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China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism Market to Europe & Forecast

China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism Market to Europe & Forecast

China Outbound MICE Tourism – Market Analysis

China has witnessed rapid expansion of the outbound MICE tourism market. Chinese MICE tourists market in European region, Russia accounts for the highest share. Germany is the second leading country in 2014 being followed by France in the same year. Italy and Switzerland are competing closely with each other to grab maximum share of the pie. United Kingdom stands at the last position in terms of MICE tourists spending.

This is 3rd edition on China Outbound Tourism by Renub Research. The report titled “China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism Market to Europe & Forecast” provides a comprehensive analysis of the China Outbound MICE tourism market in Europe covering in detail various aspects such as MICE tourists visits, MICE tourists spending, and market share of the Chinese Outbound MICE tourists spending.

This 63 page report with 30 Figures and 4 Tables provides a complete analysis of top 6 European countries visited by Chinese MICE Tourists. All the 6 countries in the report have been studied from 2 viewpoints.

I. Chinese Outbound MICE Tourists Visit from the year 2010 – 2020
II. Chinese Outbound MICE Tourists Spending(Market) from the year 2010 –2020

The Top 6 European Countries studied in the report are as follows

1. France
2. Italy
3. Germany
4. Switzerland
5. Russia
6. United Kingdom

Data Sources

This report is built using data and information sourced from proprietary databases, primary and secondary research and in–house analysis by Renub Research team of industry experts.

Primary sources include industry surveys and telephone interviews with industry experts.

Secondary sources information and data has been collected from various printable and non–printable sources like search engines, News websites, Government Websites, Trade Journals, White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books, Industry Portals, Industry Associations and access to more than 500 paid databases.


  • Executive Summary
  • China Outbound MICE Tourists Visit, Spending & Forecast to European Countries (2010 - 2020)
    • China Outbound MICE Tourists Visit & Forecast to European Countries
    • China Outbound MICE Tourists Spending & Forecast to European Countries
  • China Outbound MICE Tourists Spending Share & Forecast (2010 - 2020)
    • Table China Outbound MICE Tourists Spending Share (Percent), 2010 - 2014
    • Table Forecast for China Outbound MICE Tourists Spending Share (Percent), 2015 - 2020
  • China Outbound MICE Tourists Spending Share & Forecast to European Countries (2010 - 2020)
  • China Outbound MICE Tourists Visit, Spending & Forecast - Top 6 European Countries (2010 - 2020)
    • France - China Outbound MICE Tourists Visit, Spending & Forecast (2010 - 2020)
      • France - China Outbound MICE Tourists Visit & Forecast
      • France - China Outbound MICE Tourists Spending & Forecast
    • Italy - China Outbound MICE Tourists Visit, Spending & Forecast (2010 - 2020)
      • Italy - China Outbound MICE Tourists Visit & Forecast
      • Italy - China Outbound MICE Tourists Spending & Forecast
    • Germany - China Outbound MICE Tourists Visit, Spending & Forecast (2010 - 2020)
      • Germany - China Outbound MICE Tourists Visit & Forecast
      • Germany - China Outbound MICE Tourists Spending & Forecast
    • Switzerland - China Outbound MICE Tourists Visit, Spending & Forecast (2010 - 2020)
      • Switzerland - China Outbound MICE Tourists Visit & Forecast
      • Switzerland - China Outbound MICE Tourists Spending & Forecast
    • Russia - China Outbound MICE Tourists Visit, Spending & Forecast (2010 - 2020)
      • Russia - China Outbound MICE Tourists Visit & Forecast
      • Russia - China Outbound MICE Tourists Spending & Forecast
    • United Kingdom - China Outbound MICE Tourists Visit, Spending & Forecast (2010 - 2020)
      • United Kingdom - China Outbound MICE Tourists Visit & Forecast
      • United Kingdom - China Outbound MICE Tourists Spending & Forecast
  • Worldwide MICE Tourism - Number of Meetings in 104 Countries (2010 - 2013)
    • Table Worldwide - Number of Meetings in 104 Countries (Number), 2010 - 2013
  • China Outbound MICE Tourism - Driving Factors
    • Technology Driving MICE Tourism
    • Opening of China's Outbound Travel Sector to Foreign Capitalized Tour Companies
    • China´s New National Tourism Strategy set to Increase Outbound Tourism
  • China Outbound MICE Tourism - Challenges
    • Compliance is a Growing Challenge
      • Table Global - Survey on Meeting Approval Process (Percent), 2013
    • Visa Obtaining Process a Challenge
    • Chinese Outbound Tourists Faces Language Issues
      • Limited Availability of Chinese Language Website

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