Telephone Market Research Services Procurement in the US
This report is intended to assist buyers of telephone market research services. Telephone market research groups engage in quantitative and qualitative research over the phone and gather information on opinions and attitudes about a product, person or service from a diverse set of individuals. Sole practitioners and market research firms and agencies generally provide these services to buyers such as advertising agencies, television broadcasting firms and government agencies. This report excludes market research conducted in person, online or through the mail.
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