Market Research Logo

Nigeria's Mobile Services Market (Volume and Revenue Analytics) to 2021: Review of Mobile Subscriptions Segmentation, Usage, ARPS, Churn and Overall Revenues

Nigeria's Mobile Services Market (Volume and Revenue Analytics) to 2021: Review of Mobile Subscriptions Segmentation, Usage, ARPS, Churn and Overall Revenues

Summary

"Nigeria's Mobile Services Market (Volume and Revenue Analytics) to 2020: Review of Mobile Subscriptions Segmentation, Usage, ARPS, Churn and Overall Revenues" built using extensive market research carried out in telecommunication market of Nigeria. The report provides a top-level overview of Mobile services subscription volumes and revenue at segment level from 2011 through 2020.

Apart from providing subscription volumes and revenue information, the report also provides insights in to Nigeria’s demographic and economic data. This helps in establishing a framework to better formulate the Mobile services market forecasts. Information such as population, nominal GDP, consumer price inflation and currency exchange rates are included to ascertain market sophistication, current and projected demand, and future opportunities.

  • Subscription / User base Volumes split by: Operators, Type of Package, Consumer Segment and by Technology
  • Service Revenue (ARPS) split by: Operators, Subscription Type, Service Line, Messaging, Applications and Technology Generation.
  • Usage Analytics for: Voice MOU, SMS, MMS and by Applications
Key Findings

This report offers a concise breakdown of Nigeria’s Mobile Services market operating environment, with forecasts to 2020. The report contains quantitative data which covers demographics, Mobile Services market consumption data, total Service subscribers and revenue data.

Synopsis

"Nigeria's Mobile Services Market (Volume and Revenue Analytics) to 2020: Review of Mobile Subscriptions Segmentation, Usage, ARPS, Churn and Overall Revenues" is a comprehensive research report outlaying Mobile Service user’s base statistics by top Network Operators and MNVOs, by Business and Consumer segments, by Type of Package and by Technology in Nigeria along with Total Mobile Revenue, Usage, and Average Revenue per Subscription (ARPS) from 2011 to 2020. (Wherever applicable)

Reasons To Buy
  • Allows you to analyze Mobile Services market in Nigeria by way of Subscription Volumes and Revenue at segment levels.
  • Enhances your knowledge on the usage and service revenue generated in the Mobile Services market at category level.
  • Allows you to plan future business decisions using the report’s forecast figures for the market.


