Online education industry in China was characterized by and showed the trends as follows in 2016:
1. Steady growth in market size and user scale
China’s online education industry has expanded at a rate of around 20% in recent years, with the market worth of RMB150.7 billion in 2016, a year-on-year growth of 23%. Meanwhile, user scale also increased rapidly, reaching 89.27 million in the same period, a 21.9% rise from a year ago.
Propelled by favorable policies and capital inflows, the Chinese online education market and user scale will maintain a rapid growth rate, hitting an estimated RMB421.6 billion and 241.6 million in 2021, respectively.
2. Industry development driven by capital injection
More governmental spending on education, accelerated revision of the laws on private education and supporting policies, and introduction of relevant policies create broad space for the development of online education in China and attract the attention of capital market. In 2016, there were a total of 140 domestic online education investment programs with aggregate amount of more than RMB14.886 billion, including 32 ones each worth of over RMB100 million.
3. Shift from PC to Mobile Client
Despite a high concentration of online education in PC, mobile-client has the advantage of enabling users to maximize fragmented time to learn, while PC cannot allow users to study in any place and at any time. Meanwhile, 95.1% of Chinese internet users are mobile netizens, meaning that people’s living habits are growingly based on mobile client, which provides a foundation for mobile online education. Hence, driven by changes in user demand and living habits, domestic online education is shifting from PC to mobile client.
4. Huge development potential of K12 online education market
As the younger generation (post-80s and 90s) become parents, they have higher requirements on education for children and spend more on education; as the two-child policy is implemented, the number of children in K12-education age group will increase steadily and market demand will further expand. It is expected the Chinese K12 online education market will grow at a pace of over 30% over the next five years, reaching RMB82.31 billion in 2021.
In addition, among 32 programs each with a total amount of more than RMB100 million in online education industry in China in 2016, 15 ones involved K12 online education, making up 46.7%. The flow of capital clearly shows the development potential of K12 online education market.
China Online Education Industry Report, 2016-2021 highlights the following:
Education industry in China (spending on education, various kinds of schools and students, private education);
Online education in China (development course, environment, status quo, market size, user scale, financing, and development trends);
Online education market segments in China (enterprise E-learning, online higher curricula education, online vocational education, K12 online education, and online language education);
17 Chinese online education enterprises.
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