Business-to-Business Marketing 2018-2019 presents statistics on B2B spending,comparisons of the effectiveness of marketing tactics, surveys of marketers and endusers,and analyses of trends in the B2B marketplace. Topics include analytics, B2Bmedia advertising, B2B e-commerce, behavioral marketing, business directories anddatabases, content marketing, creating customer awareness, customer relationshipmanagement, direct marketing, distribution channels, email marketing, engagement,event marketing, integrated marketing communications, lead generation, leadmanagement, lead nurturing, marketing automation, mobile marketing, networking,online video, organic and paid search, sales staff, social media marketing,sponsorships, sports marketing, software tools, trade show marketing, website traffic,and more. Over 1,200 website links - directly embedded into the electronic edition - willdirect you to additional market research and other resources.
B2B marketers will gain insight from the broad scope of information in Business-to-Business Marketing 2018-2019. For academic libraries, Business-to-BusinessMarketing 2018-2019 is an essential reference that supports business managementand marketing curricula.
Business-to-Business Marketing 2018-2019 makes clear strategies and tacticsapplicable to the B2B marketplace. The companion handbook, Consumer Marketing2018-2019, focuses on the B2C market.