1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
2 NIGERIA DEMOGRAPHICS
2.1 Nigeria Population [Thousands], 2012 – 2021
2.2 Nigeria Households [Thousands], 2012 – 2021
2.3 Nigeria Businesses [Thousands], 2012 – 2021
2.4 Nigeria Nominal GDP [US$ Million], 2012 – 2021
2.5 Nigeria Nominal GDP per Capita [US$], 2012 – 2021
2.6 Nigeria PPP Adjusted GDP per Capita [US$], 2012 – 2021
2.7 Nigeria Consumer Price Inflation (%), 2012 – 2021
2.8 Exchange Rate [NGN / US$], 2012 – 2021
3 NIGERIA MOBILE PENETRATION OF POPULATION
3.1 Nigeria Main Lines [% of Population], 2012 – 2021
3.2 Nigeria Mobile Users [% of Population], 2012 – 2021
3.3 Nigeria Mobile Subscriptions [% of Population], 2012 – 2021
3.4 Nigeria Mobile Data Users [% of Population], 2012 – 2021
4 NIGERIA MOBILE SUBSCRIPTIONS BY OPERATORS
4.1 Nigeria Total Mobile Subscriptions - Network Operators [Thousands], 2012 – 2021
5 NIGERIA MOBILE SUBSCRIPTIONS BY TYPE OF PACKAGE
5.1 Nigeria Prepaid [Thousands], 2012 – 2021
5.2 Nigeria Post paid [Thousands], 2012 – 2021
6 NIGERIA MOBILE CHURN
6.1 Nigeria Mobile Churn [%], 2012 – 2021
7 NIGERIA MOBILE SUBSCRIPTIONS BY TECHNOLOGY
7.1 Nigeria Total Mobile Subscriptions [Thousands], 2012 – 2021
8 NIGERIA MOBILE SUBSCRIPTIONS BY SEGMENT
8.1 Nigeria Consumer Subscriptions [Thousands], 2012 – 2021
8.2 Nigeria Business Subscriptions [Thousands], 2012 – 2021
9 NIGERIA MOBILE DATA USERS BY APPLICATION
9.1 Nigeria Messaging [Thousands], 2012 – 2021
9.2 Nigeria Applications [Thousands], 2012 – 2021
10 NIGERIA MOBILE USAGE
10.1 Nigeria Average Monthly Voice MOU [Units / Month], 2012 – 2021
10.2 Nigeria Average Monthly SMS [Units / Month], 2012 – 2021
10.3 Nigeria Average Monthly MMS [Units / Month], 2012 – 2021
11 NIGERIA MOBILE ARPS
11.1 Nigeria Mobile ARPS by Operator [US$ / Month], 2012 – 2021
11.2 Nigeria Mobile ARPS by Subscription Type [US$/ Month], 2012 – 2021
11.3 Nigeria Mobile ARPS by Service Line [US$/ Month], 2012 – 2021
11.4 Nigeria Messaging [US$/ Month], 2012 – 2021
11.5 Nigeria Applications [US$/ Month], 2012 – 2021
11.6 Nigeria Mobile ARPS by Technology Generation [US$/ Month], 2012 – 2021
12 NIGERIA MOBILE REVENUES
12.1 Nigeria Total Mobile Revenues [US$ Million], 2012 – 2021
12.2 Nigeria Messaging Revenue [US$ Million], 2012 – 2021
12.3 Nigeria Applications Revenue [US$ Million], 2012 – 2021
13 APPENDIX
13.1 Disclaimer
List of Tables
Table 1: Definitions
Table 2: Nigerian Population [Thousands], 2012 – 2021
Table 3: Nigerian Households [Thousands], 2012 – 2021
Table 4: Nigerian Businesses [Thousands], 2012 – 2021
Table 5: Nigerian Nominal GDP [US$ Million], 2012 – 2021
Table 6: Nigerian Nominal GDP per Capita [US$], 2012 – 2021
Table 7: Nigerian PPP Adjusted GDP per Capita [US$], 2012 – 2021
Table 8: Nigerian Consumer Price Inflation (%), 2012 – 2021
Table 9: Nigerian Exchange Rate [NGN/US$], 2012 – 2021
Table 10: Nigerian Main Lines [% of Population], 2012 – 2021
Table 11: Nigerian Mobile Users [% of Population], 2012 – 2021
Table 12: Nigerian Mobile Subscriptions [% of Population], 2012 – 2021
Table 13: Nigerian Mobile Data Users [% of Population], 2012 – 2021
Table 14: Nigerian Total Mobile Subscriptions - Network Operators [Thousands], 2012 – 2021
Table 15: Nigerian Prepaid [Thousands], 2012 – 2021
Table 16: Nigerian Post paid [Thousands], 2012 – 2021
Table 17: Nigerian Mobile Churn [%], 2012 – 2021
