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China Car Rental Industry Report, 2014-2018

China Car Rental Industry Report, 2014-2018

Chinese car rental market emerged in 1990 when the Asian Games was held in Beijing. Afterwards, Beijing, Shanghai, Guangzhou and Shenzhen with higher internationalization level began to develop the market at first. Until 2000, the car rental market extended to other cities. Over more than a decade of development, China had more than 400,000 vehicles for lease by 2014 with the market size of nearly RMB40 billion, and the figures are expected to be 750,000 and over RMB60 billion by 2018.

Compared with foreign mature markets, the fast-growing car rental industry of China is featured with lower access threshold, more small-sized enterprises and lower industry concentration, meaning China’s car rental industry is still in its infancy. In 2014, the penetration rate of China car rental industry was 0.5%, lower than 1.7% in the United States, 2.6% in Japan, 2.1% in South Korea and 1.5% in Brazil. At the same time, the top three car rental companies accounted for 12.6% of Chinese car rental market together, wherein CAR Inc., eHi and Avis occupied 8.1%, 2.9% and 1.6% respectively.

China car rental industry targeted foreign companies and large state-owned enterprises in early time, but car rental services for individuals just sprang up in recent ten years. In foreign car rental markets, about 50% of the demand comes from individuals. Chinese individual customers usually desire cars during holidays and peak seasons, and they are more concerned about prices, brand reputation, quality of services and process convenience than models.

The traditional car rental industry is involved with considerable assets and low profits; car rental companies enhance their competitiveness by expanding fleet size, improving services and operational efficiency. However, emerging platform-based Internet car rental models have exerted certain effect on the traditional business model. Relaxed policies as well as the Internet car rental and limousine services which are defined as innovative services have forced veterans such as CAR Inc. to launch their own limousine services and P2P services. Meanwhile, Didi Car, PP Car Rental and other new entrants continue to challenge the existing market competition pattern. It is foreseeable that market players will compete with each other intensely for the Internet users while consolidating their own services.

The report mainly covers the following aspects:

Overview of China car rental industry (including definition, classification, policies, industrial development, etc.)
Analysis on Chinese car rental market (including market size, penetration, industry concentration, competition pattern, etc.)
Analysis on Chinese car rental market segments (including market size, competition pattern, growth momentum, etc.)
Chinese car rental companies (including profile, equity structure, development course, the latest trends, services, business scale, operating network, brand strategies, customers, costs, core indicators, etc.)

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1 Overview of Car Rental
1.1 Definition
1.2 Classification
2 Car Rental Industry and Policies
2.1 Car Rental Industry
2.2 Policies
2.2.1 Chauffeur Services
2.2.2 Official Vehicle Reform
3 Chinese Car Rental Market
3.1 Market Size
3.2 Market Penetration
3.3 Market Concentration
3.4 Competition Pattern
4 Chinese Car Rental Market Segments
4.1 Chinese Short-term Self-drive Rental Market
4.1.1 Overview
4.1.2 Growth Momentum
4.1.3 Competition Pattern
4.1.4 Main Competitive Factors
4.2 Chinese Long-term Car Rental and Financing Market
4.2.1 Overview
4.2.2 Growth Momentum of Chinese Long-term Car Rental Market
4.2.3 Competition Pattern in Chinese Long-term Car Rental Market
4.2.4 Growth Momentum of Chinese Financial Leasing Market
5 Chinese Car Rental Companies
5.1 CAR Inc.
5.1.1 Profile
5.1.2 Associated Companies
5.1.3 Development Course and Trends
5.1.4 Brand, Services and Strategy
5.1.5 Clients
5.1.6 Suppliers and Costs
5.1.7 Core Indicators
5.1.8 Operating Data
5.2 eHi
5.2.1 Profile
5.2.2 Associated Companies
5.2.3 Development Course and Trends
5.2.4 Brand, Business and Strategy
5.2.5 Clients
5.2.6 Core Indicators
5.2.7 Operating Data
5.3 Top1 Car Rental
5.3.1 Profile
5.3.2 Business Analysis
5.4 Reocar.com
5.4.1 Profile
5.4.2 Business Analysis
5.5 Dafang Car Rental
5.5.1 Profile
5.5.2 Business Analysis
5.6 Yestock Rental Car
5.6.1 Profile
5.6.2 Business Analysis
5.7 AVIS
5.7.1 Profile
5.7.2 Business Analysis
5.8 CSD
5.8.1 Profile
5.8.2 Business Analysis
5.9 Zhongqi Car Rental
5.9.1 Profile
5.9.2 Business Analysis
5.10 Yuantong Car Rental
5.10.1 Profile
5.10.2 Business Analysis
5.11 Pang Da Orix
5.11.1 Profile
5.11.2 Business Analysis
5.12 U-Lin
5.12.1 Profile
5.12.2 Business Analysis
5.13 Dazhong Leasing Car
5.13.1 Profile
5.13.2 Business Analysis
5.14 CTC Car Rental
5.14.1 Profile
5.14.2 Business Analysis
5.15 Brilliance Auto Rental
5.15.1 Profile
5.15.2 Business Analysis
5.16 Shouqi Car Rental
5.16.1 Profile
5.16.2 Business Analysis

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