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Consumer Use Of The Internet & Mobile Web 2018-2019

Consumer Use Of The Internet & Mobile Web 2018-2019

Providing insight into the 207 million U.S. adult Internet users, Consumer Use of theInternet & Mobile Web 2018-2019 assesses online activities and content, e-commercespending, mobile access to the web, digital advertising, and more.

Internet and mobile-media market data are scattered throughout a myriad of sources.This handbook compiles top-line consumer Internet use and expenditure data into asingle easy-to-use reference, with information sourced from top research organizations.Market data is presented along with analyses of trends and projections on how Internetuse will evolve. The handbook also assesses mobile Internet access and apps.

Select topics include accuracy of online information, blogs, consumer reviews, digitalmusic, digital video, gaming, photo sharing, privacy concerns, security concerns, socialmedia user demographics, and the Internet of Things.

Among the statistics presented are monthly traffic visits for over 3,500 consumerwebsites.

Along with top-line data, the handbook provides over 2,000 links to additional resourcesfor more in-depth assessments.

This biennial handbook serves as both a strategic planning guide for businessexecutives in all sectors, from portals and content developers to marketers andresearchers, as well as a comprehensive reference for academic libraries.


PART I: OVERVIEW
1 USE OF THE INTERNET
1.1 Use Of The Internet
1.2 Devices Used For Internet Connection
1.3 Technology Adoption
1.4 Affluent Adults Online
1.5 Broadband Access
1.6 Spending For Internet Access
1.7 Internet User Global Census
2 MOBILE PHONES
2.1 Mobile Phone Use
2.2 Smartphone Use
2.3 Internet Access Via Smartphone
2.4 Top Platforms and Smartphone OEMs
2.5 Mobile Phone Activities
2.6 Dependence On Mobile Phones
2.7 Cellphone-Only Households
3 TRENDS
3.1 Overview
3.2 Internet Use At Home
3.3 Internet Use At Work
3.4 Surfing The Web
3.5 Online Social Relationships
3.6 Children And The Internet
3.7 Internet And The Political Process
3.8 Market Resources
4 ONLINE ACTIVITIES
4.1 Overview
4.2 Activities By Adult Internet Users
4.3 Online Content
4.4 Market Resources
5 RELIABILITY & ACCURACY OF ONLINE INFORMATION
5.1 Overview
5.2 User Assessment
5.3 Market Resources
6 DIGITAL ADVERTISING
6.1 Internet Advertising Revenue
6.2 Digital Ad Spending
6.3 Spending by Sector
6.4 Digital Agencies
6.5 Top Advertisers
6.6 Real-Time Bidding On Ad Exchanges
6.7 Market Resources
7 TOP DIGITAL MEDIA PROPERTIES
7.1 Top Multi-Platform Properties
7.2 Top Desktop Properties
7.3 Syndicated Ad-Focus Entities
7.4 Ad Networks
7.5 Market Resources
8 PUBLICALLY TRADED INTERNET CORPORATIONS
8.1 Overview
8.2 Revenue And Market Capitalization
9 PRIVACY ISSUES
9.1 Overview
9.2 Attitudes About Privacy
9.3 Online Privacy
9.4 Violations Of Privacy Online
9.5 Whom Do Consumers Trust?
10 SECURITY THREATS
10.1 Overview
10.2 Identity Fraud
10.3 Malware
10.4 Phishing
10.5 Data Breaches
10.6 Security Threats To Mobile Devices