Table 18: Nigerian Total Mobile Subscriptions [Thousands], 2012 – 2016
Table 19: Nigerian Total Mobile Subscriptions [Thousands], 2017 – 2021
Table 20: Nigerian Consumer Subscriptions [Thousands], 2012 – 2021
Table 21: Nigerian Business Subscriptions [Thousands], 2012 – 2021
Table 22: Nigerian Messaging [Thousands], 2012 – 2021
Table 23: Nigerian Applications [Thousands], 2012 – 2021
Table 24: Nigerian Average Monthly Voice MOU [Units / Month], 2012 – 2021
Table 25: Nigerian Average Monthly SMS [Units / Month], 2012 – 2021
Table 26: Nigerian Average Monthly MMS [Units / Month], 2012 – 2021
Table 27: Nigerian Mobile ARPS by Operator [US$/ Month], 2012 – 2021
Table 28: Nigerian Mobile ARPS by Subscription Type [US$/ Month], 2012 – 2021
Table 29: Nigerian Mobile ARPS by Service Line [US$/ Month], 2012 – 2021
Table 30: Nigerian Messaging [US$/ Month], 2012 – 2021
Table 31: Nigerian Applications [US$/ Month], 2012 – 2021
Table 32: Nigerian Mobile ARPS by Technology Generation [US$/ Month], 2012 – 2021
Table 33: Nigerian Total Mobile Revenues [US$ Million], 2012 – 2021
Table 34: Nigerian Messaging Revenue [US$ Million], 2012 – 2021
Table 35: Nigerian Applications Revenue [US$ Million], 2012 – 2021
List of Figures
Figure 1: Nigerian Population [Thousands], 2012 – 2021
Figure 2: Nigerian Households [Thousands], 2012 – 2021
Figure 3: Nigerian Businesses [Thousands], 2012 – 2021
Figure 4: Nigerian Nominal GDP [US$ Million], 2012 – 2021
Figure 5: Nigerian Nominal GDP per Capita [US$], 2012 – 2021
Figure 6: Nigerian PPP Adjusted GDP per Capita [US$], 2012 – 2021
Figure 7: Nigerian Consumer Price Inflation (%), 2012 – 2021
Figure 8: Nigerian Exchange Rate [NGN/US$], 2012 – 2021
Figure 9: Nigerian Main Lines [% of Population], 2012 – 2021
Figure 10: Nigerian Mobile Users [% of Population], 2012 – 2021
Figure 11: Nigerian Mobile Subscriptions [% of Population], 2012 – 2021
Figure 12: Nigerian Mobile Data Users [% of Population], 2012 – 2021
Figure 13: Nigerian Total Mobile Subscriptions - Network Operators [Thousands], 2012 – 2021
Figure 14: Nigerian Prepaid [Thousands], 2012 – 2021
Figure 15: Nigerian Post paid [Thousands], 2012 – 2021
Figure 16: Nigerian Mobile Churn [%], 2012 – 2021
Figure 17: Nigerian Total Mobile Subscriptions [Thousands], 2012 – 2021
Figure 18: Nigerian Consumer Subscriptions [Thousands], 2012 – 2021
Figure 19: Nigerian Business Subscriptions [Thousands], 2012 – 2021
Figure 20: Nigerian Messaging [Thousands], 2012 – 2021
Figure 21: Nigerian Applications [Thousands], 2012 – 2021
Figure 22: Nigerian Average Monthly Voice MOU [Units / Month], 2012 – 2021
Figure 23: Nigerian Average Monthly SMS [Units / Month], 2012 – 2021
Figure 24: Nigerian Average Monthly MMS [Units / Month], 2012 – 2021
Figure 25: Nigerian Mobile ARPS by Operator [US$/ Month], 2012 – 2021
Figure 26: Nigerian Mobile ARPS by Subscription Type [US$/ Month], 2012 – 2021
Figure 27: Nigerian Mobile ARPS by Service Line [US$/ Month], 2012 – 2021
Figure 28: Nigerian Messaging [US$/ Month], 2012 – 2021
Figure 29: Nigerian Applications [US$/ Month], 2012 – 2021
Figure 30: Nigerian Mobile ARPS by Technology Generation [US$/ Month], 2012 – 2021
Figure 31: Nigerian Total Mobile Revenues [US$ Million], 2012 – 2021
Figure 32: Nigerian Messaging Revenue [US$ Million], 2012 – 2021
Figure 33: Nigerian Applications Revenue [US$ Million], 2012 – 2021

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report