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China Online Education Industry Report, 2016-2021

China Online Education Industry Report, 2016-2021

Online education industry in China was characterized by and showed the trends as follows in 2016:

1. Steady growth in market size and user scale
China’s online education industry has expanded at a rate of around 20% in recent years, with the market worth of RMB150.7 billion in 2016, a year-on-year growth of 23%. Meanwhile, user scale also increased rapidly, reaching 89.27 million in the same period, a 21.9% rise from a year ago.

Propelled by favorable policies and capital inflows, the Chinese online education market and user scale will maintain a rapid growth rate, hitting an estimated RMB421.6 billion and 241.6 million in 2021, respectively.

2. Industry development driven by capital injection
More governmental spending on education, accelerated revision of the laws on private education and supporting policies, and introduction of relevant policies create broad space for the development of online education in China and attract the attention of capital market. In 2016, there were a total of 140 domestic online education investment programs with aggregate amount of more than RMB14.886 billion, including 32 ones each worth of over RMB100 million.

3. Shift from PC to Mobile Client
Despite a high concentration of online education in PC, mobile-client has the advantage of enabling users to maximize fragmented time to learn, while PC cannot allow users to study in any place and at any time. Meanwhile, 95.1% of Chinese internet users are mobile netizens, meaning that people’s living habits are growingly based on mobile client, which provides a foundation for mobile online education. Hence, driven by changes in user demand and living habits, domestic online education is shifting from PC to mobile client.

4. Huge development potential of K12 online education market
As the younger generation (post-80s and 90s) become parents, they have higher requirements on education for children and spend more on education; as the two-child policy is implemented, the number of children in K12-education age group will increase steadily and market demand will further expand. It is expected the Chinese K12 online education market will grow at a pace of over 30% over the next five years, reaching RMB82.31 billion in 2021.

In addition, among 32 programs each with a total amount of more than RMB100 million in online education industry in China in 2016, 15 ones involved K12 online education, making up 46.7%. The flow of capital clearly shows the development potential of K12 online education market.

China Online Education Industry Report, 2016-2021 highlights the following:
Education industry in China (spending on education, various kinds of schools and students, private education);
Online education in China (development course, environment, status quo, market size, user scale, financing, and development trends);
Online education market segments in China (enterprise E-learning, online higher curricula education, online vocational education, K12 online education, and online language education);
17 Chinese online education enterprises.

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1 Overview of Online Education Industry
1.1 Definition and Classification
1.2 Industry Chain
1.3 Education Media and Tools
1.3.1 Education Media
1.3.2 Education Tools
1.4 Teaching Models
1.4.1 Recorded Broadcast
1.4.2 Live Broadcast
1.4.3 Flipped Classroom
1.5 Platform Models
1.5.1 Overview of Teaching Platform
1.5.2 B2C
1.5.3 C2C
1.5.4 O2O
1.5.5 MOOC
1.5.6 Open Platform
1.5.7 Teacher-Student-Parent Online Interactive Platform
1.6 Profit Models
2 Development of China Education Industry
2.1 Education Investment
2.2 Schools and Students
2.3 Private Education
3 Development of China Online Education Industry
3.1 Development History
3.2 Development Environment
3.2.1 Policy Environment
3.2.2 Economic Environment
3.2.3 Social Environment
3.2.4 Technical Environment
3.3 Development Status
3.4 Market Size
3.5 User Scale
3.6 Financing
3.7 Trends
3.7.1 Positive Policies and Capital Injection Are Driving the Industry
3.7.2 User Scale Will Gradually Increase
3.7.3 Migration to Mobile Terminals
3.7.4 Penetration into Second-, Third- and Fourth-tier Cities
3.7.5 Key Technologies Promote Industrial Development
3.7.6 Industrial Consolidation and Market Concentration Improvement
3.7.7 K12 Online Education Market Has Great Potential
4 Market Segments in China Online Education Industry
4.1 Enterprise E-Learning
4.1.1 Status Quo
4.1.2 Development Model
4.1.3 Market Size
4.1.4 User Scale
4.2 Online Higher Education
4.2.1 U.S. Online Higher Education
4.2.2 Chinese Online Higher Education
4.2.3 Market Size
4.2.4 User Scale
4.3 Online Vocational Education
4.3.1 Status Quo
4.3.2 Market Size
4.3.3 User Scale
4.4 K12 Online Education
4.4.1 Status Quo
4.4.2 Online Primary & Secondary School Education
4.4.3 Online Preschool Education
4.5 Online Language Education
4.5.1 Status Quo
4.5.2 Market Size
4.5.3 User Scale
5 Key Players
5.1 Neworiental Corporation (XDF)
5.1.1 Profile
5.1.2 Business Model
5.1.3 Operation
5.1.4 Revenue Structure
5.1.5 Gross Margin
5.1.6 R&D and Investment
5.1.7 Major Customers
5.1.8 Prediction and Development
5.2 Hujiang
5.2.1 Profile
5.2.2 Development History
5.2.3 Products and Services
5.2.4 Business Model
5.2.5 Profit Model
5.2.6 Financing
5.2.7 Developments
5.3 Talkweb
5.3.1 Profile
5.3.2 Operation
5.3.3 Revenue Structure
5.3.4 Gross Margin
5.3.5 Major Customers
5.3.6 R&D and Investment
5.3.7 Online Education
5.3.8 Business Model
5.3.9 Prediction and Development
5.4 Tomorrow Advancing Life (TAL)
5.4.1 Profile
5.4.2 Operation
5.4.3 Online Education
5.4.4 Development Strategy
5.5 ChinaEdu
5.5.1 Profile
5.5.2 Online Education
5.5.3 Developments
5.6 China Distance Education Holdings Ltd. (CDEL)
5.6.1 Profile
5.6.2 Operation
5.6.3 Revenue Structure
5.6.4 Business Model
5.6.5 Online Education
5.7 Xueda Education
5.7.1 Profile
5.7.2 Operation
5.7.3 Online Education
5.8 Tarena International, Inc. (TEDU)
5.8.1 Profile
5.8.2 Development History
5.8.3 Operation
5.8.4 Students
5.8.5 Profit Model
5.8.6 Online Education
5.9 ATA
5.9.1 Profile
5.9.2 Operation
5.9.3 Revenue Structure
5.9.4 Online Education
5.10 Taobao Education
5.10.1 Profile
5.10.2 Business Model
5.10.3 Operation
5.10.4 Development Strategy
5.11 Tencent Classroom
5.11.1 Profile
5.11.2 Development Advantages
5.11.3 Profit Model
5.11.4 Developments
5.12 Baidu Jiaoyu
5.12.1 Profile
5.12.2 Development Planning
5.12.3 Developments
5.13 NetEase Cloud Classroom
5.13.1 Profile
5.13.2 Developments
5.14 Genshuixue
5.14.1 Profile
5.14.2 Profit Model
5.14.3 Business Model
5.14.4 Developments
5.15 17zuoye
5.15.1 Profile
5.15.2 Financing
5.15.3 Business Model
5.15.4 Platform Strategy
5.15.5 Developments
5.16 Youdao Courses
5.16.1 Profile
5.16.2 Operating Model
5.16.3 Developments
5.17 Ubilearning Technology
5.17.1 Profile
5.17.2 Operation
5.17.3 Gross Margin
5.17.4 Major Customers
5.17.5 Online Education

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