10.7 Use Of Public Wi-Fi
10.9 Passwords
PART II: ANALYTICS
11 TOP WEBSITES
11.1 Alexa Ranking
11.2 Quantcast Ranking
11.3 Moz Ranking
11.4 Market Resources
12 TRAFFIC STATISTICS FOR TOP WEBSITES
12.1 Overview
12.2 Monthly Unique Visitors
12.3 Market Resources
PART III: ONLINE ACTIVITIES & CONTENT
13 BLOGS
13.1 Overview
13.2 Use Of Blogs
13.3 Bloggers
13.4 Characteristics Of Blogs
13.5 Top Blogs
13.6 Blog Platforms
14 COMPUTER & VIDEO GAMES
14.1 Market Assessment
14.2 Participation
14.3 Mobile Gaming
14.4 Types of Games
14.5 Top Gaming Sites
14.6 Casual and Social Games
14.7 Market Resources
15 DIGITAL BANKING
15.1 Consumer Use Of Digital Banking
15.2 Digital Bill Pay
15.3 Mobile Financial Services
15.4 Digital Services
15.5 Robo-Advice
16 DINING & FOOD DELIVERY
16.1 Use Of Restaurant Apps
16.2 Online Restaurant Reviews
16.3 Mobile Payment
16.4 Digital Ordering
16.5 App-Based Meal Delivery
16.6 Meal-Kits
17 EBOOK READING
17.1 Adult Readers
17.2 E-readers
18 EMAIL
18.1 Use Of Email
18.2 Devices Used For Email
18.3 Personal And Work Email
19 EVENT TICKETING
19.1 Overview
19.2 Secondary Ticketing
19.3 Ticketing Through Social Networks
19.4 Sporting Events Ticketing
20 FANTASY SPORTS
20.1 Overview
20.2 Legality
20.3 Market Assessment
20.4 Demographics
20.5 Season-Long Fantasy Sports
20.6 Daily Fantasy Sports
20.7 Market Resources
21 FITNESS TRACKING
21.1 Types Of Tracking
21.2 Fitness Apps
21.3 Fitness Tracking Devices
22 GENEALOGY
22.1 Overview
22.2 Genealogy Research Online
22.3 Top Genealogy Websites
23 HEALTH & HEALTHCARE
23.1 Online Sources For Health Information
23.2 Top Health Sites
23.3 Online Patient Groups
23.4 Shopping Online For Healthcare Providers
23.5 Virtual Visits
23.6 Provider Ratings Online
23.7 Use Of Health Apps
24 INTERNET RADIO
24.1 Audience Assessment
24.2 Top Internet Radio Markets
24.3 Top Internet Radio Groups
24.4 Connected Radio
24.5 Market Resources
25 MAPS
25.1 Web Mapping
25.2 Use Of Map Sites
25.3 Top Map Sites
25.4 Online Cartography
26 MESSAGING
26.1 Overview
26.2 Instant Messaging
26.3 Text Messaging
26.4 Mobile Messaging Apps
27 NEWS
27.1 How Consumers Obtain The News
27.2 Adult Use Of Digital News Sites
27.3 Digital Native News Publishers
27.4 Market Resources
28 ONLINE DATING
28.1 Use Of Online Dating Services
28.2 Consumer Spending
28.3 Top Online Dating Sites
28.4 Dating Apps
29 ONLINE GAMBLING
29.1 Market Assessment
29.2 Online Parimutuel Wagering
29.3 Offshore Internet Gaming Sites
29.4 Market Resources
30 PERSONAL WEBSITES
30.1 Objectives And Content
30.2 Creating And Hosting A Website
31 PHOTO SHARING
31.1 Digital Photos
31.2 Photo Uploads To The Web
31.3 Photo Sharing Sites
31.4 Sharing Creators And Curators
31.5 Mobile Phone Use For Photo Taking
32 PODCASTS
32.1 Overview
32.2 Market Assessment
32.3 Podcast Audience
32.4 Podcast Networks
32.5 Most Popular Podcasts
32.6 Market Resources
33 REVIEWS
33.1 Reading and Using Online Reviews
33.2 Response To Reviews
33.3 Posting Reviews
34 SEARCH
34.1 Importance Of Online Search
34.2 Search Categories
34.3 Mobile And Desktop Search
34.4 Top Search Engines
34.5 Use Of Google Search
