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Telephone Market Research Services in the US - Procurement Research Report

Telephone Market Research Services Procurement in the US

This report is intended to assist buyers of telephone market research services. Telephone market research groups engage in quantitative and qualitative research over the phone and gather information on opinions and attitudes about a product, person or service from a diverse set of individuals. Sole practitioners and market research firms and agencies generally provide these services to buyers such as advertising agencies, television broadcasting firms and government agencies. This report excludes market research conducted in person, online or through the mail.


AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT
Price Fundamentals
Price Drivers
Recent Price Trend
Price Forecast

PRODUCT CHARACTERISTICS
Product Life Cycle
Total Cost of Ownership
Product Specialization
Related Goods
Substitute Goods
Regulation

Quality Control

SUPPLY CHAIN & VENDORS
Supply Chain Dynamics
Competitive Environment
Market Profitability
Switching Cost

PURCHASING PROCESS
Buying Basics
Key RFP Elements
NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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