5 Market Resources
4 CONSUMER ACCESS OF NEWS
4.1 Time Spent With News
4.2 How Consumers Obtain The News
4.3 Millennials And The News
4.4 Ad-Supported News Media
4.5 Analyses By Segment
4.6 Market Resources
PART II: MARKET LEADERS
5 LARGEST ADVERTISERS
5.1 Top National Advertisers
5.2 Top Advertisers by Sector
5.3 Market Resources
6 LARGEST AGENCIES
6.1 Overview
6.2 Top 100 Agencies
6.3 Ad Agencies
6.4 Branding and Promotion Agencies
6.5 Customer Relationship Management and Direct Marketing Agencies
6.6 Digital, Mobile and Search Agencies
6.7 Healthcare Agencies
6.8 Media Agencies
6.9 Multicultural Agencies
6.10 Public Relations Agencies
6.11 Market Resources
7 LARGEST SERVICE PROVIDERS
7.1 Broadband
7.2 Multichannel
7.3 Mobile
7.4 Market Resources
8 MOST-VISITED WEBSITES
8.1 Most-Visited Web Properties
8.2 Search Websites
8.3 Video Websites
8.4 Market Resources
9 TOP SMARTPHONE PLATFORMS & APPS
9.1 Top OEMs
9.2 Platforms
9.3 Apps
9.4 Market Resources
PART III: TELEVISION
10 TV VIEWING
10.1 Overview
10.2 Demographics
10.3 Viewing On TV Screens And Devices
10.4 Live And Time-Shifted Viewing
10.5 Multitasking and Social TV
10.6 Binge Viewing
11 DESIGNATED MARKET AREAS
11.1 Overview
11.2 DMAs 2016
11.3 Market Resources
12 TV NETWORKS & STATIONS
12.1 Broadcast Networks
12.2 Cable Networks
12.3 Public Television Networks
12.4 Local TV Station
13 TV NEWS
13.1 Overview
13.2 National Network TV News
13.3 Cable News
13.4 Local TV News
13.5 Market Resources
14 TELEVISION ADVERTISING
14.1 Market Assessment
14.2 Upfront
14.3 Measured Ad Spending By Sector
14.4 Top Advertisers
14.5 TV Station Advertising Revenue
14.6 Average CPM
14.7 Top TV Genres By Spending
14.8 Market Resources
15 TV AD COSTS
15.1 Prime-Time Programs
15.2 Super Bowl
15.3 Specials
16 INTERNET-CONNECTED TV
16.1 Overview
16.2 Streaming Media Players
16.3 Watching TV Shows Online
16.4 Watching Internet Video On A TV Screen
16.5 Watching TV Shows On Smartphones
16.6 Preferences
16.7 Online TV Advertising
17 OVER-THE-TOP SERVICES
17.1 Overview
17.2 OTT Streaming Services
17.3 OTT User Statistics
PART IV: RADIO
18 RADIO LISTENING
18.1 Overview
18.2 Top Genre
18.3 Daypart Listening
18.4 Listening By Car Commuters
18.5 Public Radio
18.6 News Radio
18.7 Digital Radio
18.8 Market Resources
19 RADIO METROS
19.1 Top Radio Markets
19.2 Market Resources
20 RADIO STATIONS
20.1 Station Count
20.2 Market Assessment
20.3 Largest Station Groups
20.4 Station Assessment By Genre
20.5 HD Radio
20.6 Market Resources
21 DIGITAL RADIO
21.1 Audience Assessment
21.2 Top Internet Radio Markets
21.3 Internet Radio Stations
21.4 Top Internet Radio Groups
21.5 Connected Radio
21.6 Advertising Costs
22 RADIO ADVERTISING
22.1 Market Assessment
22.2 Top Radio Advertisers
22.3 Measured Ad Spending by Sector
22.4 Radio ROI
22.5 Market Resources
23 SATELLITE RADIO
23.1 Overview
23.2 SiriusXM Radio
PART V: PRINT MEDIA
24 MAGAZINES
24.1 Readership
24.2 Circulation
24.3 Audience Mix
24.4 Advertising
24.5 Top Advertisers
24.6 News Magazines
24.7 Market Resources
25 NEWSPAPERS
25.1 Circulation
25.2 Market Assessment
25.3 Audience Composition
25.4 Market Leaders
25.5 Measured Ad Spending By Sector
25.6 Top Advertisers
25.7 Print
25.8 Digital Newspapers
25.9 Classifieds
25.10 Market Resources
26 ALTERNATIVE WEEKLIES
26.1 Overview
26.2 Top Alternative Newspapers
26.3 Market Resources
27 FREE-STANDING INSERTS
27.1 Overview
27.2 Market Assessment
