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China Advertising Industry Report 2017

China Advertising Industry Report 2017

This report studies Advertising in China market, focuses on top manufacturers in China market, with Revenue and market share for each manufacturer, covering
WPP
Omnicom Group
Dentsu Inc.
PublicisGroupe
IPG
Havas SA
Focus Media Group
Guangdong Advertising Co., Ltd.
Bluefocus Communication Group Co., Ltd.
SiMei Media
AVIC Culture Co.,Ltd.
Yinlimedia
Hunan TV and Broadcast Intermediary Co., Ltd.
Guangdong Guangzhou Daily Media Co., Ltd.
Beijing Bashi Media Co., Ltd.
Dahe Group
China Television Media
Spearhead Integrated Marketing Communication Group
Shanghai Xinhua Media Co., Ltd.
Chengdu B-ray Media Co., Ltd.

Split by Types, with Revenue, market share and growth rate of each type, can be divided into
TV Advertising
Newspaper & Magazine Advertising
Outdoors Advertising
Radio Advertising
Internet Advertising
Others

Split by applications, this report focuses on Revenue, market share and growth rate of Advertising in each application, can be divided into
Food & Beverage Industry
Vehicles Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
Others


1 Macro-Economic Environment of China
1.1 China's GDP
1.2 Fixed Investment
1.3 Industrial Development
1.4 Import and Export Environments
1.5 Wages and Labor Costs in China
1.6 Engel Coefficient
1.7 Macroeconomic Forecast (2016-2020)
1.7.1 China GDP Forecast (2016-2020)
1.7.2 Analysis of the China¡¯s Macro-Environment
1.7.2.1 Political Factors
1.7.2.2 Technological Factors
2 Overview of Advertising Industry
2.1 Product Overview and Scope of Advertising
2.2 Classification of Advertising by Media
2.2.1 China Revenue Market Share of Advertising by Types in 2015
2.2.2 TV Advertising
2.2.3 Newspaper & Magazine Advertising
2.2.4 Outdoors Advertising
2.2.5 Radio Advertising
2.2.6 Internet Advertising
2.3 Advertising Segment by Applications
2.3.1 Advertising Revenue Market Share by Applications in 2015
2.3.2 Food & Beverage Industry
2.3.3 Vehicles Industry
2.3.4 Health and Medical Industry
2.3.5 Commercial and Personal Services
2.3.6 Consumer Goods
3 Operation of Chinese Advertising Industry
3.1 Industrial Policy of Advertising
3.2 Market Size
3.3 Competitive Landscape
3.3.1 Advertising Market Share of Top 10 Manufacturers
3.3.2 Advertising Market Share of Top 3 and Top 5 Manufacturers
3.4 History of Accession of Multinational Advertising Companies into China
3.5 Major Events in Chinese Advertising Industry in 2013 to 2016
3.5.1 The Twelfth Five-Year Plan for Advertising Industry in China
3.5.2 Development of Advertising Industry in Hunan Province during the Twelfth Five-Year Plan Period
4 Segments of Chinese Advertising Industry by Types
4.1 China Advertising Revenue and Market Share by Types (2011-2016)
4.2 TV Advertising Market
4.3 Newspaper & Magazine Advertising Market
4.4 Outdoors Advertising Market
4.5 Radio Advertising Market
4.6 Internet Advertising Market
5 China Advertising Market Analysis by Applications
5.1 China Advertising Revenue and Market Share by Applications (2011-2016)
5.2 China Advertising Revenue Growth Rate by Applications (2011-2016)
6 World¡¯s Leading Advertising Groups Profiles/Analysis
6.1 WPP
6.1.1 Company Basic Information
6.1.2 Advertising Revenue, Operating Income and Operating Margin of WPP in Global
6.1.3 WPP Advertising Revenue, Cost and Gross Margin in China (2013 to 2016)
6.2 Omnicom Group
6.2.1 Company Basic Information
6.2.2 Advertising Revenue, Operating Income and Operating Margin of Omnicom Group in Global
6.2.3 Omnicom Group Advertising Revenue, Cost and Gross Margin in China (2013 to 2016)
6.3 Dentsu Inc.
6.3.1 Company Basic Information
6.3.2 Advertising Revenue, Operating Income and Operating Margin of Dentsu Inc. in Global
6.3.3 Dentsu Inc. Advertising Revenue, Cost and Gross Margin in China (2013 to 2016)
6.4 PublicisGroupe
6.4.1 Company Basic Information
6.4.2 Advertising Revenue, Operating Income and Operating Margin of PublicisGroupe in Global
6.4.3 PublicisGroupe Advertising Revenue, Cost and Gross Margin in China (2013 to 2016)
6.5 IPG
6.5.1 Company Basic Information
6.5.2 Advertising Revenue, Operating Income and Operating Margin of IPG in Global
6.5.3 IPG Advertising Revenue, Cost and Gross Margin in China (2013 to 2016)
6.6 Havas SA
6.6.1 Company Basic Information
6.6.2 Advertising Revenue, Operating Income and Operating Margin of Havas SA in Global
6.6.3 Havas SA Advertising Revenue, Cost and Gross Margin in China (2013 to 2016)
7 Major Chinese Advertising Companies Profiles/Analysis
7.1 Focus Media Group
7.1.1 Company Basic Information
7.1.2 Advertising Feature of Focus Media Group
7.1.3 Focus Media Group Advertising Revenue, Cost and Gross Margin (2013 to 2016)
7.2 Guangdong Advertising Co., Ltd.
7.2.1 Company Basic Information
7.2.2 Advertising Feature of Guangdong Advertising Co., Ltd.
7.2.3 Guangdong Advertising Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013 to 2016)
7.3 Bluefocus Communication Group Co., Ltd.
7.3.1 Company Basic Information
7.3.2 Advertising Feature of Bluefocus Communication Group Co., Ltd.
7.3.3 Bluefocus Communication Group Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013 to 2016)
7.4 SiMei Media
7.4.1 Company Basic Information
7.4.2 Advertising Feature of SiMei Media
7.4.3 SiMei Media Advertising Revenue, Cost and Gross Margin (2013 to 2016)
7.5 AVIC Culture Co.,Ltd.
7.5.1 Company Basic Information
7.5.2 AVIC Culture Co.,Ltd. Advertising Revenue, Cost and Gross Margin (2013 to 2016)
7.6 Yinlimedia
7.6.1 Company Basic Information
7.6.2 Advertising Feature of Yinlimedia
7.6.3 Yinlimedia Advertising Revenue, Cost and Gross Margin (2013 to 2016)
7.7 Hunan TV and Broadcast Intermediary Co., Ltd.
7.7.1 Company Basic Information
7.7.2 Advertising Feature of Hunan TV and Broadcast Intermediary Co., Ltd.
7.7.3 Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013 to 2016)
