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Smartphone Market in India, Q1 2015

Smartphone Market in India, Q1 2015

This quarterly “Market ReCap” report provides details on the Indian smartphone market. The report includes sell-in volumes, revenues, average-selling prices, and market shares for the past five quarters for the top-20 vendors. Included is a list of volume sales of more than 200 individual smartphone models from all key device vendors such as Apple, Samsung, Micromax, Intex, Xiaomi, Sony, Panasonic, plus many smaller, lesser-known brands.

The list includes sell-in volumes and average-selling prices. The market share section covers shares by price band for both volumes and revenues. India has established itself as the world's third largest smartphone market after China and the US in volume terms. India remains one of the fastest growing major markets and continues to offer significant opportunities for growth given its current low smartphone saturation rates. Smartphones made up 40% of total handset sales during Q1, a record for the Indian market, but still less than half that of some developed markets.

Of particular interest during Q1 was the continued success of Apple at the high end as well as strong sales of Samsung's new Galaxy line. Particularly notable during the quarter was the continued success of Indian brands, which now account for more than 40% of smartphone volumes in the country.


Executive Summary
Introduction
Key competitors
Figure 1: Smartphones volumes, India, Q1 2014 – Q1 2015
Table 1: Smartphones volumes, India, Q1 2014 – Q1 2015
Figure 2: Smartphone sales by price bands (INR), volumes. <5k, 5k – 10k, 10k – 15k, 15k – 20k, >20k
Table 2: Smartphone volumes by price bands. <5k, 5k – 10k, 10k – 15k, 15k – 20k, >20k+
Figure 3: Smartphone breakdown by price bands (INR), percentages. <5k, 5k – 10k, 10k – 15k, 15k – 20k,>20k
Table 3: Smartphone sales by price bands (INR), percentages. <5k, 5k – 10k, 10k – 15k, 15k – 20k,>20k
Figure 4: Smartphone revenues in USD, trade pricing, Q1 2014 – Q1 2015
Table 4: Smartphone revenues, trade pricing, Q1 2014 – Q1 2015
Figure 5: Smartphone sell-in unit sales by vendor (top vendors), Q1 2014 – Q1 2015
Table 5: Smartphone sell-in unit sales by vendor, Q1 2014 – Q1 2015
Figure 6: Smartphone vendor sell-in unit shares, Q1 2014 – Q1 2015
Table 6: Smartphone vendor sell-in unit shares, Q1 2014 – Q1 2015
Figure 7: Vendor smartphone revenues, trade pricing, Q1 2014 – Q1 2015
Table 7: Vendor smartphone revenues, trade pricing, Q1 2014 – Q1 2015
Figure 8: Vendor smartphone revenue shares, trade pricing, Q1 2014 – Q1 2015
Table 8: Vendor smartphone revenue shares, trade pricing, Q1 2014 – Q1 2015
Figure 9a: Smartphone revenue shares, price band. <5,000 INR, trade pricing, Q1 2014 – Q1 2015
Table 9a: Smartphone volume shares, price band <5,000 INR, Q1 2014 – Q1 2015
Figure 9b: Smartphone revenue shares, price band > 20,000 INR, trade pricing, Q1 2014 – Q1 2015
Table 9b: Smartphone volume shares, price band > 20,000 INR, Q1 2014 – Q1 2015
Figure 10: Vendor average selling prices, trade-pricing level, Q1 2014 – Q1 2015
Table 10: Vendor average selling prices, trade-pricing level, Q1 2014 – Q1 2015
Figure 11: Key market smartphone feature: Dual SIM volumes, Q1 2014 – Q1 2015
Table 11: Key market smartphone feature: Dual SIM volumes, Q1 2014 – Q1 2015
Figure 12: Key market feature: Dual SIM, % Q1 2014 – Q1 2015
Table 12: Key market feature: Dual SIM, % Q1 2014 – Q1 2015
Figure 13: Selected smartphone models: Q1 2015
Table 13: Selected smartphone model sales volumes, ASP & revenues (trade-pricing levels): Q1 2015
Figure 14: Smartphone platform volumes: Q1 2014 – Q1 2015
Table 14: Smartphone platform volumes: Q1 2014 – Q1 2015
Figure 15: Smartphone platform shares: Q1 2014 – Q1 2015
Table 15: Smartphone platform shares: Q1 2014 – Q1 2015
Figure 16: India-based smartphone vendors shares vs others
Figure 16: India-based Smartphone Vendors
Smartphone forecast, India, full year 2015

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