27.3 Consumer Packaged Goods FSIs
27.4 Retail and Chain Restaurant FSIs
28 BOOKS & EBOOKS
28.1 Market Assessment
28.2 Adult Reading
28.3 Most Literate Cities
28.4 eBooks
28.5 Market Resources
PART VI: DIGITAL MEDIA
29 DIGITAL ADVERTISING
29.1 Market Assessment
29.2 Spending Distribution By Format
29.3 Spending Distribution By Device
29.4 Marketshare Leaders
29.5 Top Advertisers
29.6 Digital Content NewFronts
30 DIGITAL NEWS
30.1 Adult Use Of Digital News Sites
30.2 Digital Native News Publishers
30.3 Mobile Traffic To Digital News Sites
30.4 Market Resources
31 DIGITAL VIDEO
31.1 Digital Video Viewers
31.2 Use Of Streaming Video Apps
31.3 Streaming Video Services
31.4 Digital Video Viewing By Millennials
31.5 Video On YouTube And Facebook
32 MOBILE APPS
32.1 Use Of Apps
32.2 Content Categories
32.3 Favorite Apps
33 PODCASTS
33.1 Overview
33.2 Market Assessment
33.3 Podcast Audience
33.4 Podcast Networks
33.5 Most Popular Podcasts
33.6 Market Resources
34 SOCIAL MEDIA
34.1 Use Of Social Networks
34.2 Top Social Networks
34.3 Social Media Apps
34.4 Social Marketing And Advertising
PART VII: ADVERTISING ANALYSES
35 AD BLOCKING
35.1 Extent Of Ad Blocking
35.2 Ad Blocking Software
35.3 Publisher Response To Blocked Ads
36 AD FRAUD
36.1 Impact of Ad Fraud
36.2 Types Of Ad Fraud
36.3 Extent Of Ad Fraud
37 AWARD-WINNING AGENCIES
37.1 Large Agency Recognitions
37.2 Small Agency Recognitions
37.3 Best Places to Work
38 BRANDING
38.1 Elements Of Branding
38.2 Sensory Branding
38.3 Color Branding
39 CONTENT MARKETING
39.1 Overview
39.2 Content Spending
39.3 Content Marketing Tactics
39.4 Content Marketing Survey
39.5 Blogs
39.6 Assessing ROI
39.7 Market Resources
40 COUPONS
40.1 Consumer Use Of Coupons
40.2 Redemption
40.3 Coupon User Demographics
40.4 Digital Coupons
40.5 Market Resources
41 CUSTOMER ANALYTICS
41.1 Overview
41.2 Customer Databases
41.3 Data Brokers
41.4 Consumer Valuation Scores
41.5 Data Integration
41.6 Regulatory Oversight
41.7 Key Players
42 CONSUMER TRACKING
42.1 Behavioral Targeting
42.2 Advertiser Spending
42.3 BT Social Media
42.4 Retargeting
42.5 BT Email
42.6 ‘Do Not Track’ Options
42.7 Privacy Policies
43 DIGITAL PLACE-BASED ADVERTISING
43.1 Market Assessment
43.2 Video Ads In Public Venues
43.3 DPB Video Ad Networks
43.4 Market Resources
44 GLOBAL MARKETS
44.1 Global Ad Spending
44.2 Assessment By Country
44.3 Ad Spending Per Capita
44.4 Assessment By Medium
44.5 Largest Agencies
44.6 Top Advertisers
44.7 Digital Ad Spending
44.8 Mobile Advertising
44.9 Sponsorships
44.10 Comparative Effectiveness
44.11 Market Resources
45 LOCAL MARKETING
45.1 Market Assessment
45.2 Local Online Directories
45.3 Top Local Search Categories
45.4 Local Mobile Advertising
45.5 Local Marketing By National Brands
45.6 Market Resources
46 NAMING RIGHTS
46.1 Overview
46.2 Sports Stadiums And Arenas
46.3 Municipal Facilities
46.4 Transit Systems
47 NATIVE ADVERTISING
47.1 Overview
47.2 Online
47.3 Print Media
47.4 Television
48 OUT-OF-HOME ADVERTISING
48.1 Market Assessment
48.2 Digital OOH Advertising
48.3 Spending By Format
48.4 Market Leaders
48.5 Measured Ad Spending By Sector
48.6 Top Advertisers
48.7 High Mileage Drivers
48.8 Digital Place-Based Advertising
48.9 Market Resources
49 PACKAGING
49.1 Overview
49.2 Smart Packaging
49.3 GMA SmartLabels Initiative
49.4 Market Resources
50 POLITICAL ADVERTISING
50.1 Overview
50.2 Political Ad Spending
50.3 Digital Political Ads
