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E-mail Marketing Software in the US - Procurement Research Report

E-mail Marketing Software Procurement in the US

This report is intended to assist buyers of e-mail marketing software. Suppliers in this market help buyers target their audiences via e-mail marketing tools, such as subscriber segmentation and behavior analysis. Relevant services include e-mail creation, campaign management, reporting, analytics and data management. Key buyers of e-mail marketing software include digital marketing agencies, financial institutions and technology firms. Key suppliers include software companies. This report does not include direct mail advertising services.


AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT

Price Fundamentals

Price Drivers

Recent Price Trend

Price Forecast

PRODUCT CHARACTERISTICS

Product Life Cycle

Total Cost of Ownership

Product Specialization

Related Goods

Substitute Goods

Regulation

Quality Control

SUPPLY CHAIN & VENDORS

Supply Chain Dynamics

Competitive Environment

Market Profitability

Switching Cost

PURCHASING PROCESS

Buying Basics

Key RFP Elements

NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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