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Kenya's Mobile Services Market (Volume and Revenue Analytics) to 2020: Review of Mobile Subscriptions Segmentation, Usage, ARPS, Churn and Overall Revenues

Kenya's Mobile Services Market (Volume and Revenue Analytics) to 2020: Review of Mobile Subscriptions Segmentation, Usage, ARPS, Churn and Overall Revenues

Summary

Pyramid Research report "Kenya's Mobile Services Market (Volume and Revenue Analytics) to 2020: Review of Mobile Subscriptions Segmentation, Usage, ARPS, Churn and Overall Revenues" built using extensive market research carried out in telecommunication market of Kenya. The report provides a top-level overview of Mobile services subscription volumes and revenue at segment level from 2011 through 2020.

Apart from providing subscription volumes and revenue information, the report also provides insights in to Kenya’s demographic and economic data. This helps in establishing a framework to better formulate the Mobile services market forecasts. Information such as population, nominal GDP, consumer price inflation and currency exchange rates are included to ascertain market sophistication, current and projected demand, and future opportunities.

  • Subscription / User base Volumes split by: Operators, Type of Package, Consumer Segment and by Technology
  • Service Revenue (ARPS) split by: Operators, Subscription Type, Service Line, Messaging, Applications and Technology Generation.
  • Usage Analytics for: Voice MOU, SMS, MMS and by Applications
Key Findings

This report offers a concise breakdown of Kenya’s Mobile Services market operating environment, with forecasts to 2020. The report contains quantitative data which covers demographics, Mobile Services market consumption data, total Service subscribers and revenue data.Synopsis

"Kenya's Mobile Services Market (Volume and Revenue Analytics) to 2020: Review of Mobile Subscriptions Segmentation, Usage, ARPS, Churn and Overall Revenues" is a comprehensive research report outlaying Mobile Service user’s base statistics by top Network Operators and MNVOs, by Business and Consumer segments, by Type of Package and by Technology in Kenya along with Total Mobile Revenue, Usage, and Average Revenue per Subscription (ARPS) from 2011 to 2020. (Wherever applicable)

Reasons To Buy
  • Allows you to analyze Mobile Services market in Kenya by way of Subscription Volumes and Revenue at segment levels.
  • Enhances your knowledge on the usage and service revenue generated in the Mobile Services market at category level.
  • Allows you to plan future business decisions using the report’s forecast figures for the market.


