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Transit Advertising Services in the US - Procurement Research Report

Transit Advertising Services Procurement in the US

This report is intended to assist buyers of transit advertising services. Transit advertising refers to the spaces where promotional messages are placed in key locations on or near buses, railways, subways and other modes of public transportation. Advertising is displayed via bus exteriors, bus interiors, bus wraps, platform displays, turnstiles, transit shelters, and rail and subway exteriors. Suppliers of transit advertising services include advertising conglomerates and transit agencies. This report does not include magazine advertising, newspaper advertising or billboard advertising services.


AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT
Price Fundamentals
Price Drivers
Recent Price Trend
Price Forecast

PRODUCT CHARACTERISTICS
Product Life Cycle
Total Cost of Ownership
Product Specialization
Related Goods
Substitute Goods
Regulation

Quality Control

SUPPLY CHAIN & VENDORS
Supply Chain Dynamics
Competitive Environment
Market Profitability
Switching Cost

PURCHASING PROCESS
Buying Basics
Key RFP Elements
NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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