7.8 Guangdong Guangzhou Daily Media Co., Ltd.
7.8.1 Company Basic Information
7.8.2 Advertising Feature of Guangdong Guangzhou Daily Media Co., Ltd.
7.8.3 Guangdong Guangzhou Daily Media Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013 to 2016)
7.9 Beijing Bashi Media Co., Ltd.
7.9.1 Company Basic Information
7.9.2 Advertising Feature of Beijing Bashi Media Co., Ltd.
7.9.3 Beijing Bashi Media Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013 to 2016)
7.10 Dahe Group
7.10.1 Company Basic Information
7.10.2 Advertising Feature of Dahe Group
7.10.3 Dahe Group Advertising Revenue, Cost and Gross Margin (2013 to 2016)
7.11 China Television Media
7.11.1 Company Basic Information
7.11.2 Advertising Feature of China Television Media
7.11.3 China Television Media Advertising Revenue, Cost and Gross Margin (2013 to 2016)
7.12 Spearhead Integrated Marketing Communication Group
7.1.1 Company Basic Information
7.12.2 Advertising Feature of Spearhead Integrated Marketing Communication Group
7.12.3 Spearhead Integrated Marketing Communication Group Advertising Revenue, Cost and Gross Margin (2013 to 2016)
7.13 Shanghai Xinhua Media Co., Ltd.
7.13.1 Company Basic Information
7.13.2 Advertising Feature of Shanghai Xinhua Media Co., Ltd.
7.13.3 Shanghai Xinhua Media Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013 to 2016)
7.14 Chengdu B-ray Media Co., Ltd.
7.14.1 Company Basic Information
7.14.2 Advertising Feature of Chengdu B-ray Media Co., Ltd.
7.14.3 Chengdu B-ray Media Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013 to 2016)
8 Industrial Structure, Process and Downstream Buyers
8.1 China Advertising Serving Process
8.2 Downstream Buyers
9 New Project SWOT Analysis of Advertising
9.1 SWOT Analysis of Advertising
9.2 New Project Investment Feasibility Analysis of Internet Advertising
10 Market Effect Factors Analysis
10.1 Technology Progress/Risk
10.2 Development of Advertising Industry in China
10.2.1 Development of internet Industry in China
10.2.2 The Advertising Industry Faces Restructuring and Integration and Concentration Becomes an Inevitable Choice
11Development Tendencies of Chinese Advertising Industry (2016-2021)
11.1 The Advertising Market Shows Vast Development Room in the Upcoming Several Years (2016-2021)
11.2 China Advertising Revenue Forecast by Type (2016-2021)
11.3 China Advertising Revenue Forecast by Application (2016-2021)
12 Research Findings and Conclusion
13 Appendix
Disclosure Section
Research Methodology
Data Source
Disclaimer
Author List
List of Tables and Figures
Figure China's GDP in 2006-2016
Figure China GDP Annual Growth Rate 2014-2017
Figure China Gross Fixed Capital Formation in 2006-2016
Figure China GDP from Industry 2014-2017
Figure China GDP Tertiary Industry in 2014-2017
Figure China Exports in 2012-2016
Figure China Imports in 2012-2016
Figure China Average Yearly Wages in 2006-2016
Figure China Labour Costs in 2014-2017
Figure China¡¯s Engel¡¯s Coefficient of Urban and Rural Households (%)
Table China GDP Forecast (2016-2020)
Figure China Optimism over the Growth Outlook
Figure Picture of Advertising
Table Classification of Advertising by Media
Figure China Revenue Market Share of Advertising by Types in 2015
Figure Product Picture of TV Advertising
Figure Product Picture of Newspaper & Magazine Advertising
Figure Product Picture of Outdoors Advertising
Figure Product Picture of Outdoors Advertising
Figure Product Picture of Outdoors Advertising
Table Advertising Segment by Applications
Table Advertising Revenue Market Share by Applications in 2015