1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
2 KENYA DEMOGRAPHICS
2.1 Kenya Population [Thousands], 2011 – 2020
2.2 Kenya Households [Thousands], 2011 – 2020
2.3 Kenya Businesses [Thousands], 2011 – 2020
2.4 Kenya Nominal GDP [US$ Million], 2011 – 2020
2.5 Kenya Nominal GDP per Capita [US$], 2011 – 2020
2.6 Kenya PPP Adjusted GDP per Capita [US$], 2011 – 2020
2.7 Kenya Consumer Price Inflation (%), 2011 – 2020
2.8 Exchange Rate [KES / US$], 2011 – 2020
3 KENYA MOBILE PENETRATION OF POPULATION
3.1 Kenya Main Lines [% of Population], 2011 – 2020
3.2 Kenya Mobile Users [% of Population], 2011 – 2020
3.3 Kenya Mobile Subscriptions [% of Population], 2011 – 2020
3.4 Kenya Mobile Data Users [% of Population], 2011 – 2020
4 KENYA MOBILE SUBSCRIPTIONS BY OPERATORS
4.1 Kenya Total Mobile Subscriptions - Network Operators [Thousands], 2011 – 2020
4.2 Kenya Total Mobile Subscriptions - MVNOs [Thousands], 2011 – 2020
5 KENYA MOBILE SUBSCRIPTIONS BY TYPE OF PACKAGE
5.1 Kenya Prepaid [Thousands], 2011 – 2020
5.2 Kenya Post paid [Thousands], 2011 – 2020
6 KENYA MOBILE CHURN
6.1 Kenya Mobile Churn [%], 2011 – 2020
7 KENYA MOBILE SUBSCRIPTIONS BY TECHNOLOGY
7.1 Kenya Total Mobile Subscriptions [Thousands], 2011 – 2020
8 KENYA MOBILE SUBSCRIPTIONS BY SEGMENT
8.1 Kenya Consumer Subscriptions [Thousands], 2011 – 2020
8.2 Kenya Business Subscriptions [Thousands], 2011 – 2020
9 KENYA MOBILE DATA USERS BY APPLICATION
9.1 Kenya Messaging [Thousands], 2011 – 2020
9.2 Kenya Applications [Thousands], 2011 – 2020
10 KENYA MOBILE USAGE
10.1 Kenya Average Monthly Voice MOU [Units / Month], 2011 – 2020
10.2 Kenya Average Monthly SMS [Units / Month], 2011 – 2020
10.3 Kenya Average Monthly MMS [Units / Month], 2011 – 2020
11 KENYA MOBILE ARPS
11.1 Kenya Mobile ARPS by Operator [US$ / Month], 2011 – 2020
11.2 Kenya Mobile ARPS by Subscription Type [US$/ Month], 2011 – 2020
11.3 Kenya Mobile ARPS by Service Line [US$/ Month], 2011 – 2020
11.4 Kenya Messaging [US$/ Month], 2011 – 2020
11.5 Kenya Applications [US$/ Month], 2011 – 2020
11.6 Kenya Mobile ARPS by Technology Generation [US$/ Month], 2011 – 2020
12 KENYA MOBILE REVENUES
12.1 Kenya Total Mobile Revenues [US$ Million], 2011 – 2020
12.2 Kenya Messaging Revenue [US$ Million], 2011 – 2020
12.3 Kenya Applications Revenue [US$ Million], 2011 – 2020
13 APPENDIX
13.1 About Pyramid Research
13.2 Disclaimer
List of Tables
Table 1: Definitions
Table 2: Kenyan Population [Thousands], 2011 – 2020
Table 3: Kenyan Households [Thousands], 2011 – 2020
Table 4: Kenyan Businesses [Thousands], 2011 – 2020
Table 5: Kenyan Nominal GDP [US$ Million], 2011 – 2020
Table 6: Kenyan Nominal GDP per Capita [US$], 2011 – 2020
Table 7: Kenyan PPP Adjusted GDP per Capita [US$], 2011 – 2020
Table 8: Kenyan Consumer Price Inflation (%), 2011 – 2020
Table 9: Kenyan Exchange Rate [KES/US$], 2011 – 2020
Table 10: Kenyan Main Lines [% of Population], 2011 – 2020
Table 11: Kenyan Mobile Users [% of Population], 2011 – 2020
Table 12: Kenyan Mobile Subscriptions [% of Population], 2011 – 2020
Table 13: Kenyan Mobile Data Users [% of Population], 2011 – 2020
Table 14: Kenyan Total Mobile Subscriptions - Network Operators [Thousands], 2011 – 2020
Table 15: Kenyan Total Mobile Subscriptions - MVNOs [Thousands], 2011 – 2020
Table 16: Kenyan Prepaid [Thousands], 2011 – 2020
Table 17: Kenyan Post paid [Thousands], 2011 – 2020