34.6 Search Ad Spending
35 SELF-PUBLISHING
35.1 Overview
35.2 Electronic Publishing
35.3 eBook Publishers
35.4 Author Earnings
36 SPORTS ONLINE
36.1 Market Assessment
36.2 Sports Websites
36.3 Sports Website Visitor Demographics
36.4 Major League Sports Streaming Packages
36.5 Live Sports Online
36.6 Independent Sports Sites
36.7 Sports On Social Networks
36.8 Social Media Engagement
37 STREAMING MUSIC SERVICES
37.1 Overview
37.2 Market Assessment
37.3 Demographics
37.4 Streaming Service Listener Share
37.5 Streaming Service Subscribers
38 TRAVEL RESEARCH & BOOKING
38.1 Top Travel Sites
38.2 Travel Research Online
38.3 Online Travel Booking
38.4 Travel Apps
38.5 Travel Reviews
PART IV: E-COMMERCE
39 ONLINE RETAIL
39.1 E-Commerce Spending
39.2 Online Spending By Category
39.3 Top Online Shopping Sites
39.4 Web-Influenced Retail Sales
39.5 Market Resources
40 THE ONLINE CONSUMER
40.1 Shopping Online
40.2 Why People Shop Online
40.3 Top Online Shopping Categories
40.4 Characteristics Of Online Shopping
40.5 Expectations Online
40.6 Selecting An Online Retailer
40.7 Omnichannel Shopping
40.8 Customer Preference For Omnichannel Retail
40.9 Cross-Channel Shopping
40.10 Buy Online, Pick Up In-Store
40.11 Shopping On Social Sites
40.12 Buying Direct From Brands
41 ONLINE BUYING TRENDS
41.1 Overview
41.2 Buying Online
41.3 Online Spending
41.4 Types Of Online Purchases
41.5 Market Drivers
41.6 Quality Concerns When Shopping Online
41.7 E-Commerce Privacy Concerns
41.8 E-Commerce Security Concerns
41.9 Buying Online Vs. Traditional Retail Stores
41.10 Cross-Channel Shopping
41.11 Market Resources
42 MOBILE COMMERCE
42.1 Overview
42.2 Market Assessment
42.3 Use Of Mobile Devices For Online Purchases
42.4 Customer Service For Mobile Shoppers
42.5 In-Store Mobile
43 KEY PLAYERS
43.1 Largest Online Retailers
43.2 Consumers’ Favorite E-retailers
43.3 Market Resources
PART V: THE SHARING ECONOMY
44 PEER-TO-PEER MARKET
44.1 Overview
44.2 Market Assessment
44.3 Characteristics Of The Sharing Economy
44.4 Benefits Of The Sharing Economy
45 PARTICIPATION IN THE GIG ECONOMY
45.1 Providers
45.2 Users
46 THE SHARING & PEER-TO-PEER MARKETPLACE
46.1 Overview
46.2 Accommodations
46.3 Car-Sharing Services
46.4 Crowdfunding
46.5 Fashion Rental And Sales
46.6 Freelance Services
46.7 Lending
46.8 Ride-Hailing
46.9 Secondary Ticket Resale
46.10 Sharing Resources
46.11 Market Resources
PART VI: SOCIAL MEDIA
47 CONSUMER USE OF SOCIAL MEDIA
47.1 Use Of Social Networking Sites
47.2 Top Sites
47.3 Use Of Social Media By Platform
47.4 Use Of Social Media By Generation
48 SOCIAL SITES
48.1 Social Networking Sites
48.2 Social Bookmarking Sites
49 USER DEMOGRAPHICS
49.1 Facebook
49.2 Instagram
49.3 LinkedIn
49.4 Pinterest
49.5 Twitter
49.6 Market Resources
50 CHARACTERISTICS OF SOCIAL SITE USE
50.1 Reasons For Visiting Sites
50.2 Relationships Through Social Media
50.3 Privacy Concerns
50.4 Positive Outcomes From Social Media
50.5 Social Media Consequences
50.6 Market Resources
PART VII: DIGITAL VIDEO
51 VIEWING DIGITAL VIDEO CONTENT
51.1 Digital Video Viewers
51.2 Content Viewed