Figure Food & Beverage Industry Examples
Figure Vehicles Industry Examples
Figure Health and Medical Industry Examples
Figure Commercial and Personal Services Examples
Figure Consumer Goods Examples
Table Industrial Policy of Advertising
Figure China Advertising Revenue (Million USD) and Growth Rate (2011-2021)
Table China Advertising Revenue of Key Manufacturers (2013- 2016)
Table China Advertising Revenue Share by Manufacturers (2013 to 2016)
Figure 2015 Advertising Revenue Share by Manufacturers
Figure 2016 Advertising Revenue Share by Manufacturers
Figure Advertising Market Share of Top 10 Manufacturers in 2016
Figure Internet Advertising Market Share of Top 3 Manufacturers in 2016
Figure Internet Advertising Market Share of Top 6 Manufacturers in 2016
Table History of Accession of Multinational Advertising Companies into China
Table China Advertising Revenue (M USD) by Types (2011-2016)
Table China Advertising Revenue Share by Types (2011-2016)
Figure Revenue Market Share of Advertising by Types (2011-2016)
Figure 2015 Revenue Market Share of Advertising by Types in 2015
Figure China TV Advertising Revenue Growth (2011-2016)
Figure China Newspaper & Magazine Advertising Revenue Growth (2011-2016)
Figure China Outdoors Advertising Revenue Growth (2011-2016)
Figure China Radio Advertising Revenue Growth (2011-2016)
Figure China Internet Advertising Revenue Growth (2011-2016)
Table China Advertising Revenue (M USD) by Applications (2011-2016)
Table China Advertising Revenue Market Share by Applications (2011-2016)
Figure China Advertising Revenue Market Share by Applications in 2015
Table China Advertising Revenue Growth Rate by Applications (2011-2016)
Figure China Advertising Revenue Growth Rate by Applications (2011-2016)
Table WPP Basic Information
Table Advertising Revenue, Operating Income and Operating Margin of WPP in Global (2013 to 2016)
Table WPP Advertising Revenue, Cost and Gross Margin (2013-2016)
Figure WPP Advertising Market Share (2013-2016)
Table Omnicom Group Basic Information
Table Advertising Revenue, Operating Income and Operating Margin of Omnicom Group in Global
Table Omnicom Group Advertising Revenue, Cost and Gross Margin (2013-2016)
Figure Omnicom Group Advertising Market Share (2013-2016)
Table Dentsu Inc. Basic Information
Table Advertising Revenue, Operating Income and Operating Margin of Dentsu Inc. in Global
Table Dentsu Inc. Advertising Revenue, Cost and Gross Margin (2013-2016)
Figure Dentsu Inc. Advertising Market Share (2013-2016)
Table PublicisGroupe Basic Information
Table Advertising Revenue, Operating Income and Operating Margin of PublicisGroupe in Global
Table PublicisGroupe Advertising Revenue, Cost and Gross Margin (2013-2016)
Figure PublicisGroupe Advertising Market Share (2013-2016)
Table IPG Basic Information
Table Advertising Revenue, Operating Income and Operating Margin of IPG in Global
Table IPG Advertising Revenue, Cost and Gross Margin (2013-2016)
Figure IPG Advertising Market Share (2013-2016)
Table Havas SA Basic Information
Table Advertising Revenue, Operating Income and Operating Margin of Havas SA in Global
Table Havas SA Advertising Revenue, Cost and Gross Margin (2013-2016)
Figure Havas SA Advertising Market Share (2013-2016)
Table Focus Media Group Basic Information
Table Advertising Feature of Focus Media Group
Table Focus Media Group Advertising Revenue, Cost and Gross Margin (2013-2016)
Figure Focus Media Group Advertising Market Share (2013-2016)
Table Guangdong Advertising Co., Ltd. Basic Information
Table Advertising Feature of Guangdong Advertising Co., Ltd.