Table 18: Kenyan Mobile Churn [%], 2011 – 2020
Table 19: Kenyan Total Mobile Subscriptions [Thousands], 2011 – 2020
Table 20: Kenyan Consumer Subscriptions [Thousands], 2011 – 2020
Table 21: Kenyan Business Subscriptions [Thousands], 2011 – 2020
Table 22: Kenyan Messaging [Thousands], 2011 – 2020
Table 23: Kenyan Applications [Thousands], 2011 – 2020
Table 24: Kenyan Average Monthly Voice MOU [Units / Month], 2011 – 2020
Table 25: Kenyan Average Monthly SMS [Units / Month], 2011 – 2020
Table 26: Kenyan Average Monthly MMS [Units / Month], 2011 – 2020
Table 27: Kenyan Mobile ARPS by Operator [US$/ Month], 2011 – 2020
Table 28: Kenyan Mobile ARPS by Subscription Type [US$/ Month], 2011 – 2020
Table 29: Kenyan Mobile ARPS by Service Line [US$/ Month], 2011 – 2020
Table 30: Kenyan Messaging [US$/ Month], 2011 – 2020
Table 31: Kenyan Applications [US$/ Month], 2011 – 2020
Table 32: Kenyan Mobile ARPS by Technology Generation [US$/ Month], 2011 – 2020
Table 33: Kenyan Total Mobile Revenues [US$ Million], 2011 – 2020
Table 34: Kenyan Messaging Revenue [US$ Million], 2011 – 2020
Table 35: Kenyan Applications [US$ Million], 2011 – 2020
List of Figures
Figure 1: Kenyan Population [Thousands], 2011 – 2020
Figure 2: Kenyan Households [Thousands], 2011 – 2020
Figure 3: Kenyan Businesses [Thousands], 2011 – 2020
Figure 4: Kenyan Nominal GDP [US$ Million], 2011 – 2020
Figure 5: Kenyan Nominal GDP per Capita [US$], 2011 – 2020
Figure 6: Kenyan PPP Adjusted GDP per Capita [US$], 2011 – 2020
Figure 7: Kenyan Consumer Price Inflation (%), 2011 – 2020
Figure 8: Kenyan Exchange Rate [KES/US$], 2011 – 2020
Figure 9: Kenyan Main Lines [% of Population], 2011 – 2020
Figure 10: Kenyan Mobile Users [% of Population], 2011 – 2020
Figure 11: Kenyan Mobile Subscriptions [% of Population], 2011 – 2020
Figure 12: Kenyan Mobile Data Users [% of Population], 2011 – 2020
Figure 13: Kenyan Total Mobile Subscriptions - Network Operators [Thousands], 2011 – 2020
Figure 14: Kenyan Total Mobile Subscriptions - MVNOs [Thousands], 2011 – 2020
Figure 15: Kenyan Prepaid [Thousands], 2011 – 2020
Figure 16: Kenyan Post paid [Thousands], 2011 – 2020
Figure 17: Kenyan Mobile Churn [%], 2011 – 2020
Figure 18: Kenyan Total Mobile Subscriptions [Thousands], 2011 – 2020
Figure 19: Kenyan Consumer Subscriptions [Thousands], 2011 – 2020
Figure 20: Kenyan Business Subscriptions [Thousands], 2011 – 2020
Figure 21: Kenyan Messaging [Thousands], 2011 – 2020
Figure 22: Kenyan Applications [Thousands], 2011 – 2020
Figure 23: Kenyan Average Monthly Voice MOU [Units / Month], 2011 – 2020
Figure 24: Kenyan Average Monthly SMS [Units / Month], 2011 – 2020
Figure 25: Kenyan Average Monthly MMS [Units / Month], 2011 – 2020
Figure 26: Kenyan Mobile ARPS by Operator [US$/ Month], 2011 – 2020
Figure 27: Kenyan Mobile ARPS by Subscription Type [US$/ Month], 2011 – 2020
Figure 28: Kenyan Mobile ARPS by Service Line [US$/ Month], 2011 – 2020
Figure 29: Kenyan Messaging [US$/ Month], 2011 – 2020
Figure 30: Kenyan Applications [US$/ Month], 2011 – 2020
Figure 31: Kenyan Mobile ARPS by Technology Generation [US$/ Month], 2011 – 2020
Figure 32: Kenyan Total Mobile Revenues [US$ Million], 2011 – 2020
Figure 33: Kenyan Messaging Revenue [US$ Million], 2011 – 2020
Figure 34: Kenyan Applications Revenue [US$ Million], 2011 – 2020

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