50.4 Free Media
51 PRODUCT PLACEMENT
51.1 Overview
51.2 Market Assessment
51.3 Product Placement
51.4 Market Resources
52 PROGRAMMATIC ADVERTISING
52.1 Overview
52.2 Market Assessment
52.3 Local Programmatic Ads
52.4 Most Valuable Aspects Of Programmatic Ads
52.5 Challenges For Advertisers
53 RESPONSE TO ADVERTISING
53.1 Preferred Media For Ads
53.2 Positive Response To Ads
53.3 Negative Response To Ads
53.4 Response to Irrelevant Ads
53.5 Ignoring Ads
53.6 Ad Influence On Millennials
54 SPONSORSHIPS
54.1 Market Assessment
54.2 Spending By Sector
54.3 Sports Sponsorships
54.4 Market Resources
55 SPORTS MARKETING
55.1 Market Assessment
55.2 Athlete Endorsements
55.3 Advertising Agencies in Sports Marketing
55.4 Jersey Rights
55.5 Naming Rights For Stadiums and Arenas
55.6 Sports Sponsorships
55.7 Market Resources
56 TRUST IN MEDIA & ADVERTISING
56.1 Perception of Honesty in Advertising Claims
56.2 Trusted Forms Of Advertising
56.3 Trust For Parenting Advice
56.4 Brand Trust On Social Media
PART VIII: ENTERTAINMENT & MEDIA ANALYSES
57 CELEBRITIES
57.1 Highest Paid Celebrities
57.2 Celebrity Endorsements
58 CROWDSOURCING
58.1 Overview
58.2 Benefits Of Crowdsourcing
58.3 Case Studies
58.4 Market Resources
59 HISPANIC MEDIA
59.1 Hispanic Meida Ad Spending
59.2 Use Of Media
59.3 Hispanic Designated Market Areas
59.4 Top Hispanic Media
59.5 Market Resources
60 IN-FLIGHT ENTERTAINMENT
60.1 Overview
60.2 Market Assessment
60.3 Airline IFE
60.4 Connectivity
60.5 Paid IFE
60.6 In-Flight Magazines
60.7 Market Resources
61 SPORTS MEDIA
61.1 Sports TV Networks
61.2 Sports Radio
61.3 Sports Periodicals
61.4 Newspaper Sports Sections
61.5 Sports Websites
61.6 Market Resources
62 TRUST IN MEDIA
62.1 Overview
62.2 Consumer Surveys
62.3 Trust in Mass Media by Age
62.4 Trust by Medium
63 VIDEO GAMES
63.1 Market Assessment
63.2 Participation
63.3 Types of Games
63.4 Game Genre
63.5 Casual and Social Games
63.6 Mobile Gaming
63.7 Market Resources
64 VIRTUAL REALITY
64.1 Market Assessment and Forecast
64.2 Consumer Interest in VR
64.3 Applications in Entertainment and Media
64.4 Applications in Retail and Marketing
64.5 Applications in Sports
PART IX: FILMED ENTERTAINMENT
65 FILM STUDIOS
65.1 Major Studios
65.2 Top Films
65.3 Film Distribution
65.4 Economic Impact
65.5 Market Resources
66 MOVIES
66.1 Market Assessment
66.2 Cinema Patrons
66.3 Market Resources
67 IN-CINEMA ADVERTISING
67.1 Market Assessment
67.2 Characteristics Of In-Cinema Advertising
67.3 Key Players
67.4 Market Resources
68 HOME ENTERTAINMENT
68.1 Market Assessment
68.2 Changing Marketplace
68.3 Market Trends
68.4 Top-Selling Titles
68.5 Online Movies
68.6 Market Resources
PART X: MUSIC
69 CONCERTS & MUSIC FESTIVALS
69.1 Market Assessment
69.2 Concert Attendance
69.3 Top Grossing Concert Tours
69.4 Music Festivals
69.5 Market Resources
70 RECORDED MUSIC
70.1 Market Assessment
70.2 Demographics
70.3 Major Recording Labels
70.4 Genres
70.5 Best-Selling Recordings
70.6 Market Resources
71 STREAMING MUSIC SERVICES
71.1 Overview
71.2 Market Assessment
71.3 Demographics
71.4 Key Players
APPENDIX A - ACADEMIC PROGRAMS
APPENDIX B - ANALYSTS
APPENDIX C - ASSOCIATIONS
APPENDIX D - ENTERTAINMENT AWARDS
APPENDIX E - ENTERTAINMENT & MEDIA MUSEUMS
APPENDIX F - INDUSTRY-SPECIFIC PERIODICALS
APPENDIX G - MARKETING BLOGS
APPENDIX H - STATE FILM COMMISSIONS
REFERENCES

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