Table Guangdong Advertising Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013-2016)
Figure Guangdong Advertising Co., Ltd. Advertising Market Share (2013-2016)
Table Bluefocus Communication Group Co., Ltd. Basic Information
Table Advertising Feature of Bluefocus Communication Group Co., Ltd.
Table Bluefocus Communication Group Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013-2016)
Figure Bluefocus Communication Group Co., Ltd. Advertising Market Share (2013-2016)
Table SiMei Media Basic Information
Table Advertising Feature of SiMei Media
Table SiMei Media Advertising Revenue, Cost and Gross Margin (2013-2016)
Figure SiMei Media Advertising Market Share (2013-2016)
Table AVIC Culture Co.,Ltd. Basic Information
Table AVIC Culture Co.,Ltd. Advertising Revenue, Cost and Gross Margin (2013-2016)
Figure AVIC Culture Co.,Ltd. Advertising Market Share (2013-2016)
Table Yinlimedia Basic Information
Table Advertising Feature of Yinlimedia
Table Yinlimedia Advertising Revenue, Cost and Gross Margin (2013-2016)
Figure Yinlimedia Advertising Market Share (2013-2016)
Table Hunan TV and Broadcast Intermediary Co., Ltd. Basic Information
Table Advertising Feature of Hunan TV and Broadcast Intermediary Co., Ltd.
Table Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013-2016)
Figure Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Market Share (2013-2016)
Table Guangdong Guangzhou Daily Media Co., Ltd. Basic Information
Table Advertising Feature of Guangdong Guangzhou Daily Media Co., Ltd.
Table Guangdong Guangzhou Daily Media Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013-2016)
Figure Guangdong Guangzhou Daily Media Co., Ltd. Advertising Market Share (2013-2016)
Table Beijing Bashi Media Co., Ltd. Basic Information
Table Advertising Feature of Beijing Bashi Media Co., Ltd.
Table Beijing Bashi Media Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013-2016)
Figure Beijing Bashi Media Co., Ltd. Advertising Market Share (2013-2016)
Table Dahe Group Basic Information
Table Advertising Feature of Dahe Group
Table Dahe Group Advertising Revenue, Cost and Gross Margin (2013-2016)
Figure Dahe Group Advertising Market Share (2013-2016)
Table China Television Media Basic Information
Table Advertising Feature of China Television Media
Table China Television Media Advertising Revenue, Cost and Gross Margin (2013-2016)
Figure China Television Media Advertising Market Share (2013-2016)
Table Spearhead Integrated Marketing Communication Group Basic Information
Table Advertising Feature of Spearhead Integrated Marketing Communication Group
Table Spearhead Integrated Marketing Communication Group Advertising Revenue, Cost and Gross Margin (2013-2016)
Figure Spearhead Integrated Marketing Communication Group Advertising Market Share (2013-2016)
Table Shanghai Xinhua Media Co., Ltd. Basic Information
Table Advertising Feature of Shanghai Xinhua Media Co., Ltd.
Table Shanghai Xinhua Media Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013-2016)
Figure Shanghai Xinhua Media Co., Ltd. Advertising Market Share (2013-2016)
Table Chengdu B-ray Media Co., Ltd. Basic Information
Table Advertising Feature of Chengdu B-ray Media Co., Ltd.
Table Chengdu B-ray Media Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013-2016)
Figure Chengdu B-ray Media Co., Ltd. Advertising Market Share (2013-2016)
Figure the Structure of the Advertising Industry
Figure Online Advertising Serving Process 91

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