51.3 Devices Used For Digital Video
51.4 Digital Video Priorities
52 VIDEO HOSTING SERVICES
52.1 Overview
52.2 User-Generated Video Hosting Services
53 OVER-THE-TOP VIDEO SERVICES
53.1 Overview
53.2 OTT Streaming Services
53.3 OTT User Statistics
53.4 Sports OTT Video Services
53.5 Hispanic Use Of OTT Services
54 CONNECTED & SMART TELEVISION
54.1 Overview
54.2 Market Penetration
54.3 Use Of On-Screen Apps
54.4 Addressable Advertising
55 YOUTUBE
55.1 User Visits To YouTube
55.2 Ad Sharing With Talent Creators
55.3 Top Channels
55.4 Top Networks
55.5 Market Resources
56 LIVE STREAMING VIDEO
56.1 Overview
56.2 Live Video Platforms
56.3 Facebook Live
56.4 Live Content Creation
PART VIII: MOBILE APPS
57 APPS
57.1 Use Of Mobile Apps
57.2 Time Spent Using Apps
57.3 App Census
57.4 Frequency of App Use
57.5 Reasons For App Use
57.6 Distribution of App Time
57.7 App Store Downloads
57.8 Market Resources
58 TOP APPS
58.1 Most Popular Apps
58.2 Most Downloaded Apps
58.3 Market Resources
59 VOICE-ENABLED PERSONAL ASSISTANTS
59.1 Overview
59.2 Virtual Personal Assistants
59.3 Market Assessment
59.4 Use Of Personal Assistants
60 MOBILE PAYMENTS
60.1 Consumer Use Of Mobile Payment Apps
60.2 Market Assessment
60.3 Consumer Attitudes Toward Mobile Payment
60.4 Types Of Payments
60.5 Peer-to-Peer Mobile Payment Apps
61 MOBILE COUPONS/REWARDS
61.1 Overview
61.2 Market Assessment
61.3 Mobile Device Use In Shopping
62 MOBILE CHECK-IN
62.1 Location Tagging
62.2 Privacy Concerns
PART IX: TECHNOLOGY
63 INTERNET TECHNOLOGIES
63.1 Overview
63.2 Internet Technologies
64 INTERNET OF THINGS
64.1 Overview
64.2 Device Connections
64.3 Market Assessment
64.4 Applications
64.5 IoT Device Ownership
64.6 Assessment of Top IoT Markets
65 WEARABLE TECHNOLOGY
65.1 Overview
65.2 Market Assessment
65.3 Consumer Demand
66 SMART HOMES
66.1 Overview
66.2 Market Penetration
66.3 User Satisfaction
67 CONNECTED CARS
67.1 Overview
67.2 Market Forecast
67.3 Consumer Demand
67.4 Market Resources
68 VIRTUAL REALITY & AUGMENTED REALITY
68.1 Overview
68.2 Awareness/Use Of VR And AR
68.3 Satisfaction With VR Headsets
68.4 Pokémon Go
PART X: THE WORLD WIDE WEB
69 GLOBAL USE OF THE INTERNET
69.1 Users, Year-by-Year
69.2 Users By Region
69.3 Top User Countries
69.4 Users By Country
69.5 Market Resources
70 GLOBAL ONLINE ACTIVITIES
70.1 Use By Device
70.2 Online Activities By Region
71 GLOBAL USE OF MOBILE DEVICES
71.1 Mobile Phone and Device Users
71.2 Mobile Connections By Region
71.3 Smartphone Connections By Region
71.4 Smartphone Use By Country
71.5 Tablet Use By Country
71.6 Messaging Apps
72 GLOBAL USE OF SOCIAL MEDIA
72.1 Social Network Users
72.2 Penetration By Country
72.3 Social Networking Via Mobile Devices
73 GLOBAL DIGITAL VIDEO
73.1 Worldwide Viewership
73.2 Asia-Pacific Region
73.3 Western Europe
73.4 Key Players
74 GLOBAL E-COMMERCE
74.1 Sales, Year-by-Year
74.2 Digital Buyer Penetration By Region
74.3 Sales By Country
75 GLOBAL MOBILE PAYMENTS
75.1 Market Assessment
75.2 Assessment By Country
75.3 Alipay
APPENDIX - MARKET RESOURCES
REFERENCES

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